one Part
science
two Parts
Foodservice
Installation &
Merchandising Brochure
passion
passion
one Part
passion
one Part
science
Two Parts
Our motto, “One Part Passion, Two Parts Science,” is not just
marketing hype. Passion and science are the keywords that drive
our company every day.
Our Passion at Work
Our passion for our business includes serving you. We love what we do, and our
customers tell us it shows.
Our dedication to industry-leading research and development makes our cases
work better, last longer, and minimize operating costs. That’s the science behind
what we do. As a refrigeration technology leader, we work hard to ensure your case
will make you money for years to come.
The following pages demonstrate our passion at work in establishments just
like yours. Enjoy!
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Why Science Matters
We invest in research and development because you invest in refrigerated display
cases. Our R&D team creates technology that provides a return on your investment.
Plus, we are passionate about helping you present products that are irresistible
to your customers. Let us help you showcase your fresh baked goods, tantalizing
prepared foods, delicious deli products, garden-fresh produce, and eye-catching
impulse items such as beverages or desserts…increasing sales and boosting
your profits.
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Combination Cases
Refrigerated. Non-refrigerated. Heated. Service. Grab-n-Go.
Combine display and temperature capabilities into one—and you
can maximize valuable floor space.
Simple yet versatile. Combine
non-refrigerated service above
refrigerated self-service to display a
variety of foods in a small space.
Oasis COU2757R
Display a complete meal solution in the
Fusion two-in-one deli merchandiser
that combines hot service (upper
section) with an open, refrigerated deli
display (lower section).
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Fusion FSGUWLR72.T1
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Appealing merchandising equals great
sales. Use specialty plates to upgrade
the appearance of the display—making
the color of the food take center stage.
Encore H5C7450RR
Encore HVLD56RSS
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Seeing as much of the fresh food as possible is the key. Tiered
shelving brings the food as close as possible to the front of the
display for maximum product visibility on all display levels.
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Combination Cases
Yogurt, salad, sandwich, fruit, or sparkling water. The trend is to keep
it healthy and fresh. Put it all together and your customers will appreciate finding exactly what they’re looking for.
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Emphasize freshness by preparing
food in front of the customer! The
open deli display area provides
easy meal-to-go convenience and
encourages impulse purchases
with two levels of interior display,
beautiful lighting, and a design
that maximizes the visual appeal
of displayed goods.
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The space-saving combination cases feature refrigerated service above
refrigerated self-service, and each side of the upper service display
can be converted from refrigerated to non-refrigerated with
Structural Concepts’ proprietary baffle system.
Fusion FSP7242R.T1
Encore HOU7452R
Fusion FSGURLR7257
Oasis C3Z3667
Be creative. Add merchandising props like
artificial flowers, bottles of wine, or fabric to
create an eye-catching theme. Use specialty
plates to upgrade the appearance of the
display and to add visually stimulating color.
For merchants who need two merchandisers to
accommodate refrigerated and non-refrigerated
foods, but only have space for one, Structural
Concepts’ innovative combination cases are the
first in the industry to answer the call.
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Encore HOU4852R
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Service Cases
Sixty percent of the perception of food quality is based on the
environment you create for your customers. What they see,
smell, and hear directly affects what they will decide to buy.
All Harmony™ brand
products are narrowdepth display cases
that fit easily through
standard 36" door
openings.
You choose. Refrigerated. Non-refrigerated. Heated. Our service
cases optimize the display of fresh food, helping to build the
transition from desire to action.
Harmony HMG3953R
Renaissance RCG4848R
Renaissance RBG4848R
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Encore S-Series
Above: Spherical glass—the
latest in glass technology—
in the new Encore “S” Series
disappears so that all you see
is fresh food! Left: No posts or
visual obstructions. No other
service case offers this level of
visual presentation.
Fusion FSDG144R
Welcome customers with a clean, well-lit refrigerated case
featuring high-intensity lights and shatter-resistant bulbs.
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Encore S-Series
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Service Cases
Renaissance Series—which
includes matching deli, bakery,
and candy merchandisers—is
designed to enhance the appeal of
the product inside.
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Renaissance RDG5948R
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Renaissance (2) RBG5948R
Fusion (2) FSDG72R.T1
The refrigerated service case with customized wood-look panels matches the
restaurant décor. Our color palette is
virtually endless, and we love a
beautiful installation.
Deli cases can be used for a variety of applications
including salads, traditional deli, and more.
Fusion FSDG48W.T1
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Renaissance RBG5948R
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Grab-n-Go Cases
Right at your fingertips. Open fronts encourage customers to
help themselves to pre-packaged food and bottled beverages
while a refrigerated air curtain keeps everything cold.
Oasis CO2739R
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Oasis CO4748R
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Oasis CO7178R
Mirrors make the display appear full, enhancing the
customer’s perception of choice and freshness.
Whether it’s bakery, deli, beverage, or all three—
effective merchandising is all about making customer
selections quick and simple.
Encore HV74RSS
Oasis (2) CO4778R
Oasis CO3660R
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Cutaway side panels make an enticing approach! Food
products vary in size. An effective display is one that offers
the flexibility to adjust and/or remove shelves in order to
accommodate the variety of products your customers want.
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Oasis CO366OR
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Grab-n-Go Cases
Keeping food fresh and irresistible isn’t the only thing our cases do well.
Putting variety within easy reach helps keep traffic moving.
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Oasis CO5960R
Encore HV74RSS
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Sometimes a décor match matters…other times you want more “pop.” What’s always important: the
case you choose should call out your product as a frame does art. We have the options you need.
Oasis B42
Adjustable and removable shelving and independently wired shelf
lights maximize flexibility to accommodate a variety of products.
Oasis CO4778R
Black minimizes the appearance of the display’s hardware
and allows fresh, colorful product to stand out. The eye is
drawn to the food, not the display case.
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Encore HV56RSS
Tiered shelving is important because it puts the
product as close to the customer as possible,
increasing visibility and expediting self-selection.
The narrower profile and unique compressor
ventilation system of the new Box Series is
ideal for alcoves and locations where the
display needs to be positioned tight against
a back wall.
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Counter Cases
open • enclosed • drop-in • countertop
Impulse CSC3223
Foodservice operators looking to encourage the retail-minded
customer can boost impulse sales in front-of-the-house
locations, tapping new profits. Refrigerated. Non-refrigerated.
Heated. Display food items at your customers’ fingertips–they
won’t be able to resist.
Impulse CGC3830
Impulse DO3623R
Impulse DG3622R
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Impulse DO3616R
Impulse DO4837R
Service lineup with
refrigerated drop-in counter cases
DO3623R and DO4816R.
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Lights. Camera. Action. Without balanced
interior lighting, the show cannot go on!
Traffic-stopping merchandisers encourage trial and
impulse sales. Self-service refrigerated drop-in cases help
you design a customized galley line for your cafeteria.
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Index
Combination Cases
Grab-n-Go Cases
Page 4
Encore HV74RSS
Pages 12 & 15
Encore H5C7450RR
Page 5
Encore HV56RSS
Page 15
Encore HOU4852R
Page 6
Oasis B42
Page 15
Encore HOU7452R
Page 7
Oasis CO2739R
Page 12
Fusion FSGUWLR72.T1
Page 5
Oasis CO3660R
Pages 12 & 13
Fusion FSP7242R.T1
Page 6
Oasis CO4748R
Page 12
Fusion FSGURLR7257
Page 6
Oasis (2) CO4778R
Page 13
Oasis COU2757R
Page 4
Oasis CO4778R
Page 14
Oasis C3Z3667
Page 7
Oasis CO5960R
Page 15
Page 9
Counter Cases
Service Cases
Encore S-Series
Fusion FSDG144R
Impulse CSC3223
Page 17
Page 10
Impulse CGC3830
Page 17
Fusion FSDG48W.T1
Page 10
Impulse DO3623R
Page 16
Harmony HMG3953R
Page 8
Impulse DO3616R
Page 16
Renaissance RCG4848R
Page 9
Impulse DO4816R
Page 16
Renaissance RBG4848R
Page 9
Impulse DO4837R
Page 17
Renaissance RDG5948R
Page 10
Renaissance (2) RBG5948R
Page 11
Visit our on-line gallery
and see more installation images.
We want to help you picture your
next display case, and if you want
to see more, give your Rep a call.
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Fusion (2) FSDG72R.T1
More ways to experience our passion!
one Part
Encore HVLD56RSS
Also on-line, try our new
Build-A-Case resource tool.
Choose the case model and
configure the case by choosing
options and colors.
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Encore HV96R & HOU5652R
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passion
one Part
science
Two Parts
Leadership Whether it’s bakery, beverage, deli,
dessert, or other foods, effective merchandising
is all about stimulating the desire to purchase.
We have the products and the expertise to help
create a dramatic visual presentation that
shoppers will find hard to resist. We are proud to
be the refrigeration technology leader, ensuring
that your case will help you make money and
save money for years to come.
Structural Concepts Corporation
888 E. Porter Road
Muskegon, MI 49441
800.433.9489
p. 231.798.8888
f. 231.798.4960
www.structuralconcepts.com