The Cellular and Land Line
Attitudes Research (CaLLAR) Index
November 2014
Welcome
I’m delighted to introduce the first in a new series of polls aimed at understanding
attitudes and approaches to telecoms and technology in the workplace and at
home. We expect this research by independent pollsters to provide useful insight
about changing behaviours and best practice and to become, over time, an
invaluable collection of infographic reports for UK enterprise.
We’re in a fast moving world with technology changing all of the time. The services
and systems that we are providing for our customers suggest that the way we use
both mobile and fixed line telephones is more fluid than ever before – our
experience, and also the findings of this first report also suggest that the lines
between work and private expectations of telecoms are more blurred than ever
before.
The first CaLLAR index infographic report is in full below, we hope you find it
interesting.
Damian Mottram,
managing director,
Cellular Solutions
Connect with us via any of our channels if you have any feedback, questions, or
want to join the conversation.
@CellularSol
cellularsol
www.cellularsol.co.uk
[email protected]
Fixed Line Matters
Fixed Line Matters
69%
Buy Local
52%
75%
More than two in three people who
influence telecoms and IT decision
making at their company (69%) feel
better working with a company if you
have a fixed line they can call
Three in four of those with influence
concerning telecoms and IT decision
making at their company who are aged
35-54 feel better working with
companies who possess a fixed line
number for calls
More than one in two people (52%) who
influence telecoms decisions in their
company prefer dealing with local
companies
for
their
workplace
technology needs
Call Answering
Call Answering
Text Me!
SMS
83%
67% (18-34)
74%
Three out of four people (74%) believe
that a call answered by a person rather
than a menu is more likely to result in
positive resolution of any issues
Stay in Touch
Older respondents (45+) are more likely
to believe in a positive resolution of
issues when they speak to a person. More
than eight in ten (83%) stating their
feeling of reassurance from the personal
touch over the automated approach
Four in ten (41%) people actually feel
isolated when they can't access their
smartphone or communications when
they are on the move.
Young people feel this more acutely, with
more than one in two (55%) of 18-34 year
olds feeling isolated when they are not
connected on the move
More than one in two people (56%)
regularly send a text rather than pick up
the phone
For young people 18-34, the number who
regularly send texts rather than calling is
more than one in two (67%)
Hosted Solutions
60%
41%
55% (18-34)
56%
Of those who expressed an opinion, six in
ten decision makers believe that the
recent revolution in hosted solutions can
give smaller companies the benefit of
technologies and facilities previously
only available to large companies
Always On!
53%
More people (53%) have their phone on
24/7 than don't
Two Phones?
Always On!
Just one in six (17%) people split mobile
communications between personal and
professional by having dedicated devices
Populus interviewed a random sample of 2017 GB adults aged 18+ from its online
panel in September 2014. Surveys were conducted across the country and the
results have been weighted to the profile of all adults. Where indicated, people
who have a say in the telecoms and IT services used at their workplace alone
answered those specific questions. Populus is a founder member of the British
Polling Council and abides by its rules
Further information at: www.populus.co.uk
64%
(18-34)
For people aged 18-34, the number who
stay switched on 24/7 is nearly two in
three (64%)
Cellular and Land Line Attitudes
Research (CaLLAR) Poll.
About the sponsors
Cellular Solutions is the leading communications provider to South East England.
We offer a complete range of all telecommunications products and services
encompassing mobile, mobile data, fixed line, fixed data, broadband and converged
solutions for our customers to deliver them better support, lower costs and the best
possible service from dedicated account managers.
With a range of mobile, fixed line and business software packages and long standing
partnerships with O2 and Vodafone we’re ideally positioned to offer tailored choice
and the best promotional offers across hardware and business software packages.
Our approach recognises the significance of the value created as a result of
successfully harnessing technology that should increase productivity and efficiency,
reduce cost and simplify the way you work. We’re focused on helping businesses work
better to deliver efficiencies, improve relationships with clients, employees and
suppliers and build profitability. We help businesses develop and improve through
excellence of communication.
Connect with us via any of our
channels to speak to a member of
the team and find out why 95% of
our growing client base renew their
contracts with us every year.
@CellularSol
cellularsol
www.cellularsol.co.uk
[email protected]
© 2014 Cellular Solutions Ltd.
All rights reserved.