BUSINESS SERVICES
NEWSLETTER
KENOSHA COUNTY JOB CENTER
May/June 2009 Issue
Volume 17 - Issue 3
Services Galore &
A Whole Lot More
Many are unaware of all the services that are available within the Kenosha
County Job Center.
Jim Kreuser
County Executive
The Kenosha County Job Center (KCJC) is a model comprehensive onestop shop concept that allows the completion of many activities. There are
many different divisions and things going on at the KCJC that are available
to everyone, such as:
Inside this issue:
Services Galore & A Whole Lot
More
1
Labor Market Information
2
Marketing Recommendations
3
We Are Calling on You
4
Youth Job Fair Results
4
Recession? Depression?
What Is The Difference?
5
Upcoming Events
6
Business Services - help, for employers, when you need it most
Employment Central - access to computers for job search, creating
resumes, many different tools & resources for all
DVR Services - disabilities & accommodations
Assessments - pre-employment testing
Computer Lab - workshops & additional training opportunities
Workshops - learn or brush up on job-readiness & life skills
A Child’s Place - daycare center
Employment Central - resource room
On-site Recruitment Events - employers come on-site and have a
one on one application process with potential employees
Resume Matrix - online tool used to search for potential employees and/or to post your resume
Department of Aging & Disability
Kenosha County Health Department
And so much more….
In order to check out all that is available, please visit KCJC and familiarize
yourself with our many divisions. While you are here, be sure to pick up
an event calendar to see what workshops and/or events are happening for
the month.
Labor Market Information
Top Employing Industries in County - 2nd Qtr. 2008
Unemployment Rates, Dec. '07 to Dec. '08
If you would like more Labor Market information, please contact your Business
Representative, who can get all the latest data for you.
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A Healthy Dose of
Marketing Recommendations
Dennis Krepes, a renowned success seminar speaker, presented on the topic “Marketing..What
Works, What Doesn’t and Why” on March 19, 2009 at the Harborside Inn. Dennis mentioned that
many companies, up to 79%, tend to cut marketing budgets first when cutbacks need to be considered. Although the savings right now may assist the company, the long term result may damage the
amount of revenue obtained in the future. Marketing is to be thought of as an investment for the
future, and now is the time to build a clientele base, which you can serve in the future. During
times of economic slowdown, it is imperative to continue working hard on creating fresh marketing
ideas and make your audience aware of your product or service as often as possible. Dennis suggested the following approach be incorporated in marketing ideas to fully transform a company image into a memorable one:
Focus on the image
Must be consistent
Must be positive
Must ring true
Keep in mind, 90% of the time, marketing fails due to the message delivery. Take a moment to be
creative so people remember you. Try to incorporate these five great rules to marketing success:
Consumers must like it or it has to educate them.
It must make you more memorable
It must give you personality.
It must have a simple message.
It works best when you use clever presentation.
Feeling inspired to work on a marketing idea or change? Remember, the sky is the limit. Distinctive and valuable are two perceptions that very well may take your business to the next step. If you
need any further guidance or have any questions in regards to this presentation, simply reach out to
our expert staff by calling 262-697-4610.
“You can have brilliant ideas, but if you can not get them across, your ideas will not get
you anywhere.”
-Lee Iacocca
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We Are Calling On You!
The Business Services Team takes great pride in making Kenosha a better place to work and
fostering economic growth by assisting with various Workforce Development proposals for
funding. At times, Business Services will reach out to industry specific organizations regarding new proposals that may benefit that industry. Surveys requesting your input and letters
of support are examples of how you can assist Workforce Development in pursuing grants.
Our purpose is simple. We want to be able to offer the Employers of Kenosha County opportunities to remain competitive in a global market.
In essence, if you happen to hear from us regarding proposals, please contact us and participate, because we may very well be the key to a brighter and more prosperous business future
for your company.
Even with the economy being as it is, our 1st Annual Youth Job Fair and the number of Youth that
came out looking for that right position proved just that. It was impressive to see students come out
dressed for success, resumes in folders, pens in hands and ready to meet with employers in hope of
getting an opportunity.
We had 21 employers attend our Youth Job Fair with over 100 positions available. Almost 800 job
seekers attended in hopes of finding that perfect opportunity. Employers reported potential hires of
100-116+ individuals as the result of attending the Job Fair.
Some of the employers commented:
“It was a Great turnout. Thanks for letting us participate!”
“Keep up the Good Work!”
“Nice - wide open spaces. A lot of potential candidates.”
“Great Support for the Youth of Kenosha!”
“We cannot always build the future for our youth, but we can build our youth for the future.”
- Franklin D. Roosevelt
Page 4
Recession?
Depression?
What is the Difference?
There is an old joke among economists that states:
- A recession is when your neighbor loses their job.
- A depression is when you lose your job.
The difference between the two terms is not very well understood for one simple reason;
there is not a universally agreed upon definition. If you would ask 100 different economists
to define the difference, you would receive at least 100 different answers. So the burning
question still remains, how can you tell the difference between a recession and a depression?
Well, we are going to give it a shot and break it down:
A recession can be defined as, “a significant decline in economic activity spread across the
country, lasting more than a few months, normally visible in real GDP (Gross Domestic
Product) growth, real personal income, employment, industrial production and wholesale
retail sales.” The one marker that seems to be a constant in most recessions is unemployment. "There has never, in the postwar U.S., been a 1 percentage point increase in unemployment without a recession having been declared, and much of that increase in unemployment occurs after the recession starts.
A depression has been defined as a severe recession, usually associated with deep declines
in investment and output, as well as high rates of unemployment. A depression is also
looked at as an extremely severe recession in which the GDP declines by 10 percentage
points. That was certainly the case in the 1930s, when the GDP dropped by more than 30
percent from 1929-33, with unemployment rates peaking at 25 percent in 1933.
When it comes to searching for definitive explanations, Ronald Reagan may have gotten it
right back in 1980. He said, "Human tragedy, human misery, the crushing of the human
spirit … They do not need defining—they need action."
The future belongs to those who believe in the beauty of their dreams.
- Eleanor Roosevelt
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BUSINESS SERVICES
KENOSHA COUNTY JOB CENTER
8600 Sheridan Road
A Division of the Department of Human Services
John Jansen, Director
Kenosha, WI 53143
To find out more about our services, contact
one of the Business Services Representatives:
Jeff Kehl
Jerry Costello
Julie Black
Kay Dewane
Rebecca Freund
Barb Welch
Fax #
697-4639
697-4707
697-4535
697-4696
697-4610
697-4523
697-4548
Upcoming Events
May 5, 2009 - 12:30pm-4:00pm
Kenosha County Job Fair Call Rebecca at 697-4610 to register today!
May 19, 2009 - 11:30am-2:00pm
Social Media for HR Professionals
Register on www.wdc.racineco.com
May 21, 2009 @ 7am
“Beware of little expenses; a
small leak will sink a great
ship."
KABA’s Key Issues Breakfast - A Strategic Plan for
Kenosha County Call 605-1100 to register
June 5-6th, 2009
- Benjamin Franklin
Bloomin’ Days - Downtown Kenosha
For more info - www.kenoshabloomindays.com
Watch for this bulletin every other month to discover
what is currently happening in the Kenosha
Employment and Training community.
If you would like more information about this
newsletter and the information it contains, or if you
have any comments or suggestions, please contact (262)
697-4610.
“Far and away the best prize
that life offers is the chance
to work hard at work worth
doing."
- Theodore Roosevelt
Disclaimer:
The information contained within this newsletter is intended to be advisory in nature only and should not be
construed in any way, by any party, to be a guarantee or a definitive guideline on any one topic.
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