SPONSORSHIP PACKET
PRESENTED BY DOWNTOWN PASCO DEVELOPMENT AUTHORITY
WHO DOES CINCO DE MAYO
FESTIVAL SUPPORT?
The Cinco de Mayo Festival began in 1989 when a
diverse group of community members came together
and decided to have a street fair to celebrate and
promote the cultural diversity in the City of Pasco.
Downtown Pasco was chosen as the location to host
the festival as it represented the historic origin of the
city.
DPDA PRESENTS THE
CINCO DE MAYO FESTIVAL
Downtown Pasco has been celebrating Cinco de Mayo
since 1989. The event is estimated to attract 9,000 +
festival attendees this May 7th 2016.
WHAT IS CINCO DE MAYO?
Historically, Cinco de Mayo was a famous battle won
by an average Mexican Army assisted by non-military
people against a well-trained and well-equipped
invading French Army in 1862. Around this time the
North vs. South of U.S. were embroiled in Civil War
that threatened to divide our country.
When Mexico was able to stop the French invasion,
France was unable to influence the U.S. Civil War. Can
you imagine the historical outcome if the South of
U.S. would have received assistance from France
during the Civil War?
Additionally, history denotes that France had lost
Louisiana, along with the important port of New
Orleans, and its recovery would be highly profitable
to France. Although debatable how the Cinco de
Mayo shaped the outcome of the Civil War and the
U.S. history, it has become part of celebrations in
cities across the U..S
The purpose was to showcase Mexican heritage and
the importance of Cinco de Mayo in a way that
promotes economic development in the downtown
neighborhood. The festival provides cross-cultural
learning opportunities for the entire community.
Community members recognized that we learn from
each other when we spend time together. It has since
become an annual tradition each Spring where thousands gather lining up the main corridors of Downtown Pasco to watch the parade and stay after to enjoy
great food, music and art.
The Downtown Pasco Development Authority (DPDA)
is a non-profit 501c3 organization, created by the City
of Pasco to focus on the revitalization of Downtown
Pasco. We receive financial contributions from the City,
Community Development & Block Group Program as
well as public/private donations from corporate
businesses or community leaders.
The Cinco de Mayo Festival along with many other
events hosted by the Pasco Farmers Market and Pasco
Specialty Kitchen assist the DPDA's efforts in promoting economic development for the downtown.
WHAT IS THE MARKETING
OPPORTUNITY FOR MY COMPANY?
The Tri-Cities (Pasco-Kennewick-Richland) has
been one of the fastest growing regions in the
state of Washington for over a decade. The
metropolitan region alone has over 270,000
residents. Pasco, is home to a diverse cultural
community that has continued to grow at a
rapid pace and attracted many large employers since 2000. Within a short drive, residents
from across Southeast Washington State and
Northeast Oregon can reach Pasco, increasing
its visibility across the Pacific Northwest.
TO BECOME A SPONSOR,
CONTACT:
Yesenia Celestino
EMAIL
[email protected]
PARADE CONTACT
509.420.0596
ADDRESS
403 W. Lewis Street, Suite A, Pasco WA 99301
WEBSITE
http://downtownpasco.com
ADVERTISING AND PROMOTIONS
Promoting Cinco De Mayo requires a diverse advertising and marketing campaign. There will be media
impressions realized daily several weeks prior to the
2016 event, utilizing a combination of print, electronic,
radio, and other media marketing tools. We will ensure
that your involvement as a sponsor will generate a wide
exposure for your company on many different levels
during the course of the advertisement.
FOR ADDITIONAL INFORMATION, PLEASE VISIT DOWNTOWNPASCO.COM
SPONSORSHIP OPPORTUNITIES
PARADE
Downtown Pasco Dresses in Gala and Glamour!
Thousands will have an opportunity to learn about you when you participate in one of
the most important Parades in the Tri-Cities. Each year businesses, auto clubs, schools,
horse associations, health groups, sports groups, candidates and elected officials participate in the Cinco de Mayo Parade. We are expecting colorful floats with a myriad of
messages that promote economic and educational messages in a family friendly
ambience. The Parade is an opportunity to showcase and display the spirit of your
group, organization, company, agency, school or college. We are positive you will
consider the opportunity to participate in our Parade.
We invite you to begin planning and decorating your float or message!!!
Parade Main Sponsor $5,000
MAIN STAGE ENTERTAINMENT
The Festival will have delicious food, games, arts and crafts, activities, and opportunities
to shop. You’re invited to the main stage where we will have over ten local community
performers as well as nationally recognized mucisians (TBA).
Stage Main Sponsor $5,000
5K URBAN OBSTACLE COURSE RACE
Whether you are looking for a Serious Challenge, or a FUN Cinco de Mayo Event, we have
exactly what you need! You will start with a simple walk, jog, or run, but before 5000
meters have finished you will climb over walls as short as a Kindergartener, to taller than
an NBA player, crawl beneath barbed wire, and/or walk along a balance beam to TEST
YOUR NINJA skills! This challenge will build Team Work with your friends and if you have
none, you will make some by the end of it because some of these challenges require a
buddy!
This event will take place in the Downtown Pasco Area. With the Obstacle Course
Challenge beginning and ending next to the Cinco de Mayo Festivities, there’s not
gonna be another Fitness Party like it in Tri-Cities! Come on out and earn your chips,
salsa, or cerveza!
5k Race Main Sponsor $5,000
MARGARITAVILLE FIESTA
Get your FIESTA on! Wear your sombrero, bring your maracas and be entered to win
prizes. Enjoy a delicious Margarita or beer while listening to our DJs’ beats.
FIESTA Sponsor $5,000.
SOCCER TOURNAMENT
This will be a two-day soccer tournament, with a maximum of 16 teams. 1st and 2nd
place will have a cash price available. All teams will receive t-shirts with the sponsor’s
logo on them. The sponsor will present the winning team at the main stage and present
the trophy and prices.
FIESTA Sponsor $5,000.
MEDIA COVERAGE
BENEFITS OF SPONSORSHIP
MAIN SPONSOR $5,000
PRIME SPONSORSHIP $3,000
SUPPORTING SPONSORSHIP $1,000
PRINT
RADIO
5K 3K 1K
Company Logo placement on Promotional posters
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Company Logo placement in official event guide
ONLINE
Company logo with link on the official website
MEDIA
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Company name included as a sponsor on all press
marketing material including press release, newspaper
ads, and public services announcements.
Company logo included in television advertising
Company name mentioned in selected radio advertising
TICKETS
Margaritaville Fiesta VIP passes
ONSITE SPECIAL OPPPORTUNITIES
1 10'x10' exhibit booth space in premium location
including, 1 table & 2 chairs if needed
Signs/Banners throughout the event site
Company banner placement on the main stage
Company banner placement on your sponsored event
Stage announcements from all main stage
Right to use 2016 Cinco de Mayo Festival name and
artwork for your promotional advertising.
Cinco de Mayo’s official Radio Station and Entertainment Sponsor is BUSTOS MEDIA
LLC and their associated radio stations LA GRANDE and LA ZETA.
LA GRANDE has been the market’s standard bearer for Spanish language radio since
2003. It has the market’s most recognized on-air brand that plays a blend of Regional
Mexican hits targeting Hispanic adults 25 to 49. Together, all stations are an unbeatable
combination to blanket the entire Market, from Yakima to the Tri Cities to Moses Lake.
This is Top 40 high-energy personality radio at its best.
TELEVISION, NEWSPAPER, AND MAGAZINE
$500 Sponsorships are also available, email us for more information.
FOR ADDITIONAL INFORMATION, PLEASE VISIT DOWNTOWNPASCO.COM
Many media sponsors provided either advertising space or featured articles.