Name _________________________________ Chapter 2 Worksheet Explain the purpose of each of the following rhetorical strategies (a.k.a. rhetorical modes). Why would you choose to use each one? Narration: Comparison/Contrast: Example: Cause and Effect: Definition: Analogy: Description: Process: Classification and Division: Define the following terms based on the information provided in the textbook. Do not look them up in a dictionary. Define them in your own words. Appeal to Pathos: Appeal to Logos: Appeal to Ethos: Fallacies (Exaggerated uses of appeals) Scare tactic: Slippery slope: Oversentimentalization: Bandwagon appeal: False need: Post hoc ergo propter hoc: Cum (pronounced “koom”) hoc ergo propter hoc: Hasty generalization: Either-or argument: Stacking the evidence: Begging the question: Red herring (a.k.a. non sequitor): Straw man argument: Equivocation: False analogy: Ad hominem: Argument from authority: Association fallacies: Appeal to anonymous authority: Authority over evidence: Kairos: Doxa: Advertisement Assignment Find two different advertisements for the same type of product (soda, jeans, shampoo, cigarettes) but from two different companies or time periods. OR find two different advertisements for different products from the same company (two Ford vehicles, two Maybelline mascaras, two Coke products) but advertised for different consumers (men vs. women) or different time periods (1950s vs today). Write one paragraph—below—describing the differences between your two ads and explaining how this difference affects their overall persuasive strategies. Staple the ads to this worksheet.
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