company p r o f i l e co mpa n y pr o f i l e co mpany pr o f i l Who Are We Plesio Computers was found in 1969 by George Gerardos who is today President and Chairman of the Board of Directors. The company is currently a leading reseller in the field of IT products, Office materials and Telephony on the Greek market. At present Plesio serves more than 100 000 corporate clients and owns 21 superstores in all the major cities in Greece. Plesio is marked for being: • • • • • • • Among the 500 fastest growing businesses in Europe for seven consecutive years Among the 200 biggest PC assembling companies in Europe Among the 100 biggest office products suppliers in the world An annual revenue of 380 million euro Listed on the Athens Stock Exchange Employs more than 1000 people Certified ISO 9001 company International Presence (Interaction Alliance) Plesio Computers is a member of an alliance, which includes the 10 biggest European office product suppliers called InterACTION. The combined buying power of these firms provides the customer with the best price for a quality product. Plesio in Bulgaria The move of entering the Bulgarian market is the first investment of the company on an international scale. The subsidiary office in Sofia is found in 2005 as a Joint Stock Company 100% owned by Plesio Computers Greece. The company is the 5th fastest growing company in the IT sector in Bulgaria and among the TOP 10 direct suppliers of technology products on the market. So far, Plesio Computers Bulgaria has employed 60 people in its’ local office. co mpany pr o f i l What We Do. (Our Business Model) Plesio was among the first companies to efficiently implement the Multichannel Business Model on the Greek market. The company uses different ways of communicating with the clients called “channels”: Retail, B2B Department, Catalogues and Web Site. 1. Retail Outlet The Plesio stores are a key element of our company portfolio. The flagship store in Sofia was opened in June 2005 and boasts an area of 650 sq. m, which makes it the biggest technology store in Bulgaria. Located in the very heart of the Bulgarian capital, on 5 Angel Kanchev Street, it offers more than 11 500 IT products, office materials and communication devices. We provide the customer with the ability to choose tailor-made computer configurations using the BTO (Built-toOrder) method with the help of our highly skilled consultants. Within the store operates our Service Department which offers assembly and personalization of PCs in 24 hours and an unprecedented 4 hour upgrade service. All products on the showcases are operational and can be tested before the buy. 2. B2B Department The B2B department serves corporate clients. It consists of Call Center operators and sales representatives who work as a team. Each client company is free to communicate personally with one of our Call Center operators and with a sales representatives responsible for specific needs and requirements. The service includes free shipping for orders inside Sofia city limits and a fast response time of same day delivery upon request. Outside the capital we ship in two days. 3. Catalogues Plesio issues more than 8 000 000 copies of its catalogues on an annual basis. Two separate product catalogues are published in Bulgaria. The first is called “Computers and Telephony”. Edited monthly in 64 pages, it presents our latest products in the IT and Communications field. It is distributed as a supplement to major Bulgarian newspapers, in direct marketing campaigns and through our store. The second catalogue aims at the business customers in Sofia. Edited in 360 pages, it is directly distributed to our corporate clients through our salesmen and by direct mailing campaigns. During the most active shopping periods of the year, Plesio publishes promotional leaflets with the company’s top offers. 4. Web site Our internet site is the most comprehensive guide to our products and serves as an electronic store from which one can shop 24 hours a day. The site attract more than 60 000 visits monthly and supports an easy to use search engine, PC and laptop configurator, compare function and an e-shopping experience to facilitate our clients. The shipment of orders from the site is also free within Sofia city limits. co mpany pr o f i l Our vision Plesio’s goal is to become No. 1 on all respective markets which it enters. In order to accomplish this goal the company counts on the following assets: • • • A team of well trained professionals; life-long learning program for each one of our employees. Centralized Logistics Network with a 1000 sq. m. storage area which serves our clients in Sofia and in Bulgaria as a whole. Enterprise Resource Planning business software which helps us keep track of our customer needs Customers that rely on our services • Lukoil Bulgaria • Petrol Holding • Stomana Industry • Sofia Water Company • Alpha Bank • Emporiki Bank • Telelink • American Chamber of Commerce • Sofia Med 5, Angel Kanchev Str. toll free phone: 0800 18 200 toll free fax: 0800 18 300 phone: 939 7100 e-mail: [email protected] www.plesio.bg
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