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Book details
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Author : Marc Levinson
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Pages : 400 pages
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Publisher : Princeton University Press 2008-01-27
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Language : English
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ISBN-10 : 0691136408
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ISBN-13 : 9780691136400
Book Synopsis
In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container
shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container s creation,
the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that
containerization brought about. Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the
shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an
impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.
But the container didn t just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on
the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and
Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship.
Ultimately, it took McLean s success in supplying U.S. forces in Vietnam to persuade the world of the container s potential. Drawing on
previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports
such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry
could locate factories far from its customers, the container paved the way for Asia to become the world s workshop and brought consumers a
previously unimaginable variety of low-cost products from around the globe.