FOR IMMEDIATE RELEASE
Contact
Meghan Gutierrez
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[email protected]
Family Video Announces Round It Up for Lymphoma Campaign
New Philanthropic Program to Raise Funds for the Lymphoma Research Foundation
New York, NY – Family Video and the Lymphoma Research Foundation (LRF), the nation’s largest nonprofit organization devoted exclusively to funding lymphoma research and to serving those touched by the
disease, have joined together to support lymphoma research through a new cause marketing campaign. Round
It Up for Lymphoma will launch March 15 in Family Video stores nationwide, encouraging customers to
donate to the Foundation’s innovative research program.
“We are grateful for this unique opportunity and partnership with Family Video,” said Diane Blum, LRF
Chief Executive Officer. “The funds generated through Round It Up for Lymphoma will directly support our
mission, to eradicate lymphoma.”
Lymphoma – the most common type of blood cancer – comprises more than 67 subtypes of two related
cancers that affect the lymphatic system, Hodgkin lymphoma and non-Hodgkin lymphoma. Approximately
79,000 Americans will receive a lymphoma diagnosis in 2012; more than half a million Americans are
currently living with some form of the disease.
This partnership marks the first time Family Video has aligned with a non-profit organization, demonstrating
its commitment to community partnerships and social responsibility. Round It Up for Lymphoma will offer
Family Video customers the opportunity to support cancer research by rounding up their purchases to the
nearest dollar. One hundred percent of the proceeds raised through Round It Up for Lymphoma will be used to
fund research projects that offer the greatest potential to advance the field of lymphoma research and the
discovery of new treatments.
“This is the first cause marketing initiative Family Video has ever launched,” said Family Video CEO Keith
Hoogland. “We are proud to partner with the Lymphoma Research Foundation and support its work to find a
cure for this disease, which affects hundreds of thousands of Americans.”
About Family Video
Family Video is the largest privately-owned movie and game rentailer in the United States, operating more
than 735 stores in 19 states. The company has developed more than 600 retail strip centers and counts Fortune
500 companies as well as local and community retailers among their tenants. For additional information on
Family Video, or to find a list of store locations, visit familyvideo.com.
About the Lymphoma Research Foundation
The Lymphoma Research Foundation (LRF) is the nation's largest non-profit lymphoma organization devoted
exclusively to funding innovative research and providing people with lymphoma and healthcare professionals
with critical information on the disease. To date, LRF has awarded more than $47 million in lymphomaspecific research. For additional information on LRF’s programs and services, visit lymphoma.org.
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