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Gin-Cor Industries Inc. Brand Guidelines
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Last updated: August 26, 2015
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About Gin-Cor Industries
Our Vision
To be a leader in the manufacturing of vocational trucks.
Our Mission
To manufacture customized vocational trucks that workers want to drive and owners want to own.
Our Values
Our values guide our actions and serve as the foundation from which we work.
Integrity in all that we do
Accountability for our actions
Respect for one another
Innovation and efficiency drive our future success
Service excellence for our customers
Our History
Gin-Cor, formerly known as Gingras Corriveau, began as a small welding and repair shop when Robert Corriveau, Philippe Gingras and Louis Gingras
teamed up in 1978 and began providing welding fabrication and repair services for an ever-expanding customer base. In 1986, a Truck Body Sales &
Installation Division was inaugurated as Gingras Corriveau began distribution of Bibeau® dump-body products. This new partnership combined Gingras
Corriveau’s well-known quality installation techniques and responsive after-sale service with Bibeau’s® superior dump-box products. It wasn’t long
before Gingras Corriveau became the number one Bibeau® dealer in Canada.
Hard work, loyalty to customers and natural growth led to the purchase of Viking Cives line of snowplows/sanders, subsequently carrying this
Canadian winter-tested snow removal system to new heights. The Viking Cives products, installed and serviced by the Company’s team of industry
professionals.
In late 2002, Luc Stang, nephew of Robert Corriveau, purchased the Company from the original owners, shortening the name to Gin-Cor Industries.
The company was re-branded in 2005.
Today, Gin-Cor is an industry-leader in the custom manufacturing of vocational, severe-service vehicles; an enterprise built on a tradition of quality
workmanship and technical innovation.
When you’re on the road and you see the Gin-Cor logo, you are looking at one of the best built, best backed vocational trucks in Canada.
Gin-Cor Industries Inc. Brand Guidelines
1
The Core of our Brand
Gin-Cor Industries have adopted a distinctive graphic that is the core visual discriptor for the Gin-Cor Industries brand. The strong G/C icon is a
powerful graphic element to be used throughout the brand’s architecture, serving to reinforce the key symbol of strength and growth.
The G/C icon is large and heavy, assigning it an industrial feel. At first glance, the letter “G” is viewed in the negative space. The letter “C” is also
represented in the positive space of the icon. Over time, this icon will become instantly recognisable as Gin-Cor Industries.
The following guidelines are the basic building blocks to be used to create communications in the ‘Gin-Cor Industries’ style. When this guide is used
appropriately, the brand expression will be consistently captured.
Contents
3.......................................................... Master Brand Components
4................................................... Brand Minimum Size Standards
5.....................................Gin-Cor Industries Brand Format Options
6.................................................................. Improper Use of Logo
7.................................Gin-Cor Industries Corporate Colour Palette
8........................................................................... Corporate Fonts
9....................................... Gin-Cor Industries Co-brand Guidelines
Gin-Cor Industries Inc. Brand Guidelines
2
Gin-Cor Industries Brand
Master Brand Components
The Gin-Cor Industries logo is the cornerstone of the Gin-Cor
Industries brand. To preserve the legal protection and market
strength of the trademarked logo, you must use it correctly and
consistently, according to the following guidelines:
Verticle Application
Mark
To Protect the integrity of the Gin-Cor Industries
Brand, it is important to:
• Display the logo only in the forms specified in this guide.
Master Brand
Logotype
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• Use the logo only in its complete form, always keeping the mark
and logo type together.
• When referring to the Master Brand in text, always use the text
title cap treatment shown below:
Gin-Cor Industries
Horizontal Application
• Use only master artwork or electronic files provided at
www.gincor.com/mediacenter/ to reproduce the logo.
Master Brand
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Mark
Logotype
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Gin-Cor Industries Inc. Brand Guidelines
3
Clear Space and Minimum Size (print and online)
Logo Minimum Clear Space
X
2X
X
X
X
X
X
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2X
X
X
2X
X
X
X
2X
Maintaining a clean and uncluttered space around the Gin-Cor
Industries logo maximizes the visual impact of this brand element.
Setting a minimum size helps ensure that the logo is always easy
to read.
X
DOs
X= Height of Letter “G” in Logotype
X= Height of Letter “G” in Logotype
• Always position the logo away from other text, graphics and
design elements, especially other trademarks and service
marks.
DON’Ts
Logo Minimum Size
Print Reproduction
Screen Reproduction
.5 inch (1.27 cm)
75 pixels (1 inch)
• Do not use less than the minimum clear space.
• To ensure legibility, do not reproduce the logo smaller than .5
inch (1.27 centimeters) wide for printed materials when using
the vertical application and .6875 inch (1.75 centimeters) when
using the horizontal application
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.6875 inch (1.75 cm)
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90 pixels (1.25 inch)
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Gin-Cor Industries Inc. Brand Guidelines
4
Print Applications
2-COLOUR VERSION FOR
WHITE BACKGROUNDS
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The ‘Gin-Cor Industries’ logo was created in Adobe Illustrator.®
These vector-based EPS files can be reproduced at any size
without compromising quality; ideal for importing/placing
into layout programs such as Adobe InDesign.® The file
names for the various versions of the logo are identified for
convenient distribution. All logos can be found online at:
www.gincor.com/mediacenter/
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BLACK VERSION FOR
WHITE BACKGROUNDS
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• Always reproduce the logo in two colours on a white
background whenever possible. This is the preferred version of
the logo.
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DOs
1-COLOUR REVERSE
VERSION FOR BLACK
OR DARK COLOURED
BACKGROUNDS
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• When production constraints do not allow the use of the twocolour version, always use the black version of the logo.
• Whenever production constraints do not allow the use of the
black for the background, reverse the logo out of an equally
dark colour.
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DON’Ts
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• Do not reproduce the logo in colours other than those specified
in this document.
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2-COLOUR REVERSE VERSION
FOR BLACK OR DARK
COLOURED BACKGROUNDS
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Gin-Cor Industries Inc. Brand Guidelines
• Do not place the two-colour logo on a patterned background as
this would impair readability.
• Do not place the red and white version on coloured
backgrounds other than black or an equally dark colour.
5
Improper Use of Logo
• Do not attempt to recreate any portion of the logo.
• Do not separate the mark from the logotype.
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• Do not rotate, skew, redraw, reproportion, or otherwise alter the
logo, or its elements in any way.
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• Do not combine the logo with any other elements such as logos,
words, graphics, photos, slogans or symbols – that might seem
to create a hybrid mark.
• Do not reproduce the logo in colours other than those
recommended in this document.
• Always keep the Gin-Cor icon on the left side when using the
horizonal application of the logo.
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• Do not place the logo on a patterned background.
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Gin-Cor Industries Inc. Brand Guidelines
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6
Gin-Cor Industries Corporate Colour Palette
Primary Colour Palette
red
red
Pantone
186 C
Pantone
186 C
black
PROCESS
CYAN2%
red black
MAGENTA100%
black
YELLOW85%
BLACK6%
Pantone
black
RGB 186 C
RED200
GREEN16
BLUE46
HEX
black
black
#c8102e
PROCESS
CYAN0%
MAGENTA0%
YELLOW0%
BLACK100%
RGB
RED0
GREEN0
BLUE0
HEX
#000000
Colour is a critical component of the Gin-Cor Industries image. For
best print-quality reproduction, print as solid Pantone® colours. If a
Pantone® colour is not available, logos may be printed in 4-colour
process to match. The secondary palette is used exclusively for
marketing materials.
DOs
• Display the logo using the Pantone® version whenever possible.
• Always use the colour palette shown here whenever creating
any printed or online applications of Gin-Cor Industries.
Secondary Colour Palette
gray
gray
Pantone
warm gray 3 C
Pantone
warm gray 3 C
PROCESS
CYAN8%
orange
MAGENTA5%
YELLOW7%
BLACK16%
gray orange
Pantone
021 C
RGB
RED200
Pantone Pantone
GREEN201
warm gray 3 C
021 C
BLUE199
HEX
DON’Ts
orange
• Do not use colours other than those in the colour palette
whenever creating any printed or online applications for Gin-Cor
Industries.
Pantone
021 C
#c8c9c7
Gin-Cor Industries Inc. Brand Guidelines
7
Print Font Usage
Corporate Fonts
ITC Kabel Family
Type is a powerful brand tool when used carefully and consistently.
To help establish a consistent and credible brand style, three
families of type styles have been selected.
ITC Kabel Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz • 1234567890.,;:&!?$%
ITC Kabel Demi
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz • 1234567890.,;:&!?$%
ITC Kabel Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz • 1234567890.,;:&!?$%
Helvetica Neue Family
Helvetica Neue 45 light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz • 1234567890.,;:&!?$%
Helvetica Neue 55 Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz • 1234567890.,;:&!?$%
Helvetica Neue 75 Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz • 1234567890.,;:&!?$%
Gin-Cor Industries Inc. Brand Guidelines
The ITC Kabel family has played an important part in building the
Gin-Gor Industries brand. Its unique and distinct appearance has
made it recognisable and associated with Gin-Cor Industries. It is
to be used for headings and sub-heads in corporate copy.
With its clean and contemporary linear features, the Helvetica Neue
Family creates the perfect balance as the communication font. It
works effectively as a complimentary font to the ITC Kabel family. It
is to be used for body copy in corporate copy.
For online applications the Arial Family is to be used if the print
fonts are not available.
Online and Electronic Media Font Usage
Arial Family
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz • 1234567890.,;:&!?$%
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz • 1234567890.,;:&!?$%
8
Owned Company of
Gin-Cor Industries
An affiliate of the Gin-Cor® Industries Group
Partner Company of
Gin-Cor Industries
A Gin-Cor® Industries Partner
Owned Company of
Gin-Cor Industries
An affiliate of the Gin-Cor® Industries Group
Partner Company of
Gin-Cor Industries
A Gin-Cor Industries Partner
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OWNED COMPANY OF GIN-COR INDUSTRIES
1-COLOUR / 2-COLOUR / FULL COLOUR
Co-branding Guidlines
“An affiliate of the Gin-Cor® Industries Group”
• ITC Kabel Book with “Gin-Cor” Bold
• 100% K
• No smaller than 7pt
The two tag lines are created to distinguish companies owned by
Gin-Cor Industries and companies that have formed partnerships
with Gin-Cor Industries.
PARTNER COMPANY OF GIN-COR INDUSTRIES
1-COLOUR / 2-COLOUR / FULL COLOUR
“A Gin-Cor® Industries Partner”
• ITC Kabel Book with “Gin-Cor” Bold
• 100% K
• No smaller than 7pt
OWNED COMPANY OF GIN-COR INDUSTRIES
2-COLOUR REVERSE VERSION FOR BLACK OR
DARK COLOURED BACKGROUNDS
When using either application, the Gin-Cor Industries brand must
be included in the ad either in the main body of the ad or as a
signature.
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“An affiliate of the Gin-Cor® Industries Group”
• ITC Kabel Book with “Gin-Cor” Bold
• 100% White
• No smaller than 7pt
PARTNER COMPANY OF GIN-COR INDUSTRIES
2-COLOUR REVERSE VERSION FOR BLACK OR
DARK COLOURED BACKGROUNDS
“A Gin-Cor® Industries Partner”
• ITC Kabel Book with “Gin-Cor” Bold
• 100% White
• No smaller than 7pt
Owned Company of
Gin-Cor Industries
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magnis dis parturient montes, nascetur ridiculus
mus. Donec quam felis, ultricies nec, pellentesque
eu, pretium quis, sem. Nulla consequat massa
quis enim.
An affiliate of the Gin-Cor® Industries Group
Gin-Cor Industries Inc. Brand Guidelines
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