AAPEX
2016
BY THE
NUMBERS
BY THE NUMBERS | aapexshow.com
AAPEX 2016
AT A GLANCE
AAPEX is the world’s premier event representing the $356 billion global automotive aftermarket industry. Located at the Sands Expo in Las Vegas, Nevada, AAPEX 2016 featured more than 44,000 targeted buyers shopping the
expo floor of the nearly 2,300 manufacturers and suppliers showcasing the
most innovative products, services and technologies.
JUST THE FACTS
2,200+
EXHIBITORS FROM
30 COUNTRIES
16,000+
INTERNATIONAL BUYERS
FROM 140 COUNTRIES1
158,000+
AFTERMARKET
PROFESSIONALS1
All statistics based on survey results. 1Combined AAPEX and SEMA shows.
20
OFFICIAL INTERNATIONAL
BUYING DELEGATIONS
95%
EXHIBITOR
SATISFACTION RATE
88%
ATTENDEE
SATISFACTION RATE
Aftermarket Business World Top 25 Auto Chain Report.
2
25
TOP LARGEST
AUTO CHAINS2
10
TOP PROGRAM
GROUPS
BY THE NUMBERS | aapexshow.com
THE AAPEX BUYER
THE
POWER
OF AAPEX
Buyers feel attending AAPEX is
very or extremely important for:
» FINDING NEW PRODUCTS /
INNOVATION
» FINDING NEW SUPPLIERS
» EXPANDING THEIR NETWORK
» EXPANDING/DIVERSIFYING
THEIR SERVICE OFFERING
» MAINTAINING EXISTING
RELATIONSHIPS
In order of importance
AAPEX
BUYERS ARE…
OCT
31
40%
63%
45%
80%
FIRST-TIME
BUYERS
OF ATTENDEES
HAVE PREVIOUSLY
ATTENDED AAPEX
OF ATTENDEES HAVE
ATTENDED AAPEX
FOR AT LEAST 4
CONSECUTIVE YEARS
LIKELY TO ATTEND
AAPEX 2017
63% ARE FINAL
DECISION MAKERS
10.7
AVERAGE HOURS SPENT
AT AAPEX
47.9%
TOP MANAGEMENT
(CEO, PRESIDENT, OWNER)
63
REPRESENTING
%
15.5%
VP / DIRECTOR /
GENERAL MANAGER
BUYING AUTHORITY
48% recommend or
specify purchases
58%
SMALL BUSINESSES
(UNDER $2MM)
20%
LARGE BUSINESSES
($10MM)
BY THE NUMBERS | aapexshow.com
THE AAPEX
EXHIBITOR
89
Have
exhibited
before
76
Describes
AAPEX as
critical for
reinforcing
customer
relations
%
%
89
%
Senior
Executives
(Corporate and Sales
& Marketing)
71
%
Are extremely
satisfied or very
satisfied that
AAPEX meets
their objectives
Exhibitors say
AAPEX is…
The most critical for
reinforcing customer
relations
Delivers the highest quality
of decision makers
The top 3 reasons for
exhibiting AAPEX are:
Generate sales / make new
business contacts
Promote brand
Meet with existing customers/
partners/vendors
87
%
of exhibitors consider
AAPEX a Good to
Excellent investment of
time and money.
BY THE NUMBERS | aapexshow.com
WORLD
WIDE AAPEX
AAPEX DIGITAL & SOCIAL
+51%
FOLLOWER GROWTH ON
TWITTER
+74%
AAPEX SOCIAL
MEDIA AT A GLANCE
Active Platforms:
Facebook Facebook Live Instagram Twitter Snapchat
FOLLOWER GROWTH ON
INSTAGRAM
95
%
HIGHER ENGAGEMENT ON
FACEBOOK LIVE
Source: Social Media report powered by Socialite
#AAPEX16
Trending Topic
on Twitter
Custom AAPEX
Snapchat GeoFilter
AAPEX DIGITAL
AT A GLANCE
79%
High Satisfaction Rating with
AAPEX Pre-Show Tools Including:
AAPEX
Mobile App
AAPEX
Electronic
Newsletter
Interactive
Floorplan w/
E-Booth Profile
AAPEX
Social
Media
SATISFACTION RATING
OF AAPEX WEBSITE
90%
OF BUYERS
GENERALLY FOUND
GOOD VALUE WITH THE
AAPEX MOBILE APP
BY THE NUMBERS | aapexshow.com
WHAT
THEY FELT
AAPEX BUYERS’ AND
EXHIBITORS’ TESTIMONIALS
WHAT BUYERS SAID
ABOUT AAPEX 2016
“AAPEX 2016 was an amazing event. I bring some of my team members
every year to see how massive and awesome the automotive aftermarket
industry is. There no other show that can give you the ability to get education,
network, see new product and learn the direction of the industry.”
“I feel like they couldn’t have invited
“AAPEX is a single venue where I
more important companies if they
can see all the products, services,
tried. Every important brand was
technology and people that I need
represented, and nearly every
to keep abreast of new things that
vendor we use was there.”
affect my business and profits!”
WHAT EXHIBITORS SAID
ABOUT AAPEX 2016
“I’m confident that the
“AAPEX has always
“This was our first time to
ROI for AAPEX will
been the opportunity
exhibit. I thought it was well
have a large impact on
to showcase our
organized, the staff were
my business growth.
products and
friendly and very helpful;
They say ‘it’s quality
capabilities to a wide
they showed that they
not quantity’ but
audience. Every year
‘want to be there for the
AAPEX brought both
the show gets bigger
exhibitor’. The contractors
to my booth. I can’t
and better for us.”
used showed no difference
wait for next year!”
from the AAPEX staff. This
to me, is a sign of a wellorganized organization.
Nice Job AAPEX!!!!”
BY THE NUMBERS | aapexshow.com
THANK YOU TO
OUR SPONSORS
Service Solutions
ALL-INCLUSIVE
AFTERMARKET
COVERAGE
One Source for Domestic & Import
AUTOMOTIVE