4
th ASECAP MARKETING WORKSHOP
Marketing campaigns and actions to promote
TOLL ROAD INFRASTRUCTURE
27
th
of February 2017
Hosted by:
WELCOMING
Mogens Hansen
Chief Financial Officer, Sund & Bælt Holding A/S
Welcoming speech:
Digital Disruption & Preparing for uncertainty
Jens Poder
Director of innovation, Peytz & Co Peytz & Co
4th ASECAP MARKETING WORKSHOP
ASECAP Introductory message
Kallistratos Dionelis
ASECAP Secretary General
4th ASECAP MARKETING WORKSHOP
1 st
Panel:
Innovative mobility services for customers
Moderator:
Emanuela STOCCHI
Director of International Affairs, AISCAT
4th ASECAP MARKETING WORKSHOP
1
st
Panel:
Innovative mobility services for customers
M o d e r a t o r : E M A N U E L A S T O C C H I , AISCAT
- Deployment of an electric fueling framework along the AISCAT network
A N D R E A M A N F R O N , AISCAT
- New Mobility Services on French Motorway - Deployment of Electromobility
M A L I K A S E D D I , ASFA
- Changing customer habits and its effects on the “classic” offers of a Service Center
F R I T Z W E R N E R , ASFINAG MAUT SERVICE GMBH
- Brisa new marketing approach
L U I S D ' E Ç A P I N H E I R O , BRISA
- Applying integrated data driven approach to Marketing and Customer Care on Τoll Roads.
CHRISTOS KOULOURIS, HELLASTRON
- A different approach towards a client - social responsible motorway
A N N A K O R D E C K A , Gdansk Transport Company S.A.
- S2WAY: A new Service Provider
B E T T O N I F R A N C E S C O , Brebemi SPA
4th ASECAP MARKETING WORKSHOP
Walking lunch
1 Hour
13:45 2nd Panel
4th ASECAP MARKETING WORKSHOP
2 nd
Panel:
Innovative actions concerning service areas
Moderator:
Malika SEDDI
Director of International Affairs, ASFA
4th ASECAP MARKETING WORKSHOP
2
nd
Panel:
Innovative actions concerning service areas
M o d e r a t o r : M A L I K A S E D D I , ASFA
- Cross Border Marketing
KARSTEN LÄNGERICH, Sund & Bælt Holding A/S
- Good practices and innovative actions concerning service areas, parking facilities
(secure parking), rest areas
D AV I D K O L L E N H O F E R , A S F I N A G
- Service Areas – New Partnership Model
PAT R I C I A M O TA , B R I S A
- Mobile Application DarsTraffic+
ANDREJA SKROZA, DARS
- Motorcycle Segment –New Offer
JOAQUIM LIMA, BRISA
4th ASECAP MARKETING WORKSHOP
CLOSING REMARKS
Conclusions and Key Messages
b y t h e M O D E R AT O R S
1st
Panel
Innovative Mobility Services for customers
Moderator: E m a n u e l a S T O C C H I
2nd
Panel
Innovative actions concerning Service Areas
Moderator: M a l i k a S E D D I
4th ASECAP MARKETING WORKSHOP
4 th ASECAP
MARKETING WORKSHOP
Thank you