History
In 2007, two high school students in Nova Scotia spoke out against bullying. Travis Price and
David Sheppard asked all of their peers to wear pink to school after they heard a male
classmate had been bullied for wearing a pink shirt. Their act of kindness sparked a worldwide
movement. To continue the momentum, the Canadian Red Cross Day of Pink campaign brings
together schools and communities to wear the shirt and stand together against bullying.
Red Cross Day of Pink
On April 1, 2015, Red Cross Day of Pink, presented by SaskEnergy, aims to bring awareness to
bullying issues and what people can do to create safe and respectful environments.
Thousands of people will be wearing official Red Cross Day of Pink t-shirts, hats, bracelets and
stickers, with nearly 300 schools participating by holding assemblies and various events that
help to promote respect and celebrate Red Cross Day of Pink initiatives. Proceeds go directly
to supporting Red Cross bullying prevention education programs. For each shirt sold, the Red
Cross can reach one student with bullying prevention education.
Student Rallies
Two high-energy student rallies held by the Red Cross will once again kick-off activities around
the province. On March 30, 2015, students will rally in Saskatoon and on March 31, students in
Regina will also show their support for Red Cross Day of Pink at the University of Regina. Many
of the students have been involved in their school with planning for Day of Pink – selling shirts,
planning parades, making signs, etc. These rallies are about the students and getting them
excited for Red Cross Day of Pink.
Sponsors
Red Cross Day of Pink could not happen without the support of our sponsors, including:
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SaskEnergy (Presenting Sponsor)
RBC (Supporting Sponsor)
K&S Potash Canada (Supporting Sponsor)
Saskatchewan Credit Unions (Supporting Sponsor)
Extreme Hockey (Official T-shirt Supplier)
STC (Official Transportation Supplier)
Cornwall Centre (Official Vendor)
Rawlco Radio (Radio Sponsor)
The Red Cross Day of Pink Student Rally in Regina is possible through the support of:
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The United Way
Subway restaurants
The Regina Catholic School Board
The Regina Public School Board
The Regina Police Service
Kids Help Phone
Magna Electric Corporation
The Red Cross Day of Pink Student Rally in Saskatoon is possible through the support of:
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Saskatoon Catholic School division
Saskatoon Public School Division
Saskatoon Police
RBC
University of Saskatchewan Red Cross Students Association
Avenue Community Centre