3/23/2015
Liverpool in Context
24th
Purple Flag Webinar –
March 2015
RHI and ATCM
‘Liverpool’s Night Time Economy – Early
Purple Flag Bearers’
•
The city has been undergoing a renaissance over the past 15 years
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Transformed city centre, now 4th UK retail destination
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International place of destination for business, tourism and sport
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The city centre has become a desirable place to live and study
Mike Cockburn
Liverpool in Context continued
However………
•Liverpool has come a long way relatively quickly
•The city suffered from post industrial decline and significant population drift
Liverpool’s Evening and Night Time Economy
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Currently worth approx. £800m per annum, 300 licensed city centre premises
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Around 250,000 people enjoy Liverpool’s NTE during a typical big weekend •
Increased understanding of reputational risk and importance of NTE – ‘hard won easily lost’
•
Violent alcohol fuelled crime much reduced but levels plateauing •High unemployment, crime levels and major civil disturbance
•Lasting legacy of post modern problems has been difficult to shift
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3/23/2015
Liverpool’s Journey of NTE Recognition and Improvement
Opportunities for Improving Liverpool’s NTE
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Legacy of being European Capital of Culture hosts in 2008 •
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Liverpool ONE ‐ £1b leisure and retail development regenerated the heart of the city centre Commitment to Purple Flag principles and multi‐partner working
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Clarification of ENTE leadership •
Conference and tourist destination – International Convention Centre, disembarkation for the world’s biggest cruise liners
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‘Root and branch’ review of the NTE management and provision •
Burgeoning student population
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Musical heritage ‐ birthplace of the Beatles •
Stakeholders and operators wanting to diversity the NTE offer
“Liverpool*a, er*dark:*a*place*for*everyone”*
nightclub
waterfront
heritage
and music
cine
trad. pubs
family friendly?
cinema and
family friendly
nightclub
waterfront
contemporary
culture
Long term Purple Flag plan with key milestones and dashboard •
Annual measurement and understanding of user perceptions
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Purple Flag accreditation gained in 2010 and successfully retained in 2013 with commendation ‘A Place for Everyone’
•
Purple Flag has enabled a repositioning of Liverpool’s NTE to offer broad, inclusive and diverse appeal •
Liverpool ONE has created a highly successful city centre evening economy
gay quarter
theatre
business
•
•
International audience ‐ delegates, short stays and sports fans •
Annual Liverpool Light Night and other family events
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It’s Liverpool ‐ After Dark branding
•
Somethingdifferent‘the Brink’ dry bar
new connection
to Baltic and
waterfront
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