Logo Elements
The Time Warner logo is a clean, elegant,
typographic presentation of our name. It
is a considered statement with great care
given to the drawing of the individual
letters and color.
The logo must always appear in a fixed
relationship which may not be altered,
adjusted, or modified in any way.
1
Time Warner Logo Guidlines
Clear Space
To maintain their integrity, the Time
Warner logo and the Time Warner
Branded Divisional Tagline should always
be surrounded by a minimum amount of
clear space. This space isolates the logo
from distracting graphic elements such
as copy, photography, or background
patterns, giving the logo the prominence
and impact it deserves.
Always be sure to maintain at least the
minimum amount of clear space–show
here in red–equal to the height of the
capital letters in the wordmark, indicated
as ‘X’.
Time Warner Logo
Time Warner Branded Divisional Tagline
2
Time Warner Logo Guidlines
Minimum Size
To protect legibility and impact, the logo
and Branded Divisional Tagline must be
reproduced in sizes no smaller than those
shown in the exhibit on this page.
The minimum size represents the smallest
version in which the logo remains legible.
When reproduced in sizes smaller than
this minimum, the logo loses its legibility
and impact.
Minimum Size:
Minimum Size:
Print
Web and Video
3
1"
25-5 mm
6p
75 pixels
1.5"
38-1 mm
9p
115 pixels
Time Warner Logo Guidlines
Time Warner Branded Divisional Tagline
The Time Warner Branded Divisional Tagline incorporates the Time Warner brand
as a graphic expression of the relationship between Time Warner, its divisions, and
the products and services offered through that relationship. Proper and consistent use
of the Time Warner name and brand, including as part of the Branded Divisional
Tagline, helps maintain recognition among consumers who identify Time Warner with
high standards of excellence and consistent quality in media and entertainment. As
such, it is important to maintain a consistent treatment of the Time Warner name
and brand across internal and external communications and within all marketing
materials whenever feasible. On-air promotions, movie trailers, print advertising,
and employee communications should all be identified with Time Warner.
The Time Warner legal department has cleared its divisions and companies, to
use “A Time Warner Company” as represented in these guidelines. Note that this
representation of the Time Warner name and brand is a specially created piece of
artwork that purposefully incorporates the Time Warner corporate logo to ensure
maximum recognition in the industry, and to maintain the association between Time
Warner and the products and services produced and distributed by its businesses
in television networks and film and TV entertainment. Where use of the downloadable logo files is not feasible, because only text format
is suitable, please avoid:
1. Relegating “A Time Warner Company” to “mouse type”
2. Burying “A Time Warner Company” with legal/copyright information
All uses that are not text representations of “A Time Warner Company” should
be in the format of the downloadable logo files and as outlined in these
Guidelines. Downloadable logo files are available on the TW website.
Time Warner Branded Divisional Tagline
4
Time Warner Logo Guidlines
Logo color options
The preferred Time Warner logo and
Time Warner Branded Divisional Tagline
is the one-color versionusing Time
Warner Blue. This preferred version
should be applied whenever possible
on all Time Warner communications and
marketing materials.
The logo and Time Warner Branded
Divisional Tagline’s color configurations
accommodate most print and digital
applications, including spot color, 4-color
process (CMYK), RGB (Web-compatible),
all black, and all white.
For color specifications, see ‘Logo color,’
page 6.
Color
File name
Color
File name
Spot color
tw_c.eps
CMYKtw_c_cmyk.eps
RGBtw_c_rgb.eps
Spot color
tw_tag_c.eps
CMYKtw_tag_c_cmyk.eps
RGBtw_tag_c_rgb.eps
Color
File name
Color
File name
All black
tw_k.eps
All black
tw_tag_k.eps
Color
File name
Color
File name
All white
tw_w.eps
All white
tw_tag_w.eps
5
Time Warner Logo Guidlines
Background control
The clarity of the Time Warner logo
allows it to stand out against a variety
of backgrounds, as the three exhibits
in the left column demonstrate. Even in
the last exhibit of the left column, where
the logo appears against a complicated
photographic background, it remains
strong and legible.
But as the exhibits in the right column
demonstrate, even a highly legible logo
such as Time Warner’s can become
difficult, even impossible to read against
the wrong color, pattern, or photographic
background.
Always choose backgrounds that provide
sufficient contrast for easy readability.
A white background is preferred for the Time Warner logo.
Never place the logo against a background that makes the
identity difficult to read.
When color backgrounds are used, ensure that there is
sufficient contrast to protect the logos legibility.
Here the background graphic fails to provide the contrast the
logo needs in order to stand out.
Place the Time Warner reverse logo on a photographic
background that offers the best contrast for readability.
Avoid busy photographic images that don’t provide the
contrast necessary for readability.
6
Time Warner Logo Guidlines
Logo color
The Time Warner logo is reproduced in
PANTONE 2728.
Like our logo, our logo color is simple,
yet substantial, reflecting the quality,
leadership, and innovation people
associate with our name.
Pantone color
2728
CMYK
C: 96
M:69
Y: 0
K: 0
RGB
In lieu of the Time Warner logo color,
you may use the Pantone color cited on
this page. The standards for this color
may be found in the current edition of
the Pantone Color Formula Guide. For
process color printing refer to the CMYK
values shown below.
Time Warner Blue
R: 51
G: 66
B: 181
The colors shown throughout this manual have not been evaluated
by Pantone, Inc. for accuracy and may not match the PANTONE Color
Standards. PANTONE® is a registered trademark of Pantone, Inc.
7
Time Warner Logo Guidlines
Typography
Proxima Nova is a contemporary typeface
known for its clarity, readability and
elegance.
This font is used to support the new
Time Warner identity when designing
all communications pieces including
stationery and print collateral.
Available in a wide variety of weights,
Proxima Nova can be used equally
well across all media from print to web
to signage. The bold and italic faces
extend the flexibility of this typeface in
Time Warner communications.
For any kind of chart or financial work use
the lining figures cut of the Proxima Nova
typeface for best legibility.
Proxima Nova Regular and Italic
ABCDEFGHIJKLMNOPQRSTUVWZXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890@?&%
1234567890@?&%
Proxima Nova Semibold and Italic
ABCDEFGHIJKLMNOPQRSTUVWZXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890@?&%
1234567890@?&%
8
Time Warner Logo Guidlines
Logo misuse
To establish and reinforce awareness
and recognition of the Time Warner logo,
consistent reproduction is essential.
The Time Warner logo must never be
typeset. Use only the approved digital
files that accompany these guidelines.
To ensure consistency, never alter the
color or typeface of the logo. Always use
the approved logo art provided in the
electronic templates included in these
guidelines.
Never use the old logo.
Never use drop shadows or other special effects behind the logo.
Never recreate the logo.
Never stack the logo.
Never distort the logo in any way.
Never enclose the logo in a shape.
Never change the color of the logo.
Never add rules to the logo.
9
Time Warner Logo Guidlines
Never add objects in front of the logo or over any
portion of the logo.