CANADA’S ANTI-SPAM LAW (CASL)
COMMERCIAL
ELECTRONIC
MESSAGES (CEM) —
REQUIREMENTS
The following are the CASL requirements that apply to any Commercial Electronic Message1:
1. From names: These need to accurately identify the sender of the message
2. Subject lines: These need to accurately reflect the purpose of the email
3. Identification requirements: The sender of the message needs to be clearly identified in the message. In case the message
is being sent on someone’s behalf (advertiser), both the parties need to be clearly identified in the message
4. Contact information: Mailing address and either of the following contact information pertaining to sender needs to be
mentioned in the message:
a) telephone number
b) email address
c) web address
5. Unsubscribe mechanism: The email message should have an unsubscribe mechanism which needs to be valid for at least
60 days after the message has been sent
6. Statement: In case the message is being sent on behalf of someone else (advertiser), a statement indicating which person
is sending the message and which person on whose behalf the message is being sent needs to be mentioned in the
message
We sent this email because you requested to hear about promotions from ABC Company
SENDER ID
This message was intended for [email protected]
Change your email address | Privacy Policy | Unsubscribe
OPT OUT
You can also unsubscribe by replying to this email with “unsubscribe” in the subject line
CONTACT INFO
ABC Company | 100 XYZ St. | Toronto, ON, Canada
Email us at: [email protected]
CASL: Canada’s Anti-Spam Law came into effect July 1, 2014. The information supplied here is meant as a guideline only,
and should not be considered legal advice. For any questions, please contact [email protected].
1
CEM: A message across any electronic media sent with the purpose to encourage participation in a commercial activity or purchase, sale of a product, good or service.
2014
www.tc.tc