THE OVERVIEW & THE OPPORTUNITY
AirRace21, the highest profile team in the Jet Class at the world-famed Reno Air Races
(200,000+ fans, global media, and $80 million economic impact) is set to both win the race and
create an international mass-media sensation with the debut of a new pilot lineup that includes
two history-making female military pilots. This, in concert with extensive air show performances
and appearances at large out door events, will have a direct impact on over seven million
people. Combined with media coverage, the sky is literally the limit.
Companies with a marketing/promotion program that would benefit from such exposure – such
as the upcoming launch of a new product or service – are invited to become partners with our
team at a level suitable to your goals. Our activation period extending from prior to 'Pylon
Racing Seminar' in June to the race itself in September and may be extended to AirRace21's
year-around provisional 'flyover' schedule of more than 30 West Coast open-air events (S.F.
Giants home games, concerts, air shows, fleet week, NASCAR and IndyCar race weekends,
etc.) attended by 7+ million people, not including media coverage.
AirRace21 – FAST FACTS
 AirRace21 is team that competes in the Jet Class at the Indy 500 of airplane racing – the
legendary Reno Air Races – Flying over 500mph just 50 feet off the ground. This, the only
air race of it’s kind on Earth, happens once a year and attracts 200,000+ fans – and media
– from around the world.
 With a female co-owner and two history-making female pilots, AirRace21 is the most high-
profile team in the sport… and the combination of aviation spectacle with major media and
marketing potential makes this a cost-effective opportunity for companies with quick
reflexes, innovative ideas and mass-market goals.

The pilots are Niki "Bam Bam" Baumann, the second woman ever to fly jet fighters for the
German Air Force and Rochelle "Lex" Kimbrell, the first African-American female jet fighter
pilot in the U.S.

Both are media magnets, role models, media-savvy and committed to making AirRace21
both a sporting and commercial success.
 The team is co-owned by Raju Grace Mann, who started life as a foundling on the doorstep
of Mother Teresa's orphanage in India and was adopted at age 4 by Michael and Gret
Mann, members of the famous Mann family from Germany. Grandfather Thomas Mann
won the Nobel Prize in 1939 and was the author of such classics as "Death in Venice."

The jets are race-modified Aerovodochody L-29 'Delfins,' a Czechoslovakian two-seater
military light attack and training jet. AirRace21’s L-29C is powered by a retrofitted Rolls
Royce engine producing 4,500 pounds of thrust and a top speed well in excess of 500
mph, the back seat offers the opportunity for VIP rides that will turn any marketing program
into the experience of a lifetime.

Further information, photos and videos can be found at www.AirRace21.com
AirRace21 TEAM - PILOTS
Nicola "Bam Bam" Baumann, 1st Lt. is the second female to become a fighter pilot in the
history of the German Air Force, and is
currently assigned as an instructor pilot to the
459th Flying Training Squadron at Sheppard
AFB, Texas. In a clear demonstration that
flying is in her blood (her mother is a
champion hang-glider pilot and her sister is a
pilot with Lufthansa), Niki began flying at age
three.
In 2004, at age 19, she joined the German Air
Force, attended both technical school
(learning to speak English, as well as
Survival, Evasion, Resistance and Escape)
and officer training. She graduated at the top of her Instructor Pilot Training class in 2011.
She then spent 53 weeks of training at the Euro-NATO Joint Jet Pilot Training program at
Sheppard AFB, where she ultimately earned her wings. At the end of the training cycle, Niki
landed in the 322nd Squadron in Bavaria, flying Tornados with Capt. Ulrike Flender, Germany's
first female fighter pilot.
"The guys I fly with have never had an issue with me being female," she observes. "If you
perform well and can fly, you are accepted. If you don't, you will have a hard time whether you
are a woman or a man. I was always happy and proud to be a fighter pilot and never looked at
much in the historical sense. Getting to fly the next generation of fighters in Europe would be
my ideal, but just being able to fly as a
profession is my bottom line. And now
this opportunity to compete with
AirRace21 is an exciting new challenge,
but one that I'm familiar with; not only
am I qualified in acrobatics and
formation flying, but our squadron
regularly flies missions down to 100 ft.
above the ground at 500 knots. I can't
wait to get to Reno."
In addition to flying, Niki's activities
include running (she is training for a
marathon), biking and hiking (she hiked up Mt. Kenya in 2010). She also plays the piano,
guitar, paints and speaks four languages (German, English, French and Spanish).
For video interview of Niki produced by the Sheppard AFB Public Affairs Office, click here.
Rochelle "Lex" Kimbrell, Major, USAF, is the first African-American female fighter pilot in
the Air Force.
Initially focused on
becoming an astronaut, she took her first
flying lesson at age 14 and "… fell in love
with the freedom."
Born in Lafayette, Ind., on April 20, 1976,
to Guyanese parents, who moved to the
U.S. for education and opportunities. Their
hard work and dedication paid off in her
father earning a degree from Howard
University and a doctorate from Perdue
University.
For Rochelle, the long road to the cockpit of a jet fighter led her to join the Civil Air Patrol and
work at air shows while earning her private pilot’s license. Eventually, she was accepted into
the Air Force Academy, despite people telling her all along the way there were no female
fighter pilots.
She graduated from the Air Force Academy in 1998, and after completing the intense training
required to fly military fighter jets, received her pilot wings in August, 1999. There are more
than 14,000 pilots in the U.S. Air Force -- about 3,700 of those are fighter pilots, but only about
70 are women.
The turning point in her new career came when Rochelle received her operational assignment
to Misawa Air Base, Japan in 2000; from there she flew her first combat sortie in Operation
Northern Watch. The next big challenge came with the birth to her first son in August of 2006.
For safety reasons, women pilots can no longer fly once they become pregnant. They are kept
out of the cockpit for nine months, plus recovery time.
She did, however, return to flying, and over the course of her
career has flown the F-16, T-38, T-37 and T-3 and has logged
more than 1,100 hours in the F-16, including 176 combat hours.
"I am still amazed in this day and age there is still so much room
for firsts especially for females and for African-Americans," says
Rochelle. "While being a fighter pilot is exhilarating, I would not
say that it defines me, I would say that is has refined me. I
continue to learn and improve and it has really taught me to
strive for perfection in everything that I do."
Currently Rochelle instructs at the Air to Ground Operations
School at Nellis AFB, she teaches pilots how to work with the
Army in air-to-ground integration. While off duty, though, she
speaks to children about dreaming big. Rochelle says she finds that a lot of children aren’t told
that they can achieve their dreams and don’t realize that a lot of barriers have been knocked
down. "I literally see the lights turn on in kids’ eyes when I talk to them when they realize that
someone like me can go do something as cool as being a fighter pilot."
For video of Rochelle Kimbrell speech at 2012 Excellence in Leadership conference (third
speaker), click here.
AirRace21 TEAM - OWNERS
Raju Grace Mann, AirRace21 Team Co-Owner, has already been on one of the most
amazing journeys imaginable. As an infant, she was left on the doorsteps of Mother Teresa’s
Mission in Calcutta. Having never known her birth parents, she was adopted by Gret and
Michael Mann; her grandfather was the German 1929 Nobel Prize laureate, Thomas Mann,
who wrote "Death in Venice." To say that competition and rising up against the odds is in her
blood would be an understatement.
Now a successful businesswoman and co-owner of the AirRace21 jet racing team, Raju Mann
is the very definition of 'success story.' She and her fiancé/race team partner Deane Barker
met through a personals ad on Yahoo.com.
"Deane and I were both recently divorced, and I'm thinking,
'let's do something different.' I found myself opening my
eyes to new ventures… doing things I never thought I'd do.
I wanted a fresh start and when Deane proposed jet racing
I said "let's just do it…"
Deane Barker, AirRace21 team President and co-owner
is an ex-pro motocross racer / car racer / entrepreneur /
investor with a passion for competition. The son of a
commercial airline pilot who was in both the Navy and the
Army flying both fixed-wing planes and helicopters, Barker
was raised with an extensive knowledge of aviation. His
interest in Jet racing started when a friend who was
already racing said the sport was "…about where NASCAR was in the 1970s." Sensing an
opportunity, he and Raju threw themselves into the project, finding and buying a jet, getting it
modified for racing, hiring the team's first pilot, Heather Penney and getting to the starting line
of the 2010 Reno Air Races in just 7 months.
AirRace21 – THE RACE JET
Engine type:
Rolls-Royce Mk 601-22
Take-off weight:
6,200 pounds
Maximum altitude: 45,000 feet
Engine thrust: 4,500 pounds
Maximum speed: 540 mph (Mach .75)
Climb 0-to-15,000 ft:
1.0 minutes
The Aero L-29 Delfín that forms the basis for the Raju Grace racing jet is a military light attack
aircraft that was widely used by the air forces of Warsaw Pact nations from the 1960s… and is
still in use today. It was Czechoslovakia's first locally designed and built jet aircraft.
The basic design concept was to produce a straight-forward, easy-to-build and operate aircraft.
Simplicity and ruggedness were stressed with manual flight controls, large flaps and the
incorporation of perforated airbrakes on the fuselage sides providing stable and docile flight
characteristics, leading to an enviable safety record for the type. The sturdy L-29 was able to
operate from grass, sand or unprepared fields.
The plane that would become the Raju Grace was
built by Aero Vodochody and, after many years of
service with the Czech Republic Air Force, found its
way to the U.S. in 2008 and was purchased from the
Kendall Flight Corporation in Presto, Pennsylvania
by the AirRace21 team.
AirRace21 – IN THE MEDIA
The AirRace21 team has received substantial exposure in previous years with the team's first
pilot, Heather Penney (a hero of the 9/11 attacks and
daughter of a legendary Reno Air Race champion pilot)
– and with the multi-spectrum media 'hook' of female
ownership and female pilots (one of them AfricanAmerican and one German), is poised to attract an
even broader range of media in 2012.
Currently, the team (with Heather Penney) is featured
in the newly-released IMAX 3D movie "AirRacers 3D."
Principal photography took place at the 47th annual
Reno National Air Races in 2010, and final
photography was completed at the Reno-Stead Airport in early 2012. The official film website
is www.AirRacers3D.com.
SPONSORSHIP OPPORTUNITIES
The sponsorship opportunity presented by AirRace21 and the Reno Air Races features a fourmonth activation period extending from June to September. Sponsors will have their logos on
the plane and agreed-upon rights to use the plane, team and pilots for marketing /
promotional / advertising purposes within that period (or longer, per negotiation).
There are two major connected events within
this time frame; Pylon Racing School (spring
training) for the teams and pilots, will take
place June 12 – 15, 2013 at the Reno-Stead
Airport in Reno, Nevada. Substantial local,
national and international media will be
attending the event and the AirRace21 public
relations program will be in full swing by June
1 to maximize exposure for the team and its
partners.
The National Championship Air Races, with
major media and 200,000+ fans from around
the world in attendance, will take place from
September
11th – 15th, 2013. During that time, AirRace21 can secure rights to a major block of advertising
time on The Clear Channel digital billboard network in the Reno area providing in
excess of 1.5 million impressions (details on request).
Note: All sponsor program benefits listed below are guidelines only. AirRace21 is happy to
work with pro-active partners to customize sponsorship benefits to suit your company's image
and goals. Unique hospitality venues including luxury sky boxes and flight-line Chalets with
fine food and beverage service can be created.
'Associate Sponsor' packages are available that include negotiated signage on the plane,
access to the event and on-site hospitality, inclusion in AirRace21 press releases, access to
the digital billboard network and other benefits. To discuss any level of sponsorship, please
contact Deane Barker at (415) 947-0242 or [email protected].
THE NATIONAL CHAMPIONSHIP AIR RACES – THE INDY 500 OF AIR
RACING
Air shows in general draw large numbers of demographically attractive spectators - a welleducated, affluent group of men, women and children of all ages. Close to 70 percent of the
audience at an air show has had some
college education. More than 54 percent
of spectators report an income of
$50,000 or more. The average spectator
is just under 39 years of age, but more
than 55 percent of spectators are
between 30 and 50.
The Reno Air Races are both an air
show and the last remaining air race in
North America. Air racing is 'the world's
fastest motor sport' and more than
200,000+ people attend Reno every
year. The event features multi-lap, multiaircraft races between extremely high
performance aircraft on oval courses
ranging between 3 miles for most types
of planes and 8 miles for the jet class.
Many of the pilots competing are
astronauts, space shuttle commanders
and military fighter pilots.
A 2010 report commissioned by the National Championship Air Races reports:
 More than 200,000 fans attend the 5-day Reno Air Races event with an average annual
income of $75,000
 It is also one of the most diverse events
with 70% of attendees traveling from
across the country and around the world.
 Total economic impact of the Air Races
this year, as measured by dollars spent
by visitors during their stay in the local
area is estimated to be approximately $80
million.
 30% of the attendees are pilots, 70% are
male and many are past and present
military service members.
SUPPLEMENTARY MARKETING – ADDITIONAL VENUES AND EXPOSURE
In addition, or as an alternative to, the opportunity presented by the Reno Air Races, corporate
partners of AirRace21 have many other ways to generate ROI, including:

Use of the plane, pilots and team in corporate events, advertising and marketing
programs, television programs, promotions and contests.

Use of the team to leverage the benefits of corporate involvement with other divisions,
related
companies,
suppliers,
clients,
advertisers, etc.

Inclusion in AR21's ongoing public relations
program, utilizing the history-making nature of
our pilots and female team owner to target
both national and international media, as well
as local media in major markets, specialty
media (women's, sports, business, etc.)

Use of the team, pilots and jets in fly-overs
and appearances at various outdoor events
attended by more than 5 million people.
Events along the West Coast within easy flying range of the AR21 jets feature fans of
every conceivable demographic, and include:
•
San Francisco Fleet Week (1,000,000 people)
•
Coachella Music and Arts Festival (100,000 people)
•
Auto racing at Infineon Raceway (500,000 people)
•
Auto racing at Long Beach Grand Prix (250,000 people)
•
Classic cars at the Pebble Beach Concours 'd Elegance (150,000 people)
•
San Francisco Giants and Oakland Raiders home games (4.1 million people)
•
San Francisco 49ers and Oakland A's (2.5 million people)
•
Marin County Fair (120,000 people)
•
Oakland County Fair (100,000 people)
•
Six Flags Halloween Fright Fest (150,000 people)
•
Wings over Wine Country (25,000 people)
•
And a wide variety of air shows throughout the state (500,000 people)
Note: The events listed are all on the West Coast because the AR21 jets are hangared in
Reno, Nevada and have a flight range without re-fueling of approximately 300 miles. Longer
flights can be made with pre-planning for re-fueling stops; it is possible to de-mount the wings
and transport the jets for fly-overs in other countries and appearances at events where there is
no airport (company retreat, new product debut, trade show, etc.)