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Building the Perfect Golfer Goodie Bag
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BUILDING THE PERFECT GOLFER GOODIE BAG
When a golfer decides to play in a tournament,
there are certain things they expect to receive for
their registration in a tournament. They expect
whatever has been advertised leading up to the
tournament to be delivered, they expect to play
golf, they expect food, they expect prizes and
they expect a goodie bag.
Goodie bags come in all sorts of shapes and
sizes filled with various contents. Typically, when
you put together a goodie bag, the contents
will be determined by your sponsors or by your
budget. You can work to build the specific items
you want with your sponsorship packages. For
instance, the $1,500 sponsorship would include
a foursome, signage, and tees in the goodie
bag. When you’re building the appropriate
pricing for a sponsorship, don’t forget to include
the cost of the item.
golfer goodie bag is your audience! Don’t waste
money on putting together a golfer goodie bag
when there are items that people may not use.
Here are some questions to consider:
•
What are their interests?
•
What would they use?
•
What do they expect?
The last question is extremely important. The
expectation of the golfer is going to determine
their happiness with the golfer goodie bag. If
your golfers have high handicaps and frequently
lose balls, maybe they expect a sleeve of balls in
their bag. If the registration for the tournament
is expensive, maybe they expect a certain value
of the bag contents.
You should also consider the response you receive
from golfers from your previous tournaments.
No matter where you get the money from What things did they like and what things did
(sponsors or it’s budgeted), the most important they not care for so much?
thing to keep in mind when building the perfect
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© 2014 Plan My Golf Tournament LLC
Front page image from: http://www.waste2water.com
LET’S BUILD THE PERFECT GOLFER GOODIE BAG:
1. Begin with the physical bag. Are you using a plastic
bag? Maybe you have the budget to purchase a
golf shoe bag to hold your goodies in. Whatever
you choose, make sure it fits within your budget and
it can hold all of the items you have.
2. I always start off with hand sanitizer. You can pick
up individual hand sanitizers at your local drug store
for $1.50 each, or you can get it wrapped with you
logo for a little more. Hand sanitizer will be one
of the most used things in the bag, especially when
they’re taking a break from swinging on the course
to enjoy a snack.
3. Give them a snack in their bag. Stick with a hearty
granola bar with a long expiration date and stay
away from the chocolate varieties. Golfers may eat
them at your tournament or stash it in their bag for
the next outing.
4. I almost always include a sleeve of balls. Although
the skills of golfers vary at the tournaments I’ve
planned, it’s one of the things people are glad I
include. Golfers can always use balls.
5. Same goes with a pack of tees. This is especially
important if you have a lot of people traveling from
out of town and renting clubs. They may remember to
bring their glove and shoes, but they almost always
forget tees. Tees run pretty cheap and can be logo’d
for less than $1 per pack. If you want to splurge, you
can get tees, ball marker and divot repair tool in
each pack for less than $2.
6. Along with golf products the participant needs, think
of items they might have forgotten, that will help
them enjoy their round: sunscreen, bug spray, lip
balm, etc.
7. Add items related to the theme of your tournament.
If you’re hosting a tournament raising money for
breast cancer, add something that is pink.
8. Last, go back to the bag you chose and make sure
all of your goodies will fit in the bag!
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© 2014 Plan My Golf Tournament LLC
http://blog.michelleragoltd.com/destination-friday-cabin-fever_419/
Top Photo: an example of a golfer goodie bag. Bottom Photo:
PlanMyTournament.com tournament Pinterest board to help
plan for an upcoming Breast Cancer Awareness event.
WHAT’S NEW IN GOLFER
GOODIE BAGS?
http://www.benschool.org/2011%20Golf.htm
HANDING OUT THE GOLFER GOODIE BAG
Once you’ve built the perfect bag, work with your contact
at the golf course to determine the best way to hand them
out for your tournament. Will they put them on the golf carts
for you? That’s typically the easiest thing. If your golfer
goodie bags are personalized to the golfer, it’s better to
hand them out when the golfers check-in for registration.
ABOUT US:
PlanMyTournament.com is an online resource for the golf
industry specific to tournaments. We offer a comprehensive
search of golf courses specific to tournament planners’
needs. Reviews from tournament planners can help you
make educated decisions about the course for your
tournament.
www.PlanMyTOURNAMENT.com
[email protected]
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© 2014 Plan My Golf Tournament LLC
How do you save time putting
your golfer goodie bags together
(and volunteers and their time)?
You contact BirdieBox to put
them together for you! They have
a catalog of items you can pick
from, both golf and non-golf
products. Although BirdieBox is
a monthly subscription box for
golfers (like Birchbox), they knew
there was a need for tournaments.
That’s why they brand the boxes
with a sleeve over the box with
your desired graphic. They also
work with all budgets, so you can
use it as golfer goodie bags or as
prizes for your winning teams.