WEB 2010A
JERSEY ICE CORPORATION
655 Pennsylvania Avenue
Elizabeth, NJ 07201
Phone (800) 763-4348
Fax (908) 352-2476
Dear Future Italian Ice Entrepreneur:
Jersey Ice Corporation produces Little Jimmy’s Italian Ice in Elizabeth, New Jersey.
Our grandfather started this business nearly seventy-five years ago with one Italian icemaking machine! Over the years the company has grown to include mall, store, tourist
area and downtown street locations. There are over 100 privately owned trucks and over
350 pushcarts located mainly throughout the USA and overseas.
Jersey Ice is now selling Little Jimmy’s Italian Ice businesses to entrepreneurs throughout
the United States. We believe this provides a great opportunity for us to expand our
business while introducing our wonderful product to people who would not otherwise
have a chance to enjoy our Italian ice. Little Jimmy’s Italian Ice is great as a new start-up
business in your area, as well as an ideal addition to an existing store or business,
and here is why:
First, there is a high profit margin selling Italian ice and no experience is needed.
Second, Italian ice is a delicious dessert that is low in calories, contains no fat, no
cholesterol, no high fructose corn syrup and no dairy or non-dairy creamer.
Third, our carts take up very little space and can fit in a pickup truck, van and SUV’s.
And while Italian ice is popular in the New York, New Jersey and Pennsylvania area, it is
virtually unknown in the rest of the country. That is where you come in!
By retailing our product, you will be providing your patrons with the opportunity to
experience something new, Little Jimmy’s Italian Ices, and soon they will love it as much
as we do.
Thank you for taking the time to consider our product, and we look forward to hearing
from you. If you have not done so already, we strongly urge you to E-Register on our
website (www.italianice.net) to receive videos, testimonials, and other information not
included in this package. Also, please fax in the sample form on page 13.
ThanksDennis, Tom, Jeff, & Anthony Moore
1
WEB 2010A
(800) 763-4348
FUTURE ITALIAN ICE ENTREPRENEURS:
Have Ultimate Control of Your Own Business!
Invest Your Precious Business Capital 100% on Your Own Terms.
Keep ALL Hard Earned Profits.
LITTLE JIMMY’S ITALIAN ICES DOES NOT HAVE THE PROBLEM OF
SEPARATION & CRYSTALLIZATION IN OUR ITALIAN ICES.
Separation
This takes place when certain ingredients separate from the water base and end up in the bottom of the
container in a syrupy mess.
Crystallization
The flavorless ice left on the top of your Italian ice container from the falling flavor due to separation.
Storage
Little Jimmy’s Italian Ice can be stored for up to twelve months maintaining a temperature of zero degrees
Fahrenheit, while in our original plastic-lined sealed cardboard container.
Serving
If you are serving from a freezer, the serving temperature should be 12 to 14 degrees Fahrenheit for
maximum flavor and consistency. We are a true Italian Ice and never use any non-dairy creamer or high
fructose corn syrup in our water ices. Our original creamy texture comes from the use of our old fashioned
machinery that we have been using for the last 75 years!
LITTLE JIMMY’S ITALIAN ICES MAINTAIN CONSISTENT QUALITY
FROM THE FIRST SCOOP TO THE LAST SCOOP.
2
WEB 2010A
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What is Little Jimmy’s Italian Ice?
Little Jimmy's Italian Ices are a water-based, fat-free, dairy-free, cholesterol-free, and
high fructose corn syrup-free dessert of many different flavors.
Little Jimmy’s Italian Ice is a true Italian ice which never contains any non-dairy
creamer, and often is mistaken for ice cream or sherbet.
Our Italian ice is produced in Elizabeth, New Jersey.
Our Italian ice is made the old fashioned way.
What flavors are available?
Our flavors include: Lemon, Banana, Blueberry, Bubble Gum, Cherry, Chocolate,
Coconut, Fruit Punch, Grape, Green Apple, Iced Tea, Mango, Orange, Pina-Colada,
Pineapple, Rainbow, Strawberry, and Watermelon.
Can I choose my own flavors?
On all orders, you are free to pick whatever flavors you would like, in whatever
quantities you would like, that add up to 60 cans on one pallet.
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WEB 2010A
Where is Little Jimmy’s Italian Ice Sold?
Little Jimmy’s Italian Ice is sold at malls, stadiums, amusement parks, festivals, fairs,
beaches, flea markets, camps, state parks, swim clubs, golf courses, resort hotels,
carnivals, zoos, etc. In fact, anywhere there is a gathering or flow of people, there is an
opportunity to sell Little Jimmy’s Italian Ice.
Simply put, it’s where the people are.
Is there any dairy or non-dairy creamer in Little Jimmy’s Italian Ice?
None! All of our flavors are non-dairy water based and blended to a creamy- like
consistency. All flavors are fat and cholesterol free. We are a true
Italian Ice- We use absolutely no non-dairy creamer in any of our Italian Ices.
How Is Little Jimmy’s Italian Ice packed for shipping?
Little Jimmy’s Italian Ices are packed on wooden pallets. There is a maximum of
100– 3-gallon containers on a pallet; 60– 5-gallon containers on a pallet.
The 3-gallon size is suitable for dipping cabinets inside a store.
The 5-gallon size is suitable for pushcarts and mobile truck operations.
The pallets are stretch wrapped for shipping strength, ease of unpacking and see-through
visibility for quality control.
The dimensions of a full pallet of 100- 3-gallon containers are approx. 40 x 50 & 70 high,
weighing approx. 2600 lbs.
The dimension of a full pallet of 60- 5 gallon containers is approx. 40 x 50 & 69 high,
weighing approx. 2400 lbs.
How can I sample Little Jimmy’s Italian Ices?
A sample package can be sent overnight packed in dry ice. We do not charge for the
Italian ice samples, dry ice or the shipping container. However, the overnight shipping
has to be paid by the receiver (we will credit you back the sample shipping if you decide
to order from us.) Just fax back to us the sample request form found on page 13 of the
business document pages.
How do I pay for my shipment of Little Jimmy’s Italian Ices?
We use frozen trucks and shop the lowest shipping prices. You can also choose your own
shipping. All shipments of Italian Ice must be pre-paid. Company checks must clear first.
For faster turnaround we suggest certified checks, wired funds and credit cards.
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WEB 2010A
Where can Little Jimmy’s Italian Ice be delivered to?
We can make arrangements to have your Italian Ice shipped directly to a cold storage
facility in your area. This will save you time and money. A recent shipment to Tampa,
Florida was delivered to a cold storage facility. The cost of storage for an entire pallet at
0 degrees was $50.00/month!
Just look in your yellow pages for WAREHOUSES-COLD STORAGE or go on-line and
Google search for Cold Storage along with your City and State. Then shop for the cold
storage facility with the best monthly storage rates and best location to where you live or
will be conducting your business.
You then can choose to keep one or two 25 cubic chest freezers on premises, and
transport the Italian Ice directly to your carts or to your freezers. Remember the product
needs to be maintained at 0 degrees Fahrenheit. If you cannot find a frozen warehouse
facility in your area give us a call and we’ll assist you in finding one.
I am a traveling concessionaire. Can I have product delivered?
We can make arrangements to deliver to cold storage warehouses to match your schedule.
If you already have frozen storage on your vehicle or concession trailer, Little Jimmy’s
Italian Ice can be transported easily from venue to venue.
Where I live no one has heard of Italian Ices.
How do I know it will sell in my area?
Sampling is the answer-- A taste of Little Jimmy’s Italian Ice is all it takes.
We also have loads of great ideas and suggestions that we pass down to our vendors free
(upon request) after one of our Cart Plans has been purchased.
Is Little Jimmy’s Italian Ice the same as Snow Cones and Shaved Ice?
Not even close! Unlike snow cones and shaved ice (ice with syrup poured over the top),
Little Jimmy’s Italian Ice is a delicious and refreshing frozen dessert made with pure cane
sugar (no high fructose corn syrup as in virtually all other Italian ices) in a natural water
base. Little Jimmy’s Italian Ices are whipped frozen in old-fashioned freeze machines.
Simply open the can and scoop out the delicious Little Jimmy’s Italian Ices.
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WEB 2010A
Can I use the logo of “Little Jimmy’s Italian Ice?”
Yes- as long as any logo duplications match the original trademarked logo. Also, you
cannot name your company- Little Jimmy’s Italian Ice.
You can however say “YOUR COMPANY NAME” featuring Little Jimmy’s Italian Ice.
We have logo artwork available.
Does Little Jimmy’s Italian Ice control my business operation?
No- Little Jimmy’s Italian ice is extremely FLEXIBLE in the way we run our business. If
you prefer not to use the pushcarts and instead open up a store using our Italian iceYOU CAN DO IT!
If you prefer to just order our Italian ice and nothing elseYOU CAN DO IT!
If you want to sell our Italian ice from a kiosk/gazebo in a mall or from a trailerYOU CAN DO IT!
There are no limitations- This is your own business. You can conduct it any way you
wish! If you are looking for help or suggestions along the way we will provide them to
you at absolutely no charge.
What is the minimum investment for someone to become involved in the
Italian Ice business?
$29.50 for a five gallon can. You can pick it up from us in Elizabeth, NJ.
If you were to have the Italian ice shipped, a pallet of 60 cans would cost $1770 plus
shipping. 3 gallon cans cost $21.00; a pallet of 60 cans would be $1260 plus shipping.
Can I name your Italian ice other than “Little Jimmy’s Italian Ice”?
It’s your choice. Most of our customers do use the “Little Jimmy’s Italian Ice” name
because of our superior brand recognition and our family friendly image. Another benefit
is that we may also be featured in some major motion pictures which have included“Fun with Dick and Jane,” starring Jim Carrey and Tea Leoni (see our website).
Does Little Jimmy’s Italian Ice have any signs or stickers?
Yes, we supply free of charge 6 inch square flavor signs. We also have available colorful,
eye-catching umbrellas, A-Frame signs, pleated 3 ounce & 5 ounce paper cups and
plastic baseball helmets of all the Major League teams.
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WEB 2010A
What does my Board of Health need to know about Little Jimmy’s
Italian Ice?
Little Jimmy’s Italian Ice contains no dairy or non-dairy creamer (which can spoil).
They are served frozen, whereby it’s nearly impossible for bacteria to build.
I would like to purchase one of your cart plans, but I do not understand
how the Italian ice product remains frozen in the cart with no motor, no
dry ice or block ice?
The Italian Ice maintains its temperature in the pushcart from the temperature of the other
frozen containers that are in the cart. There is no need for the pushcart to be motorized in
order to keep the product frozen. Little Jimmy’s Italian Ice is made for our pushcarts and
the pushcarts are made for our Italian Ice- a true Italian ice symbiotic relationship!
Dry ice will make the Italian ice too hard to scoop, and frozen ice cubes or block ice will
actually melt the Italian ice since water freezes at 32 degrees Fahrenheit, which is higher
than the freezing temperature of the Italian ice at 0 degrees Fahrenheit.
What are the most important things to do before I receive my first
delivery of Italian Ice?
Purchase Freezers- Have them plugged in and ready to go before you order arrives.
Choose a Cold Storage Facility near Your Home- If you do not have room for chest
freezers at your business or location where you plan on conducting your Italian ice
operation from, it may be more cost effective to have the Italian ice shipped directly to a
cold storage warehouse in your area.
Location, Location, Location- Italian ices, like all products, sell in places where there are
people walking by. That’s the great thing about a pushcart; you can move it almost
anywhere.
Health Department- Find out from your local municipality if there are any permits or
licenses you will need in order to start selling Little Jimmy’s Italian Ices. If you run into
any problems or roadblocks along the way, call us and we can help you solve them.
Most important of all - Have Fun!
7
WEB 2010A
JERSEY ICE CORPORATION
655 Pennsylvania Avenue
Elizabeth, NJ 07201
Phone (800) 763-4348
Fax (908) 352-2476
PLAN A
1- Italian Ice Cart
1- Printed Umbrella
60- 5 gallon cans Italian Ice
Cups, Scoops, Helmets
Tee Shirts, Caps, Signage
Helpful Knowledge & Suggestions
Shipping
$6,895
LITTLE JIMMY’S ITALIAN ICE ESTIMATES:
POTENTIAL FIRST ORDER INCOME
60- 5 gallon cans Italian Ice
x
110- 5 ounce cup servings @ $2.00=
$13,200
EXAMPLE of REPLENISHMENT ORDER
60- 5 gallon cans Italian Ice
$1,770
Estimated Shipping
$350-$450
8
WEB 2010A
JERSEY ICE CORPORATION
655 Pennsylvania Avenue
Elizabeth, NJ 07201
Phone (800) 763-4348
Fax (908) 352-2476
PLAN B
2- Italian Ice Carts
2- Printed Umbrellas
60- 5 gallon cans Italian Ice
Cups, Scoops, Helmets
Tee Shirts, Caps, Signage
Helpful Knowledge & Suggestions
Shipping
$9,395
LITTLE JIMMY’S ITALIAN ICE ESTIMATES:
POTENTIAL FIRST ORDER INCOME
60- 5 gallon cans Italian Ice
x
110- 5 ounce cup servings @ $2.00=
$13,200
EXAMPLE of REPLENISHMENT ORDER
60- 5 gallon cans Italian Ice
$1,770
Estimated Shipping
$350-$450
9
WEB 2010A
JERSEY ICE CORPORATION
655 Pennsylvania Avenue
Elizabeth, NJ 07201
Phone (800) 763-4348
Fax (908) 352-2476
PLAN C
3- Italian Ice Carts
3- Printed Umbrellas
120- 5 gallon cans Italian Ice
Cups, Scoops, Helmets
Tee Shirts, Caps, Signage
Helpful Knowledge & Suggestions
Shipping
$12,395
LITTLE JIMMY’S ITALIAN ICE ESTIMATES:
POTENTIAL FIRST ORDER INCOME
120- 5 gallon cans Italian Ice
x
110- 5 ounce cup servings @ $2.00=
$26,400
EXAMPLE of REPLENISHMENT ORDER
60- 5 gallon cans Italian Ice
$1,770
Estimated Shipping
$350-$450
10
WEB 2010A
JERSEY ICE CORPORATION
655 Pennsylvania Avenue
Elizabeth, NJ 07201
Phone (800) 763-4348
Fax (908) 352-2476
PLAN D
5- Italian Ice Carts
5- Printed Umbrellas
180- 5 gallon cans Italian Ice
Cups, Scoops, Helmets
Tee Shirts, Caps, Signage
Helpful Knowledge & Suggestions
Shipping
$18,395
LITTLE JIMMY’S ITALIAN ICE ESTIMATES:
POTENTIAL FIRST ORDER INCOME
180- 5 gallon cans Italian Ice
x
110- 5 ounce cup servings @ $2.00=
$39,600
EXAMPLE of REPLENISHMENT ORDER
60- 5 gallon cans Italian Ice
$1,770
Estimated Shipping
$350-$450
11
WEB 2010A
JERSEY ICE CORPORATION
655 Pennsylvania Avenue
Elizabeth, NJ 07201
Phone (800) 763-4348
Fax (908) 352-2476
LITTLE JIMMY’S ITALIAN ICE BUSINESS AGREEMENT
The package presented to you is confidential and represents a food concession business for
potential entrepreneurs throughout the United States to sell Little Jimmy’s Italian Ices. Jersey Ice
Corporation does not make any claims of your success, and you, as a potential entrepreneur, have
to assume risk when starting this or any business. When considering this business you must be
fully aware and agree to all of the following issues:
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You must allow a minimum of two-three weeks for receiving Plans A, B, C or D. The cart, cups, helmets,
scoops, signage, tee shirts and hats will be shipped from Jersey Ice Corp in one shipment. The Italian ice will be
shipped in another delivery using a freezer truck. Mondays are the best days to place orders.
You should purchase 1 or 2 chest freezers for on-site storage and designate a cold storage facility of your
choosing for your primary storage
Freezers can be purchased from Home Depot, Best Buy, Costco, Loews, Sears, or similar type store.
Other options for Italian ice storage are walk-in freezers, freezer trailers, and frozen warehouse facilities.
All deliveries sent to your residential or commercial business address are your responsibility to wait for and
unload with a forklift. If sent to a cold storage facility you do not have to be there to receive the shipment.
The delivery driver will not unload any shipment into your business or residence. The truck driver’s only
responsibility is to deliver the product frozen and/or undamaged. Make sure you have friends, family, or coworkers available to help unload both shipments (3 or more people are recommended.)
You must be present at your residential address or commercial business address when a delivery arrives. If
you are not present and a delivery is returned, you will be responsible for all return shipping costs and any
other costs that may occur. You do not have to be present if shipped to a cold storage facility.
Jersey Ice Corporation may modify their cart at any time to improve on its design and portability.
All payments are required before any equipment or product is shipped.
The initial shipment and shipping costs that are included in Plans A, B, C, and D are paid for by Jersey Ice
Corporation. All future shipping costs are the responsibility of the recipient.
You must contact your local Health Department and learn of their rules and regulations before ordering
anything from Jersey Ice Corporation. Sinks are available that fit onto the pushcart if required by your Health
Department. You must be in full compliance with your Health Department.
All Plans purchased from Jersey Ice Corporation are non-refundable after shipment. Make sure you have
secured a location(s) and obtained any licenses prior to ordering anything from Jersey Ice Corporation.
If you are storing the Italian ice in your own chest freezers, you should reorder when two of your freezers are
empty from the Plan A, B, C or D Italian ice shipment. Call us to place another Italian ice order and please
allow ten-fourteen days. One pallet of five gallon cans is 60 pieces.
I, ___________________________(your name) and _______________________________(company name if applicable)
have read and agreed to the terms set henceforth. We will hold Jersey Ice Corp. harmless for any problems, accidents,
loss or income, etc. during this business. I agree that this is my own food concession business, and with this and all other
businesses, risks are involved and will be my own.
Your Signature______________________________________________________Dated________________
Witness Name_____________________________________________________________________________
Witness Signature____________________________________________________Dated__________________
12
WEB 2010A
JERSEY ICE CORPORATION
655 Pennsylvania Avenue
Elizabeth, NJ 07201
Phone (800) 763-4348
Fax (908) 352-2476
LITTLE JIMMY’S ITALIAN ICE
SAMPLE ORDER FORM
The Italian Ice Samples are FREE; however Jersey Ice Corporation does not pay for overnight
UPS shipping to send the sample to you. If you decide to purchase one of our Italian Ice Plans,
the shipping costs on the sample order will be deducted from your first order with us.
These samples must go overnight because there is frozen product contained within, and time is of
the essence for delivery. Please write your top 4 flavor picks on the top of this sheet.
If those flavors are not available in samples we will substitute other popular flavors.
Samples are sent on Mondays or Tuesdays or Wednesdays ONLY.
PLEASE CIRCLE WHICH SAMPLE PACKAGE YOU WOULD LIKE:
SAMPLE PACK A – Qty 4- 1 Pint Cups
OVERNIGHT SHIPPING $90.00
SAMPLE PACK B – Qty 1- 3 Gallon Can
OVERNIGHT SHIPPING $180.00
Bill to:
Name__________________________
Ship to:
Name__________________________
Address________________________
Address________________________
_______________________________
_______________________________
_______________________________
_______________________________
Phone__________________________
Phone__________________________
Credit Card_____________________
CC Number ____________________
Exp Date________ Code___________
Email__________________________
Once you receive your sample, the Italian ices should be taken out of its box and
warmed up by using room temperature for 30-45 minutes before serving.
13
WEB 2010A
A Family That Gets Paid Together
Jay Johnson is expert at finding ways to make money. He is a born entrepreneur, and has even
written a book, "Let's Get Serious and Make Some Money". Last summer, when he wanted to
entertain his thirteen year old son, Ross, the first thing he thought was, "What kind of business
can we have?" In addition to a low entry fee and quick profitability, Jay wanted to find a business
that would be fun, and zeroed in on the idea of a concession cart. He and Ross both like the
traditional frozen treat of Jay's childhood--Italian ice. The trendy frozen dessert suits everyoneit's nonfat, and it's better than ice cream.
Looking online for Italian Ice distributors, Jay ran across Little Jimmy's Italian Ice
(www.italianice.net). I liked the site immediately," he recalls. "It was easy to follow, and made
the business seem completely do-able." After researching several other companies, he decided to
visit Little Jimmy's operation in New Jersey. There, he felt at home. "We hit it off. The product
tastes fabulous-it's a family recipe. The whole operation is family-run and I like that. It means
they really have a stake in the business; they run their business the same way I run mine."
Jay bought a cart and some product and he was in the Italian Ice business! "It's that easy," he
relates. "Little Jimmy's is extremely helpful getting started. They are in New Jersey, and I'm in
Massachusetts, but they provided me with some events, and supported me every step of the way."
Within three weeks, he felt confident enough to call Little Jimmy's and order two more carts.
"I have a good network, and was able to find employees-all you need are people with choppy
schedules and a lot of energy," he remembers. It turned out that small, specialized events with
little competition paid off better than large fairs. He also got a space at the local Lowe's
Hardware, which was quite profitable, and a good place to market his service. "That's how I
booked a wedding-they tasted the product, loved it, and had an idea to offer it to their guests; as
something different. At that wedding, in three hours,
I made $1,000.00," he boasts.
Jay Johnson is choosey about location. "As long as you're mobile, make the best of it," he grins.
He looks for spots where he can market his business, as well as sell ice. For example, a car dealer
paid $1000.00 to serve Little Jimmy’s Italian Ice at a grand opening. Johnson recommends
experience as the best teacher for negotiating these deals. "I know how much my product and
labor costs are, and I can estimate the turnout at these events. Again, the Little Jimmy's home
office has been very helpful with tips-I get the benefit of all their vendors' experience."
The best part of the new venture, from Jay's perspective, was working with Ross. As the summer
progressed, the 13-year old became increasingly confident and polished, until finally, when two
bookings were back to back, Jay handled one across town, and Ross managed a 19-year old
employee at the other event. "I got a call from Ross at the end of Saturday, telling me he'd broken
our sales record, selling $1,088 worth of ice in six hours," Jay says proudly. "I offered him a $20
bonus if he could repeat that Sunday, and sure enough, at 6:30, he called to say, 'You owe me
$20.00!'"
By August, the Johnson team had racked up over $50,000.00 in sales.
Next year promises to be even better, in terms of profit and fun.
"If you have energy and enjoy people, this is a great way for the whole family to profit," smiles
Johnson.
14
WEB 2010A
Little Jimmy’s Entrepreneur John Young
As a high school teacher with three small children, John Young found he was having difficulty
making ends meet. Last year, his father Frank Young decided to help, and went online looking
for business opportunities for his son. When he found Little Jimmy’s Italian Ice carts,
something clicked. “I liked the website,” the elder Young explains. “We’re very kid-oriented,
and the Little Jimmy character looked like a kid-friendly brand. And what’s more appealing to
children than an ice cream cart?”
He learned the difference between ice cream and Italian Ice when he showed the site to his
son, who’s quite a gourmet. “John said real Italian water ice is hard to find,” Frank comments.
“We were so intrigued, we decided to visit the plant in New Jersey,” Young concludes.
A trip to Little Jimmy’s headquarters in Elizabeth, New Jersey, confirmed the excellence of the
product, and the Youngs purchased an introductory entrepreneur’s package. The cart they
bought fits into the back of John Young’s van, so they can load up and travel to fairs and
festivals easily. One of the first places they rented space was a children’s soccer camp, and
they’ve had great success at local street festivals in nearby Philadelphia, and historical fairs.
“At the 300th Anniversary celebration in White Marsh Township this September, we had our
best day ever,” says John Young. “We made $1,000 in a single day, and I couldn’t believe the
line waiting to buy!”
The business suits John Young on several levels—the initial investment is small, he can work
as much or as little as he likes, and the whole family can participate. “Everyone feels good
about the Italian water ice; it’s healthy—moms feel good about that,” he explains. Little
Jimmy’s traditional recipe has no milk, fat or cholesterol, and resembles sorbet more than
standard ice cream.
After having a Little Jimmy’s cart for over a year, the Youngs are enthusiastic about adding to
their Little Jimmy’s business—they’ve decided to add two carts for the next season, and hope
someday to have a storefront. John Young’s reached a decision: “I’ve researched franchises
and business opportunities for years. I’m glad I waited until I found Little Jimmy’s—it’s about
fun, it’s about family, and it’s about making a go on your own. That is a product I can be
proud to sell.”
15
WEB 2010A
Fort Apache, Florida
As you know, Anthony referred me to the Winter park event because he was already
booked for the weekend. After researching the historical weather for the March 17-19
event, I took a gamble and signed up for it. The entry fees were steep ($2000 plus 7%)
but the event looked good. I signed up my next door neighbor and his friend plus a friend
of mine from Pennsylvania to work the event. Big overhead costs---airfare and a rental
car for the PA guy plus hotel rooms for all of us. I was sweating it.
On that Thursday, I loaded up my truck with four carts, two chest freezers and about forty
cans of ice and headed to Winter Park. The town is extremely upscale (comparable to a
Rodeo Drive locale). The event is very large and has been around for many years. We
were given three locations: a double cart adjacent to the food court and on the main drag,
one cart on the main drag at an entrance/exit point to the fair and a single cart at the other
end, but located just off the main drag. The event ran from 9-6 every day.
Friday night we tallied up and the results were less than impressive. The double cart and
the single cart on the main drag did okay. The other cart only did $298...not a good thing.
I think we did a total of about $2600 for the first day. That night I read the operator of the
third cart the equivalent of the Riot Act. I told him that he needed to get off his butt and
start handing out samples and working the crowd. The next morning I also contacted the
event manager and arranged to have our low performer moved a little bit closer to the
action.
Saturday was warmer and the crowds were heavier. At just about 11:00 the serious action
started. Remember that I have three guys with me, one who worked the Boca Raton event
with me two weeks ago and two who had never scooped ice before. I was the seasoned
veteran with a whole month of scooping experience. We kept in touch by cell phone. At
about 2:00 I got a call from the other veteran...he was running out of certain flavors and
needed to restock. I left the double cart to help him. He was back in twenty minutes and I
hustled back to the double cart. The image was like "Fort Apache.” He was completely
overrun with people. He had two lines each ten-fifteen deep and was actually blocking
the pedestrian flow. In addition, he had people behind him asking about flavors and
prices. The two of us did not stop selling until 6:00 when it started to slow down a bit. At
the end of the day we tallied up again. My low performer had more than tripled his sales
from the previous day. It was a great day.
Sunday was a little bit cooler than Saturday and we did not do quite as well as Saturday
(except for my low performer who actually did still better on Sunday). To cut to the chase
we missed doing $10K for the total event by about forty bucks. Despite the high overhead
it was a very profitable weekend for both the scoopers and the owner. I believe that you
once asked me if I could see the potential. I believe that I had answered yes at the time. I
think that it is safe to say that this event served to realize the potential.
I look forward to working with you folks for a long time.
Joe Johnson, FL
16
WEB 2010A
JERSEY ICE CORPORATION
655 Pennsylvania Avenue
Elizabeth, NJ 07201
Phone (800) 763-4348
Fax (908) 352-2476
Plan A: $6,895
1- Italian Ice Cart, 1- Printed Umbrella
60- 5 gallon cans Italian Ice, 5,000- 5 oz Cups, 2 Scoops, and
120 Major League Baseball Team Helmets
2 Tee Shirts, 2 Caps, Signage, Helpful Knowledge & Suggestions, Shipping
Plan B: $9,395
2- Italian Ice Carts, 2- Printed Umbrellas
60- 5 gallon cans Italian Ice, 10,000- 5 oz Cups, 4 Scoops, and
240 Major League Baseball Team Helmets
4 Tee Shirts, 4 Caps, Signage, Helpful Knowledge & Suggestions, Shipping
Plan C: $12,395
3- Italian Ice Carts, 3- Printed Umbrellas
120- 5 gallon cans Italian Ice, 15,000- 5 oz Cups, 6 Scoops, and
360 Major League Baseball Team Helmets
6 Tee Shirts, 6 Caps, Signage, Helpful Knowledge & Suggestions, Shipping
Plan D: $18,395
5- Italian Ice Carts, 5- Printed Umbrellas
180- 5 gallon cans Italian Ice, 20,000- 5 oz Cups, 10 Scoops, and
600 Major League Baseball Team Helmets
10 Tee Shirts, 10 Caps, Signage, Helpful Knowledge & Suggestions, Shipping
On your check please write Plan A, B, C or D in the memo field.
We also accept a credit card deposit by phone, money orders or a wire transfer into our
checking account.
Once we receive your payment, your cart(s) will be reserved for you.
You can take delivery of your pushcart(s) and Italian Ice, and supplies, once everything
has been paid in full.
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