Cel
e
July to December 2010
rs
ea
The Dashboard
ating 25 Y
r
b
of .ORG
Bi-Annual Domain Name Report on .ORG, The Public Interest Registry
www.pir.org
Executive Summary
.ORG, The Public Interest Registry (PIR) experienced
monumental growth in 2010 – solidifying its position as the world’s third
largest generic top-level domain. As 2010 drew to a close, .ORG, The Public
Interest Registry realized:
• Exponential growth for domains under management (DUM) of
10.3 percent -- compared to 2009 growth of 8.9 percent
• Increase in DUM to 8.8 million -- a net gain of 824,559 for the
year and 332,245 for the second half of 2010.
• A faster rate of increase, at 3.9 percent in the second half of
2010, compared to a year ago.
• More than 32 registrars now offering second level signing
of .ORG domain names in response to .ORG announcing full
DNSSEC deployment less than six months ago.
We expect similar results in 2011, especially considering that .ORG registrants
The number of emails sent on the
Internet in 2010 – 107 trillion
Average number of email
messages per day – 294 billion
are quickly approaching the 9 million milestone and that the Internet has over
2 billion users worldwide (representing 30 percent of world’s population). With
The number of email users
this growth in mind, it’s all the more critical that security and stability of its
worldwide – 1.88 billion
infrastructure continue to be at the forefront of PIR’s core mission. It’s also the
main driver behind our successful mission to be the first domain to implement
Domain Name System Security Extensions (DNSSEC). This past June, .ORG
(Source: Internet World Stats — as of
December 2010)
registrants began to benefit from the added ability to thwart the increasing
number of threats such as pharming, cache poisoning, DNS redirection and
domain hijacking – all of which have been used to commit fraud, distribute
malware and identity theft. Additionally, DNSSEC enhances the current Internet
Internet Users by Continents
middle East: 3%
Australia: 1%
infrastructure by protecting Internet resolvers from forged DNS data.
At the 39th Meeting of ICANN in Cartagena, Columbia in December 2010, PIR
continued to celebrate the 25th anniversary of .ORG by launching the WhyIChose.
ORG campaign. This initiative was specifically designed to highlight .ORG’s
latin
America:
10%
Africa:
6%
contribution to the growth of millions of organizations and communities online.
north America:
14%
Asia: 42%
Europe: 24%
(Source: Internet World Stats,
as of December 2010)
Bi-Annual Domain Name Report on .ORG, The Public Interest Registry
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www.pir.org
About the organization
Domains under Management
By December 2010, 8.8 million organizations
registered with the .ORG domain, reflecting a
10.3 percent increase since January 2010.
July
December
Domains under ManagemenT (2005-2010)
In 5 years, .ORG Domain Under Management (DUM) more than
doubled – from 3.9 million in 2005 to over 8.8 million in 2010.
(Source: PIR)
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
2005
2006
2007
2008
2009
2010
(Source: PIR)
Bi-Annual Domain Name Report on .ORG, The Public Interest Registry
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www.pir.org
.ORG Categories By Content Density
In 2010, the breakdown shows that the domain’s actual community is both
vibrant and diverse across both halves of 2010. The percentages generated
in the content-density analysis below represent the number of .ORG pages
indexed by leading search engines using key words for specific subject
categories. Registered businesses and philanthropic organizations span
the range from open source developers to sports associations and cultural
foundations.
2H 2010
Comparing content density from the first to
the second half of 2010, the chart shows
increased indexed pages (for search engines)
CH
AR
ITY
3%
teams, healthcare and associations.
7%
NS
LTHCARE 10%
IO
HEA
AT
CI
SO
%
S 14
OL
O
H
SC
for wiki & open source sites, schools, sports &
WIKI & OPEN S
OUR RELIG
CE
7% IOU
S5
%
AS
RTS & TEAMS 17%
SPO
%
11
17%
MS
TEA
S
CLU
BS
&
G
RO
UP
E
%
CLUBS & GR
OUP
L 9%
S1
1%
NTA
ME
CULTURE 17%
ON
TS &
IR
AR
NV
&
TS
OR
RE 17%
CULTU
CHARITY
3%
EN
V
I
R
ON
ME
N
T
AL
9%
IONS 7%
OCIAT
ASS
HEA
L
T
HC
AR
E1
0
&
TS
AR
%
14
LS
OO
WIKI &
OPE
NS
OU
RC
E7
%
S 5%
IOU
LIG
RE
SC
H
1H 2010
(sOuRCE: PiR, 1H = JAnuARy tO JunE, 2H = July tO DECEmBER)
SP
Content Density Change In 6 Months
Associations
Healthcare
Environmental
Arts & Culture
Clubs & Groups
Sports & Teams
Charity
Schools
Wiki & Open Source
Religious
-50%
0%
50%
100%
Bi-Annual Domain Name Report on .ORG, The Public Interest Registry
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150%
200%
www.pir.org
.ORG Growth by the Numbers
The following figures detail the .ORG domain growth from several key perspectives, including
year-to-year new registration numbers, year-to-year registration renewals and growth percentage
relative to other gTLDs.
GROWTH
In 2010, .ORG experienced a robust surge in growth. The number of .ORG domains under
management increased to 10.3 percent, compared to 8.9 percent last year.
2H 2010
2H 2009
9,000,000
8,800,000
8,600,000
8,400,000
8,200,000
8,000,000
The number of
7,800,000
blogs on the Internet
7,600,000
(data by BlogPulse)
7,400,000
– 152 million
7,200,000
7,000,000
People on Facebook
July
August
September
October
november december
(Source: PIR)
New .ORG registrations increased by 14.4 percent in the second half of 2010.
40
at the end of 2010 –
600 million
New people on
Facebook in 2010 –
250 million
32.80%
30
(Source: Facebook and
Business Insider)
20
16.10%
13.70%
14.90%
15.20%
14.40%
net
com
org
10
0
mobi
biz
info
(Source: Zooknic Reports)
Bi-Annual Domain Name Report on .ORG, The Public Interest Registry
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www.pir.org
Renewal Rate
100
The blended rate of renewal (the
average of one, two, and three or
more years) is 74.8 percent in the
second half of 2010, an increase
84.60%
80
74.80%
74.30%
61.90%
60
40
of 2 percent from the first half of
the year.
20
0
1 year
2 years
3+ years
blended
(Source: PIR)
For the second half of 2010, .ORG posted similar growth compared to .COM and .NET
at a rate of 3.9 percent.
16%
14.3%
14%
The number of online
12%
videos the average
10%
Internet user watches in
8%
a month (USA) – 186
6%
3.9%
4%
Share of Internet users
that view videos online
(USA) – 84 percent
2%
3.4%
1.8%
-0.7%
0%
-2%
3.9%
.biz
.com
.info
.mobi
.net
.org
(Source: Google)
(Source: Zooknic Reports)
Bi-Annual Domain Name Report on .ORG, The Public Interest Registry
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www.pir.org
.ORG Registration by Region
ICANN Regions
As the .ORG domain grows in size and scope, it also extends the geographical range of
its registrants.
For the second half of 2010, regional registrations remain identical to the first. North
America (NA) remains the largest .ORG market, followed by Europe (EU); Asia, Australia,
and the Pacific (AP); Latin America and the Caribbean (LA); and Africa (AF).
2H 2010
LAC 2%
Top 10 Markets
by Country
4%
9%
AP
IT: 2
%
ES: 2%
1%
AF
FR: 3%
64
NL: 2%
NA
%
CN: 2
%
JP:
2%
EU
2
5%
R: 1
HE
T
LO
AL
3%
CA:
(Source: PIR, 2H = July to December)
The U.S. and European Union continue to
: 4%
UK
represent the regions with the most significant
.ORG registrations, with Italy and Japan entering
5%
the top 10 list in the second half of 2010.
U NIT E D
%
STATES 60
(Source: PIR)
NameCount
United States
60.4%
DE
:
Germany5.0%
The Top 10 markets by country for the .ORG domain are located in
United Kingdom
the three principal regions listed above.
Canada3.5%
4.3%
France3.2%
Netherlands2.2%
Spain1.8%
China1.8%
Italy1.5%
Japan1.5%
All Other
Bi-Annual Domain Name Report on .ORG, The Public Interest Registry
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15.0%
www.pir.org
.ORG Initiatives & Innovations
Who was J.C.R. Licklider?
Securing the Future
In June 2010, .ORG, The Public Interest Registry became the first generic top-level
domain (gTLD) to offer full deployment of DNSSE. A month later, three leading
registrars - GoDaddy, DynDNS.com and NamesBeyond publically announced their
Licklider’s
contribution to
the development
plans to support DNSSEC for their customers. That was just the beginning, as by
of the Internet
the year’s end, more than 32 registrars for .ORG launched initiatives and interfaces
consists of
compatible with DNSSEC. The registrars’ support is a critical component to overall
widespread adoption of DNSSEC. An up-to-date list of registrars offering DNSSEC
can be found at http://pir.org/get/registrars.
Practice Safe DNS
In September 2010, PIR launched a public service announcement campaign called
Practice Safe DNS. At the heart of Practice Safe DNS is the campaign’s Web site,
www.practicesafedns.org, which serves as a key resource for domain holders,
mere ideas
(Photo courtesy
of MIT Museum)
and not inventions. Those ideas,
formally presented in the early
sixties, are essentially what the
Internet is today. He foresaw the
need for user-friendly networked
registrars, web developers, IT professionals and the like to learn how they can play
computers to access digital
an increasingly relevant role in providing a safer and more secure Internet.
libraries, e-commerce, online
What’s more is that in this unprecedented effort, PIR has culled together several
banking, and software. He
of today’s most renowned and respected Internet experts to share their insights
and reinforce the need for practicing safe DNS. On the site, Internet heavyweights
described these user-friendly
Vint Cerf of Google (the “Father” of the Internet), Steve Crocker of Shinkuro,
computers as having graphical
Inc. (Internet pioneer), Jim Galvin of Afilias (DNSSEC expert), Dan Kaminsky of
interfaces with point-and-click
Recursion (discoverer of the “Kaminsky Bug”), Cricket Liu, VP of Architecture at
Infoblox (and co-author of “DNS and BIND”) and Ram Mohan of Afilias (pioneer in
Internet security) speak via video testimonials and blogs about the threats lurking
navigation. He has been called,
“Computing’s Johnny Appleseed.”
in the Internet’s infrastructure and how to best combat them. We thank these
esteemed men for their time and contributions, and we plan to roll out additional
(Waldrop, Technology Review, 2000)
videos and guest blogs in the year ahead.
In addition, as part of the “Practice Safe DNS” campaign, PIR shares dnssecdeployment.org’s feed, the blog of the DNSSEC Deployment Coordination Initiative,
which works to encourage all sectors to voluntarily adopt security measures that
will improve security of the Internet’s naming infrastructure at the global level. The
U.S. Department of Homeland Security Science and Technology (S&T) Directorate
provides support for coordination of the initiative.
Bi-Annual Domain Name Report on .ORG, The Public Interest Registry
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www.pir.org
.ORG Initiatives & Innovations
con’t
The Why I Chose.
ORG campaign
Protecting the .ORG Community
For the past 25
According to the APWG, The majority of phishing continues to concentrate in just a few
years, .ORG has
reshaped the online
world by advancing
namespaces. 62 percent of the attacks occurred in just four TLDs: .COM, .NET, .KR, and
.ORG. For this reason, phishing is an area of focus for PIR for 2010 and beyond.
PIR continues to be an active participant in the Registration Infrastructure Security Group
(RISG) and a trusted facilitator on security issues. Our main goal is to affect change by
knowledge, creating
creating and adopting best practices to shield registrants from unwanted and fraudulent
opportunities, driving
activities. RISG has evolved into two working groups to better address the security issues
conversations, and
most importantly,
building communities.
of today - the Legal Working Group and the Technical Working Group.
Conclusion
In just five years, .ORG registrations more than doubled. By the end of 2010, over 8.8
Learn about the
million domains are under our management. Increased registration means increased
many uses of .ORG to
responsibilities and taking responsibility for the Internet will remain our top priorities.
promote good and to
do good.
Deploying DNSSEC and advocating for its widespread adoption are only a few initiatives in
technology and advocacy that PIR has shouldered with the public’s interest in mind.
PIR continually works to ensure that the .ORG community has a voice in critical issues
related to internet policies and procedures. To effectively represent specific and collective
interests, .ORG relies on the insight and knowledge of its Advisory Council, Board of
Directors and registrars. Working with the Internet Corporation for Assigned Names and
Numbers (ICANN), the Internet Society (ISOC), technical engineers and various Internet
leaders around the world, .ORG initiates, supports and funds internet improvements that
meet the needs and goals of the .ORG community.
To become a fan of .ORG, please go to http://www.facebook.com/pir.org
To become a fan of .ORG, please go to
http://www.facebook.com/pir.org
Bi-Annual Domain Name Report on .ORG, The Public Interest Registry
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