JOB DESCRIPTION
Job Title
Partnership Development Manager
Job Purpose
In conjunction with the Chief Executive, work to develop the broadening of
the Corporate Partnership & Individual Membership programme by account
managing key fundraising relationships with current partners and converting
prospective partners from trade sectors and drinks companies not yet
penetrated by the charity
Reports to
Chief Executive
Liaison with
CEO and Finance Manager and Marketing & Communications Manager
Principal Responsibilities:
Develop and implement an augmented Corporate Partnership and Individual Membership
engagement, recruitment and retention strategy.
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Seek to stretch and grow partnerships by developing a gap analysis and prioritised list of
prospective new corporate partners from all drinks trade sectors, especially the brewing and
cider making sectors.
Assist with achieving the target of doubling the number of corporate partners within three
years.
Responsible for the stewardship of the relationships with, and the retention of, the current 86
existing drinks companies who are corporate partners with The Benevolent in order to ensure
continued or higher annual donations.
Prepare and occasionally present tailor-made executive presentations and proposals to
senior management of prospective and existing corporate partners.
Working with the Marketing & Communications Manager, develop and launch a new
Individual Membership programme to encourage more engagement with and take up of, the
membership programme from employees of the drinks industry. Assist with the target of
doubling the number of Individual Members in three years.
Positon with HR, CSR & EAP professionals within leading drinks companies to ensure full
communication of the programme.
Working with the Marketing & Communications Manager, design and create a legacy giving
leaflet that can be distributed to the HR & Pensions departments of drinks companies and
other relevant trade membership bodies directed at retiring employees.
Identify and submit proposals to any relevant charitable trusts and foundations that may be
inclined & positioned to donate grants to The Benevolent.
Identify any drinks company family trusts that exist and submit proposals for donations.
Develop and implement a fundraising strategy with income generated from Benevolent-run
events and additional fundraising from drinks company initiatives.
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Prepare and manage an annual budget for income to be generated from fundraising events
and initiatives.
Identify which flagship events should be run by The Benevolent and manage the out-sourcing
of event management.
Ensure a high level of engagement, support and sponsorship from corporate partners
regarding any Benevolent-organised events.
Accountable for the expansion and management of the Benevolent Ambassador programme
and, working with Marketing & Communications Manager, ensure the Ambassadors promote
the uptake and adoption of the Fundraising Toolkit.
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Accountable for persuading UK drinks companies to devise & implement their own fundraising
events on behalf of The Benevolent and develop a programme to maximise the engagement
of the Regional Wine & Spirit Associations and increase the current fundraising from their
members
Responsible for the roll-out the ‘£1-per-order’ initiatives with UK logistics companies and
develop other similar programmes in other relevant trade sectors.
Assist with promoting the full engagement and adoption by drinks companies of the ‘Here to
Help’ campaign.
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Become engaged and positioned with all the relevant membership organisations and trade
bodies such as the BII, SIBA, BBPA, NACM, ALMR, UKBG, and the UKVA etc as well as the
appropriate Livery Companies to ensure ‘Here to Help’ messaging is distributed.
Working with the Marketing & Communications Manager, ensure all drinks companies
circulate the ‘Here to Help’ messaging by becoming positioned with the appropriate HR,
Internal Comms, Corporate Affairs and management staff of those drinks companies.
Other
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Be prepared to support administrative tasks relating to the running of the charity including any
activities relating to events run by out-sourced event companies
Be prepared to answer day-to-day phone enquiries, including calls from existing and new
beneficiaries.
Support the Marketing & Communications Manager with the timely and accurate maintenance
of the Harlequin CRM database.
Support the Finance Manager with budget development.
Other duties as assigned
May 2016