How to: Keywords and Best Bets
Search keywords enable site collection administrators to create definitions for specific words or phrases.
These definitions are displayed when a site user performs a search including the keywords in the search
criteria. Keywords enable UC Denver schools, colleges and departments to present important details about
specific topics.
Created keywords can be enhanced by associated Best Bet links. Best Bets are references to specific materials
that are related to keywords. Best Bet links are listed on the search results page when a search’s criteria
include the associated keywords. Best Bets allow us to assign important relevant materials to special possible
search phrases making sure important items are prominently displayed.
For example, keywords and best bets would be valuable when you know visitors will perform searches for
tuition. You can create a keyword called “tuition” and associate a Best Bet link that references the Cost and
Financing site. This way, you can guarantee that a search for “tuition” will prominently list links to the
appropriate site (Bursar) and tuition charts.
Managing Keywords
Keywords are implemented at the site collection level. Currently, only the Content Management System
(CMS) Administrator has permissions at the site collection hierarchy. The process to setup keywords involves
your participation as a site owner. Please submit a list of keywords and best bets for the content on your site
to the CMS Administrator. Provide the information below using the form in Appendix I. Here is how the
requested information will be displayed. Make sure and list the preferred display order for best bets.
Keyword—word or tem for content a visitor would search for.
Synonyms—other words that visitors might use for the keyword term. See Google keyword tool.
(https://adwords.google.com/select/KeywordToolExternal)
Definition—description of the keyword
Keywords and Best Bets
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By associating at least one best bet for the keyword, the visitor will see the best bet appear in the right-hand
of the results page when a search is executed using a synonym. Below is the information needed to create a
best bet.
Best Bet Title—Title for best bet. (Titles and descriptions appear as entered)
URL—URL for best bet (the page where the information can be located)
Description—Descriptive text selling the keyword
Rank the priority display order for the best bet(s).
Submit this list to Carol Martin. The Web Development Team will review the keywords. The keyword
process will be implemented by someone with Site Admissions permissions. Depending on the request load,
keywords will e added within 40 hours of approval. Once completed, the keywords and best bets appear
immediately.
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Keywords and Best Bets
Keyword Implementation
To define a new Best Bet, you have to use Keywords. This is done thus:
1. From your site home page, click "Site Actions/Site Settings/Modify All Site Settings".
2. Under Site Collection Administration, click "Search Keywords".
Keywords and Best Bets
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3. On the Manage Keywords page, click “Add Keyword.”
4. On the Add Keyword page, click "Add Best Bet".
5. On the Add Best Bet popup page, enter the Target URL, Title and Description of the best bet and
click "OK".
6. Back on the Add Keyword page, enter the Keyword Phrase, Synonyms (separated by a semi colon),
Definition, Contact Person and Expiration Date and click "OK".
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Keywords and Best Bets
7. The new keyword and best bet should now be listed.
1.
Testing by searching for "My Phrase" should yield the Best Bet. You can customize where Best Bets show
up on the results page. In our example's case, it was set to be the first results in the list.
Keywords and Best Bets
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2.
A search for any of the synonyms should yield the same result.
Best Bet
Test by searching for “Professional MBA.” The result should display the best bet. You can customize the
order where the best bet shows up on the results page. In our example, “Professional MBA” was set to be the
first result in the list. A search for any of the synonyms should yield the same result as the keyword search
did.
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Keywords and Best Bets
Format for keywords and best bets (use as many pages as necessary)
Keyword
Best Bet Title
URL
Synonyms
Best Bet Title
URL
Synonyms
Best Bet Title
URL
Synonyms
Best Bet Title
URL
Synonyms
Best Bet Title
URL
Synonyms
Definition:
Description:
Keyword
Definition:
Description:
Keyword
Definition:
Description:
Keyword
Definition:
Description:
Keyword
Definition:
Description: