H a r r i s o n , N e w J e r s ey
www.riverbenddistrict.com
A P R O U D H I STO RY, R E CA P T U R E D .
H a r r i s o n , N e w J e r s ey
A vibrant, 132-acre urban district in the heart of the Northeast Corridor.
The Riverbend District at Harrison, New Jersey, is a bold step into the future
firmly rooted in the lessons of the past.
A century ago, its river access made Harrison home to visionary names like Edison, Otis and RCA.
In keeping with its visionary history, the new Riverbend District will offer today’s retailers a unique
opportunity currently unavailable in the Northern New Jersey marketplace.
Photo courtesy of New York Red Bulls
Instead of river barges filled with raw materials, this project will offer a managed urban environment
in which people will live, shop, work and play. In fact, it will even have its own professional sports
franchise and stadium, the New York Red Bulls of Major League Soccer and Red Bull Park.
And instead of river access, The Riverbend District will be easily accessible by car and train. There
is a powerful trend back to true urban living and shopping. Developed by Advance Realty Group of
Bedminster, New Jersey, The Riverbend District at Harrison will be the finest realization of this trend.
To date over $125 million has been spent, with an additional $200 million in committed costs overall
for The Riverbend District at Harrison.
View looking south
on Main Street
Street-Works, LLC
connects you with
your customers.
Business-Friendly Location:
The Riverbend District will total over 15 million sq. ft. of mixed-use space, located in
one of the most densely populated regions of the country.
Easy Access:
Just a few miles from Manhattan, Jersey City, and Hoboken, The Riverbend District is
easily accessible to a large customer base. Cars can come easily from I-280 and from
Newark’s famous Ironbound District via the Jackson Street Bridge. New York City is just
20 minutes away by train with the PATH station within our site.
Real Community:
This will be a true community, with welcoming tree-lined streets, ample parking and a
vibrant street life. In addition to on-site residents, hotel patrons and office workers,
customers will come to The Riverbend District before and after the theater, sporting
events and concerts that occur at the nearby Red Bull Park, New Jersey Performing
Arts Center (NJPAC) and The Prudential Center, all within close proximity of the project.
Retail Options:
With more than 800,000 sq. ft. of retail space in Phase I, The Riverbend District offers
something for every retailer: Large-format spaces up to 157,000 sq. ft., a 50,000 sq. ft.
urban supermarket opportunity, along with small and mid-size street-driven retail
spaces in a variety of configurations will be available. And, of course, ample, safe,
convenient and secure parking opportunities will be available to your customers.
NEWARK
Area Map
MILES MINS. MODE
TO:
Midtown
Manhattan
12
30
R
Downtown
Manhattan
10
20
R
1
2
R
1
2
R
Prudential Center 1.5
2
R
NJPAC
1.5
2
RC
1
2
RC
Newark University
Heights
3
3
RC
Newark Liberty
International Airport
4
10
RC
West Orange
5
11
C
Jersey City
7
6
C
Hoboken
8
12
C
Glen Ridge
8
12
C
Newark
Penn Station
Newark
Newark Business
District
Ironbound
Montclair
9
17
C
Weehawken
10
16
C
Clifton
13
18
C
R: Via Rail
C: Via Car
4 - 5 | A P R O U D H I STO RY, R E CA P T U R E D .
Geography is destiny.
The Riverbend District puts you right in the middle
of millions of potential customers.
No
Harrison was chosen as the location for Red
Bull Park because of its unique soccer history.
Harrison and its neighboring communities have
a diverse international culture that has a long
history of soccer dating back to the late 1800s.
In addition, the stadium is just a few miles
from New York City and right next to Newark.
It will be located just four blocks from the
Harrison PATH train station, giving fans easy
access from all over the Eastern seaboard.
other retail location in America offers you what
The Riverbend District offers.
• New York City is just minutes away by rail.
• The PATH Station is right here, serving more than 60 million riders a year,
currently 7,500 commuters per day at your doorstep.
• More than 800,000 people a day pass through the site on the Northeast
Corridor trains.
• I-280 carries more than 26 million commuters every year, providing retail
visibility from above and ease of accessibility to the site.
• Just a few minutes away, Newark Liberty International Airport has more than
29 million visitors per year, many who require overnight accommodations and
visitor opportunities.
• More than a million households live within an easy 15-minute drive.
• Red Bull Park, NJPAC, Prudential Center and the minor league baseball stadium
will provide over 3 million visitors a year.
Photo courtesy of New York Red Bulls
PHASE I Construction Start:
PHASE I Occupancy:
Master Plan
Summer 2006
Fall 2011
6 - 7 | A P R O U D H I STO RY, R E CA P T U R E D .
How big is 132 acres?
As big as Boston and Chicago
How big is THE RIVERBEND DISTRICT?
At 132 acres, it is nearly as big as Boston’s Back Bay and
the Central Loop of Chicago.
What makes it special?
Like the Back Bay and the Central Loop, The Riverbend District is
blessed by a rich transit infrastructure, easy highway access,
water, a managed environment and a network of intimate,
pedestrian-oriented streets.
How many people will live there?
More than in the Central Loop and as many as in the Back Bay.
How
much street retail will
THE RIVERBEND DISTRICT have?
The Riverbend District will have more street-related retail than Chicago’s
Central Loop and almost as much as Boston’s famed Back Bay.
Aerial View of The Riverbend District, Harrison
Aerial View of Central Loop, Chicago
Aerial View of Back Bay, Boston
8 - 9 | A P R O U D H I STO RY, R E CA P T U R E D .
A huge market is waiting.
An underserved, dense population with pent-up demand.
Right now the retail trade area offers a scant 6 sq. ft. of retail per person.
It is seriously underserved.
More
than 650,000 people live in this retail trade area. If it were
its own city, it would be America’s 16th largest.
• Ethnically diverse: 39% White, 23% Hispanic, 42% Black
• $57,739 average HHI
• Bachelor’s Degree—25.6%
• Own their home—43%
• Rent—57%
Demographic Analysis
Primary Trade Area
Combined Primary &
Secondary Trade Area
Population: 325,033
Average HHI: $57,865
Education: 25% have a Bachelor’s Degree
Housing: 47% own; 53% rent
Ethnically Diverse: 55% White;
35% Hispanic; 16% Black
Population: 668,019
Average HHI: $57,739
Education: 25.6% have a Bachelor’s Degree
Housing: 43% own; 57% rent
Ethnically Diverse: 39% White;
23% Hispanic; 42% Black
Street-Works, LLC
10 -11 | A P R O U D H I STO RY, R E CA P T U R E D .
A critical mass.
A powerful magnet.
132 acres, a new center of gravity.
The Riverbend District will become an influential center for shopping, living, working and
playing. It will have the size, style and vision to draw millions of people every year.
Consider all it offers:
More
than 800,000 sq. ft. of retail space
Anchored
A
by a 157,000 sq. ft. large-format tenant
50,000 sq. ft. urban supermarket
Junior
anchor opportunities up to 80,000 sq. ft.
Cinema
and health club spaces available
Street-driven
retail opportunities in a variety of sizes and configurations
A destination in itself, The Riverbend District will give shoppers the opportunity to stroll
safe, charming urban streets. Add to this a movie theater and events at the 25,000-seat
Red Bull Park, Prudential Center and the nearby NJPAC, and you can envision
The Riverbend District pulsing with activity throughout the day and evening.
Your Marketplace in 2010-2011
ENTERTAINMENT/
SPORTS/CULTURAL
1a Riverfront Stadium
1b NJPAC
•500,000 visitors a year
1c Prudential Center
•2.5 million visitors
a year
2 Red Bull Park
•25,000-seat stadium
TRANSPORTATION/
PARKING
3 Newark Penn Station
•84,000 weekday riders
4 Harrison Station
•6,700 weekday riders
5 Parking
•6-story public parking
garage
6 Frank E. Rodgers
Boulevard
•widen roadway to
4 lanes
RESIDENTIAL/RETAIL/
HOTEL
7 Hampton Inn
•completed in 2006–
169 rooms
8 River Park
8a (Phase I) 201 Dey St.
•86 condo units/800 to
1,300 sq. ft.
•$400/sq. ft. (sold out)
8b (Phase I) 202 Dey St.
•86 condo units/800 to
1,300 sq. ft. (Q2)
RIVERFRONT
STADIUM
10 Town of Harrison
Waterfront Park
11 Harrison Bridge Plaza
•22 condos & two
retail spaces
14,000 residents
30,000 residents projected for 2010
8a
8b
8c
I-280 Exit 16
Westbound
280
12
33,000 College Students
NJPAC
• Rutgers University
• University of Medicine & Dentistry of NJ
• New Jersey Institute of Technology
• Seton Hall Law School
• Essex County College
• Berkeley College
15
14a
1b
5
14b
RED BULL
PARK
4
CENTRAL BUSINESS
DISTRICT
HARRISON
STATION
60,000 office workers
2,000 residential rental units
14 Harrison Commons
14a (Phase I)
•1,000 condo &
rental units
I-280 W
On-ramp
13
UNIVERSITY HEIGHTS
13 Harrison Heights
•84 condo units
15 Heller Properties
•development
rights possible
CITY OF HARRISON
(Residential)
11
12 Millrose Development
•250 condo units
14b (Phase II & III)
•1,000 condo &
rental units
7
1a
8c (Phase I) 300 & 301
Dey St.
•130 condo units/800
to 1,300 sq. ft.
9 THERIVERBENDDISTRICT
•800,000 sq. ft. of
retail space
•1,800 residential for
sale & rental units
•350-room hotel
•5,000 parking spaces
I-280 Exit 16
Eastbound
280
Aerial & Demographics
2
6
9
FRANK E. RODGERS
BLVD.
10
PRUDENTIAL
CENTER
NEWARK
PENN STATION
3
1c
IRONBOUND DISTRICT
50,000 residents
Street-Works, LLC
12 -13 | A P R O U D H I STO RY, R E CA P T U R E D .
Site Plan
Street Level
Project components.
This urban mixed-use district will be comprised of the following uses:
Over
800,000 sq. ft. of retail space
Large-format
anchor spaces up to 157,000 sq. ft.
Street-driven
retail spaces from 1,000 to 20,000 sq. ft.
A
350-key hotel with 25,000 sq. ft. of conference space
Over 1.7
1,950
residential units, both for sale and for rent
Parking
Street-Works, LLC
million sq. ft. of office space
spaces reserved for retail uses: 4:1 ratio
Site Plans
Site Plan
Upper Level
Street-Works, LLC
14 -15 | A P R O U D H I STO RY, R E CA P T U R E D .
Merchandising Plan
Street Level
Restaurants
Service
Soft Goods
Hard Goods
Specialty Anchor
Wellness Center
Wellness
Anchor
2-Story Retail
Grocery
Grocery Store
Street-Oriented Retail
Restaurant
Street-Works, LLC
Merchandising Plans
Merchandising Plan
Upper Level
Restaurants
Service
Soft Goods
Urban Department Store
Hard Goods
Specialty Anchor
Wellness
Anchor
2-Story Retail
Office
Grocery
Wellness Center
Cinema
Street-Works, LLC
16 -17 | A P R O U D H I STO RY, R E CA P T U R E D .
View looking east on
MetroCentre Plaza
Street-Works, LLC
View looking west
on Guyon Street
Street-Works, LLC
18 -19 | A P R O U D H I STO RY, R E CA P T U R E D .
A team that can really deliver.
Advance Realty Group
Owner/Developer
Advance Realty Group, headquartered in Bedminster, New Jersey, is an owner and developer
of office, flex, industrial, retail and multifamily properties. With 4.5 million sq. ft. of operating
properties and a development portfolio consisting of 6 million sq. ft. of commercial projects,
Advance Realty Group has grown to become one of the most active and respected commercial
real estate development, investment and management companies in the New Jersey and
Washington, D.C., markets. For more information about Advance Realty Group, visit their
web site, www.advancerealtygroup.com.
Project Team:
Street-Works, LLC
Development Consultant
Robert A.M. Stern
Architects, LLP
Master Plan Architects
Project Inquiries, Call Russell Nype:
908.719.3000, Ext 255
RevenuePlus, LLC
Development Planning,
Inquires for: Retail, Hotel,
Residential, Office
View looking west
on Cape May Street
Street-Works, LLC
Owner/Developer
1430 U.S. Highway 206, Suite 100
Bedminster, NJ 07921
T 908.719.3000 | F 908.719.9444
www.advancerealtygroup.com
www.riverbenddistrict.com
Project Inquiries, Call Russell Nype: 908.719.3000, Ext 255