2015 Media Kit
TODAY’S R&B AND
THE BEST OLD SCHOOL JAMS
Personalities
Steve Harvey
Morning Show
6a – 10a
Chris Boyd
Mr. Chase
10a-3p
Frankie Darcell
3p-7p
Keith Sweat
7p-12m
Bios
Steve Harvey Morning Show
Steve Harvey Morning Show
Throughout his television success, Harvey never lost sight of his true passion for stand-up
comedy. The immediate success of the Kings of Comedy tour led to the taping of one of
the most successful comedy DVDs in history – “The Original Kings of Comedy” – directed
by Spike Lee. Currently Harvey hosts the nationally syndicated Steve Harvey Morning
Show, which airs in over 60 markets and has over 7 million listeners from 6-10 AM EST.
The morning show has also allowed him to share relationship advice with his listeners
through the “Strawberry Letter” segment, where he responds to relationship questions.
This segment’s popularity led to a book deal with Harper Collins.
Chris Boyd has been with MIX 92.3 for 19 years. Starting off as a promotion assistant
and working my way up to Morning Show Producer for Geno Jones in The Morning, to
Tom Joyner. Chris is the local talent that keeps listeners informed with up to the minute
News, Traffic and Weather throughout the Steve Harvey Morning Show. Chris also does
weekends 2-7p on Saturdays. Chris is a graduate of Michigan State University and Specs
Howard. Chris enjoys movies, great restaurants and sports.
Chris Boyd
Bios
Mr. Chase started radio in Salisbury, MD back in 1988--doing Morning drive. He used a variety of
voices and skits to keep listeners entertained. In his career, Mr. Chase has done a variety of
music formats such as Urban Contemporary, Urban Adult Contemporary, Top 40, Hot AC, and
Soft AC.
In Detroit, he is best known for his knowledge of zodiac signs with his famous “What’s Your Sign”
segment. He loves being out in our community and meeting people. His voice can also be heard
in multiple markets across the country and Back in the Day Joint stations on iHeart radio.
Mr. Chase
Frankie has enjoyed over a 22-year career as a radio broadcast professional. Frankie's ability to
address issues head on with integrity, honesty, and passion along with her no nonsense approach to
serious subject matter, has made her popular with young and mature fans alike, particularly women
between the aged 18-54. She is an afternoon radio personality on Mix 92.3 and WDAS 105.3 in
Philadelphia while writing to inspire the women of metro Detroit. Frankie Darcell continues to relate,
inform, and educate local listeners, readers, and viewers
Frankie Darcell
Keith Sweat is an American R&B/soul, singer-songwriter, record producer, radio personality and a
major contributor to the New jack swing era. Before becoming a recording artist, Sweat worked for
the commodities market in the New York Mercantile Exchange. Sweat founded the Keia Records
label that would feature (R&B Groups) Silk & Kut Klose. Listen to the "Sweat Hotel" hosted by R&B
superstar Keith Sweat! Monday through Thursday 7pm-12 Midnight only on MIX 92.3!
Keith Sweat
Bios
Ed Gordon is known for his exclusive interviews as well as his no-nonsense approach. The Emmy award winner is the
host of 2 nationally syndicated programs – the one-on-one program, “Conversations with Ed Gordon” of which he is
also the executive producer and the radio program, “WEEKend WITH ED GORDON”. Some of his most notable
interview guests have been: Michael Jackson, OJ Simpson, Oprah Winfrey, President Barack Obama, among many
others. He has also covered iconic events such as BET’s coverage of the important 2012 Presidential election, Nelson
Mandela’s funeral from South Africa, the death of Diana - Princess of Wales, the Clinton/Lewinsky scandal, etc.
Detroit-born Gordon earned his bachelor’s degree in Communications and Political Science from Western Michigan
University. He can be heard on WMXD’s air-waves on Saturdays from noon to 2pm.
Tracey McCaskill is a native Detroiter, and grew up on the city’s northwest side. She went to Wayne State University
and then transferred to Michigan State University where she earned a B.A. in journalism.
Tracey joined Clear Channel in 2001. You can hear Tracey's news/weather and traffic updates during the STEVE
HARVEY Morning Show – and during Coco, Foolish and Mr. Chase in the Morning -- each weekday from 6-10 a.m. In
addition -- She holds down the midday daypart on MIX 92.3. She also hosts the Community Calendar, Mix Health
Matters -- and a Co-host of the talk show “Girl Bye” – Sunday nights on FM 98 WJLB. She presents a daily
commentary each weekday morning titled “Tracey’s TRUTH. Tracey is sensitive to the need for sharing resourceful -and enlightening information with the WMXD and WJLB audiences..”
WMXD welcomed its newest voice, award-winning gospel singer and reality TV star, Kierra Sheard on March 30,
2014. The newest BET “Sunday Best” judge is featured every Sunday from 7:30-10:00AM.
Born and raised in Detroit, Michigan, fans have literally watched her grow up in the industry from a much-talked about
young prodigy of a legendary Gospel family (Kierra is the daughter of Karen Clark Sheard, member of gospel group
the Clark Sisters) to today’s chic, bold and purposed young woman. Kierra presents a grown-up style, a sound and
spiritual perspective that is all her own.
Kierra took her signature family sound to a new level when she took on the role of BET “Celebration of Gospel”
correspondent in March 2013. Sheard’s performance brought recognition from EEW magazine who observed that she
would thrive in “a job as an entertainment correspondent.” WMXD is thrilled to call Sheard’s talent and personality a
part of the family!
What We Do
Steve Harvey’s
Inspirational Message
Nephew Tommy’s
Prank Phone Call
Mr Chase’s Signs
Strawberry Letter
Entertainment Report
Station Feature
Includes 1 name mention per day (M-F)
Lunchtime Music Café – 12 Noon
Listeners e-­‐mail “5” of their favorite songs and phone #. If their email is selected, we air their playlist at noon, include a prize pack, plus play their call on-­‐the-­‐air! Battle of the Old School – 12 Noon
Abbreviated version of the popular Saturday night Segment with Gerald McBride. Two arIsts/songs “baKle” to be in the top spot each day at 12noon 3 of a Kind at 3 – 3PM
Three songs by one great arIst played back to back to back daily at 3pm to kick off the aPernoon mix with Frankie. Mix Meditation – 3:30pm & 6:30pm
Frankie Darcell’s inspiring and upliPing words of wisdom – insight and encouragement for Mix listeners. "Nourishment for the soul.“ Station Feature
Includes 1 name mention per day (M-F)
Talk of the Town – 3:45pm
Each aPernoon Frankie presents a topical discussion on the day’s events – perInent news, poliIcal and/or Entertainment issues. We open the phone lines for Mix listeners to share feed back – quesIons or comments. Daily engagment on social media is strong with this feature via Facebook and Mix923fm.com where Frankie posts audio, video and other related media. The Flashback – 4:45pm
Our DJ’s play a recognizable old school hit and invite listeners to tell us the arIst and Itle to win Ickets to a local concert or event! Traffic Jam Relief Mix – 5pm
The Spin Doctor, Kim James, provides 28 minutes of nonstop R&B – both the best old school AND new school jams. Specialty Features
Includes 1 name mention per day (M-F)
Winning Weekend
Name menIon in 90 live menIons Friday at 7pm-­‐Sunday at 11ppm Community Calendar
Scheduled weekly. Client is tagged on the end of the community calendar Runs 5 Imes per day M-­‐F. Annual Events
WMXD-­‐FM -­‐ Detroit -­‐ Urban AC AQH Persons, M-­‐Su 6a-­‐12m, P6+, Nov14-­‐Dec14-­‐Jan15 Nielsen Audio, Detroit Metro Gender Composition
Age Composition
Median Age
45
M
41.8%
18.2% 19.5% 16.5%
14.2%
12.1%
11.2%
4.3%
F
58.2%
Ethnic Composition
Other
5.7%
Black
94.3%
4.0%
P6-11 P12-17 A18-24 A25-34 A35-44 A45-54 A55-64 A65+
Reaches nearly 300,00 Adults ages 25-54!
#1 in Most Key Demos!
Cume/Cume Rtg, Nov14-Jan15, M-Su 6a-12m
AQH Rank/Rtg, Nov14-Jan15, M-Su 6a-12m
#1 with Women 25-54 in virtually
all dayparts!
#1
AQH Rank/Rtg, W25-54, Nov14-Jan15
115,600
162,100
272,000
169,100
#1
189,100
#1
#1t
18.2
18.6
15.6
15.6
18.4
#2
#1t
0.6
0.6
0.6
#1
#1
0.9
0.8
#1
0.8
#1
1.1
1.1
1.0
#2t
0.7
0.3
W25-54
P25-54
W35-54
P35-54
W18-49
W25-54
P25-54
W35-54
P35-54
W18-49
6a-12m AMD
Mid
PMD
Eve
MIX 92.3 is the #1 Urban Adult Contemporary Radio Sta@on in Detroit! (AQH Share, Nov-­‐Dec14/Jan15, M-­‐Su 6a-­‐12m) Adults 18-­‐49 4.1 WDMK-­‐FM Adults 35-­‐64 Adults 25-­‐54 5.7 WMXD-­‐FM Source: Nielsen Audio, Detroit Metro (t=Ied) 4.2 WDMK-­‐FM 6.7 WMXD-­‐FM 4.4 WDMK-­‐FM 6.7 WMXD-­‐FM W/E
WMXD-FM Coverage Map
Close-­‐up view of Local Broadcast Signal