WWW.PLANNINGMI.ORG Issue Number 19 Globalization and Neighborhoods Planners’ role in fueling Michigan’s economic engine Globalization and neighborhoods: The challenge and opportunites for Michigan cities Michigan is suffering. While the coffers of many states in the southeast and west have surplus funds (Montana is using part of its surplus to give its citizens property tax relief and Wyoming’s surplus is so big, legislators are squabbling over what to do with it), Michigan, on the other hand, faces another budget deficit. The future role of Michigan cities in today’s 24/7 global economy is growing more uncertain. I use the term “24/7 economy” to stress the fact that due to advancements in global communications, businesses can increasingly coordinate While Michigan’s unemployment rate – one of the highest in the nation - fell slightly at the end of 2005, 14,000 manufacturing jobs were lost. State level budget woes are trickling down to local municipalities as revenue sharing cuts have diminished their working capital over the last four years. Coupled with the affects of the Headlee Amendment and Proposal A, communities across the state are doing less with less, and residents and businesses are beginning to feel the pinch. If these negative “demand side” economic trends— lack of new orders for our goods and services—were not alarming enough, the state and its cities are facing on-going threats on the “supply side” as well. Many of the state’s smaller cities are finding it increasingly difficult The lack of manufacturing employment growth is not due to a to attract skilled slowdown in production, but due to a speedup in productivity. and professional For Michigan and its cities, this can mean the loss of jobs, tax workers. Two-wage base, and population. earning, professional the production and delivery of products households are more likely to find the and services anywhere around the world more promising career opportunities for instantaneously. This seriously diminishes advancement in large metropolitan areas than in the state’s small towns and cities. the significance of place and heightens the importance of the knowledge and skills of the workforce and relative cost of Given these trends, it is very easy for production. community leaders and planners to become discouraged. Many city leaders are In this new environment, the historical comparative advantage that many of the continued on page 2 Yet still important endeavors are underway that could result in positive change, albeit perhaps not for several years: Governor Jennifer Granholm’s Cool Cities Grants and Planning Programs; the brand new Centers for Regional Excellence program; and the Safe Routes to School initiative. As professional and appointed planners, our interest in these topics is high, and we recognize the connection between a stable economy, low unemployment rates, and healthy local budgets, and strong, healthy, safe, and sustainable communities. George Erickcek first presented this brief on the state of Michigan’s economy at the opening session of the 2005 Annual Planning Michigan Conference in September 2005. His paper reiterates the challenges and opportunities Michigan cities face in the coming years. M I C H I G A N ASSOCIATION O F P L A N N I N G — M A K I N G G R E A T P L A C E S H A P P E N M II CC HHI IGGA AN N P LA ASNS NOECRI A- T 6I O 0 TN H OA FN NPI LV A ER N SN AI RN YG — I S MS U A EK ,I NS G EPG T ERME BAETR / PO LCAT C OE B ES R H2A0 P0 5P E N state’s cities held in manufacturing activity has waned. Michigan has lost thousands of factory jobs during the past five years. Moreover, employment in its serviceproviding industries is also lagging the nation. 3 struggling with the questions of “what will be the next ‘economic base’1 engine for our area?” and “can the current ‘hot technology’ truly jumpstart our economy?” These are important questions, and I do not have the answers. Nevertheless, I do believe the state’s cities should focus their attention on supply side issues, beginning with there neighborhoods. To shamelessly borrow a phase from Ann Markusen, a well-regarded regional economist, cities must work to become “sticky in a slippery world.”2 Structural change in manufacturing The nation’s manufacturing sector is cruising; it just doesn’t need as many deck hands as before. As shown in Chart 1, manufacturing output has surpassed its previous 2000 peak, but it is generating this level of output with only 14.3 million workers. In the 1950s, when output was much smaller, manufacturers employed an average of 15.3 million workers. Clearly, the current lack of manufacturing employment growth is not due to a slowdown in production, but is due to a speedup in productivity gains. For the nation, this is great news because it frees up resources to be used for other activities and it is a necessary condition for long-term economic growth. For Michigan and its cities, it can mean the loss of jobs, tax base, and population as workers “freed” to pursue other jobs struggle to find their footing. However, I have not yet revealed the most troubling trend during the past 10 years for Michigan and its cities. The state’s private economic-base, serviceproviding sectors are not keeping up with national counterparts. As show in Chart 2, Michigan’s employment in the selected services of information, financial activities, professional and business services, and education and health declined by 12 percent relative to the nation from 1995. Manufacturing employment fell as well relative to the nation, but by just more than 5 percent. Finding new economic drivers for Michigan cities The challenges facing the state and its cities are: finding new economic base service providing firms that can replace or, at least, shore up its declining manufacturing economic base; and enacting the right public policies to attract, retain, and grow these new sectors. The state’s cities face serious barriers in overcoming both of these challenges. THE CHALLENGE OF FINDING A REPLACEMENT FOR MANUFACTURING 1. Manufacturers swing a big bat. A city will likely have to create up to twice the number of private economic-base, service jobs for every manufacturing job it loses just to stay even. In general, manufacturers generate a larger employment multiplier than service jobs. For example, we estimate that an average auto assembly job generates 3.5 additional jobs in the state; other researchers argue that it is up to five additional jobs. On the other hand, service activities, even if they produce services that are sold outside the state, rarely generate more than 1.5 additional jobs per employee. Most services employees, especially in health and finance, generate much smaller spin-off effects because they provide services 2 MICHIGAN ASSOCIATION O F PLANNING—MAKING GREAT PLACES HAPPEN to local residents and thus add little to the local economic base. 2. It is very different to identify an economic base service. For example, an accounting firm with out-of-state clients looks no different from one that is meeting the needs of local businesses. One is bringing new money into the area while the other one is not. Moreover, a service firm can become an economic base firm overnight if, for example, it lands a big job in Chicago. How can a city assist what it cannot identify? 3. Although there are well-known exceptions such as Boeing, most corporations do not move their headquarter functions so they are very difficult to attract. Unfortunately, when corporations do move their headquarters, it is the result of a takeover or merger, and in these events, larger out-of-state metropolitan areas more often win. 4. Professional workers have a big say as to where their firm locates. Professional workers have more to say in their firm’s location than non-professionals. Professional workers pick areas for a variety of reasons including potential career development opportunities for themselves and their most-often professional-careered partner, and perceived quality of life characteristics. Two-career families present a major challenge to smaller cities; it means that to attract a knowledge-based firm the city must offer two promising professional career tracks. This is an offer that Chicagoland and the Detroit Metro area can provide, but smaller areas cannot. HAVING THE RIGHT TOOLS FOR THE JOB 1. Property tax abatements are of little importance to most economic base services. A property tax abatement means little to a software SMART GROWTH TACTICS - JANUARY 2006 company which owns one or two computers and rents its office space. Incentives for physical infrastructure and capital miss the mark for the knowledge-based activities. Knowledge-based services can locate almost anywhere; therefore, government polices should be directed to meeting the needs of the firm’s human capital requirements and not its physical capital needs. 2. Specialized financial and business services such as venture and angle capital funds are “captured” by existing cluster locations. “Hottechnology” industries tend to cluster in certain areas for historical reasons, and once established, these clusters are hard to move—they become sticky. New firms hatch and new products are developed as the cluster generates and maintains an environment where new ideas are created, stolen, re-engineered, dropped, dusted off, and taken to market. This dynamic “place-tobe” environment attracts talented professionals and specialized services including venture capitalists, understanding financial institutions, and good patent attorneys. What can Michigan cities do? FOCUS ON SERVICE DELIVERY; NOT JUST TAX INCENTIVES Do not give up on manufacturing. Despite all of this, Michigan and its cities should continue to work to retain and attract manufacturing activities. Manufacturing is not going away; it will simply need fewer and better trained workers. The state’s excellent system of community colleges is the first line of defense in retaining for our manufacturers and in attracting new ones. Of course, taxes matter, but the state cannot, and should not try to compete on pricing against Mexico, China, and aggressive southern states. Manufacturing provides medium-to- First step: Take a walk in your successful neighborhoods In every city some neighborhoods work while others do not. A working neighborhood is one that is able to attract and retain residents who have the means, abilities, and propensity to live elsewhere. Education achievement, income, and age are three of the characteristics that are strongly associated with mobility. Examine the 2000 Census and identify those Census Tracts which are housing residents with these characteristics and simply walk in the neighborhood. What is special and what can be transferred to your not-so-successful neighborhoods? Publicize your successful neighborhoods in the local media and talk to the neighborhoods’ residents to learn what they like and dislike about their neighborhoods and the city. good paying jobs for individuals who do not have much formal education. Given the alternatives, these are jobs your community does not want to lose. Moreover, given that a high percentage of the workers in manufacturing are nearing retirement and that many industry analysts are predicting severe labor shortages of high-skill workers, the industry can still offer good-paying jobs for young adults. FOCUS ON THE NEIGHBORHOODS Cities are similar to forests: they are stuck in place and cannot move when threatened; both are vulnerable to disease; they do better when properly managed; and are a product of their past and current environments. Deterioration of neighborhoods is the most deadly disease facing cities. A successful city will see its economicbase industries come and go and will see its neighborhoods change their compositions. When its neighborhoods 3 lose their attractiveness, livability, and uniqueness, the city struggles. This is especially true as cities attempt to nurture and build new economic-base, service-providing industries. Attracting professional workers into the state is a necessary step to starting, expanding, and innovating in its knowledge-based service-providing activities. As shown in Table 1, 36.3 percent of the individuals 25 years and older who moved into the state between 1995 and 2000, held a bachelor’s degree or higher, compared to only 18.6 percent of the state’s stayat-home residents. Cities are on the front line in creating the environment professionals. In short, economic developers have long argued that retention efforts are more important and fruitful than attraction activities. In today’s world, their argument is still correct; however, the focus is increasingly on the individual and not the firm. that will attract these new knowledgebased residents. Conclusions Cities can only act locally in response to global changes. On the demand side, they can attempt to identify, nurture, and attract new economicbase, service–providing activities. This is a difficult task; picking winners is seldom successful. Also, if your crystal ball is correct, many of the available economic development tools are still inappropriate. I recommend that cities focus on basic supply-side issues on the neighborhood level. Since professional workers have Table 1: Education by Migration: a say in where Michigan residents in 2000 who: they locate, Lived Outside Lived in identifying Educational Attainment of Michigan in Michigan in what current Persons Age 25 and Older 1995 1995 professional Dropout 14.8% 17.2% workers like High School Diploma 21.3% 34.2% Some College, No Degree 20.7% 23.2% about your Associate Degree 6.9% 6.8% city is the Bachelor’s Degree 21.6% 11.9% first step in Graduate School or 14.7% 6.7% creating an Professional Degree environment Source: 2000 PUMS that would attract other George A. Erickcek is the Senior Regional Analyst for the W.E. Upjohn Institute for Employment Research. His research focuses on analyzing issues in regional economics and regional public policy. He also writes the Business Outlook for West Michigan, the Institute’s quarterly report which examines the economic conditions in West Michigan. He joined the Institute in 1987. Footnotes 1 In this paper I use “economic base” to define a job or firm as one that sells its produced goods or services to customers outside the local area. By doing so, it brings new activity to the area where a local service provider does not. An economic base activity can also bring new money into the area if it produces a good or service to the local area that was previously shipped in from the outside. SmartGrowthTactics 2 Ann Markusen, “Sticky Places in Slippery Space: A Typology of Industrial Districts,” Economic Geography v72, This publication was produced by the Michigan Association of Planning. n3 (July 1996). Photo and graphic credits: Cover photo, Kenn Kiser, pages 2 and 4, George Erickcek. 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