SPONSORSHIP OPPORTUNITIES
BIGGER and BETTER SoFA STREET FAIRS in Spring and Fall 2017
There are TWO annual SoFA Street Fairs this year on Sunday, April 23 and Sunday, September 24, 2017.
And we keep making them bigger and better. This year’s event has 17 stages of music, and more than
100 performances on just 3 city blocks. This IS the local music scene, all in one place, all on one day.
Since its debut in 1992, The SoFA Street Fair has drawn music-lovers of all ages to enjoy world-class
music by legendary local acts, while taking in the unique (counter)culture of the neighborhood.
Throughout the 90’s, the festival was one of the most highly anticipated events in downtown San Jose,
drawing crowds of 20,000 in its prime. Some say it helped define what the community is today—a
thriving arts and live music destination.
The current SoFA Street Fair returned in 2014, now with FOUR outdoor stages - 2 LIVE, 1 DJ, and of
course Underground Wrestling. Food trucks, craft beer, live art, family-friendly activities, and quality
vendors fill the streets, plus MORE live music all day and night in 13 arts and music venues up and
down South First Street. It’s all happening here, for all ages, and is always FREE to all, just as it was in
1992. Come join us in the SoFA District!
DATES: Sunday, April 23, and Sunday, September 24, 2017
ATTENDANCE:
DEMOGRAPHICS:
FALL ‘16 - over 5,000
2-9pm
EXPECTED SPRING ‘17: up to 7,000
Female 42% Male 56% Age 25-44
Own a home 81%
College 65%
MEDIA: LIVE 105, MIX 106, METRO NEWSPAPERS, CONTENT MAGAZINE
FOOD TRUCKS: 8 plus 1 dessert, 1 coffee
CRAFT BEER BOOTHS: up to 6 available
ARTS & CRAFTS or BUSINESS VENDORS: 60 spaces total - [email protected]
SPONSORS: opportunities listed below – contact [email protected]
SPONSORSHIP OPPORTUNITIES
STAGE TAKEOVER (3) $2,500 for one, or $3,500 for category exclusivity
Naming rights with branding on stage
Inclusion of logo on all marketing materials
Promotional mentions with links on social media, links on event website
Premium Booth sponsorship included, location near your stage
Activation of products and services
VENUE TAKEOVER (13) $2,000+
Inclusion of logo in all marketing materials promoting venue
Promotional mentions with links on social media, links on event website
Branding on stage at venue
Activation of products and services at venue
NEWSPAPER SPONSOR EXCLUSIVE – SOLD!
Metro Newspapers to provide full or half page ads - 2 weeks leading into the event
ALTERNATIVE RADIO SPONSOR EXCLUSIVE – SOLD!
Live 105 to provide over 200 :15 and :30 second spots - 2 weeks out
STAFF T-SHIRT TAKEOVER $2,000 (1)
200 Custom designed shirts - worn by ALL staff and volunteers
Exclusive logo on back, under the words “EVENT STAPH, powered by …”
Inclusion of logo in all marketing materials, links on event website
Promotional mentions with links on social media
SOFA WORLD TOUR T-SHIRT TAKEOVER $2,000 (1)
200 Custom designed shirts – SOLD to the public and printed ON SITE TO ORDER [includes their band]
Exclusive logo on back, under the words “WORLD TOUR, powered by …”
Inclusion of logo in all marketing materials promoting VIP Lounge
Promotional mentions on social media
SOFA SCHED TAKEOVER $500 (3)
Sponsor logo on SCHED, our customizable digital event schedule
Inclusion of logo in all marketing materials, links on event website
Promotional mentions on social media
SEE NEXT PAGE FOR ADDITIONAL OPPORTUNIES…
SPONSORSHIP OPPORTUNITIES
ON SITE OPPORTUNITIES
PREMIUM BOOTH SPONSOR $750 (5)
10x20 booth in premium corner location
Booth, tables and chairs, electrical included
Activation of products and services
Promotional mention on social media
2 Guest passes to VIP seating at outdoor stages
BOOTH SPONSOR $500 (10)
10x10 booth in premium corner location
Booth, tables and chairs, electrical included
Activation of products and services
Promotional mention on social media
Booth vendor $300 (20)
10x10 space only
Activation of products and services
Promotional mention on social media
MORE CREATIVE CONTROLS
CATEGORY EXCLUSIVITY (additional fee)
We offer brands the chance to be the exclusive provider of products and services made available to attendees
during the SoFA Street Fair. Opportunities are available for airlines, beverages, snacks, technology, consumer
electronics and other products and services. Opportunities can be provided upon request.
CUSTOM BRAND ACTIVATION
We’re inviting brands to develop custom activities that are innovative and disruptive, that would enable a greater
impact on the nature of the event while creating opportunities to showcase their technology solutions or
products. Every opportunity presented here can be customized to provide a unique interactive experience for
attendees while building solid brand awareness. Contact the sponsorship team to get started.
CONTACT:
Fil Maresca
[email protected]
SEE ADDITIONAL PAGES for PHOTOS and QUOTES from previous SoFA Street Fairs…
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES
SOCIAL MEDIA QUOTES:
“
Thank you for bringing back my favorite festival of all times. It was amazing to see the diverse age groups,
people brought their kids and pets. I got to eat and dance like I was 20 something again. It was safe and fun and
I got to hang out with my ex and the boys of Fishbone.
SoFA was a huge success and PROVED SJ is still alive and kicking.
#sofa fest was a blast! Glad to be a part of it. Props to all the bands, clubs and staff for putting it together. Till
next year!
Had an awesome day at #sofafest Hard to believe there is so much talent, right here in our own backyard! Every
band we saw ROCKED! A very well organized event!
Great to have SoFA back! Cool to see familiar faces, places and bands all around.
Much props. Good music, saw a lot of faces from the past, sound was nice, peaceful event. Till next year.
That was a lot of fun. I hope I am lucky enough to be involved next year too.
Such a great festival. Really glad this event happened. And it took a lot of work and sacrifice. So Thank you.
The Heroes stage was seriously such a cool place to play as well. Pounders hopes to make a return to next
years sofa street fair!
What a great event yesterday! Thank you to all the organizers, staff, etc for making the return should a huge
success! #youcantfakeawesome
What an Amazing Day for the San Jose music scene. It was a beautiful day with no drama and seeing the
smiles all around. Thank You San Jose
I had a great time. I came all the way from Richmond to support friend's bands, and I discovered a few new
ones I liked. I couldn't stick around to the end to see all the bands. Thank you to all that made this event
happen. I will definitely go again next year if it happens.'
Great people, tasty food, and most of all- quality, incredible music, and such a great positive vibe from
everyone. We had an incredible time covering the event. We hope for many more years of SoFA. - The Content
Magazine Team
WOW... great job to everyone involved with the event. Best part was the vibe. Everyone was chill, everyone was
having a good time. Great to see all the old schooler's bringing in their kids and introducing them to what a great
community of artists and supporters can accomplish together. I was proud to be a San Josean and proud to be
there to soak it all in.
Good times!!!!!!
”