Content Creation Platform
Empower enterprises to effectively communicate on mobile and beyond
Confidential presentation. All rights reserved. Toywheel GmbH, October 2016
#GamifyYourself
Confidential presentation. All rights reserved. Toywheel GmbH, October 2016
Started as AR game studio
Pioneered Mobile AR early ‘14
B2B platform
Hit #1 in 30+ countries
Toywheel
Toy Car RC
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Confidential presentation. All rights reserved. Toywheel GmbH, October 2016
Question How to produce content at scale?
Before 2012
Auto-sizing of
static banners
2012-2014
Simple interactive
rich-media ads
Addressedthroughadmgmt platforms
2014-2016
Fully Interactive html5,
video ads, game ads
After 2016
Immersive html5,
AR/VR ads
AddressedwithGamewheel
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Confidential presentation. All rights reserved. Toywheel GmbH, October 2016
Solution Gamified content creator
Select
Template
Edit
Content
Create
Campaign
Collect /
Enrich Data
Tech focused: in-house 2D/AR/VR engines, games and tools
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Confidential presentation. All rights reserved. Toywheel GmbH, October 2016
2 simple price components
1. Creative
2. Performance
Free creation SaaS1
Pay as you go CPM, CPC, CPE
Enterprise packages, e.g.
Enterprise packages, e.g.
$ 10-50k
Custom template
1) Managed services available on request
~2x
$ 20-100k
Flatrate
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We have strong initial US traction
Germany
India
US
UK
14%
Turkey
Other
Pre-launch success
in US
Post-launch 14%
users from US
Customers with
strong US focus
All games inside
Buzzmark’s app made
by Gamewheel team
Gamewheel organically
gains lots of interest from
US market
Strong relationship with
US brands, chatbot
campaign with Kik
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Confidential presentation. All rights reserved. Toywheel GmbH, October 2016
Gamewheel is a huge opportunity
Mobile Gamified Ad Content
Global Gamification 2020
MVP / SOM 1
TAM 2
$250
million
2016
$1.42
billion
$2.41
billion
$11.06 billion
2020
2016
2020
Experiential marketing 3
$250 billion
1) Serviceable Obtainable Market (SOM): Assuming Gamified Mobile Ad Content 2.1% of the global agency network market 2020 and 0.4% in 2016. Assuming global
agency network market CAGR of 4% since 2014, total market size of $ 52.7 bn in 2014, estimated based on the data from MMG (http://mandmglobal.com/wpcontent/uploads/2016/02/Global-Agency-Network-Map-Feb2016.pdf). Digital and mobile share predictions based on the slide 2.
2) Total Addressable Market (TAM): Total Gamification market size globally estimated by Markets and Markets
(http://www.marketsandmarkets.com/PressReleases/gamification.asp)
3) http://www.slideshare.net/TianyanBeamHu/experiential-marketing-report
2016
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Vision Playfully bridge physical & digital realities
Text
Pictures
Websites
Games
Office docs
Videos
Apps
AR/VR/MR
?
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Confidential presentation. All rights reserved. Toywheel GmbH, October 2016
Serial entrepreneurs recruited killer team
Founders
Evgeni Kouris
Co-Founder, CEO
Christian Bittler
Co-Founder, CPO
Gamewheel team
Team member
Role
Olcayto Cengiz
Frederic Westerberg
Taner Akcok
Julia Hemmelmayr
Stefan Reinsch
Theunis Botha
Christian Bieber
Mike Müller
Alex Martalog
Jed Hastwell
Segey Kalaus
Sergej Schefer
Mae Mavroudi
Lukas Jurczak
Nina Bieranowska
Chief Creative Officer
Business dev (part-time)
Chief Marketing Officer
Chief Operations Officer
Sales Manager GAS
Lead Backend Dev
Senior Lead Dev
AdTech Operations
Lead Artist
Lead Games Dev
Frontend Lead Dev
Engine Dev
Marketing Trainee
Project Manager
BA Trainee
Experience from
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Confidential presentation. All rights reserved. Toywheel GmbH, October 2016
Looking forward to chat with you
Evgeni Kouris
[email protected]
Berlin HQ
Co-Founder, CEO
M +49 (0) 171 992 34 59
T + 49 (0) 30 555 780 75
www.gamewheel.com
WeChat: kouris
Twitter: @ekouris
WeWork @ Sony Center
Kemperplatz 1A, Berlin
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