Productivity Dynamics and the Role of “Big-Box” Entrants in Retailing∗ Florin Maican†and Matilda Orth‡ December 10, 2014 Abstract Entry of large (“big-box”) stores along with a drastic fall in the number of stores are striking trends in retail. We use a dynamic model to measure the impact of large entrants on productivity, allowing for a controlled productivity process and accounting for prices, local markets, and the endogeneity of entry. Using data on all retail food stores in Sweden, we find that incumbents’ productivity increase after large entry and that the magnitude of the increase declines with the productivity of incumbents. Our findings highlight that large entrants play a crucial role in driving productivity growth. Keywords: Retail markets; imperfect competition; industry dynamics; productivity; dynamic structural model. JEL Classification: C24, L11, L50, L81, O3. ∗ We would like to thank Daniel Ackerberg, Victor Aguirregabiria, Mats Bergman, Jan De Loecker, Pierre Dubois, Martin Dufwenberg, Lennart Hjalmarsson, Randi Hjalmarsson, Jordi Jaumandreu, Amil Petrin, Vincent Réquillart, Rune Stenbacka, Johan Stennek, Måns Söderbom, and seminar participants at Toulouse School of Economics and the University of Gothenburg for valuable comments and discussions. In addition, we thank participants at EEA 2008 (Milano), EARIE 2007 (Valencia), the Nordic Workshop in Industrial Organization 2007 (Stockholm), the Conference of the Research Network on Innovation and Competition Policy 2007 (Mannheim), and the Swedish Workshop on Competition Research 2007 (Stockholm) for helpful comments and suggestions. Special thanks to the Trade Union Institute for Economic Research (FIEF) and the Swedish Retail Institute (HUI) for providing the data. We gratefully acknowledge financial support from the Swedish Competition Authority and the Jan Wallander and Tom Hedelius Foundation. † Research Institute of Industrial Economics (IFN) and University of Gothenburg, Box 640, SE-405 30, Göteborg, Sweden, Phone +46-31-786 4866, Fax +46-31-786 4154, E-mail: [email protected] ‡ Research Institute of Industrial Economics (IFN), Box 55665, SE-102 15, Stockholm, Sweden, Phone +46-8-665 4531, Fax +46-8-665 4599, E-mail: [email protected] 1 Introduction Entry and competition are widely viewed as important to productivity growth.1 Although entry and exit have been found to play a more crucial role for labor productivity growth in retail than in manufacturing, there have been few attempts to estimate multi-factor productivity in retail markets (Foster et al., 2006). Recently developed methods of estimating production functions have in fact been applied almost exclusively to manufacturing industries.2 The major structural change in retail markets during the last few decades is the entry of large (“big-box”) stores along with a drastic fall in the number of stores. The most striking example of this is the expansion of Walmart, which has been found to greatly lower retail prices and increase the exit of retail stores in the U.S., the “Walmart effect.”3 For instance, the number of single-store retailers in the U.S. declined by 55 percent from 1963 to 2002 (Basker, 2007). Retail markets in Europe also follow the “big-box” trend, although on a smaller scale, for example, with Carrefour, Metro, Schwartz, and Tesco. Despite this significant structural change, its impact on productivity has received little attention. Our goal is to estimate multi-factor productivity in retail markets and measure the impact of increased competition from the entry of large stores on incumbents’ productivity while controlling for prices and local markets. A central contribution of this paper is that we provide a modeling framework to estimate multi-factor productivity in retail markets and to identify heterogeneous responses of large entrants on productivity. A key advantage of our study is that we characterize the full distribution of changes in store productivity from large entrants in local markets. Specifically, we examine the influence of large entrants on changes in the distribution of local market productivity, aggregate weighted productivity in local markets, and exit. 1 Aghion and Griffith (2005) and Syverson (2011) provide excellent surveys of recent literature. 2 Olley and Pakes (1996), Levinsohn and Petrin (2003), Ackerberg et al. (2006), Ackerberg et al. (2007), and Doraszelski and Jaumandreu (2013). 3 Basker (2005), Basker (2007), Jia (2008), Basker and Noel (2009), and Holmes (2011). Fishman (2006) and Hicks (2007) provide a general discussion on the Walmart effect. 1 Detailed data on all retail food stores in Sweden from 1996 to 2002 provide us with a unique opportunity to investigate the questions at hand. Retail food is important to analyze because it accounts for 15 percent of consumers’ budgets (Statistics Sweden, 2005) and thus constitutes a large share of retailing. The Swedish market follows two crucial trends common among nearly all OECD countries. One of these is a structural change toward larger but fewer stores; in fact, the total number of stores in Sweden declined from 36,000 in the 1950s to less than 6,000 in 2003 (Swedish National Board of Housing, Building, and Planning, 2005). The second trend is the presence of entry regulations, giving local authorities the power to determine whether a store can enter the local market. Our results are important for policymakers who implement such entry regulations in local markets. In fact, the consequences of retail regulations (e.g., supermarket dominance) are frequently debated among policymakers in Europe (European Parliament, 2008; European Competition Network, 2011; European Commission, 2012). The paper relates to three strands of literature. First, it links to the growing literature on retail productivity (Foster et al., 2006; Schivardi and Viviano, 2011; Basker, 2012; Basker, 2014). In detail, we add to the scarce literature on how to measure and understand heterogeneity in multi-factor productivity in retail markets. The second focuses on dynamic models of productivity heterogeneity within industries (Ericson and Pakes, 1995). Such studies have found that increased competition from high productivity entrants forces low productivity firms to exit, increasing the market shares of more productive firms (Syverson, 2011). The productivity distribution is thus truncated from below, increasing the mean and decreasing dispersion (Syverson, 2004; Asplund and Nocke, 2006). Third, the paper relates to the vast literature on how competition affects productivity,4 to which we propose a complementary approach to quantify effects of entry on produc4 Previous theoretical work has emphasized both positive and negative effects, while empirical work has often emphasized positive effects. Examples of recent contributions are MacDonald (1994), Nickell (1996), Aghion and Griffith (2005), and De Loecker (2011). Examples of papers that examine the effect of liberalization and competition policy on productivity growth include Bertrand and Kramarz (2002), Djankov et al. (2002), Buccirossi et al. (2013), Maican and Orth (2014), and Sadun (2014). 2 tivity. The model incorporates the following key features of retail markets. First, stores operate in local markets. Second, large entrants causally influence store productivity, i.e., increased competition from large entrants forces stores to improve their productivity and induces exit. Our measure of large entrants is the number of large stores that enter local markets in each period. Third, lack of data on prices and quantities at the firm/establishment level is common in many industries, especially in retail, due to difficulties in measuring output (Griffith and Harmgart, 2005; Reynolds et al., 2005). We augment the production function with a simple horizontal product differentiation demand system (CES), where exogenous demand shifters and large entrants affect prices, and obtain an industry markup (Klette and Griliches, 1996). We analyze the identification of the effect of large entrants on both technical productivity (shocks to productivity separate from demand) and quality-adjusted productivity (the sum of technical productivity and remaining shocks to demand).5 Fourth, to proxy for store productivity, we use the labor demand function from stores’ shortrun optimization problem together with high-quality data on store-specific wages.6 The role of large entrants is directly linked to competition policy because of entry regulations in the OECD, although such regulations are much 5 Most studies of imperfectly competitive industries that use sales or value-added as a measure of output do not control for unobserved prices, although some examples exist (Katayama et al., 2009, Levinsohn and Melitz, 2006, De Loecker, 2011, Doraszelski and Jaumandreu, 2013). Product-level data on prices and quantities have recently been used together with establishment level data to estimate production functions and demand in manufacturing. Similar data for services are, to the best of our knowledge, not available. Retail is complex due to its multi-product, multi-store and multi-market nature. In addition, stores offer different product assortments, and our approach requires data on all stores in local markets. Identifying the impact of large entrants on technical productivity therefore requires additional assumptions (e.g., timing). 6 A common characteristic of retail markets is lumpy investment and a lack of data on intermediate inputs such as the stock of products (materials). In retail, a static labor assumption is less restrictive than in many other industries, as part-time work is common, the share of skilled labor is low, and stores frequently adjust labor due to variations in customer flows. 3 more restrictive in Europe than in the U.S.7 The main rationale for such regulations is that new entrants generate both positive and negative externalities that require careful evaluation by local authorities. Advantages, such as productivity gains, lower prices, and wider product assortment, contrast with disadvantages, notably, fewer stores and environmental effects. Because large entrants are expected to impact market structure extensively, they are carefully evaluated in the planning process. Our empirical results show that large entrants force low productivity stores to exit and surviving stores to increase productivity. There is significant heterogeneity in the impact of large entrants on store productivity within and across local markets. The median increase in incumbents’ productivity due to a large entrant is 4-6 percent. A key result is that productivity increases most among incumbents in the bottom part of the productivity distribution and declines with the productivity of incumbents. A large entrant increases productivity 1-2 percentage points more for a store in the 25th local market productivity percentile than for a store in the 75th percentile. The average aggregate weighted impact of a large entrant on productivity at the local market level is 3-5 percent, using output market shares as weights. Our results show that it is important to allow large entrants to affect the distribution of store productivity and control for omitted prices and local market demand. The finding that a more liberal design and application of entry regulations would support productivity growth is robust to various identification strategies, including controlling for possible endogeneity issues concerning large entrants. From a policy perspective, our results are informative to policymakers who decide over entry of new stores in local markets. The next section describes the retail food market and the data. Section 3 presents the modeling framework, identification and estimation. Section 4 reports the empirical results. Section 5 summarizes and draws conclusions. In several places, we refer to an online appendix containing various analyses that are not discussed in detail in the paper. 7 Hoj et al. (1995); Pilat (1997); Boylaud and Nicoletti (2001); and Griffith and Harmgart (2005). 4 2 The retail food market and data The Swedish retail food market consists of a mix of different firm organizations with a clear tendency toward independent and franchise stores and with firms functioning as wholesale providers. Decisions regarding pricing, inputs, and exit are thus traditionally made by individual store owners. For our purposes, we focus on the recent increase in centralized decisions of firms to enter large stores into local markets (henceforth referred to as large entry) together with the historical network of independent and franchise stores. Stores belong to four main firms. ICA consists of a group of independent store owners and began through collaboration on wholesale provision. Axfood contains a mix of independent and franchise stores.8 Bergendahls has a mix of franchises and centrally owned stores and operates mainly in the south and southwest of Sweden. Coop, by contrast, consists of centralized cooperatives, with decisions made at the local or national level. Despite its cooperative structure, independent store owners in Coop have the power to decide on, e.g., pricing and labor. Stores affiliated with these four firms together constitute approximately 92 percent of market shares in 2002: ICA (44 percent), Coop (22 percent), Axfood (23 percent), and Bergendahls (3 percent). Various independent owners make up the remaining 8 percent of market share.9 All four firms include both small and large stores. The Swedish regulation, the Plan and Building Act (PBA), empowers the 290 municipalities to make decisions regarding the applications of new entrants. PBA is viewed as a major barrier to entry, resulting in diverse outcomes, e.g., in price levels, across municipalities (Swedish Competi8 In 2000, Axel Johnson and the D-group (D&D) merged to form Axfood, initiating more centralized decision-making and more uniformly designed store concepts from 2001 and onwards. 9 International firms with hard discount formats entered the Swedish market after the study period: Netto in 2002 and Lidl in 2003. 5 tion Authority, 2001:4). Several reports stress the need to better analyze how regulation affects market outcomes (Swedish Competition Authority, 2001:4, 2004:2). Large entrants are often newly built stores in external locations, making regulations highly important. The online appendix (Section A) describes the PBA in greater detail. Data. The data consist of two micro-data sets, DELFI and FS-RAMS. Both contain yearly information on all retail food stores in Sweden from 1996 to 2002. DELFI contains information about store type, chain/firm, and sales space (in square meters). A store is assumed to enter if it is observed in the data in year t but not t − 1, and a store is assumed to exit if it is observed in year t but not t + 1. DELFI defines a unit of observation as a store based only on its geographical location (i.e., only its physical address), and it is used to define large entrants. The most disaggregated level for which more accurate input and output measures exist is organization number (Statistics Sweden, SCB).10 SCB provides data at this level based on tax reporting. Financial Statistics (FS) provides input and output measures, and Regional Labor Statistics (RAMS) provides data on wages for all organization numbers, from 1996 to 2002, belonging to SNI code 52.1, “Retail sales in non-specialized stores,” which covers the four dominant firms (ICA, Coop, Axfood, and Bergendahls).11 In few cases, an organization number can consist of more than one store (“multi-store”) in the same municipality for which we observe total, not average, inputs and outputs. In FS-RAMS, entry and exit are defined only on the basis of organization numbers.12 For our purposes, we estimate productivity for each organization num10 A so-called organization number specifies the identity of a corporate body. The Swedish Tax Authority (Skatteverket) has a register of all organization numbers used for tax reporting. The numbers are permanent and unique, i.e., one number follows the corporate body throughout its whole existence, and two identical organization numbers do not exist. The register contains the date of registration of the organization number and information regarding any exit/bankruptcy (Swedish Tax Authority, 2011). Anonymous codes in FS-RAMS entail that we do not know the exact identity of an organization number. 11 SNI (Swedish National Industry) classification codes build on the EU standard NACE. 12 In FS-RAMS, we observe the municipality in which each organization number is physically located. Exit in FS-RAMS may thus be due to re-organizations, for example. 6 ber and year using FS-RAMS and define physical entry of big-box stores based on DELFI. We remove large entrants from FS-RAMS when estimating productivity. Finally, we collect local market demographic information (population, population density, average income, and political preferences) from SCB. Online appendix A provides more information about the data. Local markets. Food products fulfill daily needs and are often of relatively short durability. Thus, stores are located close to consumers. Travel distance when buying food is relatively short (except if prices are sufficiently low), and proximity to home and work are thus key considerations for consumers in choosing where to shop. The size of the local market for each store depends on its type and the distance between stores. We assume that retail markets are isolated geographic units.13 The 21 counties in Sweden are clearly too large to be considered local markets for our purposes, and the 1,534 postal areas are probably too small, especially for large stores (on which we focus). The 88 local labor markets take into account commuting patterns, which are important for hypermarkets and department stores, while the 290 municipalities appear to be more suitable for large supermarkets. As noted, municipalities are also the location of local government decisions regarding new entrants. We therefore use municipalities to define local markets. Large entrants. We define the five largest types of stores (hypermarkets, department stores, large supermarkets, large grocery stores, and other14 ) as “large” and four other types of stores (small supermarkets, small grocery stores, convenience stores, and mini markets) as “small.” This classification accords with the Swedish Competition Authority (see, e.g., Swedish Competition Authority, 2002:6). In terms of the Swedish market, we believe that these types are representative of being “large.”15 In light of the entry 13 A complete definition of local markets requires information about the exact distances between stores. Without this information we must rely on already existing measures. 14 Stores classified as other stores are large and externally located. 15 Because the store type classification in DELFI is extremely detailed, grouping stores into two size classes is not highly restrictive. Sales, sales space, and other store characteristics suggest that it is reasonable to group, e.g., hypermarkets and large grocery stores together, and to separate large and small supermarkets (online appendix A). Alternatively, we define observations in FS-RAMS with sales above the 5th percentile of 7 regulation, we only consider the physical entry of large stores (defined only based on address). A store that is re-classified into one of the large store types during the period is thus not counted as a large entry. Gas station stores, seasonal stores, and stores under construction are excluded, as they do not belong to the SNI-code 52.1 in FS-RAMS. A concern, when analyzing the link between large entrants and productivity growth, is the endogeneity of large entry.16 Local authorities make decisions regarding such entry. We use political preferences in municipalities and the number of large entrants in neighboring markets as instruments for large entrants in a setting that distinguishes between the impact of large entrants on demand and productivity shocks (see Section 3.1).17 We use variation in political preferences across local markets throughout the election periods 1994-1998 and 1999-2002 to add exogenous variation to the numbers of large entrants.18 We expect non-socialist local governments to have more liberal views regarding large entrants. Section 3.1 and online appendix B discuss in detail concerns regarding the endogeneity of large entrants in our model setting. Descriptive statistics. Table 1 presents descriptive statistics of the Swedish retail food industry from the two data sets DELFI and FS-RAMS for 1996-2002. In FS-RAMS, the number of observations decreases by about 17 percent (from 3,714 to 3,067). The share of large stores increases from large stores’ sales in DELFI as large; otherwise as small. The empirical results (available from the authors upon request) are consistent with those reported here. 16 See Bertrand and Kramarz (2002), Schivardi and Viviano (2011), and Sadun (2014). Studies based on U.K. data have used major policy reforms to handle the endogeneity of entry (Aghion et al., 2009; Sadun, 2014). 17 Data on the number of applications and rejections for each municipality are not available in Sweden. Even if this information would have been available, it is not completely exogenous because the number of applications is easily influenced by current local government policies. No major policy reforms changing the conditions for large entrants occurred in Sweden during the study period. 18 The Social Democratic Party is the largest party nationally, with 40.6 percent of seats on average. It collaborates with the Left Party (8 percent) and the Green Party (4.2 percent). The non-socialist group consists of the Moderate Party (18 percent), most often aligned with the Center Party (13.2 percent), the Christian Democratic Party (5.9 percent), and the Liberal Party (5.6 percent). Twenty-two percent of municipalities had a non-socialist majority during 1996-1998, increasing to 32 percent during 1999-2002. The non-socialists had 8.6-85 percent, averaging 40.7 percent in 1996-1998 and 44.1 percent in 1999-2002. 8 19 percent to nearly 26 percent during the sample period. While total sales space remains virtually constant, mean sales space increases by 33 percent. Thus, there has been a major structural change toward larger but fewer stores. The wage-bill increases by over 22 percent (in real terms), while the number of employees increases by only 9 percent. Total sales increase by approximately 26 percent. Aggregate value-added per employee increases from SEK 247.22 thousand to SEK 277.69 thousand during the period (12 percent). The corresponding increase in value-added per sales space is from SEK 7.29 thousand to SEK 8.72 thousand (19 percent). Table 2 shows the distribution of stores and firms across all local markets and years. The average number of stores is 23, with a standard deviation of 35. A majority of markets consist of stores that belong to three firms, whereas almost no markets consist of stores that belong to a single firm. Most stores belong to ICA, about twice as many as belong to Coop and Axfood in the upper part of the distribution. On average, as many as 7.25 stores belong to ICA, and slightly less than 4 each belong to Coop and Axfood.19 Table 3 shows the median characteristics of local markets with and without large entrants during 1997-2002. Based on all stores, average valueadded per employee increases from SEK 249.33 thousand to SEK 266.28 thousand (7 percent) during the study period, whereas average value-added per sales space (m2 ) increases from SEK 4.85 thousand to SEK 5.55 thousand (14 percent). The median number of stores varies from 22 to 54 in large entry markets, compared with 13 to 15 in non-entry markets. The number of markets with at least one large entrant varies from 6 to 23. Among these, up to three large entrants become established in the same market in the same year. As expected, median entry and exit are higher in large entry than in non-entry markets, and so are median population and population density. 19 ICA stores operate in almost all 290 markets. Coop decreases from 236 to 227 markets and Axfood from 276 to 266 during the study period. Bergendahls stores are in 21 markets at the beginning and 42 markets at the end. ICA, Axfood, and Coop have similar store size distributions throughout the whole distribution. Median (mean) store size is 316 (540) square meters for ICA, 350 (620) for Axfood, 400 (620) for Coop, and 448 (1,297) for Bergendahls. Hence, most stores are small. 9 3 Modeling the impact of large entrants on productivity This paper uses a general strategy to measure the effect of entry of large stores on stores’ productivity shocks, while controlling for local market characteristics and unobserved prices. Our framework describes a store by a vector of state variables consisting of productivity ω, capital stock k, the number of large stores eL that enters a local market in period t, and other local market demand shifters x.20 We assume that capital is a dynamic input that accumulates according to Kt+1 = (1−δ)Kt +exp(it ), where δ is the depreciation rate. Productivity follows a controlled first-order Markov process with P (dωjt |ωjt , eLmt−1 ), i.e., large entrants affect productivity.21 The fact that it takes time for stores to adjust their productivity in response to increased competition justifies the assumption of a lagged effect of large entrants on productivity. We assume that firms decide on entry of large stores and that individual stores cannot influence this decision. Large entry is an exogenous state variable and we assume that stores do not form expectations about future values of large entrants. Service generating function and imperfect competition. Stores sell products and services following a Cobb-Douglas technology: p qjt = βl ljt + βk kjt + ωjt + upjt , (1) where qjt is the log of service output by store j at time t; ljt is the log of labor input; and kjt is the log of capital input. The service output does not 20 We follow the common notation of capital letters for levels and small letters for logs for all variables except eL , which is in levels. 21 The investment measures the difference between real gross expenditures on capital and real gross retirement of capital. Online appendix A provides details regarding the construction of the capital stock in our empirical application. The correlation between capital stock (equipment) and sales space (m2 ) is 0.63. The model can be extended to allow for spillover effects by adding the number of large entrants in neighboring markets L L (−mn ) eL −mn ,t−1 to the productivity process, i.e., P (dωjt |ωjt−1 , em,t−1 , e−mn ,t−1 ). 10 include the items that are purchased at the wholesaler and sold in the store, p i.e., intermediate inputs. The unobserved ωjt is technical productivity, and p ujt is a shock to service output that is not predictable during the period in which inputs can be adjusted and stores make exit decisions.22 In other p words, all endogeneity problems regarding inputs are concentrated in ωjt . Because service output is difficult to measure in retail markets and is therefore unobserved in many data sets, we use deflated value-added yjt as a proxy, which includes store prices. The log of deflated value added is given by yjt = qjt + pjt − pIt , where pjt and pIt are logs of service output prices at store and industry level. When a store has some market power and the output includes prices, as in retail food, its price influences productivity measure (Foster et al., 2008). To account for this, we consider a standard horizontal product differentiation demand system (CES) 1 1 1 1 1 pjt = pIt + qjt − qmt − βe eLmt − x0 mt β x − udjt , η η η η η (2) where qmt are log of aggregated service output in local market m, and udjt represents remaining store level shocks to demand (Klette and Griliches, 1996; Levinsohn and Melitz, 2006; De Loecker, 2011). The unobserved prices pjt are explained by variations in inputs and aggregate demand. We use the current number of large entrants eLmt and observed local market demand shifters x0 mt to control for local market demand. The parameter η (< −1 and finite) captures the elasticity of substitution among stores.23 The demand system implies a single elasticity of substitution for all stores. Thus, there are no differences in cross-price η ), and elasticities, i.e., we have a constant markup over marginal cost ( 1+η 1 24 ). the Lerner index is ( |η| In the case of value-added, upjt can be associated with measurement error when there is the same measurement error in intermediate inputs and output (Gandhi et al., 2011). 23 The vertical dimension is to some extent also captured because deflated output measures both quantity and quality, which is correlated with store type (size). 24 Empirical studies on our Swedish retail food stores find that large stores offer slightly lower prices (about 3 percent) and have only a modest impact on prices in surrounding stores (less than 1 percent) (Asplund and Friberg, 2002). However, it may 22 11 Combining unobserved store price pjt in (2) and the service production function (1), we have the service generating function yjt = 1 + η1 [βl ljt + βk kjt ] − η1 qmt − η1 βe eLmt − η1 x0 mt β x p − η1 udjt + 1 + η1 upjt . + 1 + η1 ωjt (3) The impact of large entrants on the productivity process. The nature of the remaining demand shocks udjt are crucial for the identification strategy and whether it is possible to separate the impact of large entrants p on technical productivity ωjt from their impact on demand.25 If udjt are correlated over time, we can only identify the impact of large entrants on quality-adjusted productivity, i.e., the sum of technical productivity and p p 1 demand shocks ωjt = ωjt − 1+η and udjt follow udjt .26 We then assume that ωjt independent Markov processes, i.e., expected productivity at time t conditional on the information set Fjt−1 does not depend on udjt . The i.i.d. shocks are denoted by jt = (1+ η1 )upjt . If udjt are i.i.d. shocks, jt = (1+ η1 )upjt − η1 udjt , we can use a timing assumption on large entrants to separate the impact of large entrants on technical productivity from their impact on demand (De Loecker, 2011). The key difference between quality-adjusted producp is the interpretation of the results, tivity ωjt and technical productivity ωjt that is, on whether productivity can be measured with or without demand shocks. For expositional simplicity and to avoid carrying forward different definitions in what follows, we will use ωjt , referring to it as productivity yjt = 1+ [βl ljt + βk kjt ] − η1 qmt − η1 βe eLmt − η1 x0 mt β x + 1 + η1 ωjt + jt . 1 η (4) be that markups vary across stores, depending on size and concept. 25 Because of difficulties in defining a “price” measure, as a consequence of stores offering different product baskets and services, our analysis will always require additional assumptions (e.g., a timing assumption) to separately identify the effect of large stores on demand and supply. Section 3.1, and online appendix B provide more details. 26 This implies that there are lagged effects of large entrants on prices even after controlling for a wide range of local market characteristics and current large entrants. 12 We assume that productivity follows a first-order nonlinear Markov process: ωjt = E[ωjt |Fjt−1 ] + ξjt , i.e., ωjt = h(ωjt−1 , eLmt−1 ) + ξjt , (5) where h(·) is an approximation of the conditional expectation, and ξjt are shocks to productivity and are mean independent of all information known at t−1. Large entrants immediately affect stores’ residual demand and thus local market equilibrium prices but affect store productivity with a one-year lag. We provide reduced form evidence that this assumption is not rejected by our data (online appendix B) and argue that it is relatively unrestrictive in application to the Swedish retail food market (Section 4.1). Specifically, when regressing store sales or value-added on both eLmt and eLmt−1 , the coefficient on lagged large entrants is not significant.27 Stores determine their own prices and adjust prices quickly, and consumers can easily switch stores. Because we use yearly data, and entry is regulated, consumers are aware of and have time to adjust to the new market structure, i.e., the previous number of large entrants does not affect current prices.28 Our framework involves explicit modeling of unobservables that drive store output and their relationship to observables (Haavelmo, 1943). We also discuss the identification and empirical findings, omitting the effect of eLmt on demand. In this case, we measure the impact of the previous number of large entrants (eLmt−1 ) on both technical productivity and demand shocks 27 Online appendix B provides a detailed discussion of the identification of the effect of large entrants on productivity and demand, and Tables B.2-3 present reduced-form results. 28 The productivity measure can be affected by capital mismeasurement, e.g., stores vary their capital services by changing the utilization of the capital stock, or capital service flows for retail space might be higher in urban/dense areas than in typical big-box locations. Because these data are not available, we assume that the flow of equipment services is proportional to the stock of equipment (ideally, we would like to know how each machinery (technology) and square meter of sales space is used in the store). We minimize capital mismeasurements by controlling for the common characteristic of capital service flows for retail space at the local market level. 13 associated with current large entrants (eLmt ).29 3.1 Identification and estimation We use the labor demand function from stores’ static profit maximization problem to recover productivity together with a good measure of storespecific wages (Doraszelski and Jaumandreu, 2013).30 Labor is a static and variable input chosen based on current productivity. This assumption has the advantages that we can include many stores with zero investment and abstract from assumptions regarding stores’ dynamic programming problem. For several reasons, this assumption is less restrictive in retail than in many other industries. Part-time workers are common. As many as 40 percent of employees in retail food work part time, compared with 20 percent in the Swedish economy as a whole (Statistics Sweden). The share of skilled labor is low in retail. Only 15 percent of all retail employees had a university education in 2002, compared with 32 percent in the total Swedish labor force (Statistics Sweden). Moreover, we find no systematic differences in hiring educated workers between small and large stores in our data. Stores have long and similar opening hours and adjust their labor due to variations in customer flows over the day, week, month and year. The training process might also be shorter than in many other industries.31 We relax the static labor assumption in the robustness section. The general labor demand function that arises from stores’ optimization problem is ljt = ˜lt (ωjt , kjt , wjt , qmt , eLmt , xmt ) where ˜lt (·) is an unknown 29 Complexity of the retail food industry makes it difficult to model all channels that improve productivity. Changes in store productivity provide information about the response to a large entrant, apart from physical entry and exit. 30 Intermediate inputs would be an excellent choice of proxy for productivity in retail markets (Levinsohn and Petrin, 2003). Ideally we would like to have data on the stock of products (materials), but such data are unfortunately not available in many data sets on service industries. The complexity of food products and the fact that stores have different product assortments make it difficult to collect data on the stock of products for all stores. The investment policy function is restrictive to use because retail stores make lumpy investments, and we can only use stores with positive investment (Olley and Pakes, 1996). 31 We assume that the labor market is efficient, so that there are no training, hiring or firing costs, no labor supply constraints for stores (they can hire when they want), and no labor market rigidities. 14 function, and wjt is the log of wage rate at the store level. To back out productivity, the following key assumptions must hold. First, the labor demand function must be strictly monotonic in productivity, which holds when labor is a static input and more productive stores do not have disproportionately higher markups than less productive stores (Levinsohn and Melitz, 2006). Second, ωjt is the only unobservable entering the labor demand function. This rules out, e.g., measurement error, optimization error in labor, and a model in which exogenous productivity is not single dimensional. We assume that the observed variation in store wages is due to differences in exogenous market conditions (Ackerberg et al., 2007). Our detailed register data of wages for all employees in Swedish retail are less subject to measurement errors due to reporting. The number of full-time adjusted employees is our measure of labor. Third, we require helpful variation in store-specific wages.32 Even if store wages change over time, we need additional variation at the store level if we are to control for time effects in the estimation.33 High-quality data on store-specific wages, the fact that stores set wages, and the prevalence of temporary job contracts and part-time work ensure the existence of wage variation across stores. The coefficient of variation for wages is about 18 percent across stores and 53 percent across municipalities. Storespecific wages regressed on market- and year-fixed effects, store size and 32 Our measure of wages is a good reflection of exogenous changes in the price of labor because the 22 percent growth in the retail wage-bill during the period (Table 1) is consistent with the 24 percent growth in aggregate real wages in Sweden (Statistics Sweden). The average wage contains both the price of labor and its composition, e.g., age, gender, and skill groups. In Sweden, we do not expect compositional effects due to some employees working overtime or differences in opening hours across stores. A one-sided t-test shows that we cannot reject the null of equal means of the share of educated employees (0.064) for both small and large stores. However, wages might pick up unobserved worker quality. Because worker quality is unobserved by the econometrician but observed by stores, we have two unobservables to control for, which complicates estimation. Instead, the unobserved quality will enter into our productivity measure. However, this is not a large concern in the retail food market, where the quality of workers is expected to be fairly homogenous (online appendix C). 33 In the absence of store level wages, however, it may be difficult to estimate the coefficients of static inputs in the Cobb-Douglas case (Bond and Söderbom, 2005). The proposed estimation strategy assumes that the first-order condition for labor does not include the derivative of the wage rate with respect to labor. 15 observed labor quality (education) show that there are other unobserved factors at the store level, for example, bargaining negotiations, experience, etc., that explain variations in store wages (online appendix C). Using data for the year 2000, market dummy variables alone explain only 9.7 percent of the variation in wages. By adding capital and a dummy for large stores and local market controls, we explain 14.2 percent of the wage variation. By including the number of employees as an additional measure of store size, the variation in wages explained by the covariates increases to 15.7 percent. Fourth, we form moment conditions in the estimation, using information about when in the productivity process stores choose inputs and firms make decisions regarding large entry (discussed below). Estimation. By inverting the labor demand function ˜lt (·) to obtain productivity ωjt and substituting the result into (4), the service generating L ) + jt ,where φt (·) = function becomes yjt = φt (ljt , wjt , kjt , qmt , emt , xmt 0 1 1 1 1 L 1 + η [βl ljt + βk kjt ] − η qmt − η βe emt − η xmt βx + 1 + η1 ωjt . Estimation is performed in two steps. The aim of the first step is to remove output and demand shocks from productivity. The first step yields an estimate of φt (·), φ̂t , and helps to recover productivity ωjt without i.i.d. shocks jt as follows: h η 1 ωjt (β) = (1+η) φ̂t − 1 + η [βl ljt + βk kjt ] + η1 qmt + η1 βe eLmt i (6) 0 + η1 xmt β x , where β = (βl , βk , η, βe , β x ). To obtain φ̂t using the OLS estimator, we use the moment conditions:34 E[jt |f (ljt , wjt , kjt , qmt , eLmt , xmt )] = 0, t = 1, · · · , T, where f is vector valued instrument functions (Wooldridge, 2009). In the second step, we nonparametrically regress ωjt (β) on a polynomial expansion of order three in ωjt−1 (β) and eLmt−1 . The labor coefficient βl is identified from the moment E[ξjt |ljt−1 ] = 0. Capital is a dynamic input, so that the coefficient for capital βk is identified from E[ξjt |kjt , kjt−1 ] = 0. Large entrants influence productivity with a one-year lag. In the case of technical productivity, only current large entrants influence prices. The 34 A polynomial expansion of third-order is used. 16 moment E[ξjt |eLmt ] = 0 is used to identify the coefficient for large entrants βe . The moment E[ξjt |qmt−1 ] = 0 is used to estimate η, and E[ξjt |xjt−1 ] = 0 is used to estimate β x . The parameters β are estimated by minimizing the GMM objective function 0 1 0 1 0 W ξ(β) A W ξ(β) , min QN = β N N (7) −1 0 0 where A is the weighting matrix defined as A = N1 W ξ(β)ξ (β)W , and W is the matrix of instruments.35 Estimation is performed at the industry level, controlling for local market conditions. Standard errors are computed using Ackerberg et al. (2012).36 We denote by Mlm the specification that uses the above moment conditions. This is our main specification that allows for imperfect competition and treats the number of large entrants as exogenous. Endogeneity of large entrants and aggregate service output. As noted, firms can decide to enter large stores in markets with favorable characteristics such as short distance to a distribution center or good logistics. The assumption E[jt |eLmt ] = 0 does not hold when jt includes shocks due to advertising, sales promotion activities related to large entrants, and distribution (transportation). These shocks affect stores differently and might also impact the aggregate service output, i.e., E[jt |qmt ] = 0 does not hold. To account for the endogeneity of large entrants, we use the share of nonsocialist seats in local governments (Bertrand and Kramarz, 2002; Schivardi and Viviano, 2011; Sadun, 2014), the number of large entrants in other markets (Hausman type of instruments), and the previous number of large entrants as instruments. In case of the endogeneity of the aggregate service output, we can use lagged values and aggregate service output in other 35 Wooldridge (2009) and ACF (equation (27)) suggest a one-step estimator using GMM based on moment conditions E[jt |Fjt ] = 0 and E[(1+ η1 )ξjt +jt |Fjt−1 ] = 0. Even if this estimator is more efficient than the two-step estimator, it is very computationally demanding in our case due to a large number of parameters to be estimated. 36 Bootstrapping might not be the best choice when the underlying model is more complicated. It requires additional computation time, optimization errors may appear, and the choice of stores in different samples yields different effects of competition from large entrants, implying that a large number of bootstraps may be required. 17 markets as instruments. We obtain φ̂ in the first step, using the GMM estimator and the moment P P conditions E[jt |f (ljt , wjt , kjt , qmt−1 , o6=m qot , eLmt−1 , o6=m eLot , polmt , xmt )] = 0, t = 1, · · · , T, where f is vector valued instrument functions (Wooldridge, 2009).37 We denote by Mlme the specification that controls for the endogeneity of the number of large entrants in the first-step of the estimation. In the empirical implementation, we find no significant changes in the elasticity η when controlling for the endogeneity of aggregate quantity qmt . For this reason, we mainly discuss the specifications Mlm and Mlme . When regressing the current number of large entrants on political preferences, we find that an increase in the share of non-socialist seats (level) in a municipality positively affects the number of large entrants (Table B.2 in the online appendix). This result is robust to observed characteristics and year- or market-fixed effects, indicating the relevance of our instrument. Large entrants might enter in regions with good distribution, suggesting that the number of large entrants in neighboring markets can be used as an instrument (Hausman, 1997; Petrin and Train, 2010). The results in Table B.2 (online appendix) show that the number of large entrants in neighboring markets is an important determinant of the current number of entrants in a market. To be an effective instrument for large entrants, political preferences (i.e., the share of non-socialist seats) should not be related to local market demand or reflect characteristics of the population that favour shopping at big-box stores but can boost productivity at other stores. This raises the following concerns. First, the outcomes of elections might be influenced by economic conditions. Political business cycles can only affect our results if there is substantial ability to predict future demand shocks when politicians are elected. We also investigate median local market characteristics for socialist markets with large entrants and non-socialist markets without large entrants. There are between 1-6 socialist markets with large entrants and 82 to 147 non-socialist markets without large entrants during 37 Similarly, E[jt |wjt−1 ] = 0 can be used to control for endogeneity of wages. In the second step, there is no endogeneity problem of large entry because of our assumption regarding the productivity process, i.e., E[ξjt |eL mt−1 ] = 0. 18 the study period. Socialist markets with large entrants are larger markets (population) and have lower population density than non-socialist markets without large entrants. In addition, these two groups of markets do not significantly differ in income per capita. Importantly, we control for local market characteristics (income, population, population density) when estimating productivity. The second concern is that political preferences might capture local policies other than entry regulations. In Sweden, PBA is rather exceptional, enabling local politicians to play a key role. Furthermore, in our context, the number of large entrants in other markets is an appropriate instrument if the number of large entrants in other markets reflects common trends or demand shocks only specific to large entrants, e.g., unobserved advertising.38 To check the validity of the instruments, we also report the partial F-test suggested by Staiger and Stock (1997) (Table 4). The test validates the proposed instruments showing that they are not weakly correlated with the number of large entrants. Although the proposed instruments are not perfect when there are correlated unobservables across markets, we believe they are the best instruments, given the available data and modeling framework, and they have been used extensively in the empirical literature. 3.2 Some remarks on the empirical implementation Large entrants. We analyze the impact of the number of large stores eL that enters a local market in period t on the productivity of incumbent stores, which are defined as all stores other than entrants. The choice to model entry of new large stores instead of the total number of large incumbents is due to the entry regulation focusing on entrants’ impact on consumers and market structure. Because all stores determine their own prices in Sweden, and a majority of stores operate as independent or franchise units, we model each store as a separate unit that decides on prices, 38 Hausman type instruments are widely used, as they are always available, but they are controversial (Hausman, 1997). 19 inputs, and exit.39 Entry by a large store might have different impacts depending on the size of the local market. For a fixed definition of large stores, the number of large entrants is a good proxy for scale of entry relative to market size in industries characterized by spatial differentiation. To explicitly incorporate sales space, one could replace large entrants by their sales space and evaluate the impact of an additional m2 on incumbents’ productivity. Alternatively, one could model large entrants’ optimal entry size in a dynamic game framework. To deal with scale of entry, we use a detailed definition of large entrants, control for store size and market size, and calculate marginal effects of large entrants on incumbents’ productivity, where such effects are robust to market heterogeneity. Demand system. Although our CES demand model is restrictive because of data constraints, several features make it less restrictive in the Swedish retail food market than in many other industries. First, stores determine their own prices, and we do not expect a single store to influence the market price because local markets contain many stores. On average, there are 30 stores in markets with large entrants and 15 in markets without large entrants (Table 3). Second, all stores offer a wide range of products, i.e., we assume that stores serve the same basic function for consumers – to provide food. In Sweden, price (and quality) differences for a homogenous product basket are found to be small between firms and stores (Asplund and Friberg, 2002). Given our data constraints, we focus on the key dimension of differentiation in location. Alternative approaches: Dynamic games. To model large entry and exit in a dynamic game framework would require additional assumptions, e.g., on functional forms of payoff and cost functions and aggregation re39 If we aggregate and analyze decisions of, e.g., pricing at the firm level (instead of the store level), we lose much of the dynamics crucial to our analysis of the Swedish retail food market. National pricing with market power of firms rather than stores is more common in other countries (e.g., the U.K.). To analyze the relationship between firms and stores in more detail, we would require data on the identity of (multi-) stores for which we observe inputs and outputs. The decision to exit or continue is made at the store level, although firms can influence the decision of each store through possible chain effects. Section 2 provides details regarding the organization of firms. 20 strictions, and raise concerns about multiple equilibria, equilibrium selection mechanisms and computational complexity (Pakes et al., 2007). The benefit of a dynamic game setting is that we can endogenize entry. Given the main goal of the current paper, we believe that the advantages of our detailed analysis of store productivity dynamics outweighs the potential limitations of the single agent framework. 4 Results Table 4 presents estimates of the service generating function, using labor as a proxy for productivity and previous large entrants in the productivity process and controlling for prices using current large entrants and local market characteristics (population, population density, income) (Mlm ). In addition, we control for the endogeneity of large entrants in the first-step of the estimation, using political preferences, number of large entrants in other markets, and the previous number of large entrants as instruments (Mlme ). We also present results under perfect competition, using the basic implementation of Ackerberg et al. (2006), with labor demand as a proxy (Ml ), and OLS. A major advantage of the specifications Mlm and Mlme is that they use a controlled productivity process and control for unobserved prices, which otherwise might downwardly bias the scale estimator (omitted price bias) (Klette and Griliches, 1996). Another advantage is that they yield an estimate of market output, which makes it possible to compute the implied demand elasticity (η) and an average industry markup controlling for local market competition. As theory suggests, the estimate of returns to scale (βl + βk ) in the Mlm estimator is greater (1.505) than in the OLS (1.121) and Ml (1.005) estimators. The point estimate for labor is 0.674, and that for capital is 0.304.40 Few studies that use a production function framework emphasize 40 Omitting to control for unobserved demand shocks, we expect the coefficients for labor and capital to be upwardly biased, owing to the positive correlation between inputs and demand shocks. Maican and Orth (2012) discuss returns to scale under imperfect competition. After controlling for local market competition, the capital coefficient 21 the returns to scale in service industries. Increasing returns to scale are expected in industries with high consumer participation, geographic dispersion, and multi-market contacts (economies of density). The scale is likely to increase with the degree of self-service and is found to be higher in retail food than in other retail sectors (Ofer, 1973).41 The estimate of the implied elasticity of demand is -2.858 in Mlm . Thus, the implicit assumption that η=−∞, often used in empirical studies, does not hold. The markup, defined as price over marginal cost, is 1.530. Our estimates are consistent with previous findings based on retail data (Hall, 1988; Roeger, 1995; Maican and Orth, 2014).42 The coefficient for population is positive and statistically significant, and the coefficient for population density is close to zero.43 When controlling for the possible endogeneity of large entry in the first-step in Mlm , the results show similar coefficients for labor, capital and large entrants (Mlme ). The demand elasticity (|η|) increases slightly from 2.85 to 3.27, and the scale decreases somewhat from 1.505 to 1.420. increases, which is in the direction of controlling for selection bias (Olley and Pakes, 1996). 41 For food retailing in Israel, Ofer (1973) estimates returns to scale at 1.42 and at 1.31 when controlling for supermarkets. Bairam (1994) estimates returns to scale at approximately 1.30 for fruit and vegetables, based on Australian data. These estimates rely on Cobb-Douglas technology and value-added but do not control for simultaneity, selection or omitted price bias. 42 The aggregate mark-up (η/(1 + η)) depends on the estimated elasticity of demand η at the industry level, i.e., a larger |η| implies a lower mark-up. Hall (1988) uses aggregate sector time series U.S. data and finds a markup about 1.42 for retail trade and 1.53 for services. Using the same data, Roeger (1995) finds a mark-up about 1.50 for food and kindred products. Using a nested logit demand model with store level prices for a product basket in Swedish retail food (2001-2008) and assuming a Nash equilibrium, Maican and Orth (2014) find an estimated average price elasticity about -3 for large stores and -3.8 for small stores. Based on their product basket, their estimated average mark-up across all stores is about 1.20. 43 The impact of a large entrant on residual demand and hence prices is, on average, roughly 2 percent. This small positive effect might be due to the fact that our simple demand system, owing to data constraints, only allows us to estimate average effects and does not consider distributional effects. Large entrants may, e.g., reduce prices in nearby stores. Our finding that large stores have a modest impact on prices is consistent with previous studies of the Swedish retail food market (Asplund and Friberg, 2002). 22 4.1 Large entrants and productivity The next step is to investigate whether large entrants influence the productivity of stores. We analyze whether large entrants have a greater impact on one part of the local market productivity distribution than another (Section 4.1.1) and use individual store’s marginal effects to evaluate the impact of large entrants on aggregate weighted productivity in the local market (Section 4.1.2). Productivity measure. To obtain a measure that is comparable across different estimators, we recover productivity from the service generating function η [yjt − (1 + η1 )[βl ljt + βk kjt ] + η1 qmt ωjt = 1+η (8) + η1 βe eLmt + η1 x0mt β x ]. The productivity measure in (8) contains the i.i.d. jt shocks. To recover productivity without i.i.d. shocks, one can use the inverse labor demand function given in equation (6). Our results are robust to using this alternative measure. The average productivities obtained from both measures (output and proxy) are close, but there are distributional differences and, as expected, higher variance when using the service generating function. For Mlm , the ratio of the interquantile range to the median is about 0.07 and 0.09 for productivity recovered from labor demand and output, respectively. The reduced-form evidence suggests that previous large entrants do not significantly impact demand (Section 3 and online appendix B), i.e., there are no remaining persistent demand shocks related to large entrants. Given the complexity of the industry, no persistence in the remaining demand shocks upjt (i.e., technical productivity) may be debated. In what follows, we focus on productivity recovered from output and estimated using our main specifications, Mlm and Mlme . Transitions in the productivity distribution. To explore changes in productivity distribution in local markets, we classify incumbents into six percentile bins (p10, p10-25, p25-50, p50-75, p75-90, p90) for each year, based on productivity. We then follow movements between percentile bins or exit over time, with productivity estimated by Mlm . 23 Low productive incumbents in markets without large entry decrease their productivity or stay low productive without being forced to exit (Table 5). The share of incumbents that remain in p10 is 5 percentage points higher in markets without large entry. More than 20 percent and 13 percent of stores in the two lowest percentile bins exit in entry markets, but only 16 percent and 11 percent of such stores exit in non-entry markets. In both market groups, exit also occurs among stores in p90. This might be due to re-structuring and re-organization of incumbent stores because, although large entrants are “physical entry”, the data only allow us to link estimated productivity and exit based on organization number. To avoid possible selection problems due to this characteristic of our data, we control for survival probabilities when estimating productivity and find that the results are robust to this selection problem (Olley and Pakes, 1996).44 4.1.1 Store-level heterogeneity Using our semiparametric model to control for standard problems (simultaneity and endogeneity), and following a specification entirely consistent with our model, we approximate h(ωjt−1 , eLmt−1 ) using a third-order polynomial expansion in its arguments.45 We only consider incumbent stores and exclude stores that enter (see next subsection for exit). Table 6 (Panel A) shows the results for the impact of large entrants on store productivity under our main specification, Mlm and Mlme , recovering productivity from output. To account for the heterogeneity of stores’ productivity levels and in the impact of large entrants across local markets, we evaluate the marginal effects of large entrants for different productivity percentiles at the local market level (10th, 25th, 50th, 75th, and 90th). First, we calculate the marginal effects of large entrants for each productivity percentile measure in each local market. Second, we compute the 44 Selection is discussed in detail in online appendix D. The static entry process implies no endogeneity problem of large entrants because eL mt−1 is uncorrelated with current innovation in productivity ξjt (Section 3). We model L eL mt−1 as a continuous variable in the Markov process because emt−1 is larger than one in some local markets. 45 24 mean and standard deviation of the marginal effects for each productivity percentile measure across local markets. This gives us the average productivity change across local markets following a large entrant for each percentile. The median impact of an additional large entrant on store productivity across local markets is 6.5 percent in Mlm and 4.5 percent after controlling for the endogeneity of large entrants in Mlme . There is, however, high dispersion in the impact across markets, as indicated by the standard deviations of 0.022 for Mlm and 0.018 for Mlme , respectively. We also find high dispersion in store labor productivity (value-added per full-time adjusted employee) across entry markets, where average labor productivity growth is approximately 7-8 percent. A key result in Table 6 is that the impact on productivity decreases toward the upper parts of the productivity distribution. Large entrants force low productive incumbents to improve their productivity more than high productive incumbents.46 A large entrant increases productivity 3-4 percentage points more for a store in the 10th local market productivity percentile than for a store in the 90th percentile (Mlm and Mlme ). The corresponding difference is 1-2 percentage points for a store in the 25th productivity percentile compared to a store in the 75th percentile. These findings are in line with recent empirical literature on productivity (Syverson, 2004; Asplund and Nocke, 2006; Collard-Wexler, 2011). For comparison, we use semiparametric estimates but without controlling for imperfect competition in local markets (Ml ) and simple OLS. A new large store decreases median productivity by about 2 percent under Ml . The unexpected negative impact of a large entrant suggests that we must control for demand in local markets. The adjusted R2 for the productivity process regression is, moreover, 2-3 times lower under Ml than under Mlm . Considering a simple parametric specification that explains productivity by the number of large entrants, ωjt = βe eLmt + uejt , where uejt are i.i.d., we can interpret βe as the effect on productivity when estimating 46 Using a simple linear specification, the results also suggest that large entrants increase productivity, but the impact decreases with the productivity of incumbents. 25 the service generating function, yjt = β0 +βl ljt +βk kjt +βe eLmt +uejt +υjt , by OLS. The coefficient for large entrants is positive but small (0.0003) and not statistically significant. In addition to the standard problems of production function estimation and the use of strong assumptions to identify βe (i.e., E[uejt + υjt |emt ] = 0), this specification does not address the effect of large entrants on prices. Omitting to control for the impact of current large entrants on prices in Mlm results in a 2 percentage point lower median impact of large entrants on store productivity (results not reported). Hence, part of the productivity increase caused by large entrants is in fact an effect on prices, which is important to control for (De Loecker, 2011). An advantage of our approach (Mlm and Mlme ) is that it yields marginal effects for every store. In other words, the impact of large entrants on productivity varies across stores, depending on their values of ωt−1 and eLmt−1 , and we can recover the full distribution in each local market. Table 6 (Panel B) shows that the support of individual effects of large entrants on an incumbent’s productivity increases in the range of 0.017-0.117 (Mlm ) and 0.008-0.09 (Mlme ).47 Hence, there is substantial heterogeneity in the impact of large entrants on productivity across incumbents. Variations in geographic distance between large entrants and incumbents (spatial differentiation) and the possible existence of unobserved persistent demand shocks, which yield quality-adjusted productivity instead of technical productivity, may partly explain this finding. 4.1.2 Productivity in local markets We use effects on individual incumbents to evaluate changes in aggregate local market productivity that result from a large entrant, which is an issue of particular interest to policymakers who decide over entry of new stores P m in local markets. Aggregate productivity in market m is ωmt = nj=1 sjt ωjt , where sjt is the market share of store j in period t, and nm is the number of 47 Because of exit and product differentiation this does not imply that large entrants will continuously increase productivity among incumbents. Without controlling for local market competition and prices (Ml ), the lower bound of the support is negative. 26 stores. We compute the change in aggregate local market productivity due to a large entrant as a weighted sum of individual stores’ marginal effects, P m using store market shares as weights, i.e., nj=1 sjt ∂e∂h(·) . Note that eLmt−1 L mt−1 measures the number of large entrants. As before, we only focus on changes in the productivity of incumbent stores. Table 6 (Panel C) shows the distribution of weighted aggregate local market productivity growth of incumbents following a large entrant, i.e., Pnm ∂h(·) . There is variation across local markets, with aggregate proj=1 sjt ∂eL mt−1 ductivity increases ranging from 0.002 to 10.6 percent under Mlm (0.0027.8 percent under Mlme ). The median contribution of a large entrant to local market productivity growth of incumbents is 5.7 percent under Mlm (4 percent under Mlme ).48 These figures are 0.7 (0.5) percentage points lower under Mlm (Mlme ) than the median increase in productivity computed using distribution measures of local market productivity reported as averages across markets (Panel A in Table 6). This indicates that there are more stores with a relatively low productivity increase from a large entrant (marginal effect) and/or that stores with relatively low productivity increases as a result of a large entrant have larger market shares and therefore receive larger weights. Decomposition. To understand the contribution of the large entrants to local market productivity growth of incumbents, we can use a simple decomposition. The change in aggregate productivity in market m can be written as Pnm Pnm Pnm ∂h(·) ∆ωmt ≡ j=1 sjt−1 ωjt−1 ' j=1 sjt ∂eL j=1 sjt ωjt − mt−1 Pnm L + j=1 ∆sjt h(ωjt−1 , emt−1 − 1) P m + nj=1 sjt−1 [h(ωjt−1 , eLmt−1 − 1) − ωjt−1 ], where the first term defines the weighted contribution of a large entrant to productivity growth among incumbents in the local market;49 the second term is the contribution of the stores with increasing market shares, regardless of a large entrant; and the third term is aggregate productivity 48 The marginal effects are 0.5-1 percent greater when the full sample of stores is used and we evaluate the marginal effect for one large entrant in each market. 49 L Note that ∂e∂h(·) ' [h(ωjt−1 , eL L mt−1 ) − h(ωjt−1 , emt−1 − 1)]. mt−1 27 growth, regardless of a large entrant in the local market, using previous market shares as weights.50 Using local market aggregation of incumbents’ productivity, the findings show a large dispersion in yearly productivity growth across local markets with large entrants, where the median growth is about 9 percent. Because our focus is on the first term, we discuss only the median value of each term in the decomposition. As noted, a large entrant results in a 5.7 percent median increase under Mlm (4 percent under Mlme ) in productivity growth among incumbents (first term). Regardless of a large entrant, the median contribution to local productivity growth by the incumbent stores that increase their market share is approximately 2 percent (second term), but the standard deviation is high (0.29). These findings suggest that large entrants might enter growing markets or that they create additional demand. Without a large entry, aggregate productivity growth contributed by incumbents that increase productivity at initial sales levels is also dispersed across local markets, with a median of -0.7 percent (third term). Exit. While exit mainly occurs from the bottom part of the distribution, entrants are found across the whole distribution (not reported), consistent with previous findings in retail markets (Foster et al., 2006). According to our model, stores decide whether to exit or continue at the beginning of period t, based on their information set consisting of the previous or current state variables, that is, productivity, capital, large entrants, and demand shifters (Section 3). When we identify technical productivity and control for demand with observable demand shifters (eLmt , xmt ), so that shocks to demand udjt are i.i.d., we assume that these shocks are not predictable by 50 There are a few remarks about this decomposition. First, we only use information about incumbent stores in local markets exposed to large entry. Second, because most markets have only one large entrant in a given year, we focus on the impact of one rather than all large entrants (the decomposition can be extended to accommodate a large number of entrants). Third, the sum of the three terms approximates the aggregate productivity growth ∆ωmt because of the numerical approximations when computing the derivative of the nonparametric function h(·) with respect to eL mt−1 . Fourth, we use store information and show how much of the productivity growth among incumbents at the local market level is the effect of a large entrant. 28 stores when exit decisions are made.51 If stores can observe or predict the demand shocks udjt after we control for observable demand shifters, it is not possible to estimate the exit regression as below without including them in the productivity process (quality-adjusted productivity). Table 7 shows regression results for the probability of exit.52 The first specification (column 1) relies on the pure stopping rule and does not consider stores’ positions in the local market productivity distribution. In line with both theory and previous empirical studies (Olley and Pakes, 1996), exit is less likely if productivity and the capital stock are high but more likely if the market size is large. The coefficient of large entry has the expected positive sign but is not significant at conventional significance levels. The expanded specification (column 2) includes interaction terms of large entrants with the six local market productivity dummies, using the middle group (p50-75) as a reference. The coefficient for the interaction term is positive and jointly significant with the coefficient of large entry for p10 and p25. The probability of exit is about 0.02 higher after large entry for stores in the bottom part of the productivity distribution than for those in the middle. To summarize, our results in Tables 5-7 show that large entrants increase store’s productivity, local market productivity growth, and exit. These findings provide information about the observed trend toward larger but fewer stores in the retail industry. That large entrants have the largest effect on incumbents with low productivity is an indirect effect of competition. Large entrants induce exit, bring new demand but also capture demand from incumbent stores, where the net effect is higher competitive pressure on stores with low productivity.53 51 Exit decisions include physical exit and re-structuring/re-organization of stores, which cause changes in stores’ organization numbers. 52 The exit regressions in Table 7 represents reduced-form exit policies, i.e., exit is a function of the state variables. Note that by replacing the productivity with the inverse of the optimal labor policy function, we obtain an exit policy function similar to the selection equation presented in online appendix D. 53 The dynamic effect of competition is included in the measured effect of a new entrant on productivity, and the positive effect on productivity should be put in balance with a decrease in the number of stores, i.e., lower product differentiation available to consumers. Maican and Orth (2013) use a dynamic entry-exit game with store type 29 4.2 Robustness and specification tests This section discusses the main robustness and specification tests. The online appendix presents additional robustness results. Relaxing the timing assumption on labor. If there are hiring and firing costs of employees, labor is a static and fixed input. We can then use current labor ljt as an instrument in our main specification. The results are directly comparable with those when labor is static and variable, i.e., Ml(m) in Tables 4 and 6. Under perfect competition (Ml ), the coefficient for labor decreases from 0.843 to 0.647, and the coefficient for capital increases from 0.162 to 0.240. Controlling for imperfect competition (Mlm ), the labor coefficient decreases to 0.491, the capital coefficient increases to 0.412, and demand elasticity is -2.88 (similar to the findings in Table 4). Using the moment condition based on current labor gives similar support of the marginal effect of large entrants when productivity is recovered from the service generating function, i.e., [0.017, 0.10] compared with [0.017, 0.117] (Table 6). Alternative production technology. For our main specification Mlm , we relax the Cobb-Douglas technology in equation (1) and consider a 2 2 + βlk ljt kjt + + βkk kjt translog production function qjt = βl ljt + βk kjt + βll ljt p p ωjt + ujt , which requires the estimation of three additional parameters: labor squared (βll ), capital squared (βkk ), and the interaction between labor and capital (βlk ). The results, not reported but available from the authors upon request, are consistent with our previous findings. Large entrants have a greater impact on low productive incumbents than on high productive incumbents. An additional large entrant increases productivity by about 4 percent for a 10th percentile productivity store, by about 2 percent for a median store, and by about 0.1 percent for a 90th percentile store. Other robustness. Our identification strategy and empirical findings are differentiation to study large entrants and industry dynamics in Swedish retail food 2001-2008 in detail. 30 robust to the choice of the labor demand function, e.g., a parametric labor demand function (Section E in the online appendix). By controlling for possible endogeneity of wages in the first step, the coefficient of labor decreases sightly, from 0.674 to 0.671. We also estimate the contribution of all entrants to aggregate productivity growth during 1997-2002, using various productivity decompositions (Griliches and Regev, 1995 and Foster et al., 2001). Incumbent stores that increase their productivity at the initial sales level contribute approximately 8 percent (within) and net entry contributes 2-4 percent (Section F in the online appendix). These findings suggest the importance of understanding the factors that drive within productivity growth. 5 Conclusions The present study provides new insights into competition and productivity differences among retail stores. Net entry is found to foster almost all labor productivity growth in the U.S. retail sector (Foster et al., 2006). However, multi-factor productivity in retail markets has rarely been studied, in contrast to manufacturing. We provide a first attempt to use recent advances in semiparametric estimation of production functions to estimate productivity in retail markets and investigate how entry of large (“bigbox”) stores influences stores’ efficiency shocks and demand shocks. On both sides of the Atlantic, the pros and cons of the big-box format have been widely debated (the “Walmart effect”). We provide a dynamic model that takes key features of retail markets into account. Apart from large entrants, we emphasize the importance of local markets, imperfect competition, lumpy investments, and limited access to quantity data on products purchased and sold by each store. We analyze whether large entrants force low productivity stores out of the market and increase productivity among surviving stores with different positions in the productivity distribution. Our empirical application relies on detailed data on all retail food stores in Sweden, a sector that is representative of many OECD markets in terms of 31 market structure and regulation. The results show substantial heterogeneity in the positive effects of large entrants on future productivity. A key finding is that productivity increases decline toward the upper part of the productivity distribution, implying that productivity increases relatively more among low productivity incumbents than among high productivity incumbents. The median increase in incumbents’ productivity due to a large entrant is 4-6 percent. In addition, productivity increases by 1-2 percentage points more for a store in the 25th local market productivity percentile than for a store in the 75th percentile. The average aggregate weighted increase in productivity at the local market level is 3-5 percent, using output market shares as weights. The findings are informative to policymakers who decide over entry of new stores in local markets and are robust to various identification strategies It is important to consider that stores compete in local markets. Furthermore, not controlling for the contemporaneous effect of large entrants on prices leads to underestimation of their impact on productivity. We conclude that entry of big-box stores catalyzes retail productivity growth. 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(2009): “On Estimating Firm-Level Production Functions Using Proxy Variables to Control for Unobservables,” Economics Letters, 104(3), 112–114. 38 Table 1: Characteristics of the Swedish Retail Food Market A. FS-RAMS Year No. of stores 1996 1997 1998 1999 2000 2001 2002 B. DELFI Year 3,714 3,592 3,482 3,398 3,287 3,094 3,067 No. of employees 74,100 73,636 74,696 74,758 77,180 76,905 80,931 Wage bill Value added Total sales 9,882,234 10,322,136 10,766,043 11,110,785 11,536,063 11,522,482 12,081,931 18,319,407 18,838,130 19,185,120 19,570,472 20,389,492 20,748,902 22,473,696 141,743,876 142,840,611 147,726,647 152,160,949 154,106,865 158,512,132 179,335,162 Value added per employee 247.22 255.83 256.84 261.78 264.18 269.79 277.69 Large Large Mean sales Total sales Total Value added per stores entry space (m2 ) space (m2 ) sales sales space 1996 905 21 538 2,510,028 129,326,000 7.29 1997 925 8 550 2,483,248 126,732,397 7.58 1998 926 9 587 2,552,794 130,109,604 7.52 1999 936 18 604 2,514,367 133,156,023 7.72 2000 948 23 654 2,587,952 138,314,044 7.80 2001 942 28 689 2,471,510 139,352,920 8.23 2002 932 5 718 2,525,084 142,532,944 8.72 NOTE: FS-RAMS is provided by Statistics Sweden and consists of all organization numbers in SNI code 52.1, i.e., “multi-store” units that contain one store or several (e.g., due to the same owner). Sales (incl. 12% VAT), valueadded, wages, value-added per employee and sales space are measured in thousands of 1996 SEK (1USD=6.71SEK, 1EUR=8.63 SEK). DELFI is provided by Delfi Marknadspartner AB. Sales in DELFI are collected by surveys and reported in classes, while sales are based on tax reporting in FS-RAMS. Therefore, total sales are lower in DELFI than in FS-RAMS. Value-added per employee is defined using the number of full-time adjusted employees in FS-RAMS. Value-added per sales space (m2 ) is defined using value-added from FS-RAMS and sales space from DELFI. From 1996 to 2002, the total population in Sweden increased from 8,844,499 to 8,940,788. 39 Table 2: Distribution of stores and firms across local markets and years Total No. of Share of pop no. of firms with nearest stores store < 2km Minimum 0 0 0 0 0 3 1 0.45 10th percentile 2 0 1 0 2 7 2 0.59 25th percentile 3 1 1 0 3 9 3 0.66 50th percentile 5 2 2 0 5 15 3 0.75 75th percentile 9 4 5 0 8 25 3 0.82 90th percentile 15 8 8 1 16 44 3 0.91 Maximum 86 93 88 12 218 460 4 1.00 Mean 7.25 3.66 3.91 0.22 8.25 23.29 2.86 0.74 Std. deviation 7.74 6.76 5.81 0.89 16.87 35.34 0.55 0.12 NOTE: This table shows the distribution of the number of stores and firms across local markets as well as the share of population with less than 2 kilometers to the nearest store. ICA, Axfood, Coop and Bergendahls are defined as firms. Municipalities, considered as local markets, increase from 288 to 290 due to three municipality break-ups during the period, which gives a total of 2,021 market-year observations. Distance to the nearest store is calculated based on 800x800 meter grids and is only available for 2002 (290 observations). ICA Axfood No. of stores Coop Bergendahls 40 Others Table 3: Local market characteristics Year 1997 1998 1999 2000 2001 2002 A. Productivity measures for all markets: mean (std. dev.) Value-added per employee 249.33 252.11 271.66 256.93 258.93 266.28 (70.04) (49.95) (149.64) (54.98) (64.79) (57.62) Value-added per sales space (m2 ) 4.85 5.01 5.11 4.95 5.16 5.55 (4.77) (5.16) (5.29) (5.72) (5.71) (5.97) Total no. of markets 288 288 289 289 289 290 B. Markets with large entrants: median No. of stores 37.00 54.00 29.00 32.00 33.00 22.00 No. of all entrants 2.00 2.00 3.00 2.00 1.00 2.00 No. of all exits 3.00 2.00 2.00 3.00 1.00 -.Population 57,441.00 60,429.00 37,195.00 48,250.00 58,361.00 22,907.00 Population density 80.88 57,92.00 68.03 79.38 77.29 52.77 Per capita income 149.10 157.60 161.60 170.30 179.10 177.60 Total no. of markets 10 9 20 20 23 6 C. Markets without large entrants: median No. of stores 15.00 15.00 15.00 14.00 13.00 14.00 No. of all entrants 0.00 0.00 1.00 0.00 0.00 0.00 No. of all exits 0.00 1.00 1.00 1.00 0.00 -.Population 14,827.00 15,133.00 14,322.00 14,154.00 14,068.00 15,207.00 Population density 25.80 25.78 25.22 25.60 24.75 26.20 Per capita income 143.30 149.10 155.90 162.50 168.40 175.90 Total no. of markets 278 279 269 269 266 284 NOTE: 1996 is left out because entrants are not observed. Municipalities, considered as local markets, increase from 288 to 290 due to three municipality break-ups during the period. Value-added per employee is defined using the number of full-time adjusted employees in FS-RAMS. Value-added per employee and sales space are in thousands of 1996 SEK (1USD=6.71SEK, 1EUR=8.63 SEK). Sales space, stores, entrants and exits come from DELFI. Population density is defined as total population per square kilometer in the municipality. 41 Table 4: Service generating function estimates Nonparametric Ml Mlm (2) (3) 0.843 0.674 (0.006) (0.005) 0.162 0.304 (0.004) (0.004) Mlme (4) 0.679 (0.005) 0.307 (0.004) ” “ Market output − η1 0.350 (0.013) 0.304 (0.013) Log of population 0.018 (0.003) -0.003 (0.004) 0.027 (0.003) 0.021 (0.004) 1.505 -2.858 1.420 -3.279 1.530 1.438 Log no. of labor Log of capital OLS (1) 0.948 (0.006) 0.167 (0.004) Log of population density Scale (βl + βk ) Demand “elasticity ” (η) Markup 1.121 1.005 η 1+η Partial-F test (first-step) 194.11 (p-value) (0.000) No. of obs. 23,521 17,747 17,747 17,747 NOTE: The dependent variable is the log of deflated value added. Labor is measured as the number of full-time adjusted employees. All regressions include year dummies. In all specifications that control for imperfect competition, reported parameters include elasticity, specifically, (1 + η1 )βl for labor, (1 + η1 )βk for capital, − η1 βx for exogenous demand shifters, and − η1 βe for large entry (equation (3)). OLS refers to ordinary least square regression. All M specifications include previous large entrants in the productivity process. Ml is Ackerberg, Caves, and Fraser’s (2006) two-step estimation method, using labor demand as a proxy for productivity; Mlm is a two-step estimation method that uses a nonparametric labor demand function as a proxy for productivity and controls for imperfect competition but assumes that wages and large entrants are exogenous; Mlme is a two-step estimation method that uses a nonparametric labor demand function and controls for imperfect competition and the endogeneity of large entrants in the first step. The share of non-socialist seats in the local government and the number of large entrants in other local markets (Hausman type) are used as instruments for current large entry. Reported standard errors (in parentheses) are robust to heteroscedasticity. All M specifications use previous the capital stock and labor as instruments, and standard errors are computed using Ackerberg et al. (2012). Market output is measured as the market share weighted output in the municipality. Markup is defined as price over marginal cost. 42 Table 5: Transition matrix from t-1 (column) to t (row) in percentage Percentile <p10 p10-p25 p25-p50 p50-p75 p75-p90 >p90 Markets with large entrants in t-1 <p10 22.09 12.14 8.75 5.65 3.83 2.50 p10-p25 22.09 26.43 10.83 9.68 7.10 5.83 p25-p50 18.60 22.86 34.58 26.21 13.11 4.17 p50-p75 6.98 15.71 24.58 29.84 30.60 7.50 p75-p90 5.81 7.14 7.08 13.71 20.22 23.33 >p90 3.49 2.14 2.92 3.63 12.02 30.00 Exit 20.93 13.57 11.25 11.29 13.11 26.67 Markets without large entrants in t-1 <p10 27.29 14.91 8.16 3.93 3.93 4.31 p10-p25 22.66 24.02 15.33 8.25 8.25 3.56 p25-p50 18.23 30.61 32.24 22.39 22.39 6.26 p50-p75 8.68 11.51 22.46 32.21 32.21 13.59 p75-p90 3.09 4.70 8.07 15.50 23.98 23.30 >p90 3.76 2.97 3.76 7.68 17.19 27.29 Exit 16.30 11.29 9.99 10.04 11.16 21.68 NOTE: Productivity is estimated using Mlm described in Section 3. Productivity is backed out from the value-added generating function. Municipalities are considered as local markets. Large entrants in period t-1 are defined as the five largest store types in the DELFI data (hypermarkets, department stores, large supermarkets, large grocery stores, and other stores). 43 Table 6: Summary statistics: Large entrants and future productivity Panel A: Marginal effects of large entrants for different productivity percentiles in local markets 10th 25th 50th 75th 90th percentile percentile percentile percentile percentile productivity productivity productivity productivity productivity Mean 0.082 0.074 0.065 0.053 0.045 Mlm Std.Dev. 0.025 0.022 0.022 0.023 0.024 Mean 0.060 0.054 0.045 0.036 0.029 Mlme Std.Dev. 0.020 0.018 0.018 0.019 0.019 Adjusted R2 0.988 0.988 No. of obs. 12,760 12,760 Panel B: Distribution of marginal effect of large entrants on individual store’s future productivity Support Mlm Mlme [0.017 0.117] [0.008 0.090] Panel C: Weighted change in aggregate local market productivity after large entry Mlm Mlme Minimum 0.0002 0.0002 25th percentile 0.040 0.028 50th percentile 0.057 0.040 Mean 0.050 0.036 75th percentile 0.063 0.047 Maximum 0.106 0.078 NOTE: The figures are computed using the estimated controlled Markov process of productivity. Panel A shows means and standard deviations of the marginal effects across local entry markets and years. For each market and year, we computed the effects for various local productivity percentiles. Panel B shows the support for the impact of large entrants on productivity. The support is computed using 1,000 simulation draws from the estimated distribution of productivity. Panel C shows the distribution of changes in aggregate local market productivity after large entry. The figures are computed asPweighted averages of innm L dividual stores’ productivity, using market shares as weights, i.e., j=1 sjt (∂h(·)/∂emt−1 )). Mlm is a nonparametric two-step approach that controls for imperfect competition, where wages and large entrants are exogenous. Mlme is a nonparametric two-step approach that controls for imperfect competition, where large entrants are endogenous. The share of nonsocialist seats in the local government, the previous number of large entrants, and the number of large entrants in other local markets (Hausman type) are used as instruments for large entry.ˆ Productivity is recovered from the value-added generating function: ωjt = ˜ (η/(1 + η)) yjt − (1 + 1/η)[βl ljt + βk kjt ] + (1/η)qmt + (1/η)x0mt β x + (1/η)βe eL mt . We drop extreme values by removing 3 percent of the observations from each tail of the marginal effect distribution. Large entrants in period t − 1 are defined as the five largest store types in the DELFI data (hypermarkets, department stores, large supermarkets, large grocery stores, and other stores). 44 Table 7: Regression results: Exit Mlm Log of productivityt Large entrantst-1 p10*Large entrantst-1 p10-p25*Large entrantst-1 p25-p50*Large entrantst-1 p75-p90*Large entrantst-1 p90*Large entrantst-1 Log of capitalt (1) -0.124 (0.027) 0.043 (0.043) (2) -0.115 (0.092) 0.336 (0.132) 0.263 (0.131) 0.193 (0.118) 0.080 (0.143) 0.189 (0.145) -0.082 (0.013) 0.066 (0.022) 0.001 (0.017) -0.196 (0.221) -0.090 (0.014) Log of populationt 0.054 (0.023) Log of population densityt -0.004 (0.017) Log of incomet -0.054 (0.224) Year dummies Yes Yes No. of obs. 11,132 11,132 NOTE: This table shows probit regressions on exit. Productivity is estimated using Mlm described in Section 3. Reported standard errors (in parentheses) are robust to heteroscedasticity. Large entrants in period t-1 are defined as the five largest store types in the DELFI data (hypermarkets, department stores, large supermarkets, large grocery stores, and other stores). We use six percentile bins for productivity in each local market and year, with p50-75 used as reference group. 45
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