March 2009
PETS International
Sustainability
Company Profile: Laboratoire Biogance (France)
A new green French touch to
the pet healthcare market
For further information:
www.biogance.com
conjunction with this green living ideology,
Biogance is pioneering the pet care market
with a unique paraben free line, a safe and
nontoxic alternative to detergent and
chemical products.
Research & Development
Synthetic detergents contain many
The natural/organic trend
ingredients which are toxic and harmful to
In all areas of their life, consumers are
our four legged friends. Instead,
questioning whether they should be taking a
conscientious pet owners should use eco
between elegance and organic and a will to
more natural or even organic approach to
friendly products especially formulated for
give the best to his pet while respecting the
the products they consume. Natural and
their pets.
environment.
organic are the current buzzwords in beauty,
Their R&D team is continually innovating
Using organic dog shampoos with
with niche rather than mainstream brands
and improving pets’ well being with a
biodegradable materials eliminates the
setting the pace for change.
constant concern of respecting their ethic
potential harm to human beings and doggies
and the environment. The outcome are
and observes conservation efforts
unique, mild and natural products.
simultaneously.
list and consumers are turning to natural/
Quality/Production
The company
organic beauty products for reasons of
Biogance is 100% made in France and
With the cooperation of one of the biggest
purity.
formulated under veterinary and
French cosmetic laboratories, Biogance was
“Organic products tend to be sold at a
pharmaceutical supervision using premium
born in 2008 and since the launch of the
premium, but this has not deterred
organic active ingredients and up-to-date
brand at Interzoo, the products are already
consumers from buying them, equating
technologies used by the French cosmetic
being distributed in fifteen countries
organic with ‘healthier’ or simply ‘better’
industry.
including France.
than the usual mainstream alternatives,”
The product is paraben free, hypoallergenic,
However, their laboratory, situated in the
says Flora Passelande, Biogance Marketing
and chemical free and on top of that it has
south of France, has been a reference in
manager.
balanced pH formulas that respect the pet’s
terms of high premium cosmetic and
delicate coat. The product is a marriage
hygiene products for over twenty years.
Today’s ethically aware consumer is waking
up to the harsh realities of the ingredients
Going Green!
They manufacture different well known
“It seems to go without saying that people
human and pet brands as well as private
who tend to be very planet conscience are
label.
also big animal lovers,” Zakaria Faïq,
Biogance Managing Director, adds. “Why
Biogance is not just another brand of
wouldn’t they be? Planetary conservation is
shampoos but it is an innovative concept in
dependent on the survival of all animal
terms of premium pet care products. It is the
species, not just the human one.” In
first brand to open the new growing channel
of organic stores to pet products beside the
classical channel of pet stores, garden
centres…
Their aim is to become a European market
leader in the premium pet care market with
strong partners with whom they work closely
to reach their targets.
www.petsinfo.net
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