tuliq_magazine_ENG_1012
23-10-2012
15:22
Pagina 1
o c to b e r 2 0 1 2
w w w. t u l i q . co m
Tuliqmagazine
Your world of Tulips
Tuliq: your world of tulips
perfect
Good, better,
Tuliq: Tulips with bulbs
“Cool, Subtile and Ambiance”
Style report
tuliq_magazine_ENG_1012
23-10-2012
15:22
Pagina 2
tuliq_magazine_ENG_1012
23-10-2012
15:23
Pagina 3
Tuliqmagazine
Tulips with bulb
Tuliq is a new (2011) brand for Tulips. Not only for
beautiful, heavy quality tulips, but also for stylish tulip
accessories. But above all, as an important flower
exporter pointed out, Tuliq is tulips with bulb. You can
read more about this special concept in this magazine.
We grow some of the Tuliq tulips ourselves but the
main grower is one of the best, Jos Borst from Obdam.
A passionate tulip breeder, grower and forcer, known
for his new assortment and heavy quality tulips.
To add a sophisticated touch of elegance to our tulips
we have compiled a collection of vases from PTMD.
We love the style of PTMD: Cool, subtle and ambiance.
Read more about their philosophy in the PTMD style
report and be inspired!
We enjoy tulips and working with them. We hope you
enjoy our effort to make it special.
John, Annoeska and Maarten
3
tuliq_magazine_ENG_1012
4
23-10-2012
15:31
Pagina 4
Tuliqmagazine
Your world of Tulips
tuliq_magazine_ENG_1012
23-10-2012
15:32
Pagina 5
Tuliqmagazine
5
tuliq_magazine_ENG_1012
6
23-10-2012
15:39
Pagina 6
Tuliqmagazine
Tuliq:
your world
of tulips
"Growing Tulips is in my genes, my grandfather
and father were also tulip growers. I’ve worked
for at least 25 years with tulips, but the grace,
power and versatility of Tulips have amazed
and inspired me ever since"
Said John Boon, one of the founders of Tuliq. "Our
passion for tulips led to Tuliq. We were once fantasizing
about Tulips and its charm over dinner when we
realized that what we liked about Tulips was not yet
for sale. At least not in a coherent collection or brand.
exclusive assortment of tulips with the right pots and
vases it becomes a total match. This creates a lasting
impression". This atmosphere is similar to the philosophy of PTMD: Cool, Subtile, Ambiance. For Tuliq we
have selected a special collection of vases from PTMD.
During the search for the right collection for Tuliq, the
founders Maarten Breg, John Boon and Annoeska Sijm
frequently combed the Internet and visited shops.
During a visit to PTMD in Aalsmeer the key was finally
found. Tuliq sees the Tulip as a lifestyle product, "We
want to create a certain atmosphere. By combining an
MORE THAN FLOWERS
Tulips are also an inspiration for other products, extending from vases and jewelry to clothing in various
styles. "It's been like this since the early 17th century,"
says Annoeska of Tuliq, "During that time there was a
bizarre Tulip craziness in the Netherlands, also known
tuliq_magazine_ENG_1012
23-10-2012
15:41
Pagina 7
Tuliqmagazine
as Tulip mania. There were vases specially made
for Tulips, which were very precious and unique
at that time. These were also called 'flower
containers with spouts". A lot of Tulip varieties
were also immortalized in paintings, drawings
and poems.
Now also Tuliq have found some unique authentic items. In the beautiful handmade glass Tulips
of Alwin Overwater and the Tulip bags of Marjon
Leek.
John found the glass works of Alwin through his
website: "After a visit to his workshop, I immediately became enthusiastic about glass and the
Tulips of glass which he had made. When he
suggested designing a Tulip collection especially
for Tuliq, I truly got excited! Marjon Leek was also
found in this way and a visit to her workplace
was the breakthrough to include her tulip bags ‘Baglady’ - in the Tuliq collection.
THE BEST FLOWERS
Beautiful products are complementary, but the
Tulip in its traditional form - the living flower remains the most important for Tuliq. The range
and quality of the tulips should fit in the Tuliq
concept. "Therefore we have partially filled the
assortment with Tulips from our own nursery
(J. Boon)," says Maarten, "Moreover we also
work together with another Tulip colleague. This
allows us to supply a great choice of assortment
and perfect quality'. This grower is Jos Borst from
Obdam. A reputable Tulip grower who is known
for its new assortment and heavy quality.
On the website and in the following Tuliq magazines, all of the craftsmen will tell their story
behind the product.
Tuliq has a passion for Tulips, so nothing is left to
chance. "Fresh tulips are a key to a superb vase
of flowers, so we investigated how we could
keep Tulips as fresh as possible" said John.
"All the Tulips are now transported and sold
without bulb, but when the bulb is removed,
the decline starts. With a good cool chain you
can slow this process, but (to call them) fresh is
another thing. That's why we sell the Tulips with
bulbs still attached. This keeps the flowers fresh
and makes them more resistant to transport.
Even when the Tulip is weakened by the lack of
water or temperature changes, it keeps its quality.
This results in a stronger Tulip with stronger
colors, a better presentation and with a longer
vase life. Something we all really want."
Tuliq realizes that a Tulip with bulb is (something)
special and sometimes (a little) difficult, but the
benefits are clear. That the bulb is still attached
also shows potential. You can cut them off whenever it suits you, in the shop, home or simply not
at all. When you put the Tulip with bulb in a vase,
it will bring an extra dimension to your arrangement.
All in all, Tuliq offers a new look on the possibilities of Tulips by offering the total package, and
we hope that everyone enjoys working with
tulips as much as we do. Working with the
flowers, the beautiful style and related items is
great, according to Annoeska." It inspires me
and continues makes me look differently at the
flowers. I hope that this passion and enthusiasm
never will faint away. "
7
tuliq_magazine_ENG_1012
8
23-10-2012
15:54
Pagina 8
Tuliqmagazine
Good, better, perfect
The search for the best and most beautiful tulip
takes a long time. The search is not over yet, but
we have found several tulip varieties which are
very close, said Jos Borst, tulip breeder, tulip and
tulip bulb grower in Obdam, North Holland.
tuliq_magazine_ENG_1012
23-10-2012
15:55
Pagina 9
Tuliqmagazine
It takes many years of testing and selection before a
new variety of tulips is ready for the vase of a consumer.
This may take more than 20 years. A long and accurate
process. You need a lot of patience to develop tulips,
and Jos Borst is a patient man. He may leave the
process of crossing varieties to others, but the moment
the first flower is visible after some five years, Jos is
the first to find out if there might be further possibilities
for this variety. "The purchase of a seedling is always
exciting," says Jos, "because you buy a promise for the
future, but you can never be sure that it will become
a good tulip." Therefore he immediately starts with
testing. Is the variety susceptible, how does it grow,
what are the growth characteristics? Overall we can
conclude that all aspects which determine whether a
new variety can become a success are examined.
Moreover it of course also should be a nice tulip.
BEAUTY CONTEST
After 15 years the appearance will go thru a closer
examination. Then the number of tulips is large enough
for him to grow the flowers commercially and test the
flowers in the real world. Jos: "A new variety will never
be launched to the market unannounced. We send
a test shipment of bulbs and flowers to our regular
customers so they can judge whether it is an asset.
Also, the varieties will be exposed to the judgment of
fellow growers, who are looking for new species for
their nursery. Sometimes such a tulip show looks more
like a beauty contest," laughs Jos.
Often it seems that not any new acquisition can stand
these inspections. "Fortunately, every year a dozen of
new varieties reach the finish line and we take them
into production. First in small quantities, but later in
some bigger numbers," continues Jos. "The new varieties
also have the advantage that their growth power is
enormous. This will give heavier and more beautiful
tulips which lasts longer in a vase."
“Sometimes
such a tulip
show looks
more like
a beauty
contest ...”
Jos Borst
PERFECT CONDITIONS
The growing power alone is not enough to guarantee a
good result. Both the bulb production and forcing should
be perfect. To ensure this, last year the company was
fully updated and equipped with the latest technology.
The lifting of the bins was taken over by a machine,
and the climate is controlled by environmentally
conscious heating and control panels. The greenhouses
were renovated to utilize the sunlight more efficient.
The soil however remained the same. "Compost still
guarantees the highest quality of tulips and on this we
do not want to compromise," says the proud owner.
For Tuliq Jos Borst made a selection of varieties that
all have passed with flying colors. These tulips are
adorned with beautiful names like Armani, Antarctica,
Super Parrot, Nepal, Queensland or Air. "We find these
tulips are so beautiful that we have difficulties to send
them away."
9
tuliq_magazine_ENG_1012
23-10-2012
16:00
Pagina 10
10 Tuliqmagazine
FRESH
As growers we know that tulips stay extra fresh
(especially during transport) with the bulbs still
attached. You experience the freshness of the flowers,
when you open a box of Tuliq. The tulips remain in
excellent shape and the colors are bright.
PURE
We know that tulips with bulbs are a little unusual.
Of course you can cut off the bulbs anytime you like.
But… you can also leave the bulbs on. The bulbs are
very decorative and they emphasize the origin and
pure, natural character of the flower.
DISTINCTIVE
With tulips with bulb you will be able to make a distinctive presentation in a breeze.
For example by showing the tulips with bulb in a
transparent vase in a bunch, solo or three of a kind in
several small vases. The great effect is in the simplicity
of the presentation.
Tulips with bulb are also ideally suited for making
sheaves. Tie them together with natural rope or with a
luxurious ribbon and combine them for instance with
twigs. When put on a platter or a shallow vase the
tulip sheaf provides a stylish ambiance.
tuliq_magazine_ENG_1012
23-10-2012
16:00
Pagina 11
Tuliqmagazine
Tuliq: Tulips
with bulbs
We sell and transport our tulips with their
bulbs still attached. One of the main reasons
is that the tulips stay extra fresh and have a
longer life. Besides that tulips with bulb are
very decorative!
11
tuliq_magazine_ENG_1012
23-10-2012
16:05
Pagina 12
12 Style report
Style report
tuliq_magazine_ENG_1012
23-10-2012
16:05
Pagina 13
Style report
I write this trend report in my office in
our Style Centre in Aalsmeer in the first
week of August. I just returned from one
of our buying trips we make five times a
year. This trip was entirely dominated by
spring 2013. In addition, we are very
busy with the remodeling of the Style
Centre for our next show and we are in
the final stages of our 2013 spring catalog. More impulses, more impressions
and more ideas 'fresh' in your mind are
very motivating.
“Cool, Subtile and Ambiance”
13
tuliq_magazine_ENG_1012
23-10-2012
16:10
Pagina 14
COOL
We believe that a product always should appeal to something robust. By using
natural materials, and by finishing some parts a little rougher and by making
some components slightly thicker, a product really gets a cool appeal.
SUBTILE
This stands for combining different styles and / or products and materials
within one room. Try to keep it subtle and avoid a too crowded and not
cohesive interior. An important support here is Ton-sur-ton.
AMBIANCE
Make from any house a home. All our products appeal warmth,
attractive atmosphere and ambiance.
tuliq_magazine_ENG_1012
23-10-2012
16:12
Pagina 15
Style report
If you working with interior decoration, you are aware that there
is continuous movement and you
realize that trends are gradually
moving into a certain direction.
Naturally interior trends are not
moving as fast as in fashion,
because you do not change a
couch as regular as you change a
pair of pants or a shirt. But lately
I clearly feel a shift from rural,
romantic towards more plain but
cozy.
as extremes and of course complemented by supportive colors
such as jade and all shades of
purple.
Today a product
may also have
more sex appeal,
so it makes it
more prominent.
This
can
be
accomplished in
several
ways
from using natural materials like
mother of pearl,
crystal or metal, but also with
more shiny items. What we also
have done for the last collection
was to enlarge originally small
products This gives a real WOW
feeling in your interior.
Then an explanation of the three
words by which,
we have described the PTMD®
style for more
than twenty years:
Cool, Subtile and
Ambiance. This
explanation still
fits into this trend
report, because it's applicable in
every trend or atmosphere. And
because it is something of our
own and in which we have stayed close to ourselves despite shifts
in trends in the interior. A PTMD®
product must have this appeal
whether the product is very plain
or more classic.
What remains trendy is the use of
coarse natural materials and products where the craftsman is still
recognizable. The colors are broadly similar, all shades of gray
and taupe with white and black
I also have paid much attention in
our collection to aluminum. This
material we have mainly poured
so it gets a quite rough exterior.
We have deliberately not polished it, but have it silvered the
rough surface. Truly a product
with a sexy look.
15
23-10-2012
16:14
Pagina 16
Your world of Tulips
Tuliq BV
Cornelis Kuinweg 29
1619 PE Andijk
the Netherlands
+31(0)288 593 421
[email protected]
contact: John Boon
+31(0)6 22 461 308
[email protected]
www.tuliq.com
Concept + Creatie: MegaSet Design bv, Aalsmeer | Printmanagement: MegaSet Print bv, Aalsmeer
tuliq_magazine_ENG_1012