Demystifying SEO
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Keyword
Category
Keyword
related terms
keyword by
content
general terms
branded
keywords
location
long tail
variations
qualitative
terms
Sample Keyword Guide for Longtail
Example Keyword
elder law
attorney, elderly, estate, advocacy, Medicaid, Medicare, retirement,
guardianship, social security, veterans benefits, wills, living wills, probate
estate planning, elder law attorneys, elder abuse law, Medicaid eligibility, elderly
protection, asset protection, wills and trusts, Medicaid planning
elder law answers, elder law, end of life issues, life care planning, nursing home
bills
Darby Law Group, Tim Darby, Ben Darby, certified elder law attorney, National
Elder Law Foundation
[location] + keyword
keyword + [location]
keyword + near + [location]
keyword + near + [service, facility]
[location] + [synonym, general term]
looking for [keyword, synonyms, general term]
searching for [keyword, synonyms, general term]
in search of [keyword, synonyms, general term]
looking for [keyword, synonyms, general term] + [location]
searching for [keyword, synonyms, general term] + [location]
in search of [keyword, synonyms, general term] + [location]
best [keyword, synonyms, general term] + [location]
cheap [keyword, synonyms, general term] + [location]
economic [keyword, synonyms, general term] + [location]
luxury [keyword, synonyms, general term] + [location]
good [keyword, synonyms, general term] + [location]
lowest price [keyword, synonyms, general term]
best value [keyword, synonyms, general term] + [location]
hipster [keyword, synonyms, general term] + [location]
modern [keyword, synonyms, general term] + [location]
art nouveau [keyword, synonyms, general term] + [location]
Contact us: | 863-­‐606-­‐5994 | [email protected] Demystifying SEO
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when do I need a guardianship?
how do I file for guardianship?
what is probate?
what does probate cost?
can probate be avoided?
how can probate be avoided?
how much will medicaid planning cost?
can I protect my mother’s house from medicaid?
how is the medicaid’s five-year look-back applied?
how soon can I get medicaid?
faqs
Blank Keyword Guide for Longtail
Keyword
Category
Keyword
related terms
keyword by
content
general terms
Example Keyword
branded
keywords
location
long tail
variations
qualitative
terms
faqs
Contact us: | 863-­‐606-­‐5994 | [email protected] Demystifying SEO
Resources
Content
3 types of content 1. Written -­‐ 500 to 700 words, target keyword used no more than 3%. Use related keywords 2. Images -­‐ Name images with keywords before uploading. ie. “lakelandevents001.jpg”, not “image001.jpg” 3. Videos – Upload video to Youtube, Vimeo or other video sharing sites. Use keywords in Title and Description. Embed on your website. On-site SEO
Account Setup
Create a Google gmail account. Ideally make it with your business name. You will use this for all of your account creation, not day to day communication Create your Google my Business https://www.google.com/business/ Content to be keyword focused
Images to be keyword focused
Make sure all of your main images have ALT Text completed with target keywords Off-site SEO
Webmaster Tools
Setup Google and Bing Webmaster Tools – Submit Sitemaps Create an XML sitemap for your site: https://www.xml-­‐sitemaps.com/ Recommended: Generate sitemap for Images, Video, and Mobile https://www.google.com/webmasters/tools/ http://www.bing.com/toolbox/webmaster Contact us: | 863-­‐606-­‐5994 | [email protected] Demystifying SEO
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RSS Feeds
feedburner feed url (visit http://feedburner.google.com/ to get the one for yourself) xml feed url (this your XML sitemap url) your website or blog url (this is the main url of your blog or websites) alltop.com/submission/ blogarama.com/add-­‐a-­‐site/ allforblog.com/ blogcatalog.com/ blog-­‐collector.com/ blogdigger.com/add.jsp twingly.com/ping rssmicro.com/ feedcat.net/ rss-­‐network.com/submitrss.php feedgy.com/Submit.aspx rssmotron.com/feed_submission.php feedshark.brainbliss.com/ plazoo.com/en/addrss.asp feedlisting.com/ newzalert.com/ feedagg.com/add_feed.php blogadr.com/ feedplex.com/add-­‐url.php feedmailer.net/ feedsee.com/submit.html xmeta.net/ Website/Blog Submission
http://www.allforblog.com/ http://www.weblogs.com/about.html http://www.skoobe.biz/303/Marketing_and_Advertising/ http://sportsblogs.org/ http://www.dmoz.org/Business/Marketing_and_Advertising/ http://www.jayde.com/submit-­‐site.html http://portal.eatonweb.com/ http://pingomatic.com/ http://www.ontoplist.com/ https://botw.org/helpcenter/submitcommercial.aspx http://www.loadedweb.com/ http://www.submitlinkurl.com/ Contact us: | 863-­‐606-­‐5994 | [email protected] Demystifying SEO
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http://blogville.us/ http://www.linkcentre.com/ http://www.blog-­‐search.com/member/sites/add http://www.submit.biz/ http://www.info-­‐listings.com/ http://www.bloghub.com/ Press Release Sites
https://prmac.com/register http://www.wesrch.com/ http://www.proskore.com/ http://www.onlineprnews.com/ http://www.evernote.com/ http://community.good.is/ http://academia.edu/ http://www.softarea51.com/ http://www.firmenpresse.de/ http://www.bubblews.com/ http://www.Briefingwire.Com http://pressreleaser.org/ https://storify.com/ http://www.upstatewire.com/ http://www.press-­‐network.com/ http://www.listfree.org/ http://www.freeprnow.com/ http://realtimepressrelease.com/ http://news.scoopasia.com/ http://bloggomio.de/ http://www.prfree.org/ http://www.forpressrelease.com/ http://pressreleaseping.com/ http://www.pressreleasenow.com/ http://www.mynewssplash.com/ Coupon/Coupon Code Sites
bensbargains.com couponcabin.com couponcraze.com couponcraze.com coupongirl.com couponmountain.com Contact us: | 863-­‐606-­‐5994 | [email protected] Demystifying SEO
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currentcodes.com dailyedeals.com dealcatcher.com dealhunting.com dealofday.com (Forum) deals2buy.com deals4dummies.com dealtaker.com edealsetc.com gottadeal.com (Forum) happycoupons.com headlinedeals.com jackscouponcodes.com keycode.com mycoupons.com promotioncode.org quicktoclick.com ultimatecoupons.com wanting.com Bookmarking Sites
Pinterest Tumblr Plurk Bookmarking Community stumbleupon Delicious.com diigo Storify.com folkd.com http://skyrock.com/ http://www.savenkeep.com ScoopIt Reddit thisnext.com url.org youmob.com cloudytags.com stylehive.com PRbuddymarks.com kinja.com Contact us: | 863-­‐606-­‐5994 | [email protected] Demystifying SEO
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Local Business Directories/Citations
https://www.callupcontact.com http://www.professionalontheweb.com http://www.wherezit.com http://www.yelloyello.com http://www.youreview.net/ http://oneyellow.com http://www.getfreelisting.com https://www.fixr.com/ http://www.crunchbase.com/ http://www.crunchbase.com/ http://www.magicyellow.com/ http://www.rateitall.com/ http://citysquares.com/ http://www.manta.com/ http://www.hotfrog.com/ http://www.merchantcircle.com/ http://www.classifiedads.com/ Contact us: | 863-­‐606-­‐5994 | [email protected]