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Lynn Petrak
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For Immediate Release
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Hummus Plus® Makes Big Changes to Hummus
Snacking with Smaller 4-oz. Line
Hummus + Chicken Snacks Provide Protein, Portability and Palate-Pleasing Taste for All Ages
ELK GROVE VILLAGE, Ill. (April 26, 2016) – As smaller portions become more popular
among on-the-go consumers, a new line of Hummus Plus® Chicken 4-oz. packages allows for
easy, portable, nutritious and satisfying snacking.
The “PLUS” in Hummus Plus is protein. The combination of hummus and fresh chicken
– the first and only pairing of its kind in the marketplace – provides great taste and nutritional
benefits including high protein and fiber with no artificial flavors or colors.
Introduced in mid-April and now available in quick-service, c-store and other foodservice
channels across the U.S., the 4-oz. snack-size package is an extension to the Hummus Plus
portfolio that already includes larger 6-oz. and 8-oz. packages. The snack packs provide up to 14
grams of protein and 6 grams of fiber and feature a built-in utensil and napkin for easy
consumption on-the-go. The snack-size Hummus Plus Chicken line includes three varieties:
Traditional Hummus + Oven-Roasted Chicken Breast; Roasted Red Pepper Hummus + BBQ
Seasoned Chicken Breast; and Garlic Hummus + Garlic Herb Chicken Breast.
The addition of a new snack-sized portion aimed at busy, mobile consumers was a natural
decision for the Hummus Plus brand, as it meets the ever-increasing demand for on-the-spot,
wholesome nutrition. “Snacking continues to be a megatrend in the U.S., with consumers
looking for smaller portions in on-the-go packaging. At the same time, there is ongoing interest
in better-for-you snacks that are high in protein. The new Hummus Plus snack-size package
delivers on many fronts, with portability, nutrition and convenience,” says David Gacom, Vice
President, Sales and Marketing for Hummus Plus, LLC, a Pure Mediterranean Foods Company.
“This format truly revolutionizes hummus snacking, and is a fresh alternative to the hummus and
pretzel packs currently in the market.”
Early feedback is positive for the innovative snack pack. According to Gacom, one half
of consumers polled in a recent focus group said they would prefer Hummus Plus Chicken over
the leading hummus-based snack packs with pretzels and crackers. Those consumers surveyed
also indicated that they would enjoy Hummus Plus throughout the day, including lunch,
midafternoon, late afternoon and late night, because the combination of hummus and protein is
more filling and tastes great, bridging consumers to their next meal or providing a quick
nutritional pick-me-up.
The 4-oz. Hummus Plus Chicken snack packs offer other benefits, for both consumers
and foodservice operators. The product has a 75-day production shelf life, and the convenient
size is appealing for a kids’ menu, a grab-and-go take-home snack or as an appetizer.
For product samples or for more information, call 1-800-621-4387, email [email protected] or visit http://hummus-plus.com.
Hummus Plus Chicken will be at Booth #1036 in the South Hall during the upcoming
National Restaurant Association Show. The company is also a featured sponsor at the FARE
conference, specifically focused on C-Store and instant consumption channels.
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Caption: Hummus Plus has launched a new line of 4-oz. snack packs that include your favorite flavors of
Hummus Plus expertly seasoned chicken in three varieties. (Photo available in high resolution.)
About Hummus Plus®
Hummus Plus is on a mission to provide quick and easy protein-packed meals and healthy
snacks inspired by the Mediterranean diet for the family on the go. Every day, the brand honors a
commitment to simplicity and wholesomeness made to fuel active lifestyles. Hummus Plus is
convenient, on-the-go, and satisfying, with each of the five Hummus Plus flavors crafted to
provide the protein-power needed at lunch or dinner, during that rare break at work, before or
after the gym, or just during that moment of “me” time. Hummus Plus comes from a family
committed to better eating. Hummus Plus is Lifestyle Power™.
About Pure Mediterranean Foods
Pure Mediterranean Foods is a holding company owned by the Parthenis family that invests in
high-quality ethnic food and beverage companies. Led by Peter Parthenis Jr., President and CEO,
Pure Mediterranean Foods has a proven track record of providing the support needed for food
service companies to achieve their growth potential.