Team Captain Incentive Program
Earn this year’s Official
Team Captain Hat
and have it in time for
March for Babies!
1. Register your team on line at marchforbabies.org
2. Your team raises a
online by
3. You will receive your official Team Captain Hat by
March for Babies Day!
Welcome to March for Babies 2010!
We’re so glad you’ve decided to join us as we walk to give every baby a healthy start. March for Babies
is the number one corporate fundraising event and a great opportunity for your company to show you
care about the babies and families in your community. As a team captain, you’re responsible for your
company’s success and making sure everyone on the team has a rewarding experience. It’s a big job, but
we’re here to help!
Your Role as Team Captain
Job description
A great team needs a great captain. Serving as a team captain and rallying your company around the
cause of healthy babies is an important job and a great leadership experience.
As a team captain your job is to manage the campaign. You are responsible for recruiting and motivating
your team. Let your determination and enthusiasm show and challenge your team to do their part.
Actively track the team’s fundraising progress and communicate clearly and often. Let your team know
exactly what you need them to do to reach the goal.
You may have been asked by your CEO or your company’s executive champion to lead the team. If
you’ve initiated getting involved in March for Babies, it’s important you secure senior management
support first.
On your team
▪ CEO: Corporate executives play a vital role in the campaign. They can elevate the level of importance
within the organization, allow access to resources and set the tone. Ask for their help, but make sure
it’s the most strategic use of their time.
▪ Executive Champion: This is a senior-level executive who serves as your liaison to the CEO and who
understands the mechanics of the company and can help clear the way to a successful campaign.
▪ Co-captains: Depending on the size of your company, you may need to recruit and manage cocaptains. Rule of thumb: one captain for every 50-100 employees.
The tools
The step-by-step information in this guide will help you execute a great March for Babies campaign. At
marchforbabies.org, you can find more tools to make your job easier. And don’t hesitate to contact your
local March of Dimes office for ideas, direction or support.
Pennsylvania Chapter March of Dimes Offices
CENTRAL: (717) 545-4534
EAST CENTRAL: (610) 439-7420
NORTHWEST: (814) 833-4941
SOUTHEAST: (610) 945-6050
WEST PENN: (412) 505-2200
Your Support Helps Babies
The March of Dimes is one of the best-known charities in the country. With chapters nationwide and our
signature event, March for Babies, we work to improve babies’ health.
How does the money we raise help?
The March of Dimes spends 76 percent of the money raised in March for Babies on research and programs
that promote the health of babies. By walking and raising money, your company helps us:
▪ Support all-important research offering preventions and solutions for babies born too soon or
with birth defects
▪ Fund programs in your community that give moms-to-be the best chance of having a healthy
baby
▪ Provide comfort and information to families with a baby in intensive care
▪ Advocate for newborn screening, and health insurance for all pregnant women and children
Visit marchofdimes.com to learn more.
Hope for Babies
This year in Pennsylvania the value of our mission investment totals over $3 million and over $99 million
nationwide. Your support of the March of Dimes insures that we can continue to invest in research and
community programs aimed at giving every baby a healthy start in life. The following list highlights the
programs and services in Pennsylvania supported by the March of Dimes.
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Allegheny General Hospital
Children’s Hospital of Philadelphia
Doylestown Hospital Birthing Center
Drexel University College of Medicine
Drexel University College of Medicine —
St. Christopher’s Hospital for Children
Family Services of Montgomery County
Geisinger Medical Center
Grand View Hospital
Hamot Medical Center
Lankenau Institute for Medical Research
Lancaster General Hospital
Lower Bucks Hospital
Magee-Womens Research Institute
(University of Pittsburgh—2 grants)
Mainline Health – Lankenau
Maternal and Child Health Consortium
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Maternal and Family Health Services, Inc.
Paoli Hospital
Pennsylvania Department of Health
Pennsylvania State University
Pinnacle Health System
Somerset Tapestry of Health
Temple University Health Behavior Clinic
The Salvation Army
The Wistar Institute
Thomas Jefferson Hospital – MATER
Thomas Jefferson University
Titusville Area Hospital
University of Pennsylvania
University of Pittsburgh – Children’s Hospital
of Pittsburgh of UPMC
York Hospital – Wellspan Health
Why Families Walk
Family Teams are made up of friends and families
walking together to celebrate or honor a baby in
their lives. And many of our family teams walk in
memory of a baby who didn't survive. These special
teams remind everyone of the importance of our
mission to help all babies be born healthy.
In 2009, over 900 Family Teams in Pennsylvania
joined together and raised $1.04 million, making
Pennsylvania Family Teams Number 1 in the country.
Family teams are at the heart of our mission and are
an inspirational force in March for Babies! Family
teams enhance mission awareness for each and every
March for Babies participant.
The March of Dimes has created special tools just for
Family Teams. Many of our families have shared
ideas that have worked in order to help others to
raise money and awareness. Included in these tools is a March for Babies Handbook created just for
Family Teams. You can find these resources on the March of Dimes Pennsylvania Chapter web site at
marchofdimes.com/pennsylvania. We hope you find these helpful as you embark upon your
fundraising for March for Babies.
In addition, the March of Dimes can also provide you with:
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Sponsor forms and holders
Stickers and Buttons
Posters and Cutouts
Team Captain Handbooks
Team Goal Posters
Coin Collection Buckets
Step-by-Step to a Great Campaign
Start early, finish strong. This 5-step program takes you from securing support to recruiting walkers, to raising
money and, finally, to thanking your team!
Step 1: Get Organized
3 months out
 Meet with your March of Dimes representative to develop your campaign plan.
 Get the green light from your CEO and senior management.
 Recruit your co-captains ― 2,000 employees should have 20 or so captains.
 Secure sponsorship and ask your vendors for support.
 Secure internal incentives, like a parking spot or extra vacation day.
 If your team is not registered yet, sign up your team at marchforbabies.org.
 Set a walker goal ― aim for at least 20 percent of the number of employees.
 Set a dollar goal ­­― $200 per walker is a good guideline.
Step 2: Kick Off Your Campaign
2 months out
 Recruit a team ambassador to inspire your team ― this could be a coworker’s child who was born
prematurely.
 Organize a company kickoff and ask your CEO to speak.
 Put up posters in high-traffic areas to keep March for Babies top of mind.
 Use voicemail, e-mail, memos and bulletin boards to encourage sign-ups.
Step 3: Fundraising
6 weeks—2 weeks out
 Ask your CEO to sign a company-wide e-mail or memo to encourage fundraising.
 Encourage each walker to hit a goal of $200 or more.
 Tell team members to ask all donors if their company offers matching gifts.
 Promote friendly competition between departments.
 Use the goal poster to track your progress.
 Use the spotlight posters to highlight your top fundraisers every week.
 Work with your chapter to hold one or more collection days at your company.
Step 4: The Home Stretch
2 weeks -1 week to go
 Send last-minute reminders by e-mail, voicemail, memos or flyers.
 Ask your chapter when bank days are held and schedule an appointment.
 Arrange for company signs and banners to promote the team at the event.
 Ask your chapter what to do with last-minute cash and check donations.
 Send out a reminder with the date, time and location and include directions.
 Assign a photographer and remind him to take a group shot at the event.
Step 5: Thank You
After your walk
 Share photos of March for Babies day.
 Send thank-you’s to your team members.
 Praise the team in your newsletter, or send a press release to your local paper.
2009 Top Teams — Pennsylvania
As of July 1, 2009
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
Family Teams
Kmart
CIGNA*PA
McNeil, Johnson & Johnson
National City Bank
Philadelphia School District
Knowledge Learning Center
FedEx
Geisinger Health System
Famous Footwear Store
GE Transportation Systems
Wachovia
St. Christopher’s Hospital for Children
CITI
UPMC Health System
Lehigh Valley Hospital
Merrill Lynch* PA
Erie Insurance Group
Philips- Children's Medical Ventures
Council Rock School District
Wellspan Health System
Walmart
Express Scripts
First National Bank
Amerada Hess* PA
$1,034,679.94
$830,051.30
$204,729.67
$99,917.00
$95,505.49
$80,629.00
$78,602.57
$58,806.69
$58,425.21
$52,989.62
$52,259.00
$51,616.59
$50,048.00
$44,938.97
$41,456.30
$39,495.20
$29,253.60
$27,724.00
$25,316.50
$24,612.00
$20,587.20
$18,118.00
$15,548.74
$15,518.40
$13,267.61
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
Zeta Phi Beta Sorority
Team Capital Bank
Erie Housing Authority* PA
Moms Club
Marc USA-Pittsburgh
Northwest Savings Bank* PA
The Washington Hospital
the cross walkers
Air Products
University of Phoenix
Harley Davidson
Kohl’s
March of Dimes* PA
Liberty Tax
First Commonwealth Bank* PA
Toll Brothers Inc
Aetna
Conemaugh Health System
Neshaminy School District
SingleSource Property Solutions
NAC Cares
Key Club
United Concordia Tiny Tots
Penn Med: Obstetrics
MoYo
$13,164.08
$13,118.00
$12,475.57
$11,940.83
$11,894.31
$11,748.42
$11,704.00
$11,625.00
$11,460.00
$11,393.10
$10,899.10
$10,851.00
$10,742.96
$9,714.82
$9,418.11
$9,350.84
$9,238.20
$8,905.25
$8,570.00
$8,475.00
$7,943.70
$7,866.45
$7,741.00
$7,253.00
$7,088.78
2009 Top Walkers — Pennsylvania
As of July 1, 2009
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
John Bricker
John Van Dusen
Jeannine Reilly
Kris Johnson
Dominick Marraccini
Maria Perez
Greg Smith
Bernice Reitz
Amelia Keppel
Kristin Wallace
Nancy Fink
Clem Cheng
$30,140.00
$18,650.00
$11,770.00
$10,250.00
$9,461.20
$8,155.00
$7,500.00
$7,455.25
$7,180.00
$7,030.88
$6,680.00
$6,460.00
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20.
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24.
25.
Annette Bryan
Anita & Lex MacPhee
Bob Miller
Holly Carter Jones
Richard Fickes
Ren, Nicolette, & Zachary Koozer
Laura Carlantonio
Kathy Kitterman
Craig and Lori McRoberts
Ron Alicea
Varnum Holland
Eric Santoro
Beth Jolliffe
$6,415.00
$6,120.00
$5,400.00
$5,085.00
$4,531.00
$4,130.00
$4,108.00
$3,943.33
$3,938.00
$3,935.00
$3,556.00
$3,391.00
$3,382.87
Online Fundraising
Signing up, managing your team and monitoring your team’s progress ― it’s easy online. At
marchforbabies.org you’ll find everything you need to help your team succeed.
Sign up your team
Go to marchforbabies.org. If you have an account from last year, log on with the same username and
password. Forgot either one? Enter your e-mail address, and we’ll send you your information. New this year?
Click ―start a team‖ and follow the prompts.
Team captain dashboard
Online administrators can use the dashboard to
manage their team. Double-check with your March of
Dimes representative if you have this role. A team
captain is not always the online administrator.
Personalize your team page
Add a picture of the team or your team ambassador
and include a message. Tell the story of your
ambassador or another reason why your team is
participating. Making a personal connection to the
mission increases participation.
Spread the word
Create an easy-to-remember URL for your team page by clicking on ―edit page‖ on your dashboard. Click
―edit address‖ and enter your company or team name under ―team vanity URL.‖ Copy the link and include
on your flyers, posters and in e-mails to make it easy for people to sign up or make their donation.
Communicate, communicate, communicate
From your team dashboard, it’s easy to import and manage e-mail lists and send e-mails to the team. Send
invites to your kickoff, announcements for collection days, updates on the team’s progress and instructions
for the big event.
Help the team raise money
Having your team members register and raise money online makes your job easier. It also improves results.
Here are some things you can do from your dashboard to help your team succeed.
▪ Set a goal and post it. Teams raise more money when a goal is promoted.
▪ Ask vendors and associates to donate to the team online.
▪ Ask people who can’t or don’t want to walk to support the team with a donation.
▪ You have access to real-time progress reports. Share how many people have joined, how much
has been raised, who the top fundraisers are, etc.
OFT help
For help, contact the Help Desk at [email protected] or call (888) 274-3711.
Would you like to win 2 roundtrip tickets
on Continental Airlines?
Here’s your chance.
Starting Monday, March 1 until Friday, April 16 at
midnight EST, for every $50 you raise online, your name
will be entered into a drawing for 2 airline tickets from
Continental Airlines. This means if you raise $100 your
name will be entered twice and so on as you raise money
to help give every baby a healthy start.
So, if you haven’t done so already, visit marchforbabies.org today, create your personal page and start
fundraising!
Online Fundraising is an excellent way for you to raise funds
quickly and easily. Invite your friends, co-workers and family to
If you used online registration in
donate directly to you via credit cards or PayPal. In 2009, the
the past, you already have a
average walker raised over $200 – while the average online
March of Dimes account. Login to
walker raised over $350!
http://www.marchforbabies.org/
using your username and
On May 1 we will draw for the
password.
winner – 2 airline tickets* from
Continental Airlines.
If you cannot remember your
name and password, they will be
*Valid for travel from anywhere in the 48 contiguous United States/
sent to your registered email
Alaska/Canada/Caribbean/Mexico/Central America to anywhere in
account. For additional help,
the 48 contiguous United States/Alaska/Canada/Caribbean/Mexico/
please call our Help Desk at
Central America.
1-888-274-3711 or email your
March of Dimes representative.
For more information call 1-800-433-5210 and ask for Carol.
Official March for Babies T-shirt
(When you raise $200 or more)
March for Babies
Roll Up Blanket
(When you raise $500 or more)
Official March for Babies Sweatshirt
(When you raise $350 or more)
March for Babies
Cooler
(When you raise $1,000 or more)
Kmart or Macy’s
Gift Card
(When you raise $3,000 or more)
When you raise:
You will receive:
$200
$350
$500
$1,000
$3,000
$5,000
$10,000
Official March for Babies T-shirt
Official March for Babies T-shirt & Sweatshirt
March for Babies Roll Up Blanket + T-shirt & Sweatshirt
March for Babies Cooler + T-shirt & Sweatshirt
Choice of $75 Kmart or Macy’s Gift Card + T-shirt & Sweatshirt
Choice of $125 Kmart or Macy’s Gift Card + T-shirt & Sweatshirt
Choice of $250 Kmart or Macy’s Gift Card + T-shirt & Sweatshirt
Register at marchforbabies.org
Materials
The March of Dimes will provide you with the materials and resources to help you execute a successful
March for Babies campaign. From registration forms, posters, banners to sample messages and badges
— use them to spread the word and motivate your team members.
The following are among the items available from your local March of Dimes representative or at
marchofdimes.com/pennsylvania. A Materials Order form is on the reverse side.
March for Babies Registration Forms (packs of 50)
Point of Purchase Holders for Sponsor Forms
Large Posters (11 x 17)
Small Posters (8.5 x 11)
Team goal poster
Download from marchforbabies.org. Put this poster up where
everyone can see it. Use a marker to fill in your team goal and
track your progress. Be sure to update often.
Spotlight poster
Download from marchforbabies.org. Print out, fill in and put up. Highlight your top fundraisers or people who did something special for the
team. This is a great thank-you and motivator to others to step up
their game. Hang the spotlight poster next to your team goal poster or
tape it to the door or cubicle of the team member you’re highlighting.
Additional resources available online:
▪ Sample email messages
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▪ Sample CEO Letters
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▪ Letter for Vendors
Sample voice messages
Challenge Letter
COMPLETE THIS FORM AND RETURN IT TO YOUR MARCH OF DIMES REPRESENTATIVE
Orders will be filled while supplies last
Date:
Your Name:
Company/School/Organization Name:
Address:
City:
State:
Zip:
Team Captain Name:
Business Phone:
Fax:
Email:
I would like the following March for Babies materials. (Please note the quantity needed on the line.)
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March for Babies Registration Forms
(50 pack)
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Point of Purchase Holders
for Sponsor Forms
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Large Posters (11 x 17)
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Small Posters (8.5 x 11)
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Team Captain Guide Book
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March for Babies Banner (Plastic)
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March for Babies 2010 DVD
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Team Goal Poster
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Corporate Team Brochure
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Spotlight Poster
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Youth Coin Collection Boxes
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Collection Buckets with Lids
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Walking While I Work Stickers
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March for Babies Paper Cutouts
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Blue Jeans for Babies Buttons/
Stickers
Pennsylvania Chapter March of Dimes Offices
CENTRAL: (717) 545-4534 /Fax: (717)545-5329
EAST CENTRAL: (610) 439-7420 / Fax: (610)439-7424
NORTHWEST: (814) 833-4941 / Fax: (814)835-3651
SOUTHEAST: (610) 945-6050 / (610) 945-6060
WEST PENN: (412) 505-2200 /Fax: (412) 505-2209