PRESS RELEASE
“QUASI AMICI” THE WEEKEND’S
MOST SUCCESSFUL FILM
Record opening: in first place in terms of tickets sold
and the best average takings
And for the eighth consecutive week a Medusa film is top of the list
Having boomed at the box-office in France selling over 20 million tickets,,
“Quasi Amici” has proved a hit also with Italian audiences with its
irresistible mix of emotion and laughter. The 300 copies distributed by
Medusa of the film directed jointly by Erik Toledano and Olivier Nakache,
in its first weekend grossed almost one and a half million euros
(€1,493,473), making it the most successful film in terms of takings per
copy (€4,609) and tickets sold (226,468 compared with 187,481 for
“Viaggio nell’isola misteriosa” which also had the benefit of the 3D
premium). So, an exceptional result and one of the best openings ever
for a French film in Italy, even outperforming the highly successful 2008
release of “Giù al nord” which began its run by grossing one million
euros. Meanwhile Medusa Film continues to collect records: in fact it is
the eighth consecutive week that a Medusa film has been at the top of
the list of the week’s most successful films.
There was also another big result for “In Time”, the surprising sci-fi
directed by Andrew Niccol which, after a fiery week in which it was
continuously the top grossing film, produced another outstanding result
in the weekend (€797.722), bringing its total gross to €2,711,459. And
there was yet another good weekend for Brizzi and “Com’è bello far
l’amore” which has now grossed more that €6 million (€6,114,449),
confirming its position as one of the most innovative and appreciated
Italian comedies of the year.
Rome, 27 February 2012
Medusa Film Press Office