MEDIA INQUIRIES:
FOR IMMEDIATE RELEASE
In Manitoba, three quarters drink, one half gamble, one
fifth smoke pot
Pot smokers indulge most often, many daily. Gamblers play least often
TORONTO May 11 , 2016 - In a random sampling of public opinion taken by the
Forum Poll™ among 1140 Manitoba residents, three quarters have drunk alcohol in
the past year (76%), one half have gambled (53%) and about one fifth have used
marijuana or cannabis (18%).
th
One quarter of Manitobans do not drink (24%) and, among those who do, frequency
of drinking is, on average, 1.7 times a week. Most drinkers consume wine (37%)
followed by beer (29%) and mixed drinks or cocktails (15%). The most commonly
cited reason for drinking is “for special occasions” (25%), followed by “relaxing”
(16%), “being sociable” (15%) and “it goes with a meal” (12%). About one tenth
drink because it’s fun (9%), they like the taste or feel of alcohol (10%) or it’s what
they do with friends (10%).
In total, about one half of Manitobans don’t gamble (47%), and those who do,
indulge, on average, about once a week (0.9 times per week). Most commonly cited
form of gaming is lotteries, instant wins and scratch tickets (53%), followed distantly
by charity raffle or fundraising tickets (13%) and slot machines at a casino (11%).
Other forms of gaming include VLTs (6%), bingo (4%), playing cards with friends (4%)
and playing sports lotteries (3%). The most common reason cited for gaming and
gambling is “fun” (43%), followed by “getting rich” (19%) and supporting charitable
activities (14%). Other reasons include the thrill (9%), being part of a lottery buying
group (6%) or having won significant money in the past (2%).
Lorne Bozinoff, President
[email protected]
416.960.9603
TORONTO
May 11th, 2016
HIGHLIGHTS:
 Three quarters have drunk
alcohol in the past year
(76%), one half have gambled
(53%) and about one fifth
have used marijuana or
cannabis (18%).
 One quarter of Manitobans
do not drink (24%).
 About one half of
Manitobans don’t gamble
(47%).
 The vast majority do not
smoke marijuana or use
cannabis (or haven’t in the
past year - 82%).
The vast majority do not smoke marijuana or use cannabis (or haven’t in the past
year - 82%), but, among those who do, toking is more frequent than drinking (1.7
times a week on average) or gaming (0.9 times a week, on average) at an average of
2.3 times per week., including one twenty fifth of adult Manitobans who smoke pot
daily (4%). Most commonly mentioned is smoking dried marijuana (57%), and no
other form of using cannabis comes close (vapourizing marijuana - 9%, smoking or
vaping oil - 8%, smoking or vaping hashish - 6%, consuming edibles - 6%).
There is little discrimination in where marijuana should be sold if legalized; just
more than one fifth say through a government agency like MLL (22%) and just fewer
suggest it should be the private sector (17%). About twice this proportion think both
public and private sector sales are appropriate (43%).
1
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MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
“It is interesting to note that, although 4 times as many drink in Manitoba as
smoke marijuana, the same proportion of Manitobans, about one twentieth, do
either one or the other daily," said Forum Research President, Dr. Lorne Bozinoff.
Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be
reached at [email protected] or at (416) 960-9603.
2
TORONTO
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180 Bloor Street W., #1400
Toronto, ON M5S 2V6
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forumresearch.com
MEDIA INQUIRIES:
Methodology
The Forum Poll™ was conducted by Forum Research with the results based on an
interactive voice response telephone survey of 1140 randomly selected Manitoba
adults. The poll was conducted on May 9th, 2016.
Results based on the total sample are considered accurate +/- 3%, 19 times out of
20. Subsample results will be less accurate. Margins of error for subsample (such
as age, gender) results are available at www.forumresearch.com/samplestim.asp
Lorne Bozinoff, President
[email protected]
416.960.9603
TORONTO
May 11th, 2016
Where appropriate, the data has been statistically weighted by age, region, and
other variables to ensure that the sample reflects the actual population according
to the latest Census data.
This research is not necessarily predictive of future outcomes, but rather,
captures opinion at one point in time. Forum Research conducted this poll as a
public service and to demonstrate our survey research capabilities. Forum houses
its poll results in the Data Library of the Department of Political Science at the
University of Toronto.
With offices across Canada and around the world, 100% Canadian-owned Forum
Research is one of the country’s leading survey research firms. This Forum
Poll™and other polls may be found at Forum's poll archive
at www.forumresearch.com/polls.asp
3
180 Bloor Street W., #1400
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T 416.960.9600
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MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
Alcohol
‘How often did you drink alcohol during the last 12 months?’
TORONTO
May 11th, 2016
[All Respondents]
Age / Gender
%
Sample
NET: Consumed in past year
Daily
4 to 6 times a week
2 to 3 times a week
Once a week or 2 or 3 times a
month
Once a month
Less often than once a month
Never
Mean
Income
%
Sample
NET: Consumed in past year
Daily
4 to 6 times a week
2 to 3 times a week
Once a week or 2 or 3 times a
month
Once a month
Less often than once a month
Never
Mean
4
1140
76
5
7
13
1834
247
81
6
5
14
3544
150
77
0
5
16
4554
183
67
2
7
12
5564
242
84
6
11
12
11
20
24
1.7
11
22
19
1.6
15
19
23
1.2
13
17
33
1.5
10
22
16
1.8
Total
<20K
20
136
64
6
2
3
12
2040K
193
64
6
3
8
4060K
194
82
4
5
12
6080K
129
81
10
12
18
80100K
115
89
3
5
19
100250K
160
87
2
20
21
9
32
36
1.2
12
20
36
1.5
17
23
18
1.3
7
13
19
2.4
14
15
11
1.5
10
10
13
2.2
Total
20
1140
76
5
7
13
11
20
24
1.7
23
22
16
17
22
23
22
65+
Male
Female
15
22
19
318
68
10
8
9
518
76
8
7
13
8
19
32
2.2
10
17
24
2.0
33
611
75
2
6
13
12
23
25
1.4
25
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T 416.960.9600
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MEDIA INQUIRIES:
Region
Lorne Bozinoff, President
[email protected]
416.960.9603
%
Sample
NET: Consumed in past year
Daily
4 to 6 times a week
2 to 3 times a week
Once a week or 2 or 3 times a month
Once a month
Less often than once a month
Never
Mean
5
Total
1140
76
5
7
13
20
11
20
24
1.7
Winnipeg
900
78
4
9
14
24
10
18
22
1.7
Brandon
45
80
9
0
18
20
14
20
20
1.6
Other
195
72
6
5
11
16
12
22
28
1.6
TORONTO
May 11th, 2016
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com
MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
Alcoholic Beverage
‘What type of alcoholic beverage did you most commonly consume in the
past 12 months?’
TORONTO
May 11th, 2016
[Have consumed alcohol in the last 12 months]
Age / Gender
%
Total
Sample
Beer
Wine
Mixed drinks or cocktails
Straight liquor
Coolers
Shots
Other alcoholic beverages, like
liqueurs or cider
Income
%
Sample
Beer
Wine
Mixed drinks or cocktails
Straight liquor
Coolers
Shots
Other alcoholic beverages,
like liqueurs or cider
Region
%
868
29
37
15
6
7
4
2
Total
<$20K
2
5
868
29
37
15
6
7
4
88
33
23
15
7
17
0
Sample
Beer
Wine
Mixed drinks or cocktails
Straight liquor
Coolers
Shots
Other alcoholic beverages, like liqueurs or cider
6
1834
204
31
28
20
5
10
5
3544
112
32
38
18
7
3
1
1
1
$20$40K
123
33
28
20
3
10
3
3
Total
868
29
37
15
6
7
4
2
4554
135
32
33
16
7
7
2
2
$40$60K
163
31
41
11
6
6
5
1
Winnipeg
693
31
36
18
6
3
4
2
5564
197
31
33
13
6
7
6
4
$60$80K
105
34
35
13
6
3
6
3
Brandon
35
29
30
18
10
8
3
3
65+
Male
Female
4
3
2
220
18
59
4
7
4
4
412
43
23
12
10
4
5
$80$100K
97
40
33
9
8
6
3
1
447
16
50
18
3
9
3
$100$250K
141
21
41
20
7
7
3
1
Other
140
27
39
10
7
11
4
2
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T 416.960.9600
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forumresearch.com
MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
Drinking Alcohol: Main Reason
‘What is your main reason for drinking alcoholic beverages?’
[Have consumed alcohol in the last 12 months]
Age / Gender
%
Sample
Being sociable
I like the taste or feel of alcohol
Relaxing
What I do with friends
It goes with a meal
Special occasions
Fun
Don’t know
Income
%
Sample
Being sociable
I like the taste or feel of
alcohol
Relaxing
What I do with friends
It goes with a meal
Special occasions
Fun
Don’t know
Region
%
868
15
10
16
10
12
25
9
3
18-34
135
19
8
18
9
13
27
5
1
55-64
197
18
9
14
12
13
22
5
7
65+
220
22
6
13
7
18
25
7
2
Male
412
16
14
17
12
11
19
8
3
Female
447
15
7
14
7
13
30
11
3
88
15
$40$60K
163
20
$60$80K
105
12
$80$100K
97
22
$100$250K
141
15
9
10
7
35
10
8
21
10
8
28
12
2
12
7
10
33
10
2
21
10
9
19
9
4
19
8
14
22
7
2
17
12
16
11
11
2
10
7
16
10
12
25
9
3
112
13
13
14
5
15
26
11
3
45-54
$20$40K
123
12
<$20K
868
15
35-44
204
9
14
17
13
6
23
15
3
Total
Sample
Being sociable
I like the taste or feel of alcohol
Relaxing
What I do with friends
It goes with a meal
Special occasions
Fun
Don’t know
7
Total
TORONTO
May 11th, 2016
Total
868
15
10
16
10
12
25
9
3
8
Winnipeg
693
16
11
18
11
12
18
10
4
6
Brandon
35
16
13
18
5
7
28
12
0
16
6
14
Other
140
14
10
12
8
12
34
8
2
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MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
Gambling
‘How often did you take part in gambling, gaming activities or lotteries
during the past 12 months?’
TORONTO
May 11th, 2016
[All Respondents]
Age / Gender
%
Sample
NET: Consumed in past year
Daily
4 to 6 times a week
2 to 3 times a week
Once a week or 2 or 3 times a
month
Once a month
Less often than once a month
Never
Mean
Income
%
Sample
NET: Consumed in past year
Daily
4 to 6 times a week
2 to 3 times a week
Once a week or 2 or 3 times a
month
Once a month
Less often than once a month
Never
Mean
8
1140
53
2
1
5
1834
247
46
3
1
3
3544
150
51
1
0
4
4554
183
60
1
2
8
5564
242
58
1
0
7
8
23
47
0.9
5
25
54
1.1
8
29
49
0.6
13
20
40
1.0
7
20
42
1.0
Total
<20K
14
136
44
7
0
7
9
2040K
193
49
0
1
2
4060K
194
45
0
1
5
6080K
129
58
3
4
5
80100K
115
67
1
0
8
100250K
160
65
1
0
3
7
15
56
1.7
10
20
51
0.7
6
21
55
0.8
6
24
42
1.3
11
30
33
0.8
12
33
35
0.6
Total
14
1140
53
2
1
5
8
23
47
0.9
8
9
16
17
12
23
15
65+
Male
Female
18
18
10
318
55
1
1
3
518
54
2
2
5
9
22
45
0.9
8
20
46
1.1
17
611
52
1
0
4
8
28
48
0.8
16
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MEDIA INQUIRIES:
Region
Lorne Bozinoff, President
[email protected]
416.960.9603
%
Sample
NET: Consumed in past year
Daily
4 to 6 times a week
2 to 3 times a week
Once a week or 2 or 3 times a month
Once a month
Less often than once a month
Never
Mean
9
Total
1140
53
2
1
5
14
8
23
47
0.9
Winnipeg
900
57
1
1
6
15
8
26
43
0.9
Brandon
45
51
3
0
0
11
17
20
49
0.7
Other
195
48
2
2
4
13
8
20
52
1.0
TORONTO
May 11th, 2016
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
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MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
Gambling Activities
‘What type of gambling, gaming activities or lotteries did you take part in
most often during the past 12 months?’
TORONTO
May 11th, 2016
[Have taken part in gambling, gaming or lotteries in the past 12 months]
Age / Gender
%
Sample
Lotteries, instant win or scratch
tickets
Slot machines at a casino
VLTs at a bar, lounge or racetrack
Charity raffle or fundraising tickets
Playing bingo for money
Sports lotteries like Sport Select
Gambling on cards with friends
Something else
Income
%
Sample
Lotteries, instant win or
scratch tickets
Slot machines at a casino
VLTs at a bar, lounge or
racetrack
Charity raffle or fundraising
tickets
Playing bingo for money
Sports lotteries like Sport
Select
Gambling on cards with
friends
Something else
10
639
1834
116
3544
84
4554
112
5564
153
11
6
13
4
3
4
5
13
10
17
4
4
8
2
8
5
17
4
5
7
5
9
9
9
7
4
3
1
10
2
11
5
1
2
6
Total
53
52
16
4
10
3
0
1
10
10
9
8
3
5
7
5
13
4
17
6
1
2
4
66
8
15
13
17
10
10
8
47
7
64
4
33
8
70
7
59
4
8
10
13
31
5
13
8
3
0
1
1
2
13
4
10
5
54
340
$100$250K
104
4
3
57
294
$80$100K
82
39
13
63
174
$60$80K
72
53
6
59
Female
$40$60K
105
<$20K
11
50
Male
$20$40K
96
Total
639
42
65+
6
5
3
9
1
4
2
3
6
2
2
2
3
3
5
5
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MEDIA INQUIRIES:
Region
Lorne Bozinoff, President
[email protected]
416.960.9603
%
Sample
Lotteries, instant win or scratch tickets
Slot machines at a casino
VLTs at a bar, lounge or racetrack
Charity raffle or fundraising tickets
Playing bingo for money
Sports lotteries like Sport Select
Gambling on cards with friends
Something else
11
Total
639
53
11
6
13
4
3
4
5
Winnipeg
522
58
8
6
10
5
3
4
5
Brandon
22
76
0
3
10
0
0
5
5
Other
95
44
17
7
18
4
3
4
4
TORONTO
May 11th, 2016
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com
MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
Gambling: Main Reason
‘What type of gambling, gaming activities or lotteries did you take part in
most often during the past 12 months?’
TORONTO
May 11th, 2016
[Have taken part in gambling, gaming or lotteries in the past 12 months]
Age / Gender
%
Sample
Getting rich
Like the thrill of winning
Like supporting charitable activities
Are part of a lottery pool or ticket
buyers’ group
Have won significant money in the
past
Fun
Something else
Income
%
Sample
Getting rich
Like the thrill of winning
Like supporting charitable
activities
Are part of a lottery pool or
ticket buyers’ group
Have won significant money
in the past
Fun
Something else
12
639
19
9
14
1834
116
22
15
11
3544
84
21
3
22
4554
112
18
10
10
5564
153
20
7
16
2
3
0
1
3
Total
6
43
6
4
4
40
5
7
44
7
48
6
12
35
8
65+
Male
Female
5
6
6
174
14
8
14
294
23
7
12
0
1
50
8
46
5
340
15
12
16
2
41
8
66
21
18
$20$40K
96
23
19
$40$60K
105
15
6
$60$80K
72
20
5
$80$100K
82
33
2
$100$250K
104
14
9
6
3
0
9
4
9
9
2
7
2
2
1
0
0
Total
<$20K
14
5
639
19
9
43
6
39
7
8
46
2
18
46
4
27
41
1
8
42
5
14
46
9
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MEDIA INQUIRIES:
Region
Lorne Bozinoff, President
[email protected]
416.960.9603
%
Sample
Getting rich
Like the thrill of winning
Like supporting charitable activities
Are part of a lottery pool or ticket buyers’ group
Have won significant money in the past
Fun
Something else
13
Total
639
19
9
14
6
2
43
6
Winnipeg
522
21
8
12
8
1
41
8
Brandon
22
22
8
16
16
0
37
0
Other
95
16
10
16
3
2
48
5
TORONTO
May 11th, 2016
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com
MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
Marijuana
‘How often have you used marijuana or cannabis during the past 12
months?’
TORONTO
May 11th, 2016
[All Respondents]
Age / Gender
%
Sample
NET: Consumed in past year
Daily
4 to 6 times a week
2 to 3 times a week
Once a week or 2 or 3 times a
month
Once a month
Less often than once a month
Never
Mean
Income
%
Sample
NET: Consumed in past year
Daily
4 to 6 times a week
2 to 3 times a week
Once a week or 2 or 3 times a
month
Once a month
Less often than once a month
Never
Mean
14
1140
18
4
1
1
1834
247
32
8
2
1
3544
150
18
2
1
2
4554
183
15
3
0
2
5564
242
13
4
1
1
1
8
82
2.3
3
12
68
2.5
2
9
82
1.6
0
8
85
2.0
1
5
87
2.9
Total
<20K
2
136
19
6
2
4
3
2040K
193
17
5
1
0
4060K
194
16
3
0
1
6080K
129
23
6
1
1
80100K
115
13
5
1
0
100250K
160
27
3
0
2
1
3
81
3.4
2
3
83
2.8
1
9
84
2.0
1
14
77
2.0
1
5
87
3.4
3
17
73
1.1
Total
2
1140
18
4
1
1
1
8
82
2.3
5
3
5
1
1
1
1
65+
Male
Female
0
2
3
318
3
1
0
0
518
20
6
1
2
0
2
97
3.1
1
9
80
2.6
0
611
16
3
1
1
2
7
84
1.9
3
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com
MEDIA INQUIRIES:
Region
Lorne Bozinoff, President
[email protected]
416.960.9603
%
Sample
NET: Consumed in past year
Daily
4 to 6 times a week
2 to 3 times a week
Once a week or 2 or 3 times a month
Once a month
Less often than once a month
Never
Mean
15
Total
1140
18
4
1
1
2
1
8
82
2.3
Winnipeg
900
20
6
1
2
2
2
8
80
2.6
Brandon
45
16
3
0
0
2
3
8
84
1.5
Other
195
15
3
1
1
2
1
8
85
1.9
TORONTO
May 11th, 2016
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com
MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
Marijuana Usage
‘How did you use marijuana or cannabis the most during the past 12
months?’
TORONTO
May 11th, 2016
[Have used marijuana or cannabis in the past 12 months]
Age / Gender
%
Sample
Smoking dried marijuana
Vaporizing dried marijuana
Smoking or vaporizing hashish
Smoking or vaporizing cannabis oil
Consuming edibles
Something else
Income
%
Sample
Smoking dried marijuana
Vaporizing dried
marijuana
Smoking or vaporizing
hashish
Smoking or vaporizing
cannabis oil
Consuming edibles
Something else
Region
%
182
57
9
6
8
6
13
18-34
82
57
11
8
9
6
9
35-44
45-54
29
59
8
6
3
11
13
28
65
9
3
8
3
12
55-64
35
48
3
2
14
5
29
65+
Male
8
43
8
0
0
14
35
98
57
6
9
8
4
15
Female
82
58
12
2
8
9
11
24
27
$20$40K
34
58
$40$60K
31
64
$60$80K
20
74
$80$100K
16
57
$100$250K
36
58
6
2
3
5
18
8
4
8
8
2
14
0
23
11
Brandon
Other
Total
<$20K
9
16
182
57
6
13
Sample
Smoking dried marijuana
Vaporizing dried marijuana
Smoking or vaporizing hashish
Smoking or vaporizing cannabis oil
Consuming edibles
Something else
16
Total
2
45
Total
182
57
9
6
8
6
13
23
10
4
Winnipeg
154
59
6
4
10
9
12
3
9
6
6
33
0
18
18
18
14
0
0
7
22
55
17
9
3
0
16
0
12
0
11
10
7
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com
MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
Selling Marijuana
‘If marijuana is legalized, who should be allowed sell it?’
TORONTO
May 11th, 2016
[Have used marijuana or cannabis in the past 12 months]
Age / Gender
%
Sample
A provincial agency like Manitoba
Liquor and Lotteries
The private sector
Both
Neither
Don’t know
Income
%
Sample
A provincial agency like
Manitoba Liquor and Lotteries
The private sector
Both
Neither
Don’t know
Region
%
182
1834
82
3544
29
4554
28
5564
35
17
43
7
10
16
33
13
12
21
52
2
8
23
62
0
8
13
56
2
4
Total
22
26
42
16
29
8
98
7
23
0
28
82
15
57
6
6
18
28
9
16
24
$60$80K
20
$80$100K
16
$100$250K
36
9
47
14
13
14
45
7
7
24
46
3
8
10
44
22
21
35
41
0
10
17
40
2
3
22
17
28
Sample
A provincial agency like Manitoba Liquor and Lotteries
The private sector
Both
Neither
Don’t know
17
8
Female
$40$60K
31
<$20K
17
43
7
10
17
Male
$20$40K
34
Total
182
26
65+
19
Total
182
22
17
43
7
10
3
Winnipeg
154
21
22
41
5
11
15
Brandon
6
47
18
36
0
0
37
Other
22
20
9
48
13
10
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com
MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
For more information:
Lorne Bozinoff, Ph.D.
President
Forum Research Inc.
Tel: (416) 960-9603
Fax: (416) 960-9602
E-mail: [email protected]
18
TORONTO
May 11th, 2016
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com