Incentive Pay Systems: Does Societal Cultural Influence Global Adoption? J. Bruce Prince Kansas State University Manhattan, KS USA Nicholas R. Prince University of Illinois Urbana-Champaign, IL USA Bradley R. Skousen University of Illinois Urbana-Champaign, IL USA Rüediger Kabst Justus-Liebig-Universität Gießen, Germany 1 Incentive Pay Systems: Does Societal Cultural Influence Global Adoption? Abstract The use of incentive pay systems are widely seen as an appropriate and effective HRM practice. While strategic HRM research has emphasized the importance of industry and other contingencies in making the case for when different incentive pay systems will be most effective, there has been inadequate appreciation for the influence of culture on HRM practices. The societal culture of a firm’s country presents an institutional context which may discourage or encourage the use of particular incentive pay practices. Ignoring the influence of culture is at odds with the growing emphasis on viewing HRM from a global or cross-national (versus UScentric) perspective. In this research, we address this research gap by evaluating the relationship between societal culture dimensions and the use of five different incentive pay practices in private sector firms from 14 different countries from several world regions using the GLOBE culture framework and the CRANET survey of HRM practices. Our results find a substantial relationship between culture and the use of profit sharing, share scheme, performance pay, and individual bonus incentive systems. Only the use of a team bonus incentive system was unrelated to culture. The culture dimensions that had the strongest explanatory power varied across different incentive systems, but both the performance orientation and future orientation culture dimensions had consistent positive relationships while in-group collectivism tended to have a weaker relationship with incentive pay systems. Uncertainty avoidance, power distance, and institutional collectivism also had significant relationships to different incentive pay systems. 2 Incentive Pay Systems: Does Societal Cultural Influence Global Adoption? Human resource management (HRM) practices vary across different contextual factors such as industry, firm size, occupational groups within a firm (Jackson, Schuler, & Rivero, 1989), international strategy (i.e., domestic, international, multi-domestic, global, transnational) (Schuler, Dowling, and DeCieri, 1993), and firm operational strategy (Macduffie, 1995; Youndt, Snell, Dean, & Lepak, 1996). While such factors are either endogenous or exogenous to the firm, the external environment has long been seen as a powerful contingency factor in understanding the varying use of HRM and managerial practices. For example, complex legal and regulatory environments shape the firm employee relationship (Florkowski & Schuler, 1994). Over the last several years there has been substantial and sustained interest in the extent that national culture is an important source of variance in HRM practices across the globe (Luthans, Welsh, & Rosenkrantz, 1993; Hofstede, 1991, 1990; Trompenaars, 1993; Laurent, 1983, 1986; Newman & Nollen, 1996; Schuler & Rogocsky, 1998). Institutional theory is a useful optic for understanding the variance in HRM practices in different countries and cultures (Gooderham, Nordhaug, & Ringdal, 1999, 2006; Prince, Katz, & Kabst, 2011). From this perspective, organizations are constrained by their environments. The HRM practices that firms choose to implement are constrained choices. Institutional theory maintains that organizations reside as members in an organizational field, often called stakeholders, that constrains the actions that each organization can take (Meyer & Rowan, 1977). Organizations embedded in an organizational field are constrained because they must comply with the institutional practices of the field in order to gain legitimacy (Meyer & Rowan, 1977). Overtime, the collection of members develops and conveys a set of acceptable organizational practices for members of the field. For an organization to be successful, it must implement the 3 institutional practices that meet the institutional field members’ expectations (DiMaggio & Powell, 1983). As expectations are met, other members of the field view the organization as legitimate and the organization is able to garner the support necessary to be successful (North, 1990). A reality that is too often left unaddressed is that organizational fields themselves are embedded in national cultures and constrained by institutional demands of the country wherein they reside. These institutional pressures stem from regulatory, normative and cognitive influences that evolve in a national context over time (Scott, 1995). Regulatory influences consist of the formal rules and regulations derived from the country’s legal system while the cognitive influences are the cognitive constructs and decision processes that are acceptable or taken-for-granted in a given institutional environment such as a country (Ang & Michailova, 2008; Jepperson, 1991). Normative influences reside in the assumptions, value systems, and norms that are part of the larger national culture of a country. HRM practices that are acceptable or “fit” a given culture may be seen as illegitimate and infrequently used in another. As recognized in the agency perspective (DiMaggio, 1988; Hoffman, 1999; Hoffman & Ocasio, 2001) of institutional theory, organizational decision makers have some latitude in responding to institutional mandates. A given practice may be outside the usual range of acceptable practices and at odds with some aspect of societal culture or other institutional mandates, but organizations may be able to craft an acceptable alternative that is less at odds with institutional pressures. That said, there are constraints on the degree of agency that can be initiated before losing legitimacy. As Hollingsworth (1997:265-266) pointed out, “there are serious limitations in the extent to which a society may mimic the forms of economic governance and the performance of other 4 societies.” As such culture constrains or influences organizational practices within a given societal context. There is ample evidence that national cultures vary across the globe. According to Schuler & Rogocsky (1998), national culture is particularly good at explaining differences in HRM practices between countries. The evidence that indicates that HR practices vary depending on national culture has been growing (Newman & Nollen, 1996; Hofstede, 1993; Denison & Mishra, 1995; Schuler et al., 1993). While in past decades most research was done within one cultural context (Aycan et al., 2000), scholars have now dimensionalized the concept of national culture into various measures. This has allowed us to move beyond general country-to-country comparisons and adds depth to the narrative underlying normative institutional forces that have been used to support the argument that HRM practices converge to country-based normative pressures, which leads to divergent practices around the globe. Seminal work in this area was done by Hofstede (1980, 1993). Recently, a large group of researchers from around the world in the Global Leadership and Organizational Effectiveness Research Program (GLOBE) project have elaborated on and extended Hofestede’s work (House, Hanges, Javidan, Dorfman, & Gupta,2004). This consortium of members has studied 62 countries in developing their approach to culture. This new approach has the potential of addressing criticisms of Hofestede’s approach to culture. Within the HR area, Gerhart and Fang (2005) noted the minimal explained variance that Hofestede’s culture metrics have provided. To be useful, in both a practical and theoretical sense, culture dimension metrics need to explain differences in organizational practices. There is a lengthy history of research on patterns of divergence and convergence in HRM practices across national borders and cultures. Past research has generally focused on European countries and has often used the USA as a point of contrast. Research by Brewster (1995, 1999) 5 and others (Apospori, Nikandrou, Brewster, & Papalexandris, 2008; Brewster, Tregaskis, Hegewisch, & Mayne 1996; Farndale, Brewster, & Poutsma, 2008; Prince et al., 2011; Stavrou, Brewster, & Charalambous, 2010) are notable in this so called divergence/convergence debate in the HRM literature. They have found good support for institutional theory based logic in understanding the divergence of practices across different countries. A major contribution of this study is to include other world regions and test the explanatory power of these underlying culture dimensions. A competing perspective to the emphasis on divergence of HRM practices across cultures is the viewpoint that firms will increasingly converge on managerial practices irrespective of culture and regulatory regimes. This argument focuses on our increasingly integrated global economy where there are cross-national institutional pressures to converge towards global “best” HRM practices. Typically, convergence is seen as a reflection of the influence of dominant economic powers and competitive pressures. From this perspective, economically efficient methods will win out over other methods that have been historically less-contested in a lessintegrated global marketplace. HRM practices in U.S. firms have often been seen as an influential benchmark or global standard of practice. If there is global convergence to a common set of “best” HR practices, then differences in culture will become increasingly unrelated to different practices. GLOBE Approach to Societal Culture The GLOBE approach to culture (House, Javidan, Hanges, & Dorfman,2002; House et al., 2004) has been gaining increased research attention. For example, a 2010 issue of the Journal of International Business focused exclusively on culture (Tung & Verbeke, 2010) and frequently contrasts the newer GLOBE approach to previous theories of culture. The GLOBE 6 model presents nine dimensions of culture. In reviewing past research and developing our hypotheses we identified six of these culture dimensions as most relevant to this research. These are: (1) Performance Orientation, (2) Future Orientation, (3) Power Distance, (4) Institutional Collectivism, (5) Uncertainty Avoidance, and (6) In-Group Collectivism as predictors of HRM practices. Performance Orientation is the degree to which performance improvement, innovation and striving for performance excellence are encouraged and rewarded. There is high variance on this culture dimension around the world. In the GLOBE findings, countries are scored and subsequently sorted into similarly scored societal clusters. Countries scoring high on the performance orientation dimension include countries in the Confucian Asia, Germanic Europe, and Anglo clusters with low-scoring clusters that include Eastern Europe and Latin America. Of the countries included in our sample we also see high variance on the performance orientation dimension, the U.S. (4.49 on a 7-point scale) is the 11th highest rated and Austria (4.36/7) is the 14th highest rated country. Greece (3.20/7) is the lowest rated and Hungary (3.43/7) is fourth from the lowest of the 62 societies included in the GLOBE study (House et al. 2004). Future Orientation is the degree to which individuals in a country are focused on delaying immediate gratification and engaging in future-oriented behaviors such as investing in the future, and advanced planning and preparation. High scoring country clusters include Germanic and Nordic Europe and low scoring societal clusters include the Middle East, Latin America, and Eastern Europe. Of the countries included in our analyses, Austria (4.46/7) and Denmark (4.44/7) are the sixth and seventh highest rated future oriented countries and Greece (3.40/7) and Hungary (3.21/7) are near the bottom of all countries measured on this dimension. 7 Power Distance is the extent to which organizational members agree that power should be stratified and concentrated at upper hierarchical echelons. In the GLOBE study, no cluster was classified as high scoring and Nordic Europe is the only cluster in the low-scoring group. Of the countries represented in our sample, Hungary (5.56/7) is the 12th highest scoring country and Greece (5.40/7) and Slovenia (5.33) are also ranked in the highest scoring band of countries. Denmark (3.89/7) is the lowest country on this dimension of all 62 GLOBE societies. Institutional Collectivism is the degree to which organizations reward or encourage the distribution of resources to collectivities and focus on collective action. The focus on the distribution of individual rewards and actions is the polar opposite of this culture dimension. Nordic Europe and Confucian Asia are high scoring country clusters and Germanic and Latin Europe and Latin America are rated as low-scoring clusters on this dimension. Of countries included in our analyses, Sweden (5.22/7) is the highest scoring country and Japan (5.19/7) is the third highest rated country. Greece (3.25/7) and Hungary (3.53/7) are the two lowest scoring countries on institutional collectivism included in the GLOBE sample. Uncertainty Avoidance is the degree to which organizational members strive to avoid uncertainty through reliance on established social norms, rituals or bureaucratic practices. Nordic and Germanic European countries are in the two highest scoring country clusters. The Middle East, Latin America and Eastern Europe are in low-scoring country clusters on this dimension. Sweden (5.32/7) and Denmark (5.22/7) are the second and fourth highest scoring countries on this dimension, while Hungary (3.12.7) is the second to the lowest and Greece (3.30/7) is also in the lowest scoring band of countries. In-Group Collectivism is the degree to which organizational members express loyalty, cohesiveness and pride in their organizations and families. In-Group collectivism suggests that 8 individuals are primarily concerned with those with whom they associate versus their own individual needs and benefits. The highest scoring country clusters are Southern Asia, Middle East, Eastern Europe, Latin America and Confucian Asia. The low-scoring clusters are Germanic and Nordic Europe and Anglo countries. Of the countries included in our sample, Taiwan (5.59/7) is the 20th highest rated country and Slovenia (5.43/7) is also in the top-scoring band of countries. Sweden (3.66/7) and Denmark (3.53/7) are the lowest two countries on this dimension in the GLOBE set of countries. Incentive Pay Structures How firms choose to pay employees is a basic necessity of HRM system design. Compensation choices are many and varied. Base salary, benefits and incentives are the main categories of choices. In this research we focus on incentives, which we expect to be very sensitive to societal culture. There is a long history of research on performance-based incentive pay. This research presents a general conclusion that incentive systems have a positive effect on organizational effectiveness (Gerhart & Milkovich, 1990; Lawler, 2000). This conclusion is based on research generally done on US firms and is emphasized in US HRM textbooks. Research on high performance work systems is an additional research stream that provides support for the use of incentive pay systems (Huselid, 1995). This research was initially conducted in a US context, but recent research has been done in more multinational contexts (Guthrie, 2001). This research has often used a composite measure high performance work systems that included multiple factors, in addition to an emphasis on incentive pay, and this makes it difficult to pull out the unique effects of incentive pay systems where cross-national samples are employed. 9 There are many ways to structure pay incentives. The performance trigger for distributing rewards can range from individual to team-based performance up to organizational or enterprise performance based incentive practices, such as seen in profit sharing and ownership share-based schemes. Incentives are often associated with the U.S.-oriented approach to compensation. Incentives are central to what has been described as calculative HRM. Previous research by Gooderham, Nordhaug, & Ringdal (1999) has found that the use of calculative HRM practices is quite varied and sensitive to country-level institutional pressures. Calculative HRM practices are the specialized task structure, training, and incentives provided to each employee. These practices are designed to ensure that “production activities are at all times efficiently supplied with the necessary input of human resources” (Gooderham et al., 1999: 510). Historically, these practices have focused on the individual as opposed to the collective work group or organization. It is through training and incentives that the calculative HRM system is reinforced (Gooderham, Parry, & Ringdal, 2008). Gooderham’s research has found strong variance in calculative HRM use across countries. There is a strong logic going back to Hofestede’s work that argues that individual performance based incentives will be more prevalent in individualistic verses collectivist cultures. This logic becomes less clear and its power to predict outcomes lessens as one moves to incentives based on enterprise or organizational level performance. Schuler and Rogovsky (1998) used Hofestede’s cultural metrics and found a relationship between individualism and increased use of individual based incentive systems. They also found support for increased use of ownership plans (i.e., stock and stock option plans). Their analysis also found that increases in the uncertainty avoidance societal cultural dimension is associated with decreased use of individual performance based plans, but was also associated with increased use of ownership 10 (stock) plans. Increases in the power distance culture dimension was not related to the use of individual-based incentives, but was associated with decreased use of ownership plans. From this we should conclude that culture dimensions may have different relationships to different types of incentive plans and it is important to evaluate different types of incentive plans separately. At a minimum, it is important to evaluate both individual focused plans and enterprise performance plans when analyzing incentive-based pay systems and culture. We must also keep in mind two potential criticisms of Schuler and Rogovsky’s (1998) often-referenced research. First, they base their conclusions on statistically significant correlations and do not address effect size. The lack of explained variance has been a major criticism of Hofestede’s research (Gerhart & Fang, 2005). Second, these results are now dated and there is the counter-argument that with increasing globalization of business, the culture and incentive pay practice relationships apparent in the early 1990s may no longer exist. Hypotheses The preceding discussion provides the bases for the following hypotheses: Hypothesis 1: The six societal culture dimensions of (1) Performance Orientation, (2) Future Orientation, (3) Power Distance, (4) Institutional Collectivism, (5) Uncertainty Avoidance, and (6) In-Group Collectivism will explain significant explained variance in the following five incentive pay systems: (1)individual bonus systems, (2) team bonus systems, (3) performance pay systems, (4) profit sharing, and (5) share scheme systems. There is an absence of current research that uses a wide range of incentive pay practices to evaluate the unique contribution of the House et al. (2004) GLOBE societal culture dimensions in understanding variations in the adoption of incentive pay practices in firms from several countries and world regions. Yet, throughout the societal culture literature there is a continuing belief that culture makes a difference in managerial practice. In this first general 11 hypothesis, we argue that culture dimensions will explain unique variance in incentive practices. This hypothesis sets the stage for more focused hypotheses that follow. The counter to this hypothesis is that, due to the process of globalization or weaknesses in Hofestede-inspired theories and measures of societal cultural, there will not be strong relationships between incentives and culture. This hypothesis also directly addresses Gerhard and Fang’s (2005) criticism that culture research has simply focused on statistical significance and has not explained variance in practices. The remaining hypotheses provide directional predictions for how each culture dimension is related to different incentive systems: Hypothesis 2a: Firms from countries with a higher performance orientation culture will have an increased use of individual performance based, team-based and pay for performance incentive based pay systems. Hypothesis 2b: Firms from countries with a higher performance orientation culture will have an increased use of enterprise-based performance incentive systems (i.e., profit sharing and share scheme systems). Hypothesis 3a: Firms from countries with a higher future oriented culture will have an increased use of individual performance based, team-based and pay for performance incentive based pay systems. Hypothesis 3b: Firms from countries with a higher future oriented culture will have an increased use of enterprise-based performance incentives systems (i.e., profit sharing and share scheme systems). Hypothesis 4a: Firms from countries with a higher power distance culture will have a increased use of individual performance based, team-based and pay for performance incentive based pay systems. Hypothesis 4b: Firms from countries with a higher power distance culture will have an increased use of enterprise-based performance incentives systems (i.e., profit sharing and share scheme systems). 12 Hypothesis 5a: Firms from countries with a higher institutional collectivism culture will have a decreased use of individual performance based, team-based and pay for performance incentive based pay systems. Hypothesis 5b: Firms from countries with a higher institutional collectivism culture will have an increased use of enterprise-based performance incentives systems (i.e., profit sharing and share scheme systems). Hypothesis 6a: Firms from countries with a higher uncertainty avoidance culture will have a decreased use of individual performance based, team-based and pay for performance incentive based pay systems. Hypothesis 6b: Firms from countries with a higher uncertainty avoidance culture will have a decreased use of enterprise-based performance incentives systems (i.e., profit sharing and share scheme systems). Hypothesis 7a: Firms from countries with a higher in-group collectivism culture will have a decreased use of individual performance based, team-based and pay for performance incentive based pay systems. Hypothesis 7b: Firms from countries with a higher in-group collectivism culture will have an increased use of enterprise-based performance incentive systems (i.e., profit sharing and share scheme systems). Methods Our analysis focuses on the relationship between six GLOBE culture dimensions and five incentive pay practices from private sector organizations in 14 countries from a wide-range of world geographical regions including five societal clusters as defined by the GLOBE studies: Anglo, Nordic, Germanic and Eastern Europe, and Confucian Asia. The data analyzed are from the 2009 CRANET database (Parry, Stravrou-Costea, & Morley, 2011). This panel survey gathers information on a wide variety of organization-level HRM policies and practices and has been repeated every four or so years since 1989. Initially, the survey focused on European countries, but now includes organizations from 32 different countries. In 2009 two Asian 13 countries (Japan and Taiwan) and several Eastern European countries were added. Data is collected from organizations that are generally representative of each national economy, except that it over-samples large organizations (those with over 100 employees). The overall response rate for the 2004 survey round was 17%, the exact response rates for the 2009 round are still being determined for all countries. Each country has a country manager who oversees the collection of data. See Beck, Kabst and Walgenback (2009) for a summary of the 2004 survey process. The 2009 survey process is very similar, but we currently lack exact information on response rates from all countries. In this survey a single respondent, generally a senior HR administrator, provides responses describing each organization. Many items are yes/no factbased questions, which lessens the potential problems associated with using a single respondent. Sample Our sample is composed private sector firms from the following 14 countries (country sample sizes are in parentheses): Austria (n=117), Australia (n=61), Denmark (n = 251), Finland (n=46), France (n=153), Germany (n= 343), Greece (n=184), Hungary (n=95), Japan (n = 369), Slovenia (n=159), Sweden (n = 159), Taiwan (n = 225), United Kingdom (n = 93), and USA (n= 163). The total sample size from these countries is 2396. Measures GLOBE societal culture practices dimensions. We use six of the GLOBE culture dimensions to evaluate the relationship between the country-level culture and level of incentive pay practices. These country-level scores for each culture dimension (from House et al., 2004) were assigned to all firms based upon the country in which they reside. The country’s societal culture practices (referred to “as is” scores in GLOBE framework) scores are based on 14 managerial reports of actual practices in their organizations. The country average is the aggregation of these observations within a given country. The following GLOBE culture practices dimensions used are: Performance Orientation, Future Orientation, Power Distance, Institutional Collectivism, Uncertainty Avoidance, and In-Group Collectivism. Incentive pay HRM practices. The incentive pay HRM practices addressed in this research range from individual performance bonus systems to organizational performance based systems. The survey questions related to these practices were evaluated with both exploratory factor analyses (EFA) and confirmatory factory analysis (CFA). The following five practices were considered: individual bonus incentive system, team bonus incentive system, performance pay, profit sharing, and employee share schemes. For each of these incentive practices, the respondent was asked for each practice to indicate whether a given formal incentive system exists for each of the four following employee groups: managers, professional/technical, clerical, and manual employees. For each practice, the survey items on the employee groups are used as indicators of the extent that the practice is formally used. For example, extensive use of profit sharing would be indicated by all four employee groups using this incentive system, while a firm with limited profit sharing usage may only use it for managers and not the other three employee groups. In the initial EFA, we conducted a principal component analysis (with varimax rotation) of each set of the four related items (e.g., use of profit sharing in four employee groups) was conducted. The unidimensionality of each of the five incentive scales was supported. The results ranged from an Eigenvalue of 1.96 (with component loadings that exceeded .61) for the four team bonus incentive items up to an Eigenvalue of 3.38 (with component loadings that exceeded .87) for the four employee share scheme items. 15 The CFA was then used to provide a more rigorous evaluation of theses scales. AMOS was used to determine the adequacy of the five incentive system scale solutions. In the initial pass, the model fit indices proved unacceptable and, in the follow-up analysis, the indicator associated with having a formal system for manual employees was removed from each of the three latent variables: individual bonus system, team bonus system, and performance pay. The formal system for manual employees indicator variable was retained for the employee share scheme and profit sharing latent variables. The resulting CFA provided acceptable model fit indices (GFI=.94, AGFI=.91, NFI=.95, CFI=.96, and RMSEA=.068) and statistically significant standardized regression weights (ranging from .64 to .96) for each indicator on their corresponding latent variable. All additional analyses used these refined scales. Follow-on reliability analysis provided additional support. The standardized alpha reliability coefficients ranged from .80 for the individual performance scale to .94 for the employee share scheme scale. In summary, the five incentive pay system scales are: (1) use of individual performance bonus systems, (2) use of team performance bonus systems, (3) use of performance-based pay systems, (4) use of profit sharing systems, and (5) use of employee share schemes. The first three scales use three items based on yes-no replies indicating whether there is a formal incentive system for each of the following three employee groups: management, professional/technical, and clerical/administrative. The scales for profit sharing system and employee share scheme system scales are similar, except that they are based on four items, which also include a yes-no reply indicating that manual employees have each of these organizational-level formal incentive systems. These scales range from 0 (indicating that no formal system exists for any employee groups) to 1.0 indicating all three groups (in the case of the first three scales) or all four employee groups for the last two scales have formal incentive systems. 16 Control variables. To control for alternative explanations of our results, we include several organizational-level control variables. These variables are likely to be related to the dependent or independent variables. It is plausible that they could be the main explanatory factors seen in any observed relationship between societal culture and an incentive system variable of interest. The control variables included in our analysis are: Organizational size. Measured as the log of the total number of employees in each organization. A log transformation was used to make the scale closer to a normal curve distribution. Union intensity. The percentage of the workforce that is unionized. The single-item scale ranged from 1 (0% union members) to 6 (76-100% union members). International product market focus. A single-item measure indicating whether the main market for the firm’s goods and services was within the nation’s boarders (coded 0) or a cross national market (coded 1). Service versus Manufacturing. Indicates the main sector of the industry or services in which the firm operates. Service oriented firms are coded 0 and manufacturing firms are coded 1. Table 1 presents descriptive information for all scales. Standardized alpha reliability coefficients for the incentive pay scales are noted down the diagonal. The control variables are single-item indices and the GLOBE culture dimension values assigned to each firm are based on the country in which they reside. These values were obtained from the GLOBE website. Insert Table 1 About Here Analysis 17 The relationships between the GLOBE culture dimensions and use of incentive pay systems were analyzed using regression analyses. This includes separate analyses in which the six GLOBE culture scales are regressed on each of the incentive pay dependent variables. In follow-up analyses a two-step hierarchical regression process is used. In the first step, the four control variables are entered into the model followed by the six culture measures on the second step. Problems of multicolliniarity are frequently seen in analyses with the GLOBE measurers due to their high intercorrelations. This problem causes the regression weights to become unreliable and difficult to interpret while not affecting the total explained variance (Cohen, Cohen, West, & Aiken, 1988). While the indices of mulitcollinearity provided by SPSS did not achieve levels indicating high multicollinearity (tolerance < .10 and VIF > 10.0), those statistics for the GLOBE future orientation scale were high enough to merit further analysis. The multicollinearity statistics for future orientation varied only slightly from regression to regression and tolerance was approximately.17 and VIF was 5.63. The multicollinearity statistics for the performance orientation culture dimension are slightly worse in the full regression with the controls (tolerance = .16, and VIF = 6.2). To evaluate the stability of the regression weights across the other five culture predictors, these regressions were re-run with the future orientation scale removed. In these supplemental analyses, the multicollinearity statistics for each of the other variables improved substantially and further supplemental analysis was not merited. Results The regression analyses for the first three incentive pay systems are reported in Table 2. The first column under each dependent variable presents the initial analysis of the six GLOBE culture measures. The second column presents the results with the future orientation predictor 18 removed to evaluate problems associated with multicollinearity. In column three and four, these same culture scale sets are analyzed using two-step hierarchical analyses where the control variables are added in the first step. For the individual bonus incentive system, the six culture measures explain a significant variance with an adjusted R2 of .08. All regression weights are significant except for institutional collectivism. In the second regression (which excludes future orientation), the R2 remains highly significant but decreases by a statistically significantly margin to .06. When controls are added to the regression equation, presented in the third column, there is a significant overall R2 of .09. In the regression equation with the control variables and the GLOBE future orientation variable removed, we see a statistically significant drop in R2 to .08. There is a consistent pattern across these four regressions. Increases in uncertainty avoidance are associated with decreases in the formal use of individual bonus incentive systems for more employee groups. Conversely, higher levels of performance orientation and in-group collectivism are consistently associated with the increased use of individual bonus incentive systems for more types of employee groups. Similarly, when future orientation is included it has a significant positive regression weight and significantly adds explained variance beyond that achieved with the other five culture dimensions. The impact of power distance is not significant once the relationships with the control variables (notably firm size) are accounted for. It appears that the negative relationship between institutional collectivism and the use of individual bonus systems is probably not that strong in spite of the significant regression weights in the first and third columns. The removal of the performance orientation dimension should increase the likelihood of other correlated variables to become significant. Instead we see a drop to non-significance when future orientation is removed. Multicollinearity seems to be associated with this culture dimension 19 obtaining statistical significance. The near-zero correlation of .01 further leads us to conclude that institutional collectivism is not negatively associated with the introduction of this type of incentive system. Insert Table 2 about here The analysis of team bonus incentive systems and culture leads to the conclusion that none of the six culture dimensions are substantially related to the use of this type of incentive system. Almost no overall explained variance is seen and increases in firm size and lower levels of unionization provide a more parsimonious explanation of this minor amount of explained variance. In the initial regression analysis presented in the first column in Table 2, three of the regression weights are significant. However, none of the five regression weights are significant when the future orientation variable is removed. Similarly, in the regressions with the control variables in the first step, none of the six culture variables reached statistical significance. The use of performance pay is a more general measure of formal incentive practices in an organization. It is most strongly correlated to the use of individual (r=.31) and least correlated with share scheme usage (r=.06). The use of other incentive approaches not included in the survey, such as the use of formal merit pay systems, would logically be related to the general perception that formal pay-for-performance management approaches are employed. Culture has a fairly strong connection to this dependent variable with a significant adjusted R2 of .14 being reached in the regression equation with all six culture variables reported in the first column. All culture dimensions are significant with uncertainty avoidance and institutional collectivism being negatively related. Increases in these two culture dimensions are associated with the decreased use of general performance pay practices, while increases in the other four dimensions (future 20 orientation, power distance orientation, performance orientation, and in-group collectivism) are associated with increases in performance pay. In the regression equation reported in the second column with the performance pay dependent variable the future orientation dimension (which had higher multicollinearity indices) is dropped and we see different results. There is a significant drop in R2 from .14 to .11. This indicates that the positive relationship between future orientation and performance pay is substantial and not an artifact of multicollinearity. We do see the influence of multicollinearity in the drop in significance of the regression weights for uncertainty avoidance and in-group collectivism culture dimensions. These changes make those relationships, which were highly significant in the first-column regression, more suspect. The continued positive relationship between power distance and performance orientation and negative relationship with institutional collectivism with the use of performance pay systems when future orientation removed provides additional confidence in those associations. The final two columns with the performance pay system dependent variable presents the two-step regressions where the controls are added on the initial regression analysis. In these two regression equations we see results that are consistent with culture-only regressions. As was the case with both individual and team bonus incentive systems, we see that increases in firm size have a consistent positive influence on the use of pay-for-performance (β=.08**/.10***). In the regression equation without future orientation, we see a modest relationship indicating that service industry (versus manufacturing industry) firms tend to use more performance pay systems (β= -.05*). The regression weights with the culture dimensions in these regressions follow the same pattern seen in the first two columns. Future orientation, power distance, 21 performance orientation, and institutional collectivism are the consistent predictors of this dependent measure. The use of profit sharing systems emphasizes the provision of an incentive based on the overall organizational financial performance and we see that culture is strongly related to the use of this practice. These results are presented in Table 3. The pattern of relationships for this practice differs from those seen with the other incentive system practices. The six culture dimensions explain more variance in this incentive system than any other dependent measure (R2 = .22). The significant drop in explained variance to R2 = .18 when the future orientation dimension is dropped in the second column indicates that this culture dimension is a strong predictor of the use of profit sharing systems. However, given the negative regression weight (β= -.52***), increases in future orientation are associated with the decreased use of this organizational performance based incentive approach. With the other incentive based systems (except team bonus systems) there was a positive relationship. There is no evidence of multicollinearity in the results of the second column regression. For those results, it appears that in-group collectivism and institutional collectivism tend to explain the same variance in the use of profit sharing as is explained by the future orientation dimension. The regression weights for those culture dimensions become significant or more significant when the future orientation variable is dropped from the analysis. The other culture dimensions produced consistently significant results. While increases in uncertainty avoidance have been negatively related to the use of other incentive approaches (except team bonus system), it is associated with the increased use of profit sharing (β= .52***/.31***). As seen with the other incentive approaches (except team bonus systems), increases in power distance orientation and performance orientation are associated with increases in profit sharing use. 22 Insert Table 3 about here This same pattern of results is also evident in the two-step hierarchical regressions with the four control variables. These are presented in the third and fourth columns in Table 3. Use of profit sharing is not associated with size. The significant regression weight (β= .12***/.12***) on the service versus manufacturing dichotomous variable indicates that manufacturing firms are more inclined to use profit sharing than service firms. With the entry of the culture dimension predictors on the second step, the same pattern of relationships noted in the first two regression equations (in columns one and two) become readily apparent. The right side of Table 3 provides the results for the regression equations predicting the use of share scheme incentive systems. Like profit sharing, this is an organizational level performance based incentive system. However, it is more complicated in the sense that a number of factors beyond past financial performance drive increases in share values. The exact design of firm share schemes is likely to be quite varied across the firms in our multinational sample. Our results find that culture has a strong relationship to the use of these incentive systems. The first column regression equation produced a significant R2 of .16. Unlike the results with other dependent variables (except team bonus systems), the use of share schemes has, at best, a marginal positive relationship with the future orientation culture dimension. Evidence of multicollinearity problems associated with future orientation did not appear to have much of an impact on these regressions. The drop to non-significance for the in-group collectivism variable when future orientation is dropped suggests there is not a substantial relationship between this culture dimension and the use of share scheme systems. Uncertainty avoidance is consistently negative in both of the first two regressions (with and without future orientation). Increases in institutional collectivism, performance orientation and power distance orientation are each 23 associated with increased use of share scheme incentive systems. The addition of the control variables makes a significant increase in the R2 value (from .16 to .19). This is a function of the strong positive relationship between increases in firm size and use of share-based incentive systems. In spite of this strong relationship, the pattern of results with the culture dimension predictors did not change appreciably. Uncertainty avoidance, performance orientation, and institutional collectivism continued to be strong predictors of this incentive system. The main change is that it became clear that the modest positive relationship between the dimension of power distance and share system usage is a function of its relationship with firm size. Once this is accounted for, there is no relationship. The general lack of significant relationships between unionization levels and international market focus is noteworthy. The zero-order correlation between unionization and these five incentive practices is always negative, particularly in the case of performance pay (r=-.17) and profit sharing (r=-.14). What we see from the regression analyses, is that this variance is accounted for in the intercorrelation of unionization with size (r=.22) and the service versus manufacturing variable (r=.17). These two variables have the stronger relationship with the incentive system variable and accounted for the same variance. International product market focus was not consistently associated with incentive system usage. Its strongest relationship was with profit sharing (r=.12) and in that regression the service versus manufacturing variable, which has a .43 correlation with international product market focus, is a significant predictor of profit sharing. Discussion There is strong evidence that culture, as captured by the GLOBE dimensions, has a strong relationship to incentive pay systems employed by organizations. This research extends our 24 understanding of culture and incentive pay systems in a number of ways. First, we utilize the GLOBE culture scales while previous research has used the Hofestede measures. There are differences between those frameworks and our results help us to better understand those differences. Second, our results help us understand the importance of culture fit and differing forms of incentive pay. The results for individual performance based systems are different for organizational performance based systems, notably profit sharing. Third, we use a statistical approach that focuses on effect size versus simple statistical significance. For example, the widely referenced Schuler and Rogovsky (1998) research used the statistical significance Kendall-Tau correlation coefficients to inform their conclusions. With the large sample size that we have, a correlation slightly higher than zero is statistically significant. Our approach addresses the effect size question while controlling for high intercorrelations between culture dimension measures. These results provide clear support for the institutional influence of culture. Given the multiple factors that logically influence a given firm’s decision to implement a particular payfor-performance system, we think that achieving R2 values of .09 to .22 is an unequivocal statement about the strong influence of culture in shaping HRM design decisions. While we recognize that there are additional dictates and legitimacy constraints from the institutional field that stem from regulatory and cognitive sources, it is surprising that culture variables alone explained as much variance as they did without including other institutional directives. For different incentive pay systems, we found that different culture dimensions have varying levels of influence and this provides insight into the relative merits of the GLOBE versus Hofestede’s conceptualization of culture. Looking across the five incentive systems included in this study, in-group collectivism is the weakest. The institutional collectivism dimension was 25 sometimes more influential (particularly in the case of the performance pay and share system regressions), but was not as consistently strong compared to other culture dimensions. This is surprising given the considerable focus on Hofestede’s individual-collectivism dimension in the literature. The GLOBE framework splits this Hofestede dimension into two distinct constructs. The two GLOBE collectivism measures tend to exert influence in opposing directions. With the exception of share scheme system results, the institutional collectivism dimension, which is more focused on larger or macro societal collectivities, tends to be associated with the decreased use of incentive systems. Conversely, the in-group collectivism measure, which is focused on smaller groupings or collectivities with which individuals have a direct association, tends to have an influence that is either neutral or associated with the increased use of incentive systems. These results support the use of two distinct forms of collectivism seen in the GLOBE framework versus the Hofestede approach. Arguably the power distance dimension, like institutional collectivism, also has a relatively modest, but significant, influence on shaping incentive system design around the globe. The strongest impact of this dimension is seen in organizational performance based systems (profit sharing and share schemes), but it is only in the case of team bonus systems that it is not a significant predictor. For organizational systems in particular, upper hierarchical authorities set the rules and control when and how employees get a payout. They clearly drive the system. Schuler and Rogovsky’s (1998) research found a negative relationship between Hofestede’s power distance measure and the use of individual performance based bonus and commission systems in one data set and no relationship in a second. In our results with the individual bonus incentive system dependent variable, we see a small positive relationship that moves to non-significance when controls are added. But, while its contribution is modest in more 26 individual or team performance based systems, it is never significantly negative. With individual bonus systems, the top echelon may set the general rules and design but middle managers and first-level supervisors have more influence in how this system is implemented and this factor may create a minor point of tension in high power distance cultures. While these results deviate from Schuler and Rogovsky’s finding for individual incentive systems, they do confirm their finding that increasing power distance culture is consistent with the increasing use of organizational performance based incentive systems. Performance orientation and future orientation culture dimensions are consistently significant and positively associated with the increased use of all incentive practices except team bonus systems. Increasing the use of four out of the five incentive systems is likely to be seen in cultures marked by higher levels of these culture dimensions. The influence of these two culture dimensions is the strongest relative to other dimensions. They are consistent in their influence on varying forms of incentive system usage. The future orientation dimension is related to Hofestede’s long-term orientation, which was not in his original culture framework and has not been used in incentive pay system research. Performance orientation is not directly linked to Hofestede’s theory of culture. The finding of the strong influence of these two culture dimensions is a significant contribution to both the HRM and societal culture streams of research. We conclude that these additions, particularly the performance orientation dimension, inform our conceptualization of societal culture in a substantive way. Uncertainty avoidance is another influential dimension of culture in understanding how culture shapes incentive system design. With two major exceptions, increasing levels of uncertainty avoidance in the culture is associated with decreasing usage of pay-for-performance systems. Uncertainty avoidance cultures seek for more predictability and certainty than these 27 systems often provide. Pay-at-risk incentive systems have an inherent level of uncertainty. This is most true in individual bonus system where managers’ discretion add uncertainty and share scheme systems where many market externalities contribute to uncertainty and can lessen the employees’ sense of predictability and control. For the performance pay system dependent variable, the results are more mixed, but provide some support for a negative relationship. As was the case with other culture dimensions, team bonus systems usage was unrelated to uncertainty avoidance. This exception is not surprising given other results with this incentive system. However, the results in the profit sharing regression produced contradictory results. Uncertainty avoidance has a consistently strong positive relationship to the increased use of profit sharing. Arguably, the design of profit sharing systems has only one element of uncertainty: the level of the firm’s profit. Other factors are largely predetermined and provide a measure of certainty and predictability (unless one fully appreciates the discretion that firm’s have in applying standard accounting rules to determine the level of profits). Also, for most firms profit sharing is a clear add-on to base pay and benefits that is generally not substantial compared to base pay. Profit sharing may be an area where firms in high uncertainty avoidance cultures can exercise agency and accommodate competing institutional logics, such as those stemming from globalization and the more general dominate economic view that incentives are a good business practice. While broad scale pay-for-performance systems with high managerial discretion provoke too much uncertainty, a smaller scale supplemental profit sharing system might be an acceptable strategy for accommodating the pressure for pay-for-performance from other institutional stakeholders, including the cross-border norms of a given industry and the implied “right way to manage” from more dominant economic powers. Conclusion 28 Understanding and charting the socio-cultural landscape of HRM is important to organizational leaders who must negotiate these fields and academics who must develop theories and conceptual guides that correspond with those realities. This research provides managers and academics with insight into the use of different incentive practices across several different dimensions of societal culture. This will help human resource managers to gain a greater understanding of how societal culture constrains and shapes their choices. It will also help academics develop a more grounded view of how culture directs and constrains the selection of incentive pay HRM practices in different societal settings. Clearly different societal culture dimensions have an important influence on incentive system adoption seen across the world. There is no evidence to suggest that globalization of business is somehow diminishing the influence of a country’s culture. If businesses in the 14 countries are converging to a uniform set of best incentive pay system practices, we would not have seen the explanatory power of differences in culture dimensions that our analysis achieved in explaining the use of five quite different approaches to incentive pay. This study is not without its weaknesses. While it has the strength of capturing the patterns of incentive pay practices from a substantial number of firms from a wide range of countries and world regions, it is a cross-sectional look at firms from an arm’s length perspective. An intensive study of a few firms over time will provide a nice supplement to this study. While the CRANET study is well established in Western Europe, the extension of this survey process to other countries, notably Japan and Taiwan and Eastern Europe, is new. 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Range N 1 2290 .80 2 3 4 5 6 Intercorrelations 7 8 9 10 11 12 13 14 1. Individual Performance Bonus 2. Team Bonus .61 .40 0-1 .40 .43 0-1 2235 .32 .85 3. Performance Pay .47 .45 0-1 2273 .31 .23 .90 4. Profit sharing .30 .41 0-1 2119 .06 .01 .16 .92 5. Share Schemes .23 .38 0-1 2113 .18 .11 .06 .08 .94 6.34 1.59 0-1 2367 .13 .06 .05 .01 .21 --- .52 .50 0-1 2378 .04 .03 .05 .12 -.01 .05 --- .48 .50 0-1 2065 -.02 -.05 -.02 .17 .03 -.01 .43 --- 3.10 1.91 0-6 2101 -.10 -.07 -.17 -.14 -.01 .22 .02 .17 --- 4.49 .66 1-7 2396 -.14 -.03 -.14 .11 -.12 .11 .15 .08 .28 --- 4.07 .38 1-7 2396 -.02 .01 -.11 -.08 .08 .22 .01 -.01 .27 .77 --- 5.02 .43 1-7 2396 .13 -.01 .24 .19 .03 -.05 -.01 .05 -.32 -.54 -.60 --- 4.09 .38 1-7 2396 .10 .02 .05 .23 .18 .16 .06 .04 -.12 .47 .60 -.31 --- 4.50 .66 1-7 2396 .19 .04 .21 .10 .16 -.08 -.03 .05 -.28 -.75 -.64 .64 -.19 --- 4.36 .61 1-7 2396 .01 .01 -.24 -.16 .26 .20 -.15 -.04 .31 .30 .65 -.48 .41 -.28 6. Log of Size 7. International Product Market Focus 8. Service Versus Manufacturing 9. Union Intensity 10. GLOBE: Uncertainty Avoidance 11. GLOBE: Future Orientation 12. GLOBE: Power Distance 13. GLOBE: Performance Orientation 14. GLOBE: In-Group Collectivism 15. GLOBE: Institutional Collectivism 35 15 --- Table 2. Regression Analyses Individual Bonus System β β β β Control Variables: Log of size International Market Focus Service vs. Manufacturing Union Intensity --- --- --- --- --- --- --- --- Team Bonus System β β β β .14*** --- --- .05 --- --- -.03 -.04 --- -.02 -.02 -.23*** .24*** .13*** .06* Performance Pay System β β β β .10*** --- --- .08** .10*** .02 .02 --- --- .02 .01 --- -.04 -.04 --- --- -.05 -.05* --- --- -.08** -.08** --- --- .01 .02 -.13** -.12** -.06 -.06 -.02 --- .16** --- .09 -.06 -.06 -.06 .09*** GLOBE Culture: Uncertainty Avoidance Future Orientation -.23*** .30*** -.11** --- --- -.21*** -.05 -.21*** -.07 .40*** --- .35*** --- -.06 .11*** .11*** .11** .12** Power Distance .07* .07* .05 .06 Performance Orientation In-Group Collectivism .12*** .19*** .10** .16*** .01 .05 -.03 -.01 .12*** .21*** .11** .20*** .16*** .10** .15*** .10* .06 .03 .05 .03 .16*** .08* .13** .05 -.09** -.03 -.05 -.02 -.38*** -.23*** -.40*** -.27*** .01** 2100 .00 2100 .01** 1558 .01** 1558 .14*** 2336 .11*** 2336 .14*** 1739 .12*** 1739 Institutional Collectivism Adjusted R2 Sample Size -.10** .08*** 2146 .02 .06*** 2146 -.08* .09*** 1595 .02 .08*** 1595 * p < .05 **p < .01 *** P < .001 36 Table 3. Regression Analyses Profit Sharing System β β β Control Variables: Log of size --- --- International Market Focus Service vs. Manufacturing Union Intensity ------- ------- GLOBE Culture: Uncertainty Avoidance Future Orientation Power Distance Performance Orientation In-Group Collectivism Institutional Collectivism Adjusted R2 Sample Size .52*** -.52*** .22*** .37*** .08* .00 .22*** 2119 .31*** --.22*** .26*** .18*** -.20*** .18*** 2119 β Share Scheme System β β β .01 .01 .12*** -.03 -.02 .02 .12*** -.05 .43*** -.43*** .19*** .35*** .05 -.04 .22*** 1575 .27*** --.18*** .24*** .14** -.20*** .19*** 1575 --- --- ------- ------- -.26*** .09* .08** .17*** .08* .28*** .16*** 2113 -.23*** --.08** .19*** .07 .32*** .16*** 2113 * p < .05 **p < .01 *** P < .001 37 β .16*** .03 .03 .01 .17*** .02 .03 .02 -.29*** .07 .06 .16*** .05 .26*** .19*** 1567 -.26*** --.07 .17*** .04 .29*** .19*** 1567 Table 4. Summary of Results Hypothesis 4a Cultural Dimension Performance Orientation Performance Orientation Performance Orientation Performance Orientation Performance Orientation Future Orientation Future Orientation Future Orientation Future Orientation Future Orientation Power Distance 4a Power Distance 4a Power Distance 4b Power Distance 4b Power Distance 5a Institutional Collectivism Institutional Collectivism Institutional Collectivism Institutional Collectivism Institutional Collectivism 2a 2a 2a 2b 2b 3a 3a 3a 3b 3b 5a 5a 5b 5b Incentive System Individual Bonus System Team Bonus System Performance Pay System Profit Sharing System Share Scheme System Individual Bonus System Team Bonus System Performance Pay Systems Profit Sharing System Share Scheme System Individual Bonus System Team Bonus System Performance Pay Systems Profit Sharing System Share Scheme System Individual Bonus System Team Bonus System Performance Pay Systems Profit Sharing System Share Scheme System Predicted Relationship Positive Observed Relationship Positive Hypothesis Supported? Supported Positive Not Supported Positive No Relationship Positive Positive Positive Supported Positive Positive Supported Positive Positive Supported Positive Mixed Weak Support Positive Positive Supported Positive Negative Not Supported Positive Mixed Weak Support Positive Mixed Weak Support Positive Not Supported Positive No Relationship Positive Positive Positive Supported Positive Positive Supported Negative Mixed Not Supported Negative Mixed Not Supported Negative Negative Supported Positive Mixed Weak Support Positive Positive Supported 38 Supported Supported Table 4 (continued). Summary of Results Hypothesis 6a 6a 6a 6b 6b 7a 7a 7a 7b 7b Cultural Dimension Uncertainty Avoidance Uncertainty Avoidance Uncertainty Avoidance Uncertainty Avoidance Uncertainty Avoidance In-Group Collectivism In-Group Collectivism In-Group Collectivism In-Group Collectivism In-Group Collectivism Incentive System Individual Bonus System Team Bonus System Performance Pay Systems Profit Sharing System Share Scheme System Individual Bonus System Team Bonus System Performance Pay Systems Profit Sharing System Share Scheme System Predicted Relationship Negative Observed Relationship Negative Hypothesis Supported? Supported Negative Not Supported Negative No Relationship Mixed Negative Positive Not Supported Negative Negative Supported Negative Positive Not Supported Negative Not Supported Negative No Relationship Mixed Positive Mixed Weak Support Positive Mixed Not Supported Weak Support Not Supported Note: 1. Hypothesis 1 provided the general argument that culture dimensions will explain significant variance in the usage of each incentive pay system. This hypothesis is clearly supported in all cases except team bonus incentive systems. 39
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