Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 301 Avatars in e-Learning: How Human is TOO Human? John DiGiantomasso Breakthrough PerformanceTech Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 OLF 301 - AVATARS IN E-LEARNING: HOW HUMAN IS TOO HUMAN? OR: “CROSSING THE UNCANNY VALLEY” John DiGiantomasso Breakthrough PerformanceTech Hot Link! [email protected] Copyright © MMXI Breakthrough PerformanceTech LLC All Rights Reserved HOW HUMAN IS TOO HUMAN? • The Problem • “Non-Humanness” • Animation Rules versus Robotics • The Balance Rule • Website Avatars, eLearning Avatars • Making Choices • “COTS” Product Snapshots (With Samples) • BPT’s Approach (With Results) • Conclusion Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 1 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 THE PROBLEM I am going to show you a series of Images… Think about if they make you feel “Comfortable” or “Creepy” Copyright © MMXI Breakthrough PerformanceTech LLC All Rights Reserved POPULAR CARTOON NON-HUMANS Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 2 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 WHAT ABOUT REAL ROBOTS? Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved HOW ABOUT SYNTHETIC HUMAN ROBOTS? HIROSHI ISHIGURO ZUO RENTI Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 3 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 IDENTIFICATION OF THE PROBLEM • Masahiro Mori • Early Robotics Work • Unexpected Fall-Off in Comfort Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved THE UNCANNY VALLEY Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 4 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 ANIMATION RULES VERSUS ROBOTICS • The Uncanny Valley Problem Applies to Animation, Too! • Hollywood Films (Polar Express, Final Fantasy) • Video Games • Web Animations • eLearning Applications Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved ANIMATION MOTION ADDS INTENSITY… Higher Peaks Deeper Valley Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 5 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 BUT IT IS MORE THAN JUST A VALLEY… • When it comes to Non-Humanness, WHAT is Non-human is Extremely Important • Surface - Texture and Lighting • Audio - Character, Inflection, Dialect, Rhythm • Figure - Geometry of Body, Clothes, Hair • Expression - Lip Synch, Emotion, and Body Movements Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Expression - Movements Figure – Geometry and Shape Audio – Vocal Soundtrack Surface – Texture and Lighting ARE YOUR AVATARS SAFE? • This is a technique that we use at Breakthrough PerformanceTech to determine if our avatars are “SAFE” or if they are likely to be “creepy.” • Let me explain… Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 6 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 THE “SAFE” SCALE Expression - Movements Figure – Geometry and Shape Audio – Vocal Soundtrack Surface – Texture and Lighting Totally Real Human Totally Non-Human • Provide Balance Across ALL Categories; • Failing That, Always Try to Trend Upward Towards Human Expression Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved REPLIEE Q2 ROBOT – HIROSHI ISHIGURO Hot Link! Video 1 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 7 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 CREEPY GIRL Hot Link! Creepy Girl Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved POLAR EXPRESS Hot Link! Video 2 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 8 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 WALL-E (AN INTERESTING REVERSAL) Hot Link! Video 3 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved HOMER SIMPSON Hot Link! Video 4 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 9 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 HOMER SIMPSON – NEW AND IMPROVED! Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved THE REAL SIMPSONS Hot Link! Video 5 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 10 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 WEBSITE AVATARS, E-LEARNING AVATARS Copyright © MMXI Breakthrough PerformanceTech LLC All Rights Reserved WEBSITE AVATARS, E-LEARNING AVATARS • Traditionally • Hosts • Narrators • Companions • “High-Tech Coolness Wow! We’re Modern!” Artifacts • Emerging • Practice Partners • Role Models Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 11 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 WHY THE UNCANNY VALLEY IS IMPORTANT • Hosts • Hosts, Companions and Narrators can often be totally ignored • They are not integral to the learning process • They are usually stylized, which makes them easy to trivialize • Practice Partners and Role Models • In order for a practice partner to be emotionally engaging, it has to be “real” • If it’s real (or somewhat real) then any creepiness can interfere with learning • Decide What you Want the Avatar to Accomplish • Is there a net advantage in Learning? • At what point does an avatar become annoying and counter-productive? Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved MAKING CHOICES • View – Head Only or Full Body • Format – Flash (Interactive with Screen) or Fixed Playback • Quality – Screen Size and Frame Rate • Affects File Size, and therefore Bandwidth Requirements • Catalog – A Set List of Avatars and Options, or Provide Your Own • Process – Full Control or No Control • Do You Want to Control Every Movement, or No Movements • Time, Time and More Time Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 12 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 THE MOST IMPORTANT CHOICE… Balanced on the Left Side of the Valley Balanced on the Right Side of the Valley (Enhance Learner Comfort) (Enhance Emotional Engagement) Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved SEVEN COMMON TOOLS (IN ALPHABETICAL ORDER!) • iClone Expression - Movements Figure – Geometry and Shape • CrazyTalk Audio – Vocal Soundtrack • CodeBaby Surface – Texture and Lighting • AlterEgos • Noah • Oddcast (SitePal) • Poser Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 13 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 VARIED APPROACHES, VARIED RESULTS • The Different Tools all have Different Strengths and Weaknesses • These Can Either Align Beneficially or Detrimentally with Each Specific Application • Most Tools Have “Free Trials” or Demos On-Line, so Be Sure to Explore • Brief Overview of Seven Tools (With Samples) • Use the Hot Links to connect to the sample • Then, let’s take a poll to see what everybody thinks! Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved ALTEREGOS • HTTP://WWW.ALTEREGOS.COM/ Set Catalog of Avatars, but Custom Available • Fairly Realistic 3D CGI Style Characters • Simple Animation Controls • Facial Window Only • Good Lip Synch – Based on Audio & Text • Integrates to Web or PowerPoint • SWF, FLV, AVI Output Formats Hot Link! Video 6 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 14 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 CODEBABY • HTTP://WWW.CODEBABY.COM/ Set Catalog of Avatars • Stylistic 2D Full-Body Cartoons • Full Body Capable • Good Controls for Expression with Full-Body Gestures • Easy User Interface • Large Customer Base • DevLearn Sponsor! Hot Link! Video 7 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved CRAZYTALK HTTP://WWW.REALLUSION.COM/CRAZYTALK/ • Facial Window Only, Can Import Any Image as Model • Powerful (Yet Simple and Intuitive) User Interface • Head Movement, Emotional Expressions • Puppeteering • Supports Variety of Video Formats • Very Fast Renders • Designed for Non-Animators (kids!) Hot Link! Video 8 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 15 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 ICLONE HTTP://WWW.REALLUSION.COM/ICLONE • Facial or Full Body • Incredible Ability to Merge Live Video and Animation • Powerful (Yet Simple and Intuitive) User Interface • Head Movement, Emotional Expressions • Puppeteering • Supports Variety of Video Formats • Very Fast Renders Hot Link! Video 9 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved NOAH • HTTP://WWW.NOAHX.COM/ Set Catalog of Avatars • Simple 2D Full-Body Cartoons • Motion Controls Emphasize Screen Interaction • Full Body or Facial Presentation • Add-In Avatar Layer • Can be Added to Articulate or Captivate • Can be Added to Websites; Well-Suited for Host Duties Hot Link! Noah Website Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 16 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 ODDCAST (SITEPAL) • HTTP://WWW.ODDCAST.COM/TECH/ User Uploadable Character Images, Plus Cartoon Catalog • New PhotoFace Technology • Facial Window Only • Several Different Technologies & Tools • Character Studio, SitePal, Avatar Framework, etc. • Primarily Hosted Web Companions • Primarily Flash-Based, video output available Hot Link! Video 10 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved POSER • HTTP://POSER.SMITHMICRO.COM/POSER.HTML Huge 3D Character Library • Lots of 3rd Party Offerings (DAZ, Renderosity, RDNA, PoserWorld, etc.) • Full-Body or Facial, with Walkabout • Scene, Lighting and Camera Options • Full Animation Capabilities - Animate Every Joint and Muscle • Excellent Rendering of Still Images • Incredibly Powerful; Delivers Capabilities Needed by Professional Animators Hot Link! Video 11 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 17 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 SEVEN GOOD PRODUCTS (AND MORE) • No Single Product is Right for Breakthrough PerformanceTech • Close Attention to Objectives and Targets • Three Years to Produce “a Commodity” • Still Learning, Still Enhancing • Technology is Advancing – Every Day Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved BPT’S APPROACH • Emotional Engagement Through Role Models and Simulated Conversations • Commercial, Off-the-Shelf (COTS) Technologies • Voice Actor Audio • High-Quality 3D Renderings for Models (Realism) • Hand-Animation to Perfect Timing of Expression • Custom, Automatic Avatar Generation via SLICK • Voice Actor Audio • Pre-Generated Characters Added to Avatar Catalog • Specialized Motion Scripts to Balance Emotion and Movement • Automated Animation Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 18 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 BPT’S APPROACH • Emotional Engagement Through Role Models and Simulated Conversations • Commercial, Off-the-Shelf (COTS) Technologies • Voice Actor Audio • High-Quality 3D Renderings for Models (Realism) • Hand-Animation to Perfect Timing of Expression • Custom, Automatic Avatar Generation via SLICK • Voice Actor Audio • Pre-Generated Characters Added to Avatar Catalog • Specialized Motion Scripts to Balance Emotion and Movement • Automated Animation Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved CUSTOM AVATAR ANIMATION • Created by BPT’s In-House Animation Team • Enhanced Lip Synch • Precise Timing and Expression • Ground-Up Avatar Creation • Model Features • Uniforms / Corporate Clothing • Nametags and Props • Actual Scenes as Backgrounds • Production Time: 60 to 1 Hot Link! Video 12 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 19 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 AUTOMATIC AVATAR ANIMATION • Produced by End User (No Skills Required) • Pick and Choose User Interface • Pick Avatar Model from Catalog • Pick Background Scene • Pick Motion Script (Emotion & Strength) • Attach Audio File • Click DONE • Total Time, Click to View: Less Than 1 to 1 • BPT Has Integrated Multiple Technologies Hot Link! Video 13 Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved CONCLUSION Copyright © MMXI Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 20 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 WHAT HAVE WE LEARNED? • Problems of Robotics also Apply to Animation • Non-Humans are Great if They Are Clearly Non-Human • Almost-Human Can Be OK, as long as you Balance and Trend Up to Expression • There are Commercial, Off-the-Shelf Solutions Available • Determine Your Purpose, Set Realism Target • Pick Appropriate Tool (or Combine Tools!) to Achieve Your Goals • But Make Sure Your Output is Balanced and Properly Trended Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved WHAT ABOUT THE TOOLS? • AlterEgo –Facial Animation Tool, with 3D Images • CodeBaby –Full-Body Animation Tool, Stylized 2D Images with Good Expression • CrazyTalk –Facial Animation Tool, Custom Images, with Easy User Interface • iClone –Full-Body Animation Tool, Merge Live Video and Animation • NOAH – Full-Bodied Animation Tool, 2D Images, Good Screen Interaction • Oddcast (SitePal) – Facial Animation of Custom Images • Poser – Extensive Control for Ground-Up Avatar Creation • The Breakthrough PerformanceTech Selected Approach • A Combination of COTS Technologies and Custom Developed Software and Data Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 21 Instructional Design Tips and Techniques: Best Practices January 20 & 21, 2011 THANK YOU! • John DiGiantomasso Vice President Breakthrough PerformanceTech • 424-208-8610 Hot Link! Hot Link! [email protected] www.bptresults.com Learn How. Copyright © MMX Breakthrough PerformanceTech LLC All Rights Reserved Session 301 – Avatars in e-Learning: How Human is TOO Human? – John DiGiantomasso, Breakthrough PerformanceTech Page 22
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