SPECIALTY ADVERTISING
Go beyond traditional display ads with the Music Player Network's Specialty
Sales sections; Product Spotlight, Guitar Bazaar, Acoustic Showcase, Bass
Showcase and classififeds. We offer countless ways to advertise both within and
beyond the pages of Guitar Player, Bass Player, Keyboard, and EQ. There's
a section to fit every budget, target every audience, and meet every goal.
PRODUCT SPOTLIGHT
With a clean look and straightforward message, Product Spotlight ads are
the best way to get your product noticed in print and online! You provide ad
text and a product photo, and we do the rest.
MPN now offers even more opportunities to put your products in the Spotlight!
• Product Spotlight section in each magazine.
• FREE online Spotlight ad and weblink placement with your print insertion.
• Monthly Product Spotlight e-newsletters for each magazine.
• 3 exclusive listings available in each bi-monthly edition of Guitar Player's Fretwire, Bass
Player's Direct In, Keyboard's Key News, and EQ's Record Ready email newsletters!
RATES
®
Print
(Includes free online)
E-newsletters
(Twice monthly)
PS e-newsletters
(Monthly)
1x: $675
3x: $625ea.
Guitar Player’s Fretwire:
$500/month
Guitar Player: $250
· Subject to availability
Bass Player’s Direct In:
$400/month
Bass Player: $200
6x: $575 ea.
12x: $500 ea.
Keyboard's Key News:
$400/month
EQ's Record Ready:
$400/month
Keyboard: $200
EQ: $200
· 3 month minimum placement
SPECS
Product photo (published photo sizes vary.) Electronic media only (size: 4” x 6”). Macintosh format preferred. Images must be in Photoshop, saved as an EPS or TIF file. A clipping path is required if your prod-
uct isn't on a pure white background. Resolution: 300 DPI, CMYK format. If you have any questions about
artwork specifications, please contact Joelle Katcher at [email protected] or 650-238-0299.
For more information about Product Spotlight ad opportunities or to proceed with an ad order,
Contact your specialty sales rep:
Joanne McGowan
Director of Specialty Sales, North
650-238-0296
[email protected]
Mike Montgomery
Director of Specialty Sales, South
650.238.0307
[email protected]
Darlene Labrecque
Specialty Sales Assistant/Classifieds
650.238.0297
[email protected]
SPECIALTY ADVERTISING
GUITAR PLAYER’S GUITAR BAZAAR
The Guitar Bazaar is a special advertising section that gives you complete creative
control over your marketing message in a condensed ad format targeting guitarists of
all stripes. Show off your guitars, amps, pedals, etc. in this one-of-a-kind section today!
RATES
SPECS
B&W or 4-color
1x
3x
6x
$700 $675
$650
1/6 pg: 2.25” wide by 4.75” high
12x
$600
BASS PLAYER’S BASS SHOWCASE
The Bass Showcase special advertising section features the instruments, gear, and services
bassists crave all in one focused and affordable section. Customize your marketing message and get the most bang for your buck by placing an ad in the Bass Showcase today!
RATES
SPECS
B&W or 4-color
1x
3x
6x
$625 $600
$575
1/6 pg: 2.25” wide by 4.75” high
12x
$550
GUITAR PLAYER’S ACOUSTIC SHOWCASE
The Acoustic Showcase is the ideal spot in Guitar Player to market your acoustic guitars, accessories, and services. With four different ad sizes to choose from and competitively priced rates in this easy-to-find section, the Acoustic Showcase is your onestop shop for getting your acoustic message heard.
RATES
B&W or 4-color
3x
FP
$4,255
1/2 H
$2245
1/3 SQ
$1575
1/6
$790
SPECS
6x
$4,010
$2120
$1,485
$745
12x
$3740
$1,975
$1385
$695
Full Page: 8.25” wide by 10.75” high
1/2 HZ: 7.25” wide by 4.75” high
1/3 SQ: 4.75” wide by 4.75” high
1/6: 2.25” wide by 4.75” high
FOR QUESTIONS ABOUT ARTWORK
PLEASE CONTACT
For more information about Bazaar or Showcase ad opportunities or to proceed with an ad order,
Joelle Katcher
650-238-0299
[email protected]
Joanne McGowan
Director of Specialty Sales, North
650-238-0296
[email protected]
Contact your specialty sales rep:
Mike Montgomery
Director of Specialty Sales, South
650.238.0307
[email protected]
Darlene Labrecque
Specialty Sales Assistant/Classifieds
650.238.0297
[email protected]
SPECIALTY ADVERTISING
CLASSIFIED ADVERTISING
The Classified Ad section is the most economical way to advertise and offers both display and straight type options. Lots of readers go straight to the back of the book when searching for great deals on products and services.
ONLINE BONUS: Your classified ad appears online at no extra charge, offering you even more value and visibility!
®
RATES
D
I
S
P
L
A
Y
T
E
X
T
O
N
L
Y
GUITAR PLAYER
$ 195 1" tall x 2.25" wide
$ 375 1" tall x 4.75" wide
$ 375 2" tall x 2.25" wide
$ 600 1/6 Pg 4" tall x 2.25" wide
$ 600 1/6 Pg 2" tall x 4.75"
$1,200 1/3 Pg Vertical: 8.25" tall x 2.25 wide
$1,200 1/3 Pg Square 4" tall x 4.75"
$1,600 1/2 Pg Horizontal: 4" tall x 7.25" wide
$1,600 1/2 Pg Vertical: 7" tall x 4.75" wide
$2,850 Full Pg: 8.5" tall x 7.25" wide
BASS PLAYER and KEYBOARD
EQ
$3.80 per word
50¢ additional per word for boldface
25¢ additional per word for all capital letters
$7.00 for address (name through your zip code)
$25.00 minimum, 3 month minimum schedule
Phone number, website address,
or e-mail address counts as one word
$2.40 per word
50¢ additional per word for boldface
25¢ additional per word for all capital letters
$7.00 for address (name through your zip code)
$25.00 minimum, 3 month minimum schedule
Phone number, website address,
or e-mail address counts as one word
Keyboard: Add 20% for the Marketplace Category
$2.40 per word
50¢ additional per word for boldface
25¢ additional per word for all capital letters
$7.00 for address (name through your zip code)
$25.00 minimum, 3 month minimum schedule
Phone number, website address,
or e-mail address counts as one word
$ 150 1" tall x 2.25" wide
$ 275 1" tall x 4.75" wide
$ 275 2" tall x 2.25" wide
$ 400 1/6 Page 4" tall x 2.25" wide
$ 400 1/6 Page 2" tall x 4.75"
$ 800 1/3 Page Vertical: 8.25" tall x 2.25 wide
$ 800 1/3 Page Square 4" tall x 4.75"
$1,100 1/2 Page Horizontal: 4" tall x 7.25" wide
$1,100 1/2 Page Vertical: 7" tall x 4.75" wide
$1,850 Full Page: 8.5" tall x 7.25" wide
Add 20% for the Marketplace Category in KM
·Choice of color or black & white for all display ads
For more information or to proceed with an ad order, Contact:
Joanne McGowan
Director of Specialty Sales, North
650-238-0296
[email protected]
Darlene Labrecque
Specialty Sales Assistant/Classifieds
650.238.0297
[email protected]
Mike Montgomery
Director of Specialty Sales, South
650.238.0307
[email protected]
Joelle Katcher
Marketing Designer
650.238.0299
[email protected]
·3-month minimum
$ 135 1" tall x 2.25" wide
$ 250 1" tall x 4.75" wide
$ 250 2" tall x 2.25" wide
$ 360 1/6 Page 4" tall x 2.25" wide
$ 360 1/6 Page 2" tall x 4.75"
$ 720 1/3 Page Vertical: 8.25" tall x 2.25 wide
$ 720 1/3 Page Square 4" tall x 4.75"
$ 990 1/2 Page Horizontal: 4" tall x 7.25" wide
$ 990 1/2 Page Vertical: 7" tall x 4.75" wide
$1,665 Full Page: 8.5" tall x 7.25" wide
Add 20% for the Marketplace Category
· Combined Frequency Discounts: 6x - 10% off, 12x - 20% off
Artwork for Display Ads:
Ads must be in Illustrator or Photoshop, and saved as an EPS or TIF file.
If your ad is a Illustrator file your type must be turned into outlines.
If your ad is a Photoshop file resolution must be 300 DPI and in CMYK format.
A low-res PDF image of the ad should accompany the file when emailed.
For questions about artwork, you can contact Joelle Katcher at mailto:
[email protected] or 650-238-0299.
Deadlines:
The 8th of the month for issues that hit the newsstands two months later.
Example: January 8th for the issue that hits newsstands early March.
Payment:
Classified ads must be received in writing (via fax, e-mail, or regular mail), and prepaid
via Visa or MasterCard. Bankcards are kept on file and charged on a monthly basis.