By 2019 80% of all content viewed online will be videos. They say a picture is worth a thousand
words. If a picture is worth a thousand words then one video is worth 10,000 words, literally.
Turn one video into photos, a podcast, blog posts, tweets, Facebook status updates and much,
much more for only $5 buck per video. You will be amazed at how easy the process is. Are you
confused? Where do I find content to talk about? With the tools you utilize every day!
Facebook is generating 8 billion video views per day. By 2019 there will be nearly 6 billion
internet users with 21 billion networked devices and connections.
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Video isn’t just an important part of the online experience; increasingly, video is the internet.
Social video has exploded in the past year and there is no reason that it won’t continue to grow
exponentially.
According to a report by Cisco, by 2019:
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Video will account for 80 percent of global internet traffic
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Nearly a million minutes of video will be shared every second
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It would take an individual 5 million years to watch the all the video that will be shared
each month
Why Video?
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Think about broadcasting a daily message, a weekly message, a Q&A, or even breaking news,
and reminds listeners to remember the camera can film you or what you’re seeing.
What apps can you use to capture video?
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Facebook CEO Mark Zuckerberg announced at the company’s third-quarter earnings call that
Facebook is generating 8 billion video views per day. Yup, you read that right. Eight. Billion. And
that’s not all.
According to data from Facebook:

The number of video posts per person has increased 75 percent globally and 94 percent
in the U.S.
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The amount of video from people and brands in News Feed has increased 3.6 times
year-over-year
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More than 50 percent of people who visit Facebook in the U.S. every day watch at least
one video
Facebook Live is like Periscope, Meerkat, MeVee, and a few other apps that let you stream live
video from your mobile device.
Facebook Live is a REALTORS tool because whether you use the live-streaming feature with
your personal profile or your page, you have a built-in audience. When you go live, the video
goes out in the notifications and in the news feed and gets great organic reach.
Facebook Live video gives you the ability to create an intimate, authentic connection with your
audience. It humanizes and personalizes your brand.
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You don’t need to download anything extra to stream with Facebook Live on your profile; it’s
part of the Facebook mobile app whether you use Apple or Google.
Facebook Live:
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BEFORE
GIVE NOTICE TO YOUR FANS THAT YOU’RE GOING LIVE
WRITE A KICK-BOOTY HEADLINE TO ENCOURAGE VIEWERS TO POP IN
MAKE SURE YOUR BATTERY IS CHARGED
TURN ON AIRPLANE MODE
CONNECT TO WIFI (IF POSSIBLE)
OPEN CAMERA TO CHECK LIGHTING AND POSITIONING
USE A TRIPOD OR SELFIE STICK FOR STABILITY
DURING
INTRODUCE YOURSELF AND ESTABLISH CREDIBILITY
BROADCAST FOR LONGER PERIODS OF TIME TO REACH MORE PEOPLE
ASK VIEWERS TO SUBSCRIBE TO RECEIVE LIVE NOTIFICATIONS
TELL VIEWERS WHAT’S IN IT FOR THEM ASAP!
REMEMBER TO FOCUS ON VALUE, VALUE, VALUE!
INTERACT WITH VIEWERS (USE THEIR NAME WHEN POSSIBLE)
ANSWER QUESTIONS - STATE THE QUESTION AND THEN ANSWER IT
USE CTA'S (CALLS TO ACTION)
AFTER
MAKE SURE THE VIDEO POSTS TO YOUR FAN PAGE
RINSE AND REPEAT!
EDIT THE VIDEO (ADD TITLE, TAGS, CAPTIONS, CTA'S, VIDEO COVER, ETC.)
REPLY TO QUESTIONS AND COMMENTS (FUTURE ONES AS WELL)
SHARE THE REPLAY ON YOUR OTHER SOCIAL PLATFORMS
UPLOAD TO OTHER VIDEO SITES LIKE YOUTUBE, VIMEO, ETC.
Instagram the photo and video sharing app has over 400+ million users who post over 80
million photos per day. Nearly 30% of the US population uses Instagram.
Instagram:
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Instagram allows you to load ___________, _____________, and _____________________.
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According to the Financial Times, Snapchat messaging platform says they’re receiving 6 billion
daily video views—that’s three times what the figure was in May of 2015.
Snapchat:
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As of March 2016, over 200 million broadcasts have been created on Periscope and over 110
years of live video are watched every day on iOS and Android.
Periscope:
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According to statistics from YouTube:

YouTube has over a billion users—almost one-third of all people on the internet—and
everyday people watch hundreds of millions of hours on YouTube and generate billions
of views

The number of hours that people spend watching videos on YouTube is increasing 60
percent year-over-year

The number of people watching YouTube has increased 40 percent year-over-year since
March 2014
YouTube:
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Youtube allows you to upload video of regardless of _______________ and/or
_________________.
Vimeo doesn’t allow:
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Blab.im allows anyone to have their own show. 1-4 can be on air and record their show. Once
the show ends the host is emailed a MP3 and MP4 of the show to share with others. Users
watch on average 65 minutes of Blab daily.
Blab.im:
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PicPlayPost creates video collages and shares stories using photos, videos, GIFs and music.
PicPlayPost:
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Video Equipment:
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Video to Audio Tools: ____________________________________________________________
Audio to Text Transcription: _______________________________________________________
How to create Thumbnail and Header photos:
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One Video =________________________________________
One Video =________________________________________
One Video =________________________________________
One Video =________________________________________
One Video =________________________________________
One Video =________________________________________
Notes:
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C_______________
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P_______________
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****Disclaimer**** Where socially acceptable!
Tool #3: ______________________________________________________
Tool #4: _______________________________________________________
BONUS: _______________________________________________________
Notes:
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