women in business networking
to the power of 10
the POWER OF 10
NETWORKING & BUSINESS CHALLENGE
networking business
month 1 end and beginning end 2014: 360 experience
month 2 10 x 1-2-1 start a project
month 3 enhance 60 secs evaluate brand
month 4
mentor/menteeawareness days
month 5 TALKING BUSINESS measure/evaluate success
month 6 biggest fear XMAS (Peak) marketing
month 7 donate your skills spread your excellence
month 8 key contacts measure your year so far
month 9
feedbackthank support network
month 10 totally prepared flex your confidence
Legend: GREAT IDEA
DIAMOND TIP
ROUGH DIAMOND
EYE OPEN
LOVE THIS
networking end & beginning
month
month
1
1
business
end & beginning
Acknowledge your last networking year.
Acknowledge your last business year.
How did it go? Write down things that you remember, people you met, inspiring talks, surprising
events. Your diary, social media records etc will help.
How did it go? Write down things that you remember, people you met, inspiring talks, surprising
events. Your diary, social media records etc will help.
What challenges did you face?
What challenges did you face?
What did you discover?
What did you discover?
What did you learn?
What did you learn?
List any new networking skills and insights that shaped your year.
List any new networking skills and insights that shaped your year.
Make a Power of 10 List. These are ideas, behaviours, insights you would like to develop from
what you learned in the last networking year. Use the icons below to help you!
Make a Power of 10 List. These are ideas, behaviours, insights you would like to develop from
what you learned in the last business year. Use the icons below to help you!
GREAT IDEA
DIAMOND TIP
ROUGH DIAMOND
EYE OPEN
LOVE THIS
Finally, think of a word or an image that sums up the year!
GREAT IDEA
DIAMOND TIP
ROUGH DIAMOND
EYE OPEN
LOVE THIS
Finally, think of a word or an image
that sums up the year!
POWER OF 10
NETWORKING & BUSINESS CHALLENGE
month
month
2
networking 10 x 1-2-1
2
business start a project
Amplify your networking power by 10
10 step Focused Project Challenge
1-2-1 meetings are an important element of business networking. They help build relationships,
develop trust, and identify areas of potentially working together in one way or another.
Take a Power of 10 List Idea from Month 1 and develop it! Use your experience from last year to
make this year a success. Whether it’s a Great Idea from your list, a Rough Diamond or an idea
you loved when you thought of it, make it a focussed challenge and see where you can take it!
When doing a first 1-2-1, start by asking the other person about their background. It’s a great
icebreaker and you get to learn much more about the person when you understand their journey.
Personal background. Business Background.
The Catch-up
You can choose what to focus on including work, home life, or hobbies. You can even tell a
product story and talk about your exciting new idea or tell an example story of a client with whom
you have recently finished working.
Use the table below to make sure your meetings are fair, timely and effective. Adapt as
necessary.
Book an hour. Don’t be afraid to set a timer on your phone and decide who will start off.
Enjoy!
Date
1-2-1 with
Timed from
at to
Notes for my story
My speciality
What I am looking for
Nominate a Deadline
10 Steps
1 .............................................................
2 .............................................................
3 .............................................................
4 .............................................................
5 .............................................................
6 ............................................................
7 .............................................................
8 .............................................................
9 ............................................................
10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes from their story
Speciality
What are they looking for
Further Action
go for it!
POWER OF 10
NETWORKING & BUSINESS CHALLENGE
networking enhance 60 secs
month
month
3
3
business
evaluate brand
Craft yourself a KILLER 60 seconds.
Evaluate your brand.
This is the 30-60 second business description of what you do and why someone should work
with you.
You only have 30-60 seconds to make a powerful first impression. The attention span of the average person is just 30 seconds before their mind starts wandering!
Your brand identity is the face you show the world every time you communicate! From when
you answer the phone to when you put your logo on a product, post on facebook or deliver your
business minute, a successful brand identity extends into the way you do business, behave at
every customer touchpoint, how you interact with employees, suppliers and colleagues.
Essential Elements of a Killer 60 seconds
Start with a Hook: This is the element that literally snags your listener’s interest and makes them
want to know more. This is the phrase or words that strike a chord in your listener.
Concise: This should take no longer than 30-60 seconds.
Clear: Use language that everyone understands.
Powerful: Use words that are powerful and strong.
Visual: Use words that create a visual image in your listeners mind. This will make your message
memorable. Smile when you say your name.
Tell a Story: A short story, that is. A good story is essentially this: someone with a problem either
finds a solution or faces tragedy. Either type of story can be used to illuminate what you do.
Targeted: A great 60 seconds is aimed for a specific audience. If you have target audiences that
are vastly different, you might want to have a unique pitch for each.
Goal Oriented: Ask for something: Do you want to make a sale, gain a prospect, enlist support for
an idea, earn a referral, an introduction?
See how your business brand stacks up with the Brand Traits & Attributes Checklist
It’s ok to:
Read your minute if you need to, practicing beforehand is invaluable.
A good idea to:
Look at your audience to engage them. Use props, poems, actions to keep them interested.
EXAMPLE:
Hello my name is Jane Stevens and I am an architect. I am based in Town and have clients locally and nationally.
Smile. Look around the room. Make eye contact.
My speciality is Garden Rooms. These are beautiful spaces built usually in garden and used as offices, summer houses,
studios, writing rooms, therapy rooms... for business or pleasure, perfect places designed around individual desires.
Look around the room. Make eye contact.
A client recently described her New Garden Space as “The most peaceful space I could have asked for, perfect for my
small business as a beauty therapist. It says everything about me and my business: clean, serene, calm and special.”
Show picture.
I’d like introductions to small, growing work-from-home businesses that have a need for a larger, more tailored space as
they expand, a space that reflects their brand beautifully.
Jane Stevens, Architect and Owner of Garden Rooms. Smile. Look around the room. Make eye contact.
Equity: Would your customers miss it if it went away?
Promise: Does your brand identity promise something? WIFT (What’s In it for Them) – does your
brand entice prospective customers to want what you’re promising?
Personality: Does your brand have a personality? Does it authentically reflect the true character
of your business? Check Perception v. Reality of your business.
Aspiration: Does your brand instill in you a desire/ambition to fulfil the promise of your brand and
make constant improvements?
Emotional Appeal: Does your brand appeal to an emotion such as happiness, ego-fulfilment or
fear? Create emotion-based messaging.
Targeted: Is your brand identity a floodlight or a spotlight? Is everything about your business
targeted to fulfil your business objectives?
Consistent: Is your brand consistent with your behaviours, key messages features and benefits?
Differentiation: does your identity stand out from competitors, is it distinct, special and strong
enough to be noticed?
Specific: Is your brand specific to your offerings and audiences?
Inviting: Does your brand invite customers to belong, become members of your tribe, remain loyal
to your brand?
Narrative: Does your brand identity tell a compelling story, does it connect with customers in a
“works for me” way.
Reflective: Is your brand truly reflective of your business behaviours, aspirations and history?
Social: Does your brand stand up to the demands of social media? From profile pictures to the
words you choose, everything needs to reflect your brand in the way you intend.
The WIBN networking environment is a safe place
to research your brand.
POWER OF 10
NETWORKING & BUSINESS CHALLENGE