The Problem of Meaning What problems do we face when using language? Theories of Meaning How do we distinguish meaningful words from meaningless words? Definition theory Denotation theory Image theory Reflection Which theory makes the most sense? What problems do you see with each theory? Meaning as know-how Can we say we know the meaning of a word when we know how it is used? Why is this not as simple as it sounds? Problematic meaning Vagueness Ambiguity Secondary meaning Metaphor Irony Vagueness Fast, slow About 100, around 3:00 How would you answer these questions? 1. John lives close to his school. How near to school does he live? 2. Natasha’s mother earns a lot of money. What is her annual income? 3. Mr. Smith is middle-aged. How old is he? Ambiguity Unclear meanings Example: They saw Mrs. Jones and the dog sitting under the table. Funny (but real) headlines Enraged Cow Injures Farmer with Ax Autos killing 110 a Day; Let's Resolve to Do Better Deaf Mute Gets New Hearing in Killing Something Went Wrong in Jet Crash, Experts Say Two Sisters Reunite after Eighteen Years at Checkout Counter Source: http://www.alphadictionary.com/fun/headlines.html Is this ambiguous? “Character at the top of Obama’s list to replace Justice Souter” Los Angeles Times, 5/1/09 Secondary meaning Denotation Connotation Euphemisms Denotation vs. connotation Denotation = dictionary meaning Connotation = associations with a word What are the connotations? 1. 2. 3. 4. slender, skinny, thin stubborn, steadfast, firm praise, flatter, commend energetic, spirited, frenzied Euphemisms Roundabout way of saying something to soften the harshness of the meaning old age golden years sneak attack firing workers preemptive strike restructuring prison correctional facility taxes revenue enhancement Metaphors “The world economy is teetering teetering on on aa precipice, as precipice, as both both advanced advanced and and developing economies face plunging industrial production, volatile equity markets, and severely contracting trade.” Source: http://carnegieendowment.org/events/?fa=eventDetail&id =1288&prog=zgp&proj=zted Irony (verbal) Saying the opposite of what you mean “Great! Another assignment!” Activity Read the news article given to you. Can you find examples of vagueness, ambiguity, secondary meaning, metaphor, and irony? Why should we care about the meanings of words? What if we disagree about meanings? Can words be manipulated? “Eight great phrases or words to utilize if you are a politician” (San Diego News Network) “the voters have spoken” “in the best interest of the taxpayer” “reform” “tough decisions” “fiscal responsibility” “change” and “hope” “for the people” “on the back of taxpayers” source: http://hoawrites.com/?p=405 From an ad for Bill Clinton, 1996 ANNOUNCER Ten million new jobs. Family income up $1600. President Clinton cut the deficit 60 percent. Signed welfare reform—requiring work, time limits. Taxes cut for 15 million families. Balancing the budget. America’s moving forward with an economic plan that works. Bob Dole: $900 billion in higher taxes. Republicans call him a tax collector for the welfare state. His risky tax scheme would raise taxes on 9 million families. Bob Dole. Wrong in the past. Wrong for our future. Assignment Read and take notes on the explanations of these three theories (pages 52 – 54) Fold a sheet of blank paper into four sections Use three of the sections to define a word of your choice according to these theories. If you can’t think of a word, here are some suggestions: triangle Lynwood fairness Assignment Refer to the positive governing words and contrasting words Write a campaign ad describing your qualifications for some office in contrast to your opponents. Avoid negative advertising while contrasting your positive qualities with your opponent’s less desirable qualities.
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