Case study
ICON PHOTOGRAPHY MELBOURNE
Con Tsioukis of ICON PHOTOGRAPHY MELBOURNE
is a skilled wedding photographer with over 12
years of experience. Recently, his business
underwent a change and he needed to rebrand
his services.
For most companies, rebranding a business can
lead to a lose of customers - you could lose a lot in
name recognition and any digital Search Engine
Optimisation growth you would have created.
Having tested the water with several digital
marketing strategies over the better part of the
last decade, Con was prepared for the change and
knew how to keep his business from suffering.
How Easy Weddings helped
Under his previous brand, Con had tried a variety of
ways to market his business: magazine advertising,
exhibitions and listings in various online wedding
directories. To understand which methods were
effective, he tracked his digital referrals and realised
that only two of those marketing avenues actually
worked for him - the main one being Easy Weddings.
When Con launched ICON PHOTOGRAPHY
MELBOURNE, he employed the same marketing
strategy he used before and immediately listed his
business on Easy Weddings. He posted vivid
images on his profile, sourced positive reviews
from satisfied customers and created a clear call to
action with a special offer. ICON PHOTOGRAPHY
MELBOURNE’s profile was a hit with the Easy
Weddings community and his business never
suffered from rebranding.
Since his Easy Weddings’ advertising has been
such a success, Con stopped all other magazine
and online advertising while maintaining a full
calendar all year round.
Highlights
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Increased his ROI even though he
decreased his marketing budget
On average, 44 profile views a
month with 58% continuing through
to his website
Receiving 30% of his bookings from
Easy Weddings
Easy Weddings has been a huge source of
leads for me. ICON PHOTOGRAPHY
MELBOURNE gets most of its business
through referrals from Easy Weddings and
people I’ve worked with previously.
- Con Tsioukis, Icon Photography