Press release
Susanne Kaufmann organic treats celebrates its 10th birthday.
The story started 10 years ago. Susanne Kaufmann, a hotelier from the Bregenzer Forest,
implemented a visionary spa concept in her Hotel Post in Bezau. An in-house cosmetics brand,
Susanne Kaufmann organic treats, was launched nearly incidentally. And thus began the
success story of the Susanne Kaufmann brand, with 60 unique products that are sold
internationally and a one-of-a-kind spa concept that is offered in selected hotels worldwide.
Susanne Kaufmann is the mother of two children, a wife and an entrepreneur. The ideas and
principles that drove her then continue to inform her work today and encourage her to
continue going her own way. Principles such as sustainability, naturalness and quality or ideas
such as bring tradition, design and luxury together are an essential part of the Susanne
Kaufmann brand.
There is a lot to share, a lot to celebrate and a lot of new innovations from Susanne Kaufmann
organic treats and Hotel Post such as new products, birthday weeks and innovative treatment
concepts. The birthday year starts in April of 2013 and there will be a celebration.
From hotel chief to the founder of a brand.
Susanne Kaufmann grew up in her parents' hotel, Hotel Post Bezau, and took control of the
traditional institution at 23 years of age. Hotel Post has been expanded step by step under
her leadership. A milestone was the complete renovation of the spa 10 years ago. These are
spaces which reflect the philosophy of the products and treatments - purely and clearly.
Everything featured a generous spatial design that nevertheless concentrates only on the
essential. This is an atmosphere of luxurious simplicity in which the routine of the everyday,
tension, stress and wrinkles disappear with a natural ease. The spa has been the starting point
for innovations such as the integration of TCM, traditional forms of treatment and the newest
scientific advancements into intense, beneficial treatments. In the Susanne Kaufmann Spa in
Bezau and in 8 additional partner spas, including the spa in Hotel Stue in Berlin, one can
experience the brand Susanne Kaufmann organic treats with all of the senses. Impulses and
ideas for new products are created here, most recently the curative Essence line, introduced
in 2011, which reinterprets traditional healing methods. It combines pure plant active
ingredients in beneficial and soothing compounds.
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Press release
Feel what the skin needs.
With a team of pharmacists and dermatologists, she began to develop the first products for use in
the Susanne Kaufmann Spa Bezau. A vast store of experiences goes into every jar of Susanne
Kaufmann organic treats that has been collected over many years of constant engagement with the
sensitive organ that is the skin. Ideas for products are derived from the daily treatments in the
Susanne Kaufmann spas and from the diverse observations of the comprehensively trained
therapists. This origin marks the high standards of the brand for the quality of all products. The
perfect combination of content, effectiveness and compatibility is the mission during the
development of every product.
Susanne Kaufmann products are made from natural essences, oils and single substances.
Valuable, pure plant fine oils such as rosehip seed oil and cuckoo flower oil serve as carriers.
These contribute to a large share of the effectiveness. All ingredients are systematically
tailored to the desired effect. The results can be felt immediately. Susanne Kaufmann
products are especially suited for sensitive skin. The high quality of the natural ingredients
and the gentle treatment result in especially good compatibility. All ingredients are
dermatologically tested. The preservation and emulsification of all products also takes place
on a plant-based foundation.
Stations of success.
It is a long way from Bezau to New York and Hong Kong. A born perfectionist and untiring
developer of new ideas and products is thankfully at the helm of the brand. Susanne
Kaufmann began with 24 products for the face and body in 2003. These included the Facial
Care Line T for dry skin and Line F for normal skin/combination skin. An independent Men's
Line M was added in 2006 that was tailored to the special needs of men's skin. One year
later, the brand set new standards again for a second time with the purely natural, highly
effective Anti Aging Line A.Line A demonstrated that natural cosmetics can also effectively
and efficiently works against signs of the aging of the skin. The products have always been
the best advertisement for the spa itself. Spa guests at Hotel Post ask for the products at
beauty shops and no longer want to have to without them at home. And the beauty shops,
in turn, ask Bezau to supply them with goods. Thus the first sales partnerships in Vienna,
Munich, Stuttgart and Berlin were created. The popularity and the demand grew thanks to
the Gala Spa Award for Line M and many additional awards.
In 2010, Bea von Thurn und Taxis took on the task of establishing a national and international sales
network. She became the managing director and co-owner of the brand in 2012.
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Values for the future.
Tradition, innovation and cosmopolitan thinking have never been contradictions in the Bregenzer
Forest. The brand Susanne Kaufmann organic treats is a wonderful example of this. Further
additional and important steps will be made in the coming years, such as the expansion of the
international sales network and the establishment of spa partnerships around the globe. The
research of ever-more innovative and effective ingredients and the adaptation of the products to the
continuously changing needs of the skin are the essential goals in order to comply with the desires
and demands of the constantly growing fan community.
Birthday weeks in Hotel Post Bezau
Experience the origin of the brand Susanne Kaufmann organic treats.

7 nights with Post Premium board and our big birthday program

Visit to the manufacturing facilities and the herb garden in Egg with Susanne Kaufmann

Shared dinner with Susanne Kaufmann and our cosmetics producer Ingo Metzler

Gala evening with culinary highlights, drinks and music

Bookable from 2 - 9 June from 949 EUR per person
17 - 24 August and 7 - 14 December from 1,099 EUR per person
Susanne Kaufmann
Weitere Informationen
Pressekontakt
Susanne Kaufmann Kosmetik GmbH
Brugg 35, A-6870 Bezau
E-Mail: [email protected]
Tel.: +43 (0)5514 22 07-0
Fax: +43 (0)5514 22 07-22
www.susannekaufmann.com
www.hotelpostbezau.com
Bea von Thurn und Taxis
Tel.: +49 (0)8022 664 29 11
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Maria Weidinger
Tel.: +43 (0)5514 22 07-88
E-Mail: [email protected]