Economic efficiency is one of the most important concepts in economics, used for example as a criterion for judging the ways in which perfect competition and other market structures affect resource allocation in the economy. To make such a judgement, you must be familiar with a number of different types of economic efficiency, which include productive efficiency and allocative efficiency. Productive efficiency occurs when a firm produces at the lowest point on its average cost curve. Allocative efficiency requires that the price of the good equals the marginal cost of production (P = MC). Figure 4 appears to show that in long-run equilibrium a perfectly competitive firm is both productively and allocatively efficient. Revenue and cost Competition and the efficient allocation of resources MC P3 ATC AR = MR X Point X is ● productively efficient ●�allocatively efficient 0 Q3 Output Figure 4 A perfectly competitive firm is productively and allocatively efficient l (P > MC). Why will this result in allocative inefficiency? (AO3) 5 Suppose the price of a good is greater than the marginal cost of production 4 marks The dynamics of competition and competitive market prices If real-world markets were perfectly competitive, price competition, in the form of price wars or price-cutting by individual firms, would not take place. In perfect competition, all firms are passive price takers, able to sell all the output they produce at the ruling market price determined in the market as a whole. In this situation, firms cannot gain sales or market share by price cutting. Other forms of competition, known as non-price competition, which involve the use of quality competition, persuasive advertising, packaging, brand imaging or the provision of after-sales service to differentiate a firm’s product from those of its competitors, simply destroy the conditions of perfect competition. These are the forms of competition that are prevalent, together of course with price competition, in the imperfectly competitive markets of the real economy in which we live. 14 164596_EC_01-40.indb 14 6/14/12 4:15 PM information and that any supernormal profits resulting from successful cost-cutting can only be temporary? 6 Explain the difference between price competition and quality competition. (AO1) l 4 marks l competition. Describe two ways in which use of the internet does this. (AO1, AO2) 4 marks Competitive markets Although perfect competition does not and cannot exist in the world we live in, some of the markets and industries we usually regard as ‘competitive’ display some but not all of the characteristics of perfect competition. Some, such as many agricultural markets and the markets for shares and currencies, approximate to perfect competition. TOPIC 2 One form of competition could take place in perfectly competitive markets. This is cost-cutting competition. Each firm in a perfectly competitive market would have an incentive to reduce costs in order to make supernormal profit. But even the existence of cost-cutting competition in a perfect market can be questioned. Why should firms finance research into cost-cutting technical progress when they know that other firms have instant access to all market 7 Economists believe that the internet is making some markets closer to perfect Exam-style questions (essays) Write your answers on a separate sheet of paper and keep them with your workbook for reference. l 01 Explain how price and output are determined in a perfectly competitive market, both for the whole market and for one firm within the market. (AO1, AO2, AO3) 15 marks l 02 Evaluate the view that perfect competition is economically efficient, both in the short run and in the long run. (AO2, AO3, AO4) 25 marks 22 38 Answers on www.hodderplus.co.uk/philipallan/workbooks 164596_EC_01-40.indb 15 15 6/14/12 4:15 PM
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