A WHOLE NEW
BALLGAME
The $20 Billion Premium Seat Market
Your Guide to the
27TH ANNUAL
Four Days, Three Shows
All Gain, No Pain
CONFERENCE
League Meetings
and TRADESHOW
Venue Tours
Loews Miami Beach Hotel
World’s Largest Premium Seat Tradeshow
JULY 10 – 13, 2017
4TH ANNUAL
THE SPORTS VENUE
DESIGN
& BUILD
FORUM
JULY 10 – 11, 2017 • MIAMI BEACH
1
THREE CONFERENCES
IN ONE BEAUTIFUL SETTING
There isn’t a show quite like this one.
4TH ANNUAL
27TH ANNUAL
THE SPORTS VENUE
CONFERENCE
and TRADESHOW
Loews Miami Beach Hotel
Monday,
July–1013,
JULY 10
2017
DESIGN
& BUILD
FORUM
JULY 10 – 11, 2017 • MIAMI BEACH
Tuesday, July 11
Wednesday, July 12
•Morning Keynote
•ALSD Super Sessions
•Sports Venue Design & Build Forum
•State of the Industry Presentation
•ALSD General Sessions
•ALSD Opening Keynote:
Jonathan Tisch
Chairman, Loews Hotels
Co-Owner, New York Giants
•ALSD League Day
•Tradeshow, Solutions Sessions
•Sports Venue Design & Build Forum
•Tradeshow Lunch
•Visionary Award Presentation:
Jon Spoelstra
•Afternoon Happy Hour & Mixology
Thursday, July 13
•Evening Baseball Game Watch Party
•ALSD Super Sessions
•Sports Sales Boot Camp
•Opening Night in the Tradeshow
•Tour/Reception at Hard Rock Stadium
•Closing Tour at Marlins Park
2
Just Some of the Top Guns
See page 8 for our Visionary Winner and Super Panelists
Jonathan M. Tisch
Co-Chairman of the Board
Loews Corporation
Co-Owner, New York Giants
ALSD Keynote
Russ Simons
Chief Listening Officer
Managing Partner
Venue Solutions Group
Venues Rise to the Top
Brad Mayne
President and CEO
IAVM
Venues Rise to the Top
Crane Kenney
President of Business Operations
Chicago Cubs
Venues Rise to the Top
Mark Lamping
President
Jacksonville Jaguars
Venues Rise to the Top
Chris Gallagher
Chief Revenue Officer
Orlando City SC
Venues Rise to the Top
Mike McCarthy
COO
Milwaukee Bucks
Venues Rise to the Top
Jim Olson
President
Vivint Smart Home Arena
LHM Sports and Entertainment
To Build, Renovate or Refresh
Geoff Publow
Vice President of Strategic Development
Senators Sports & Entertainment
To Build, Renovate or Refresh
Peter Luukko
Executive Chairman
Florida Panthers Hockey Club
Sunrise Sports & Entertainment
To Build, Renovate or Refresh
Bryan Sperber
President
Phoenix Raceway
To Build, Renovate or Refresh
Tery Howard
SVP, CTO
Miami Dolphins
Talking Tech
Andrew McIntyre
VP Technology
Chicago Cubs
Talking Tech
Bob Jordan
SVP, Sports & Entertainment
Van Wagner Sports & Entertainment
Fan’s Mobile Journey
Stew MacDonald
Chief Commercial Officer
Oilers Entertainment Group
Seating Mix Reconfiguration
Rob Hunden
Owner
Hunden Strategic Partners
State of the Industry
Jim Renne
Sports Principal
ROSSETTI
Training Facilities
Seating Mix Reconfiguration
Alison Weber
Chief Creative Officer
Curiology
F&B: Design Your Cutting Edge
3
WHAT’S NEW IN 2017
Baseball Game Watch Party
Our Growing Groups
The Midsummer Classic is in Miami the same time
as ALSD this year. Join us for the next best thing:
A watch party on the Loews Americana Lawn with
500 of your closest friends. With the ocean breeze
keeping your drinks cool, you’ll experience an ALSD
event like never before.
The All New Loews Miami Beach Hotel
Just as the paint dries on its $50 million renovation,
ALSD attendees descend on the Loews Miami Beach
Hotel. If you were there in 2008, you know why we
are returning, but trust us when we say you’re in for
a big surprise. The bars, the rooms, the atmosphere
have all been completely remodeled. But it’s you
who will be refreshed after four days at this hotel.
“Loge” Booths at the Tradeshow
Newly ideated by ALSD for those who don’t need
a full 10x10 booth. Partners get a highboy cocktail
round to station at during tradeshow hours and any
other time you deem fitting during the conference,
as a meeting hub, in the foyer of the tradeshow.
Don’t look now, but premium seating is everywhere,
not just in the majors. And that includes Racing
Venues, Performing Arts Centers, Entertainment
Arenas, Colleges, and Minor League Ballparks. These
groups are growing at the ALSD and rumor has it,
there may be special conference pricing for newbies.
Submit your venue’s best areas for a chance to win.
Submit images and descriptions for categories like:
Suites, Club Spaces, Theater Box/Loge Box Areas,
Food & Beverage, Outside the Venue Walls, Building
Architecture, and Technology Integration. Russ
Simons, Brad Mayne, and Katie McIntyre will select
winners, announced at the conference and in SEAT
Magazine’s special design issue.
Day Out at Broward Center
Speaking of our growing groups, we have a
special day planned for you. Our Performing Arts,
Entertainment, College, and Minor League attendees
will spend League Day at Broward Center, touring
the $59 million renovation. Allow them to show you
what premium hospitality looks like.
BULLSEYE
One-to-One Meeting Program
The ALSD brings its proven 27-year track record
of introducing buyers and sellers in the premium
seating and venue marketplaces a new look with
its Bullseye, One-to-One Meeting Program. Created
to help ALSD’s Vendors and Sponsors meet Team,
Food & Beverage and Architectural prospects,
eight one-to-one, vetted conference meetings are
systematically arranged in advance on our portal.
Broward Center for the Performing Arts
4
WHO ATTENDS . . .
Keep in mind this year
we are on the beach! Bring a
spouse or guest. Inquire about
our Guest Pass.
Those Who Sell and Market Premium Seats
Those Who Service and Operate Premium Seats
Those Who Supply the Premium Seat Marketplace
Premium Seating Professionals, with C-Level, VP,
Director, Manager, or Coordinator Titles from:
•National Football League
•Major League Baseball
•National Hockey League
•National Basketball Association
•Major League Soccer
•Minor Leagues
•Colleges and Universities
•Racing Venues
•Performing Arts Centers
•Entertainment Venues
•Food and Beverage Companies,
In-Venue and Corporate
Sports Industry Executives from:
•Architectural and Design firms
•Facility Development firms
•Teams and Venues
•Ticketing companies
•Professional sports and F&B consultancies
Vendors and Suppliers from:
•Venue Technology firms
•Premium Seating Gifting/Amenity providers
•Venue Outfitting and Equipment companies
About ALSD
ALSD was established to provide a community
and platform for premium seating professionals
in stadiums and arenas. ALSD is also positioned
to link vendors, suppliers, and food and beverage
concessionaires with teams and venues. We
are committed to organizing, supporting, and
developing a network for suite and premium seat
directors and team/facility executives to share
information.
We are passionate about informing teams and
venues on how to provide premium seat clients with
superior service, state-of-the-art amenities, and an
overall exceptional experience. We aim to be the
ultimate resource for individuals and organizations
involved in the premium seating industry.
Visit www.ALSD.com. Contact Amanda Verhoff,
[email protected], 513-674-0555 x104.
Leading the Premium Seat Industry Since 1990
5
We’ve Got the Teams:
More teams attend ALSD than any other
sports industry conference.
In 2016, at the ALSD Conference in
Pittsburgh:
28 of 32 NFL teams attended
27 of 30 MLB teams attended
28 of 30 NBA teams attended
26 of 30 NHL teams attended
Nearly half of the MLS teams attended and
many International Soccer Clubs
40 Major Colleges attended
30 Minor League Venues attended
5 Major Race Tracks attended
7 Major Performing Arts Venues attended
10 Entertainment Venues attended
Over 40 Food & Beverage Professionals
from venues and corporate
VENUE TOURS / RECEPTIONS
Monday, July 10
7:30 p.m.
Tour and Reception
Hard Rock Stadium,
home of the Miami Dolphins
See for yourself what the $425 million renovation of
the Dolphins “new” home looks like. From the new
canopy that protects fans, to the exclusive living
rooms for the premium fans, to the fashionably
modern club spaces and suites, it’s a South Florida
marvel.
Hard Rock Stadium, home of the Miami Dolphins
Tuesday, July 11
9:30 a.m.
Day Out
Broward Center
for the Performing Arts
A special treat for our Performing Arts,
Entertainment, College, and Minor League
attendees: a behind-the-scenes look at Broward
Center and their newly created hospitality spaces,
which were a result of a $59 million dollar capital
campaign. Hosting over 700 events annually for
600,000 patrons, it’s a premier destination in Fort
Lauderdale and truly displays premier hospitality.
Broward Center for the Performing Arts
6
27TH ANNUAL
CONFERENCE
and TRADESHOW
Loews Miami Beach Hotel
JULY 10 – 13, 2017
Thursday, July 13
11:00 a.m.
Tour and Reception
Marlins Park
The Miami Marlins staff will be fresh off of hosting
the biggest game in its venue’s short history, letting
ALSD attendees see their digs all decked out. The
backdrop of the city through the open outfield wall
is a site to see, as are the brightly-colored, Miamiesque suites and cool clubs like the Clevelander.
Marlins Park
Marlins Park
Marlins Park
7
TELL ME MORE . . .
State of the Industry:
Where We’ve Been, Where We’re Going
From the Top:
Keys to Compete Super Panel
Tuesday, July 11
Wednesday, July 12
League Day and Standalone Meetings
Tuesday, July 11
For all leagues, and teams: Your chance to talk
shop with your counterparts for an entire day,
uninterrupted.
All leagues, all teams have dedicated meetings. This
year, we have a special treat for our Performing Arts,
Entertainment, College, and Minor League groups:
A Day Out at Broward Center for the Performing Arts.
Moderator: Jon Spoelstra, Author, Sports Executive,
ALSD 2017 Visionary Award Winner
Panelists:
Jeremy Walls, CMO, Miami Dolphins
Ben Milsom, CTO, Tampa Bay Buccaneers
Adina Erwin, VP/COO, Fox Theatre Atlanta
Russ Stanley, SVP, Tickets Sales & Service,
San Francisco Giants
Tom Funk, COO, Levy Restaurants
Education on Sales, Service, Food
& Beverage, Sponsorship, and
Technology
Wednesday, July 12 and Thursday, July 13
Sessions for the Sales Professionals
What’s Selling: New Premium Products
To Co-Exist: Premium and Corporate Partnerships
Blanketing the Business Community
Supercharge Your Sales and Service Playbook
Adaptive Selling in the Digital Era
Predictive Sales Analytics: Unwinding the Myths
The Naming Rights Rules,
applicable to F&B and Customer Service as well
Stepping Out of the Stone Age: Sales Tools
Sessions for the Services Professionals
Jon Spoelstra
Visionary Award Winner
Ben Milsom
Tampa Bay Buccaneers
Adina Erwin
Fox Theatre Atlanta
Strategy for Delivering True Premium Hospitality, applicable to F&B as well
The Experience: Where Business Meets Pleasure
Sports Learns from Hotels: Hospitality’s Finest
The Customer Service Roundtable
Sessions for the F&B Professionals
The All-Inclusive Approach: Suites, Loges, Clubs, applicable to Customer Service as well
Food & Beverage: How the Game is Changing
Sessions for Everything In Between
Jeremy Walls
Miami Dolphins
Broward Center for the Performing Arts
Russ Stanley
San Francisco Giants
Tom Funk
Levy Restaurants
See all the preliminary
programs on Pages 14 and 15.
8
Suite Holder Focus Group, with national buyers
Marketing to Millennials
Grow Your Leadership Capacity
Solutions Sessions,
with real team case histories of product ROI
BY THE NUMBERS . . .
27TH ANNUAL
CONFERENCE
and TRADESHOW
Loews Miami Beach Hotel
JULY 10 – 13, 2017
Did you know?
Premium Seating Is Everywhere
$6.2 billion worth of new major facilities
are opening in 2017
144 Professional Sports Teams in the Five
Major Leagues
Close to $30 billion in renovation work is
ongoing or recently completed
351 Division One NCAA Basketball
Programs
Premium Seating is more than suites. Think
loge boxes, theatre boxes, living rooms.
125 Division One NCAA Football (FBS)
Programs
Premium Seating is everywhere.
32 NASCAR Venues
52 Stops on the PGA Tour
What you will be a part of by attending
the ALSD Conferences?
1,300 Attendees
195 Minor League Baseball Clubs from
Independents to Triple-A
3 Major Venue Tours
70 Minor League Hockey Clubs from AHL,
ECHL, CHL, SPHL, FHL, and NAPHL
5 Major Keynotes and Super Sessions
70 Stops on Various Tennis Tours
50 Educational Sessions / Innovation Labs
8 Major League Lacrosse Teams
90 Exhibitors
20 Barclays Premier League Clubs in
England and Hundreds More Around the
World
35 Sponsors
1 Premium Seating Community
Plus: NCAA Baseball, Rugby Sevens, Formula 1 Grand
Prix Racing, The Olympics and Other World Events,
All-Star Games and Other Major Events, Concert
Venues / Music Festivals
15% of seats in a major venue are premium,
accounting for close to 40% of a club’s total seatrelated revenue
Hard Rock Stadium, home of the Miami Dolphins
9
TELL ME MORE: DESIGN & BUILD FORUM
4TH ANNUAL
THE SPORTS VENUE
DESIGN
& BUILD
FORUM
JULY 10 – 11, 2017 • MIAMI BEACH
Presented by:
Four years ago, ALSD began studying the re-invention of the sports landscape and began covering it
in our Sports Venue Design & Build Forum. In its 4th
year, the content is as ever-changing as the venues.
Innovation Labs
Stay current, stay relevant, stay in the know
Monday, July 10 and Tuesday, July 11:
For Facility Operators
Training Facilities
For Vendors and Suppliers
Virtual and Augmented Reality is Here to Stay
For Architects, Designers, and Builders
The Fan’s Mobile Journey
And for our Premium Audience too,
who are interested in this new venue
landscape
Renovations on the Fast Track: To Expedite and Excite
Super Sessions
•
•
•
Manage a Renovation: Maximize Value, Mitigate Risk
Unique Destinations for Changing Demographics
Reconfiguration and Distribution of the Seating Mix
Getting In on the Outside the Venue Walls Phenomenon
Monday, July 10
•
A Transformation: From Preview to Close
Team Executive Super Panel: Cream of the Crop,
Which Venues Rise to the Top
To Build New, Renovate, or Refresh
From the Top: Talking Technology in New Builds
and Major Renovations
Why Colleges Are the Next Big Thing
See all the preliminary
programs on Pages 14 and 15.
F&B: Defining & Designing Your Cutting Edge
On Lock Down: Venue Security
Future-Flexible Design
The Ideal Concourse for F&B and Retail
Real Estate and Entertainment Districts
Changing the Game with F&B Tech at Stadiums and Arenas
Sponsorship Activation
Keeping Pace with Premium Seating Upgrades
Miller Park Food & Beverage Reimagined
ALSD attendees should consider arriving Sunday, July 9
in order to attend Design & Build sessions on Monday.
There are premium and venue topics applicable to all
attendees in this program.
10
Stay for Venue Tours and Tradeshow Receptions,
highlighted on previous pages, and see up close the
best renovations in the business.
WHO’S BUILDING ?
We’ve added plenty of
premium seating topics to interest you
this year. Check the Design & Build
schedule. If it interests you, plan to
attend all of Monday’s program.
The activity in the sports landscape is unprecedented. A
handful of the major new build and renovation projects,
totaling nearly $30 billion, from 2016 and 2017 include:
A Tradeshow Devoted Exclusively to the
Premium Seat Marketplace
Three days of Tradeshow action highlight the
best products and services in premium seating,
hospitality, and technology: Monday, July 10 –
Wednesday, July 12.
Little Caesars Arena
Orlando City Stadium
Colorado State Stadium
Minnesota United FC Stadium
Our Solutions Sessions serve as an extension
of the Exhibit Hall. Companies and Teams show
real product ROI. And our new Bullseye matches
Buyers and Sellers for qualified meetings.
US Bank Stadium
Golden 1 Center
Texas A&M’s Kyle Field Redevelopment
University of Kentucky Commonwealth Stadium Renovation
Ford Field Renovation
Canadian Tire Centre Renovation
Rogers Place
Toyota Stadium Renovation and National Soccer Hall of Fame
Hard Rock Stadium Renovation
AT&T Center Renovation
STAPLES Center Renovations
TD Garden Renovation
Daytona International Speedway Renovation
Raymond James Stadium Renovation
Amalie Arena Renovation
T-Mobile Arena
USTA Renovation
Oklahoma Memorial Stadium Renovation
University of Illinois’s State Farm Arena Renovation
11
TELL ME MORE: SPORTS SALES BOOT CAMP
In its third year, the Sports Sales Boot Camp
descends on Miami Beach. On Monday, July 10,
sales executives from college, minor league, and
major league ranks gather at the Loews Hotel for 15,
30-minute high-octane sales sessions on topics like:
$250 per attendee
or send your entire team:
Group Rates available.
Sales Training Starter Kit
Getting Into the Sales Mindset
Re-Invigorating Sales Tactics
Building A Sales Unit
Improving Your Sales Training
Creating Group Sales Experiences
Enhancing Your Sales Acumen
Improv Skills in Sales
Staff Motivation & Mentoring
Presented by:
Start ‘em early:
Beginning at 7:00 a.m. on July 10,
join hundreds of account executives,
managers, directors, ADs, and even VPs
looking to become bigger players – by
way of education – in the sports sales
industry.
Selling to Mom, The Ultimate Decision Maker
Retaining Your Fans
Working Through Adversity
Lunch sponsor: Dialsource
Stay for our evening networking events:
Opening Tradeshow Reception, Networking
Tour and Reception of Hard Rock Stadium, home of the
Miami Dolphins
12
Question:
I’m an ALSD attendee. Should I come
in early for Sports Sales Boot Camp?
Answer:
Look at the education above. Does it
interest you? If so, then YES!
TELL ME MORE: HOTEL AND REGISTRATION
Host Hotel Information:
Loews Miami Beach Hotel:
The Ultimate Miami Beach Luxury Hotel
For the first time ever, the ALSD returns to a host
hotel property: the Loews Miami Beach Hotel.
Attendees with us in 2008 will understand why.
Overlooking the ocean on South Beach, this
modern mid-rise hotel is one of only a handful of
Four-Star, Four-Diamond properties in the US. ALSD
will host just as the paint dries on the Loews’ $50
million renovation. Even if you were here 10 years
ago, you’ll be amazed at the property’s all new
beauty, which blends the elegance of the Art Deco
era with the comfort and luxury of today.
Loews Miami Beach Hotel
1601 Collins Avenue
Miami Beach, FL 33139
Book Online: https://www.loewshotels.com/miamibeach/alsd
Book Over the Phone on a Reservation Line: 800235-6397
*Please do not call the hotel direct, only the
reservation line can take your reservations.
13
Register now:
March 16, 2017 – Conference Start
First ALSD Member: $950
Additional ALSD Member: $900
Non-ALSD Member: $1,250
Design & Build Forum Only: $800
Sports Sales Boot Camp: $250
Don’t forget our ALSD Group Discount:
Sign up 3 Attendees at Regular Price
Get the 4th for ½ Price and the 5th for FREE
And if you have a spouse of guest who can’t say no
to South Beach, we have $200 passes available.
Two ways to register:
Online: ALSD.com/register
Contact [email protected], 513-674-0555 x104 to
sign up or request a Registration Page
Vendors and Suppliers should call or email Scott
Hinzman for more information at 513-674-0555
x101 or [email protected].
PRELIMINARY
SCHEDULE OF EVENTS: ALSD Conference and Tradeshow, Design & Build Forum, and Sports Sales Boot Camp
Monday, July 10, 2017
Time
Activity / Session
Speaker
Track
7:00 a.m. - 4:30 p.m.
Sports Sales Boot Camp
Full Speaker Line Up Available Online
SSBC
9:00 a.m. - 3:30 p.m.
Sports Venue Design & Build Forum
See below for Sessions and Speakers
Design & Build, ALSD
9:00 a.m. - 10:00 a.m.
Super Session: Cream of the Crop: Venues Rise to Top
Russ Simons, Brad Mayne, Crane Kenney, Mark Lamping, Chris Gallagher, Mark McCarthy
Design & Build, ALSD
10:00 a.m. - 11:00 a.m. Super Session: To Build New, Renovate, or Refresh
Jim Olson, Geoff Publow, Peter Luukko, Bryan Sperber
Design & Build, ALSD
11:00 a.m. - 12:00 p.m.
Breakout: Talking Tech: New Builds & Renovations
Tery Howard, Andrew McIntyre, Chris Dill
Design & Build, ALSD
11:00 a.m. - 12:00 p.m.
Breakout: Why Colleges are the Next Big Thing
David Stone, Gary Jacobus, J Batt, Justin Doyle
Design & Build, ALSD
1:00 p.m. - 3:25 p.m.
Design & Build Innovation Labs
Design & Build, ALSD
1:00 p.m. - 1:45 p.m.
Training Facilities
Jim Renne
Design & Build, ALSD
Remodeling Tradition: One College Arena’s Story
EwingCole
Design & Build, ALSD
The Fan’s Mobile Journey
Jessica Gaffney, Karri Zaremba, Bob Jordan
Design & Build, ALSD
Entertainment Districts & Real Estate Development
Josh Boren, Eric Nordess
Design & Build, ALSD
1:50 p.m. - 2:35 p.m.
Keeping Pace with Premium Seating Upgrades
Mike Kress, Logan Gerken, Daniel Moss, Michele Kajiwara
Design & Build, ALSD
A Transformation: From Preview to Close
Justin Wood
Design & Build, ALSD
Managing a Reno: Maximize Value, Mitigate Risk
Bryan Slater, Jason Hopper, Anton Foss
Design & Build, ALSD
Unique Destinations for Changing Demographics
Michael Schuster, Don Dethlefs, Jared Frank
Design & Build, ALSD
2:40 p.m. - 3:25 p.m.
Reconfiguration & Distribution of the Seating Mix
Stew MacDonald, Jim Renne, Jared Kozinn
Design & Build, ALSD
Getting In On the Outside the Walls Phenomenon
Kasra Moshkani, Matt Holt, Mark Carter, Adam Ward
Design & Build, ALSD
F&B: Defining & Designing Your Cutting Edge
Alison Weber, Mike Plutino, Stephen Collins
Design & Build, ALSD
On Lock Down: Venue Security
Alan Tilles, James DeMeo
Design & Build, ALSD
2:30 p.m. - 3:30 p.m.
New Attendee Meeting
Greg Hanrahan, Brian Bucciarelli, Year 2 Attendees
ALSD, Design & Build
3:30 p.m.
One-on-One Keynote Interview
Jonathan Tisch, Loews Hotel, New York Giants
ALSD, Design & Build
4:00 p.m. - 7:00 p.m.
Opening Night in the Tradeshow
Cooking, Drinks, Networking
ALSD, Design & Build, SSBC
7:00 p.m. - 9:30 p.m.
Tour and Reception of Hard Rock Stadium
Game Day Menu and Special Event
ALSD, Design & Build, SSBC
Tuesday, July 11, 2017
Time
Activity / Session
Speaker
Track
8:50 a.m. - 9:30 a.m.
State of the Industry
Rob Hunden
ALSD, Design & Build
9:30 a.m. - 4:30 p.m.
Concurrent League Meetings
ALSD
National Hockey League
Erin Leigh, Michael Levin, Matt Hill, Christine Clancy
ALSD, Teams/Venues Only
National Basketball Association
Justin Ramquist, Andrea St. Urbain
ALSD, Teams/Venues Only
9:30 a.m. - 10:45 a.m.
NBA/NHL Joint Session: Renovations & New Builds
Stew MacDonald, Jim Olson, Greg Hanrahan
ALSD, Teams/Venues Only
National Football League
Bobby Gallo, Anthony Matthies, Mike Calvey, Brooke Carnie
ALSD, Teams/Venues Only
Major League Baseball
Dennette Thornton, Tim Martin, Jeremy Eisler
ALSD, Teams/Venues Only
Major League Soccer, Other Soccer Clubs
Brett Zalaski, Chelsey Burns
ALSD, Teams/Venues Only
Racing
Full Speaker Line Up Available Online
ALSD, Teams/Venues Only
Food & Beverage
Chris Bigelow, Sean Parisi, Brian Whitney, Jason McBride, Scott Heim, Adam Zwerling, Tai Pauls,
ALSD, Design & Build
Tim Maloney, Doyle Mosher, Dustin Hemesath, Jeff Grossman, Rebecca Rodriguez, Ken Gaber
9:30 a.m. - 3:30 p.m.
Day Out at Broward Center: Minor Leagues, Colleges, Malena Mendez-Dorn, Brian Bucciarelli, Jeff Ferguson, Kathy Burrows
ALSD, Teams/Venues Only
Performing Arts, and Entertainment Venues
9:30 a.m. - 12:00 p.m.
Design & Build Innovation Labs
Design & Build, ALSD
9:30 a.m. - 10:15 a.m.
Future-Flexible Design
Design & Build, ALSD
The Ideal Concourse for F&B & Retail
Tim Maloney, Doyle Mosher, Dustin Hemesath, Brian Whitney, Mark Carter
Design & Build, ALSD
10:20 a.m. - 11:05 a.m.
Design & Build Innovation Labs
Design & Build, ALSD
Renovations on the Fast Track: Expedite & Excite
Eric Geisler
Design & Build, ALSD
Changing the Game with F&B Technology
Jeff Grossman
Design & Build, ALSD
11:15 a.m. - 12:00 p.m.
Design & Build Innovation Labs
Design & Build, ALSD
Sponsorship Activation
Design & Build, ALSD
Miller Park F&B Reimagined
Tai Paul, Rebecca Rodriquez, Ken Gaber
Design & Build, ALSD
12:00 p.m. - 1:30 p.m.
Tradeshow Lunch
Networking
ALSD, Design & Build
4:30 p.m. - 6:30 p.m.
Mixology and Happy Hour in the Tradeshow
Mixology, Drinks, Networking
ALSD, Design & Build
6:30 p.m. - 10:00 p.m.
Baseball Game Watch Party
Drinks, Appetizers, Networking
ALSD, Design & Build
14
Wednesday, July 12, 2017
Note: Wear Your Team Wednesday: Every attendee will wear a polo or t-shirt from their respective team, venue or company. Donate at end of day or bring an extra to donate to shelter.
Time
Activity / Session
Speaker
Track
9:00 a.m. - 10:00 a.m.
Suite Holder Focus Group: Ticketing Tech
National Premium and Sponsorship Asset Buyers
ALSD
10:00 a.m. - 11:30 a.m.
Some Call It Brunch in the Tradeshow
ALSD
10:00 a.m. - 11:30 a.m.
Solutions Sessions
Real Results for Teams and Venues
ALSD
10:00 a.m. - 10:25 a.m.
Designing Loyalty: Premium Seat Gifting
Brian Ehrenworth, MLSE, Monumental S&E
ALSD
Drive Demand with the Right Tech
InviteManager
ALSD
Supercharge Social Media: Ultimate Fan Experience
Jem Parks
ALSD
Premium Service is a Year-Round Season
Jessica Gaffney
ALSD
Articifial Intelligence Hits Suites
FanConnect
ALSD
Suite Holders Reselling Their Suites: Your Response?
Scott Spencer
ALSD
10:30 a.m. - 10:55 a.m.
Paving the Way to Personalization: Fan Engagement
Rocky Koplik, Bond Hilliard, Annemarie Hastings
ALSD
Maximize Premium Sales: Utilize Secondary Partner
Ticket Galaxy
ALSD
FIFA 2018 World Cup VIP Hospitality
Francis Casado, Gregory Gorman
ALSD
Reinvesting in Payment Partnerships
Butch Hildebrand, Eddie Gomez
ALSD
Print-on-Demand Innovation Shapes Hospitality
John Wurzburger
ALSD
11:00 a.m. - 11:25 a.m.
Gifting and Promotional Solutions: Survey Says
Franklin Group
ALSD
Utilizing Tech to Enhance Fan Experience & F&B
Oracle Hospitality
ALSD
Outside the Box Marketing
Nancy Koors
ALSD
Mobile Commerce: AEG Merchandise + Tapin2
Sean Ryan, Jordan Syms
ALSD
Creating a Service Culture
Matt Hill, Mary Milne, Jim Smith
ALSD
11:30 a.m. - 12:25 p.m.
Concurrent Breakout Sessions
ALSD
Strategy for Delivering True Premium Hospitality
Craig Marino, Dave Howard
ALSD
What’s Selling: New Premium Products
Tom Proebstle, Dave Baldwin, David Altman, Richard Dobransky, Kerry Vick, Chris Allphin
ALSD
To Co-Exist: Premium & Corporate Partnerships
Russell Scibetti, Eric Engberg, Jeff Ferguson, Ryan Robbins, Nick Forro
ALSD
Blanketing the Business Community
Jon Spoelstra, Steve Delay, Barry Gibson
ALSD
The Secret Sauce: Deliver Top Notch F&B Experience
Mike Plutino, Jim Dalton
ALSD
The All-Inclusive Approach: Suites, Loges, Clubs
Chris Bigelow, Melanie Kermin, Candy Fuzesy, Tim Maloney, Andrew Walters
ALSD
Supercharge Your Sales and Service Playbook
Stephen Leopold
ALSD
12:30 p.m. - 1:25 p.m.
Concurrent Breakout Sessions
ALSD
What Sports Learns from Hotels: Hospitality’s Finest
Jenny Lucas, Susana Fernandez-Adams
ALSD
Grow Your Leadership Capacity
Jeff Raker
ALSD
F&B: How the Game is Changing
Centerplate
ALSD
The Experience: Where Business Meets Pleasure
Bill Guertin, Bruce Ross, Tom McCann, Matt Botten
ALSD
Adaptive Selling in the Digital Era
Lance Tyson
ALSD
Predictive Analytics: Unwinding the Myths
Jim Dries
Let Me Count the Ways: The Naming Rights Rules
Jacques Evans, Ryan Hooser
ALSD
1:30 p.m. - 2:25 p.m.
Concurrent Breakout Sessions
ALSD
Beyond the Ticket: Premium Experiences
CAA Premium
ALSD
Future Proofing for the Venue of Tomorrow
Populous, Nielsen Sports
ALSD
Stepping Out of the Sales Stone Age
Dave Wakeman, Sam Caucci, Nicholas Spike, Roberto Beltramini, Brett Zalaski
ALSD
2:30 p.m. - 3:00 p.m.
Marketing to Millennials®: New Trends & Marketing
Jeff Fromm
ALSD
3:00 p.m.
Bill Dorsey Visionary Award Presentation
Jon Spoelstra
ALSD
3:15 p.m. - 4:30 p.m
From the Top Super Panel: Keys to Compete
Jon Spoelstra, Jeremy Walls, Ben Milsom, Adina Erwin, Tom Funk, Russ Stanley
ALSD
Thursday, July 13, 2017
Time
Activity / Session
Speaker
Track
9:00 a.m. - 10:15 a.m.
Concurrent Roundtables
ALSD
The Customer Service Roundtable
Caroline Phillips, Lindsey Jordan
ALSD
The Sales Journey
Sam Caucci, Greg Kish, Ryan Coyle, Nick Bisho, Jed Justman
ALSD
10:45 a.m. - 1:00 p.m.
Tour and Reception of Marlins Park
All-Star Menu and Special Event
ALSD
15