Press release
Warsaw, 14.04.2014 r.
ABC Data has signed a contract with Electronic Arts
Leader of IT distribution in the region is the only distributor of EA
in the Czech Republic, Hungary and Slovakia now
Under a contract with Electronic Arts, the giant of the video games industry, ABC Data has
expanded its range by the electronic entertainment's biggest hits, becoming the only one
distributor in Hungary, the Czech Republic and Slovakia. ABC Data has been also selling
products Activision Blizzard for several years, thanks to which the company is the largest
distributor of games in the region now.
- Our portfolio includes the most popular brands and titles appreciated by fans of electronic
entertainment from all over the world, so signing a contract with Electronic Arts, is another big
step for us. Thanks to cooperation with EA, our customers will gain access to legendary brands
such as Battlefield, The Sims, Dragon Age or FIFA - says Robert Jaskółka, Director of the
Entertainment Department at ABC Data responsible for the games.
- Electronic Arts brands have been synonymous of the entertainment at the highest level for
years. Working at EA for almost seven years, I had the opportunity to observe how rapidly the
company develops becoming the undisputed leader on the gaming market. I am delighted that
I had the opportunity to continue its mission the ABC Data ranks - adds Jan Horáček, Business
Unit Manager at ABC Data responsible for gaming products in the Czech Republic, Hungary
and Slovakia, former Sales Manager at Electronic Arts.
The signed agreement also shows determination of Electronic Arts to ensure continuity of
communication and offer for consumers in the region:
“Over the years EA products were appreciated by a large group of consumers in the Czech
Republic, Slovakia and Hungary. Choosing ABC Data as a partner gives us confidence that our
gaming fans will have access to all EA titles - since their release until the promotional period.
We are also happy that all major trading partners in those markets will relay on a professional
ABC Data S.A., ul. Daniszewska 14, 03-230 Warszawa, Sąd Rejonowy dla m.st. Warszawy w Warszawie, XIII Wydział
Gospodarczy Krajowego Rejestru Sądowego, KRS: 0000287132, kapitał zakładowy wpłacony w całości: 125.259.301 zł,
NIP: 524-26-17-178, REGON: 141054682, www.abcdata.eu
partnership with ABC Data” - says Jaroslaw Kędzior, Regional Director of Sales and Marketing
Electronic Arts.
About Electronic Arts:
Electronic Arts, the American producer and publisher of video and computer games, was
founded in 1982 and is one of the biggest players on the global gaming market now. The
company’s portfolio includes many iconic titles such as FIFA, The Sims, Battlefield, Need for
Speed, Medal of Honor, Dragon Age and Mass Effect, appreciated by millions of players around
the world.
About ABC Data S.A.
ABC Data SA is one of the market leaders in the distribution of IT hardware and consumer
electronics in Poland and the only entity acting directly in the eight countries of Central and
Eastern Europe (within EU). The company has offered hardware, software and consumer
electronics for over 20 years. ABC Data has a market leading range of over 56,000 products by
over 300 reputable suppliers. In June 2011, ABC Data SA began selling products under its own
brand Colorovo. Under this brand the company now offers more than 400 products in all
countries in which it operates. In February 2014, the company has been awarded by the EMEA
Channel Academy with the title of the best IT distributor in the CEE region for the fifth time.
Contact for media:
Rafał Garszczyński
ABC Data S.A.
[email protected]
+48 606 235 606
Anna Deptuła
ABC Data S.A.
[email protected]
+48 605 503 742
ABC Data S.A., ul. Daniszewska 14, 03-230 Warszawa, Sąd Rejonowy dla m.st. Warszawy w Warszawie, XIII Wydział
Gospodarczy Krajowego Rejestru Sądowego, KRS: 0000287132, kapitał zakładowy wpłacony w całości: 125.259.301 zł,
NIP: 524-26-17-178, REGON: 141054682, www.abcdata.eu