Connecting faith to everyday life.
Media Kit
2015
Magazine overview + advertising rate card
Delivering a powerful message to readers
—and a trusted environment for your
advertising message.
Canada
VOL 29 NO 1
JANUARY/
FEBRUARY 2014
Lutheran
lical
of the Evange
The Magazine
rch in Canada
Lutheran Chu
$4.50
Learn how this award-winning magazine can help
you connect to tens of thousands of readers with a
passionate interest in faith, family life, the environment,
personal growth, world issues, and much more.
Five Things
YOU Can Do
lationship
To Develop a Re
s People.
with Indigenou
What is
a Nationals
Indigenou
Bishopac?Donald.
Meet Mark M
Our Mission Statement
ance
+ Seeking Bal
ond Ourselves
+ Pointing Bey
ing Marriage
ich
Enr
S:
PLU
Canada
As the magazine of the Evangelical Lutheran Church in Canada,
Canada Lutheran nurtures the Lutheran spirit by providing
information and inspiration to help our church members deepen
their faith, follow church news, find the relevance of their Lutheran
faith in today’s complex world, and create positive social change
at home and abroad.
•Almost 10,000 households receive Canada Lutheran.
•Our primary audience: ELCIC members age 30 and older who
are household decision-makers and active members in the
church.
VOL 29 NO 4
JUNE 2014
Lutheran
The Magazine of the Evangelical Lutheran Church in Canada
$4.50
Nurturing
Faith
Engaging our children.
PLUS: Sex and Sexuality + Our Godlikeness + Dealing with Hell
•A 34-page, full-colour, award-winning magazine, Canada
Lutheran is the primary communication tool for the ELCIC’s
145,000 members across the country.
•For more information, visit our website at www.elcic.ca/clweb.
2
Canada Lutheran 2015 Media Kit
Canada Lutheran 600-177 Lombard Ave. Winnipeg, MB R3B 0W5 • www.elcic.ca/clweb
phone 204.984.9150 • toll free 1.888.786.6707 • fax 204.984.9185 • email [email protected]
Deadlines & Dimensions
2015 DEADLINES
Ads Due: This is the date we need to receive your insertion order and a print-quality pdf file for display ads or finalized
copy for classified ads.
Mail Date: This indicates when the magazine will be mailed to readers. For time-sensitive materials, keep in mind it
may take up to a week for the issue to reach its destination. If you have any questions, please call us toll free at
1.888.786.6707 (ext. 172).
Issue
#1 Jan/Feb
Ads Due . . . Dec 8, 2014
Mail Date . . . . Feb 2, 2015
#2 March
Ads Due . . . Jan 14, 2015
Mail Date . . . . Mar 2, 2015
#3 April/May
Ads Due . . . Mar 16, 2015
Mail Date . . . . May 1, 2015
#4 June
Ads Due . . . Apr 20, 2015
Mail Date . . . . June 1, 2015
#5 July/Aug
Ads Due . . . Jun 22, 2015
Mail Date . . . . July 31, 2015
#6 September
Ads Due . . . Jul 27, 2015
Mail Date . . . . Sept 1, 2015
#7 Oct/Nov
Ads Due . . . Sept 23, 2015
Mail Date . . . . Nov 2, 2015
#8 December
Ads Due . . . Oct 23, 2015
Mail Date . . . . Dec 1, 2015
Deadlines in effect January 1, 2015
Deadline Extensions
If you are unable to meet the deadline
of a specific issue, please contact the
Canada Lutheran Advertising
Coordinator toll free at
1-888-786-6707 (ext. 172).
Display ad Dimensions
Full Page
2/3 Page
No bleed
4.727” x 8.85”
7” x 9.5”
*With bleed (see below)
8.375” x 10.75”
1/4 Page
Horizontal
4.745” x 3.476”
1/4 Page
Banner
7.187” x 2.256”
1/2 Page
Vertical
3.5” x 8.85”
1/2 Page
Horizontal
7.18” x 4.69”
1/3 Page
Vertical
2.275” x 8.85”
1/3 Page
Horizontal
7.187” x 3.125”
1/3 Page
Square
4.745” x 4.687”
1/4 Page
Vertical
3.523” x 4.687”
1/6 Page
Vertical
2.708” x 4.69”
1/6 Page
Horizontal
4.745” x 2.261”
1/6 Page
Square
3.5” x 2.951”
1/8 Page
Vertical
2.270” x 3.476”
1/8 Page
Horizontal
3.523” x 2.256”
Business Card
2.270” x 1.388”
* Full-page ad with full bleed:
Canada Lutheran magazine has a trim size of: 8.125” wide x 10.5” tall.
A full page ad with bleed is: 8.375” x 10.75”. Please make sure all your ad copy is at least 0.5” within the trim edge.
Please note: All measurements are in inches and must be exact. Please contact our graphic designer toll free at 1-888-786-6707
(ext. 170) if you have any questions or require assistance.
3
Canada Lutheran 2015 Media Kit
Canada Lutheran 600-177 Lombard Ave. Winnipeg, MB R3B 0W5 • www.elcic.ca/clweb
phone 204.984.9150 • toll free 1.888.786.6707 • fax 204.984.9185 • email [email protected]
Advertising Rate Card
2015 DisplAY AD RATES
(Pricing in effect January 1, 2015)
Rates are based on camera-ready material. Set-up charges are extra. Prices do not include applicable taxes.
Four Color**
1 Time 3 Times 6 Times 8 Times
Full Page
2292
2062
2004
1947
2/3 Page
1721
1547
1356
1460
1/2 Page
1374
1237
1203
1167
1/3 Page
1031
927
902
876
IFC/IBC*
2742 24662400 2332
OBC*
2941 26472572 2500
Rate Information
Classified Ads
We welcome ads of interest to our readers for service,
employment, products, ideas, and special congregational events. Rates: $35 for first 30 words, plus 60
cents for each additional word, plus GST. Send copy
six weeks before issue date (see page 3 for advertising
and mailing deadlines).
Two Color**
1 Time 3 Times 6 Times 8 Times
Full Page
1986
1980
1924
1868
2/3 Page
1489
1331
1302
1266
1/2 Page
1191
1073
1042
1012
1/3 Page
896
805
782
759
1/4 Page
696
626
609
591
1/6 Page
497
447
436
422
1/8 Page
398
358
348
338
IFC/IBC*
2349 21172058 1998
Black & White 1 Time 3 Times 6 Times 8 Times
Full Page
1528
1374
1335
1298
2/3 Page
1148
1032
1005
1034
1/2 Page
915
826
803
779
1/3 Page
690
620
603
585
1/4 Page
534
481
468
455
1/6 Page
381
344
334
324
1/8 Page
305
275
267
257
Business Card — 4 Times (minimum four issues with no text change)
Set-up Charges
For display ads that are not camera-ready, the following
may apply:
• Add 15% to display ad rate for set-up.
Special Position
•Add 5%
•Contact Advertising Coordinator for more details
regarding special position options.
Payment
•Billing by invoice after publication.
•The ELCIC and its institutions receive a 15% discount
on display ads only (this excludes business card and
classified ads).
•Terms 30 days; 2% interest charged monthly on
overdue accounts.
•Make cheques payable to Canada Lutheran.
•Canadian advertisers please add applicable GST,
PST, and/or HST.
•There is no extra charge to have a full page ad with
a bleed (however, please advise the Advertising
Coordinator if the full-page ad will have a bleed).
$45 (per insertion plus GST)
No set-up charge if the ad is submitted by the deadlines on page 3
* Availability of advertising on the cover pages (i.e. IFC, IBC, OBC) and inserts are negotiated with the Advertising Coordinator.
** Certain restrictions apply. Please call the Advertising Coordinator toll free at 1-888-786-6707 for details.
Need assistance with ad design?
Let us help you get the most out of your printed message. Contact us today and ask about our in-house graphic services.
4
Canada Lutheran 2015 Media Kit
Canada Lutheran 600-177 Lombard Ave. Winnipeg, MB R3B 0W5 • www.elcic.ca/clweb
phone 204.984.9150 • toll free 1.888.786.6707 • fax 204.984.9185 • email [email protected]
Technical Specifications & Contract Regulations
TEchnical Specifications
Sending artwork
Let us help you
Display Ads - Camera-Ready
Canada Lutheran is an 8.125” x 10.5” saddle stitched, full
colour publication, created in InDesign on a Mac platform. The
preferred file type for display ads is a high-resolution
press-ready PDF file. Other supported file types are tif, jpg,
eps, psd, ai. Supported programs are InDesign, Illustrator and
Photoshop. Digital image resolution should be a minimum of
300 dpi.
Display Ads—Set-up Requirements
Digital images — Please send digital images with a minimum
resolution of 300 dpi. We can accept jpg or tif file formats.
We have options available to accept files that are too large to
email—please contact the advertising coordinator for details.
Logos — Preferred file formats are eps, tif, jpg or pdf with a
minimum resolution of 300 dpi.
(Please do not send logos pulled directly off a website, as they
are lower-resolution files for the web and will not print clearly.)
Canada Lutheran’s graphic designer can create a display ad
for you. Please discuss your layout needs with our advertising
coordinator. Refer to the Rate Information on page 4 for set-up
charges.
Please contact our advertising coordinator with any
questions or concerns about your ad:
Canada Lutheran Magazine
Mail: 600-177 Lombard Ave, Winnipeg, MB R3B 0W5
Phone: 1-204-984-9150
Toll Free: 1-888-786-6707
Fax: 1-204-984-9185
Email: [email protected]
Advertising Coordinator: Desiree Mendoza
1-204-984-9173
[email protected]
Classified Ads
Text for classified advertising may be sent by email, mail, fax, or
phone.
contract REGULATIONS
1. Liability: Advertisers and/or advertising agency assume full
responsibility for all content of advertising (including text, representation and illustrations) and any claim made against the publisher because of content. The word “advertisement” may be
placed above copy which in the opinion of the publisher resembles
editorial material.
2. The publisher is not bound by any conditions, printed or otherwise, appearing on contracts or copy instructions, when such
are in conflict with the terms of this rate card. Verbal agreements are not recognized.
3. The advertising of tobacco products, alcoholic beverages,
carbonated drinks if advertised as mixers, and that which
promotes any form of gambling will not be accepted; nor will
advertising which conflicts with the interests or policies of
the Evangelical Lutheran Church in Canada. All advertising is
subject to approval. In the event of cancellation or rejection
5
Canada Lutheran 2015 Media Kit
by the publisher where the advertising had previously been
accepted and/or published, the advertising already run shall be
billed and paid for at the rate provided for in the order.
4. Contracts for cover and special positions are non-cancellable.
5.
Note: all prices are listed as NET. Advertising agencies
should adjust for their 15% agency commission. The ELCIC and
its institutions receive a 15% discount. (These discounts are not
cumulative.)
6.
An additional charge of 15% will be levied for display ads
which are not camera-ready.
7.
Regular advertisers are eligible for multiple times rates
even if they use differently sized ads from issue to issue.
8.
Rates are subject to change on 60 days’ notice.
Canada Lutheran 600-177 Lombard Ave. Winnipeg, MB R3B 0W5 • www.elcic.ca/clweb
phone 204.984.9150 • toll free 1.888.786.6707 • fax 204.984.9185 • email [email protected]
Contacts
CONTACT US
Canada Lutheran Magazine
Mail: 600-177 Lombard Ave, Winnipeg, MB R3B 0W5
Phone: 1-204-984-9150
Toll Free: 1-888-786-6707
Fax: 1-204-984-9185
Email: [email protected]
Website: elcic.ca/clweb
Editorial Director:
Trina Gallop Blank
1.204.984.9172
[email protected]
Advertising Coordinator:
Desireee Mendoza
1.204.984.9173
[email protected]
Editor:
Kenn Ward
1.204.984.9171
[email protected]
Circulation:
Barb Wiebe
1.204.984.9177
[email protected]
6
Canada Lutheran 2015 Media Kit
Graphic Designer:
Catherine Crivici
1.204.984.9170
[email protected]
Canada Lutheran 600-177 Lombard Ave. Winnipeg, MB R3B 0W5 • www.elcic.ca/clweb
phone 204.984.9150 • toll free 1.888.786.6707 • fax 204.984.9185 • email [email protected]