Big Nate
Lincoln Peirce
Awesome Animals
Jonathan Meres
the campaign
mostra created a quarterly kids boo
k
club with Pizza Hut. The Blooms Boo
k
club selected ‘Big Nate’ and ‘Awesom
e
Animals’ as the first 2 titles.
The Blooms Bookclub
microsite
Kids Zonee
homepag
promotional e
lemen
ts
• A specifically
created Book Cl
ub micro
site featuring im
agery and info
rmation
about each bo
ok, the book off
er, links
to buy the book
and links to th
e Big
Nate and Awes
ome Animals w
eb
pages.
• 1,500 of ea
ch title, Big Nat
e
an
d
Awesome Anim
als given away
along
with 15,000 sa
mplers of each
title
• Newsletter
sent to 1.6m su
bscribers
once a month
• Facebook up
dates reaching
937K fans
• 1.75m activ
ity booklets dist
ributed
across participa
ting restaurant
s
• A sampler pl
aced in every pa
and a free book
rty bag
hosting the pa given to the child
rty
• Pizza Hut br
anding featured
publisher web
on
sites
• 10,000 Book
Cl
(5,000 per title ub branded bookmarks
month into the) will be distributed each
promoting the book retail environment
campaign
Micrositee Arolnilovmeralss promoting Big
Awesom
Nate and
Link micro site Book
Club
Big Nate and Awesome Animals
samplers
© mostr
a
The Blooms activity booklet
Front Cover
Bookclub page
Competition Page
Pizza Hut newsletters
AwesomeeAnimals
homepag
Pizza
Bookmarksdinwigthprom
Hut branpaign oting
the cam
Pizza Hut party bags
© mostr
a