IT Spending and
Key Technology Forecasts
of Japanese market.
ITR Corporation
Akira MAKINO
www.itr.co.jp
About us.
ITR is an independent IT research and consulting firm. We provide hands-on
advice about technology market, partner evaluations and technology
deployment to drive your business.
Offerings
IT &Business
Strategy
Business
Process
• IT focused and independent
Research (no vendor alliances).
• Timely and precise data on product
markets and technology trends
(product cut, industry vertical).
• Practical advice to support critical
decision making.
Business/IT
Consulting
Firm
IT Governance
IT Management
Main Areas of Expertise
Application
Architecture / IT
Infrastructure
IT Research
Firm
Analysis/
Evaluation
IT Service Provider
Planning/
Design
Development/
Deployment
• Alignment of business strategy and
Information Technologies
• Strategic data utilization
• IT cost / performance benchmarks
• Vendor/product evaluation and
selection
• Global IT governance and local
deployment planning
© 2016, ITR Corporation All rights reserved.
1
 Japanese IT market
 IT Spending
 Key topics
 Products and services
 Technologies at a glance
World’s 3rd IT market at steady growth.
• Estimated markets are ; Software（14.6 trillion JPY）、Data processing（4.5
trillion JPY）Online services（2.1 trillion JPY） in 2014.
16,000
(Unit=billion JPY)
Miscellaneous
14,000
2,734
2,897
12,000
N.A.
217
10,000
2,892
8,000
481
390
184
2,787
88
229
137
186
2,893
3,517
561
469
165
653
486
159
Market research, opinion survey
and social survey services
Information services, except
research and survey
Data processing, hosting and
related activities
+21.6% (2012→2014)
6,000
Game software services
+36.0% (2012→2014)
4,000
Package software services
+24.5% (2012→2014)
6,938
7,188
7,028
Embedded software services
2,000
Custom software services
0
2012
(n=3,382)
2013
(n=3,433)
Source：MIC&METI “Information and communications industry survey 2015"
2014
(n=3,443)
3
Cost effectiveness.
Average system engineer fees in the Japanese market (2016)
Tier3（n=223）
HW
Resell
Independent
User
Unit=1000JPY/month
Tier2（n=198）
Ave
HW
Resell
User
Tier1（n=282）
Independent
HW
Resell
Ave
User
Independent
Total
Ave
Consultant
1,367
0
1,221
1,250
1,362
1,504
1,560
1,477
1,891
1,800
1,952
1,907
1,673
Project
Manager
1,194
1,250
1,006
1,071
1,600
1,467
1,290
1,436
1,475
1,420
1,612
1,501
1,407
Senior SE
1,250
1,078
870
903
1,282
1,135
1,082
1,154
1,263
1,186
1,186
1,231
1,142
Middle SE
810
696
782
771
873
876
899
886
969
912
966
958
889
Entry SE
708
603
645
646
792
683
747
737
777
775
801
784
730
Programmer
645
460
615
607
696
576
683
659
731
691
715
720
667
Help Desk
500
383
520
495
494
475
582
520
590
565
600
588
540
System
Operator
500
390
421
423
460
522
618
536
496
637
609
539
502
Company sizes are based on annual revenue; “Tier3”<5 billion JPY, “Tier2” 5-10 billion JPY, “Tier1” <10 billion JPY
Average SaaS pricing in the Japanese market (2016)
Application
Collaboration
HR
Financial
Source：ITR , 2016
Tools
Pricing
e-mail, schedule, online storage
1user
HR, Payroll
1user 1,000JPY/month
Time and Workforce Management
1user
Financial management, Planning
1user 10,000JPY/month
© 2016, ITR Corporation All rights reserved.
500JPY/month
400JPY/month
4
Well organized sales channels.
IT Service
for ERP, web
marketing
• Consulting
• SaaS/ASP
• DC//IaaS
• Outsourcing
• Call center
• Help desk
• System
operation,
surveillance
NW Carrier
for MDM,
SaaS
• Fixed
• Mobile
• MVNO
• Cloud/IaaS
Communication
equipment
for security and
appliance
• Router
• Switch
• LAN/WAN
• Wifi
• Web/TV MTG
• Smartphone
• Feature phone
• IP phone
• PBX
Network Integrator
PC vendor
for school, local
government
HW vendor
for
virtualization
• Desktop PC
• Laptop PC
• Thin client
• Tablet
• Phablet
• Server
• Converged
infrastructure
• Storage
• Tape
• Mainframe
• HPC
• Cloud
Application
Vendor
for ISV
• OS
• ERP
• CRM
• SCM
• BI
• DBMS
OA
for ECM,
Medical
• Printer
• Copy
• Scanner
• Fax
• All-in-one
• Security
• Auth/ID
• Data
integration
Distributor
Reseller
System Integrator
Regional sales
User Company
Major resellers and distributors.
IT Service
NW Carrier
Communication
equipment
Cisco Partners
PC vendor
HW vendor
Microsoft
Partners
IBM Partners
Application
Vendor
Oracle
Partners
OA
Electronics
Retailers
HP Partners
SAP Partners
Regional sales
The Largest IT events in Tokyo.
 Japan IT Week
by Reed Exhibitions Japan
http://www.japan-it.jp/en/
 Watson Summit (XCITE)
by IBM Japan
http://ibmevent.jp/watsonsummit20
16/
 Developers Summit
by Shoeisha
http://event.shoeisha.jp/devsumi/2
0160218/
 ITpro EXPO
by Nikkei BP
http://expo.nikkeibp.co.jp/itpexpo/2
016/english/
 AWS Summit Tokyo
by Amazon Web Service
http://www.awssummit.tokyo
 Gartner Symposium
by Gartner Japan
http://gartnerem.jp/symposium2015
© 2016, ITR Corporation All rights reserved.
 Interop Tokyo
by NANO OPT media
http://www.interop.jp/2016/en/
 CEATEC Japan
by CIAJ, JEITA, CSAJ
http://www.ceatec.com/2015/en/
 Directions
by IDC Japan
http://www.idcjapan.co.jp/Seminar/
directions2016/
7
 Japanese IT market
 IT Spending
 Key topics
 Products and services
 Technologies at a glance
IT Investment Index*（FY2001-FY2016）
• The chart shows the secular changes of ”IT investment index*” in last 15years.
• The index is fit for volatile market measurement just like diffusion index.
* Sum of deemed scores divided by respondent number. ex.
"Decreased >20%" = -20point "Same" = 0 point "Increased<20%" = 10 point
5
4
3
3.61
3.92
2.93
2.75
3.68
2.90
2.60
2.20
2
3.88
3.53
2.74
2.45
1.95
2.51
2.10
1.44
1.87
1.31
0.83
1
0.04
0
0.60
0.70
1.69
1.46
1.51
1.42
0.97
0.43
-1
-0.98
-2
-3
Actual
-4
Forecast
-3.80
-5
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
9
IT budget as % of revenue （FY2015, by Industry）
• Average IT Budget against corporate revenue accounts for 2.8％.
• Industry based scores are as below.
2.8%
Total (N=2,264)
Manufacturing (N=720)
Construction & Housing (N=243)
Wholesale & Retail (N=275)
1.8%
1.3%
1.4%
8.6%
Financial Services (N=172)
5.9%
Communications & IT (N=192)
Services (N=467)
Public Sector (N=195)
2.5%
3.1%
(n=2,264/NPO sectors excluded)
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
10
IT budget allocation (FY2015, by industry)
(n=2,443)
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
11
IT budget as % of revenue (FY2015, by organization size)
• Exclude small businesses (1billion JPY<), IT spending ratios are relevant to
organization size.
• Organization based scores are as below.
Total (N=2,264)
(n=2,264/NPO sectors excluded)
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
12
IT budget allocation (FY2015, by organization size)
(n=2,443)
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
13
 Japanese IT market
 IT Spending
 Key topics
 Products and services
 Technologies at a glance
Key topics (FY2015 → FY2016)
• “Data security” overcomes the priority of “Data Utilization” in 2016.
• No changes in the Top5 topics.
：Up
：Down
FY2015
：Same
FY2016
1
Contribution to Top-line growth
1
Contribution to Top-line growth
2
Operation cost reduction
2
Operation cost reduction
3
Improvement of customer service quality
3
Improvement of customer service quality
4
IT cost reduction
4
IT cost reduction
5
Improvement of system performance and
reliability
5
Improvement of system performance and
reliability
6
Strategic data utilization
6
Data integration of legacy systems
7
Data integration of legacy systems
7
Protection of confidential data and personal
information
8
Protection of confidential data and personal
information
8
Strategic data utilization
9
BCP & DR
9
Cyber attack protection
10
Global business support
10
BCP & DR
11
Speed-up of management decision makings
11
Business innovation
12
Work style innovation
12
Speed-up of management decision makings
13
Business innovation
13
Global business support
14
Cyber attack protection
14
Work style innovation
15
Support for Internal control and compliance
15
R&D of cutting-edge technologies
Restructuring of IT organization/subsidiary
16
Support for Internal control and compliance
HR development & training of IT staff
17
HR development & training of IT staff
R&D of cutting-edge technologies
18
Restructuring of IT organization/subsidiary
16
18
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
15
Major Technology trends and rate of progression.
• Top trend was “Integration and restructuring of IT Platform” (6 years in a row).
• “Introduction of My number(national ID) system” scored the 3rd position.
• Cloud related topics recorded high positions.
（ Strategic weight）
4.0
（ Rate of progression）
Strategic weight
73.3%
FY2015 Actual
69.0%
3.3
3.0
FY2018 Forecast
62.4%
3.2
60.1%
53.1% 54.2% 53.8%
3.0
49.7% 49.0% 51.4%
2.8
2.7
2.7
2.6
21.2%
19.4%
14.7%
16.2%
47.9%
60%
52.1% 50.9%
42.7% 44.2%
2.6
2.6
2.5
32.2%
2.0
80%
43.5%
38.8%
2.5
2.5
2.5
2.4
41.4% 41.5%
40%
2.3
2.3
2.3
2.3
2.3
21.3% 22.7%
18.5% 18.7%
14.4% 13.5%
16.9%
12.9%
1.0
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
11.9%
14.8%
13.0%
8.7%
11.0% 10.6%
20%
0%
16
Share of risk related expenditure against all IT Budget.
• All risk related expenditures exceeded FY2014 budget.
• “Information Security” and “Disaster Recovery “ recorded the highest in this survey.
12.5%
12.9%
11.5%
14.2%
Inf ormation Security
16.2%
Disaster recovery
J-Sox / Internal Control
7.0%
7.3%
7.9%
9.4%
10.1%
7.6%
9.2%
8.7%
10.4%
12.3%
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
FY2011
FY2012
FY2013
FY2014
FY2015
17
IT Unit control over organization IT spending.
• IT Unit control over organization IT spending keeps on decreasing.
• In 2015, IT Unit controls less than 50％ of total IT spending.
0%
% of IT unit control
over total IT budget
25%
50%
75%
100%
4.6%
9.7%
FY2013（ N=953）
15.0%
13.3%
21.1%
17.8%
18.5%
2.9%
FY2014（ N=1095）
12.4%
17.7%
15.8%
21.6%
15.4%
14.2%
3.2%
FY2015（ N=2429）
0%
14.9%
10%<
22.5%
10-24%
14.3%
25-49%
19.8%
50-74%
14.0%
75-99%
11.3%
100%
Average
52.7%
FY2013（ N=953）
47.9%
FY2014（ N=1095）
FY2015（ N=2429）
42.7%
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
18
Global IT budget allocation (Manufacturing/Non-manufacturing)
Manufacturing
Nonmanufacturing
Japan
North America
Europe
China
ASEAN
Other Asia
Middle East, Africa
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
Central and South America
19
 Japanese IT market
 IT Spending
 Key topics
 Products and services
 Technologies at a glance
Most focused Technology 2016 : by Industry
• Most focused IT product / service areas differ in each industry.
Device / Infrastructure
OS / Middleware
Application
Security / IT Service
Manufacturing
• IoT/Censor Network
• Data Search
• Data Integration
• Unified
Communication
• Targeted Attack
Protection
Construction &
Housing
• Smartphone
• Tablet
• MDM/EMM
• Mobile OS（Windows）
• BI/Data Analysis
• Mobile Apps for Smart
Device
• Vulnerability Scanner
• LTE/4G
• MVNO
• Hadoop
• Mobile OS（Windows）
• Video/Web
conferencing
• Self-Service/Workflow
• Vulnerability Scanner
• DaaS
• Private Cloud
• Data Search
• Data Integration
• Enterprise
Management
• Network Quarantine
• Targeted Attack
Protection
Communicatio
ns & IT
• Server Virtualization
• IoT/Censor Network
• Software Asset
Management
• Data Integration
• Mobile Apps for Smart
Device
• DLP
Services
• Storage Virtualization
• Tablet
• Software Asset
Management
• Unified
Communication
• Vulnerability Scanner
Public Sector
• Client PC
• Server Virtualization
Wholesale &
Retail
Financial
Services
—
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
—
• Vulnerability Scanner
• Targeted Attack
Protection
21
Most focused Technology 2016 : IT platform and Devices
• “Tablet” and “Smartphone” keep high growth.
• All ”Servers”(High-End/Midrange/PC) forecasts are in low positions. While cloud
related investment (IaaS/ PaaS/SaaS/ DaaS/Private ) are in growth trends.
Investment Index
+8.0
6.0
Tablet
Smartphone
IaaS PaaS
4.0
LAN/WAN
2.0
0.0
-2.0
-4.0
4.0%
Server Virtualization
SaaS
BaaS
LTE／4G
Wi-Fi
Storage Virtualization
Private Cloud
DaaS
NW Virtualization/SDN
MVNO IoT / Sensor Network
Remote Access
Client Virtualization / Thin Client
VoIP/SIP
3D Printer
Wearable
PC
Data Center
Storage（Additional Disc / DAS）
Storage（NAS・SAN）
Integrated Systems
Midrange Server / Blade Server
PC Server
High-End Server / Mainframe
8.0%
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
12.0%
% of “Budget for FY2016” respondents
22
Most focused Technology 2016 : OS and Middleware
• “Data Integration” “Software Asset Management” “MDM/EMM” are to collect
new prospects in FY2016.
• Investment in “Machine Learning / AI" "Hadoop“ may growth in FY2016.
Investment Index
+8.0
6.0
4.0
Machine Learning / AI
Hadoop
Data Search
Mobile OS（Windows）
BPM
Mobile OS（iOS） MDM/EMM
NoSQL
Software Asset Management
SOA
2.0
Client OS（Windows）
ITAM(PC)
Mobile OS（Android）
Server OS (Windows)
0.0
RDBMS
Operation Management Tool
Data Integration
Application Server
Test Tool
IDE
Client OS（Windows）
Server OS（Linux）
-2.0
Proprietary OS（Mainframe OS）
Server OS（UNIX）
-4.0
4.0%
8.0%
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
12.0%
% of “Budget for FY2016” respondents
23
Most focused Technology 2016 : Applications
• Little investment for SoR systems and “Proprietary Applications”.
• “Mobile Apps for Smart Device" draws attention. Real time communications ("Unified
communication” "Video/Web conferencing" ) are at high growth positions as well.
Investment Index
+8.0
6.0
Marketing Automation
File Sharing/File Transfer
4.0
BI/Data Analysis
Mobile Apps for Smart Device
EC
HR/Payroll
Financial Accounting
EIP
Enterprise Social Network
0.0
-2.0
-4.0
4.0%
DMP
WCM
Procurement
Sales Management
Manufacturing
2.0
Office suite
SFA/CRM
Video/Web conferencing
Enterprise
Unified Communication
Management
ERP
Self-Service/Workflow
Groupware/Collaboration
SCM
ECM
PDM/PLM
Proprietary Application
（Outsource）
Proprietary Application
（In-house）
8.0%
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
12.0%
% of “Budget for FY2016” respondents
24
Most focused Technology 2016 : Security and Services
•
“Vulnerability Scanner” and “Targeted Attack Protection“ are at the highest
positions among all the products.
• Limited growth but wide range needs for Outsourcing services.
Investment Index
+8.0
6.0
Antivirus
4.0
2.0
Firewall / UTM
Anti-Spam/
Phishing Protection
Log Management/SIEM
Biometric Authentication
Outsourcing
Offshore Outsourcing
IDS / IPS
BPO
Digital Signature/Timestamp
0.0
Vulnerability Scanner
Missending
Targeted Attack Protection
Prevention
Network Quarantine
DLP
SOC/Managed Security Service
SSO
IRM
Digital Forensics
Consulting Service
-2.0
-4.0
4.0%
8.0%
Source：ITR "IT Budget & Spending Trends 2016" © 2016, ITR Corporation All rights reserved.
12.0%
% of “Budget for FY2016” respondents
25
 Japanese IT market
 IT Spending
 Key topics
 Products and services
 Technologies at a glance
Cloud (IaaS/PaaS/SaaS)
• IaaS/PaaS market grows at CAGR19.2%, Top3:AWS, NTTCom, Fujitsu.
• SaaS market grows at CAGR12.5%, Top3: SFDC, Softbank, Experian.
• DaaS market t grows at CAGR15.9%, Tops3: Fujitsu, NTT Data, NSSOL.
Japanese IaaS & PaaS market forecasts.
(Unit=billion JPY)
Japanese enterprise SaaS market forecasts.
(Unit=billion JPY)
350
120
300
100
23.2
250
19.3
80
16.0
12.7
200
325
150
6.7
287
246
40
205
100
168
135
50
9.7
60
20
111
0
2013
2014
2015
2016
2017
2018
2019
0
4.0
1.5
1.9
8.9
1.8
2.3
9.5
1.9
2.8
10.2
3.7
3.3
10.8
4.8
3.8
11.4
5.7
4.2
11.9
6.5
4.5
12.2
9.9
9.1
3.1
9.2
9.5
3.4
9.7
3.6
10.3
8.0
2.0
7.3
8.2
2.4
8.0
8.6
2.8
8.6
8.8
9.9
10.7
11.5
12.2
13.0
13.7
2013
2014
2015
2016
207
2018
2019
5.0
1.4
6.3
Source：ITR “Market View: Cloud Computing 2016" © 2016, ITR Corporation All rights reserved.
27
Cyber Security
• Cyber Security market grows at CAGR11.4%.
• Sandbox-based Gateway Security（22.7%） and DDoS Protection (22.4%）grows fastest.
Japanese Cyber Security market forecasts.
(Unit=billion JPY)
140
2.4
120
2.1
2.0
1.9
1.8
100
1.3
1.4
80
60
3.9
0.9
1.0
1.9
9.2
40
5.1
2.7
1.1
1.2
2.7
72
9.8
5.5
3.4
6.8
3.9
5.0
20.0
17.8
15.2
13.7
6.7
6.1
5.0
7.0
6.5
6.3
5.7
6.2
27.0
33.2
DDoS Protection
Sandbox-based Gateway Security
6.7
Web Gateway Security
7.4
URL Filtering
7.3
WAF
7.1
IDS / IPS
Firewall / UTM
7.1
20
Vulnerability Scanner
Web Tamper Protection Alert
13.0
12.3
11.5
5.8
4.2
6.9
6.8
6.0
12.5
10.0
10.7
1.6
1.6
2.2
7.5
38.1
42.5
47.0
51.0
55.0
2019
2020
0
2014
2015
2016
Source：ITR “Market View: Cyber Security 2016"
2017
2018
© 2016, ITR Corporation All rights reserved.
28
Big Data Analytics – User survey result
State of Big Data Analytics deployments
Recalled IT keywords related to Big Data Analytics
0%
Deployed
9.4% Miscellaneous
0.4% Not started
8.6%
Partly deployed
8.2%
20%
General
study on Big
Data usage
27.9%
Evaluation phase
8.6%
40%
50%
39.4%
39.3%
Cloud Computing
38.5%
39.3%
28.8%
IoT
38.6%
25.0%
30.0%
17.3%
16.4%
Future of Work
22.1%
Industrie 4.0
12.1%
11.5%
15.0%
11.5%
13.6%
Smart City
Specific study on Big
Data effectiveness
20.5%
(N=244)
30%
Digital Marketing
Cyber Security
Pilot/PoC underway
7.8%
Dedicated
members to
examine big data
usage
8.6%
10%
My Number
Ad Technology
9.6%
12.9%
Wearable Device
13.5%
10.0%
1.0%
Miscellaneous 0.7%
Source：ITR “User View: Big Data 2015"
© 2016, ITR Corporation All rights reserved.
Internal IT Provider (N=104)
IT User (N=140)
29
IoT – User survey result
State of IoT deployments
0%
2015 Survey
(N=218)
2014 Survey
(N=220)
25%
16%
13%
50%
8%
17%
12%
14%
75%
27%
27%
100%
32%
Areas of IoT deployment
34%
0%
Deployed and will expand
Planned to deploy within 1 year
Have no plans
20%
26%
27%
23%
24%
Sensing
Track and Trace
22%
20%
Payment / POS
22%
21%
13%
14%
Smart Meter
10%
8%
Wearable Device
Telematics
Other
© 2016, ITR Corporation All rights reserved.
60%
41%
39%
Remote Monitoring
Source：ITR “User View: IoT 2015"
40%
Deployed but will not expand
Planned to deploy
Security
7%
8%
2015 Survey (N=218)
2014 Survey (N=220)
3%
8%
30
AI – Vendor show case
Divided case (manual)
By week day
By week day
and time
Monday
Conventional
Daytime
Nighttime
Tuesday
Daytime
Nighttime
Tuesday
Sunday
Hybrid
Data
 Demand Forecast
Asahi Beer adopted
NEC Hybrid Learning
technology and had
reduced error rate
within 1%.
Monday
Sunday
Daytime
Nighttime
Divided case (automated)
Condition A
Hybrid Learning
Condition B
Condition A
Condition B
Divided case automation
enabled efficient and
accurate prediction
People counting system
distinguishes staff from
customer. AI predicts payment
time and alert backyard staff.
Phone
query
Machine
Learning
Input the query
in text
Generate
Appropriate
Answer
Operator
Answer
Customer
Operator
Output
Candidate
Answer
IBM Watson
© 2016, ITR Corporation All rights reserved.
 In-store congestion
forecast
Trial Company is trying
to minimize customer
waiting time at
shopping.
 Relation Prediction
Sumitomo Mitsui Bank
Q&A DB
pilot PJ achieved 80%
Manuals
Answer log
correctness for 160
customer queries.
31
B2B2C Service platforms – fastest growing area
“Money Forward” is a personal money
account aggregation platform started in
December 2012. It connects bank account,
credit card account and shopping receipt
scan data via API links. Now it has 3.5
million users and OEM the service platform
for various banks.
“airCloset” is a fashion rental platform
started in December 2014. The service
had grown up to 200 brands and 75,000
users in 15 months. Funded 1 billion JPY
from laundry shop FC, warehouse
company and credit card VC in 2016.
“Soracom” is an AWS based IoT platform
started in September 2015. The service
(SIM card and APIs dashboard) has signed
over 2,000 companies and raised 2.4
billion JPY for US (World Innovation Lab,
Infinity Venture Partners) and more for
ASEAN (Mitsui Corp, Pavilion Capital).
© 2016, ITR Corporation All rights reserved.
Money Forward, Inc.
https://moneyforward.com/
AirCloset, Inc.
http://corp.air-closet.com/
SORACOM, Inc.
https://soracom.jp/
32
B2C- New UI, New UX
“Live shell” is an online streaming
appliance released in 2012. The mix-up
of consumer electronics(embedded
system) and online service enables
gradual UI and service improvement. The
product of 11 employee company is sold
in 21countries.
“Moverio” is a see through type smart
glasses released in Nov 2011. User can
download apps(entertainment, games,
business etc.) from Apps Market. It can
be used as a drone monitor, video player
and educational tool.
“Doodle Zoo” is an interactive drawing
animation service for museum and SCs.
Original program (anyscan) was
developed as ”Rakugaki Aquarium” in
2012 with AD agency Dentsu.
© 2016, ITR Corporation All rights reserved.
CEREVO, Inc.
https://www.cerevo.com
Seiko Epson, Inc.
www.epson.com/moverio/
COCONOE, Inc.
https://9ye.jp/
http://doodlezoo.jp/
33
ITR Corporation
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Shinjuku-ku Tokyo 160-0023 Japan
Tel. +81(3)-5304-1304 Fax. +81(3)-5304-1320
mail: [email protected]
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