EXCEL PHOTO
Catalog 2012
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Coming This Fall...
New Holiday Cards Available Now!
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Ask customer servicer for a sample page
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TABLE OF CONTENTS
Department Contacts +Table of Contents
Departmental Contacts
Excel Photo
1750 Salem Industrial Dr. NE,
P.O. Box 7043, Salem Oregon 97301
Toll Free: 1-800-922-3686
1-800-822-3686
Local: 503-588-2831
Fax: 503-588-3141
Email Address
President/Owner
Kaz Uyeda
Ext 13
[email protected]
Vice President
Chris Owens
Ext 25
[email protected]
Ext 10 or Direct Lines
Toll Free 888-973-9235
Local 503-581-8910
[email protected]
Ext 11 or Direct Lines
Toll Free 888-983-9235
Local 503-588-2195
[email protected]
Accounting
Marcia Carter
Ext 15
[email protected]
Human Resources
Sue Becker
Ext 29
[email protected]
Sales & Customer Service Manager
Terry Boling
Customer Service
Dave McCollum
Software Design & Development
Kitty Haley
My Smile Central Administrator
Jim Costello
[email protected]
[email protected]
Network Administrator
Bill English
[email protected]
Graphics & Press Supervisor
Roni Shea
[email protected]
excelphoto.com
Page Section
SPORTS AND SPECIAL EVENTS
2 Individual Photos | Traditional | Magnets & Buttons
3 Group Photo Designs
4 Group Photos | Graphic Services | Panoramic Groups
5-11 Product Theme Lines
12-15 Trading Cards
16 Magazine Covers
17 Hot Picks Accessories
Table of Contents
18-20 Novelty Sports Items
21-22 Plaques
23 Promotional Samples | Poster Prints
24 Memory Mates
25 Foil Stamping | Photo Folders | Mail Home & Ship to Coach Services
26 Sport Sales Envelopes
27-28 How to Prospect & Sell Your Sports Programs
29 Avoiding Delays & Errors
30-33 Instructions for Slates & Envelopes
SCHOOLS + DANCES + PROMS
36-37 Package Units
38 Portrait Option Samples
39 Portrait Options | Image Enhancements | Extra Charges
40 Page Mates
41 Fun Packs
42 Novelty Items
43 Photo Calendars | Stick ‘Em Ups
44 Specialty Portrait Items
45 Dance & Prom Portraits
46 Digital Portrait Proofing Systems
47 Group Photos
48 Group Graphic Services
49 Instructions & Procedures For Groups in Package
50 Instructions & Procedures For Class Composites
Page Section
51 Class Composites
52-53 Products with Data
54 Student ID Cards
55 Yearbook + Office Use CD’s | Data Advantage Products & Services
56 Service Item Samples
57 Service Item Descriptions
58 Digital Service Strips
59 Graduation Photographs & Graduation Plaques
60 Scholastic Achievement Plaques | Mail Home & Ship to Teacher Services
61 Promotional & Complimentary Posters
62 School Sales Envelopes
65-70 MY SMILE CENTRAL + ONLINE ORDERING
73-86 PROCEDURES AND REQUIREMENTS
89-95 FORMS
SPORTS
Sports Photography + Special Events
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Individual
Photographs
Catalog #
Description
3IN
(1) 3x5 Individual
5IN
(1) 5x7 Individual
8IN
(1) 8x10 Individual
LP
(1) 8x14 Individual
10IN
(1) 10x13 Individual
11IN
(1) 11x14 Individual
WAL4
(4) Wallet Photos
Traditional
Magnets & Buttons
Catalog #
2
Description
BTN
(1) 3” Photo Button
MGT
(1) 3”x 5” Photo Magnet
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Group Photo Designs
Gold or Silver Metallic
Standard Title
Red Line
Spirit
Spiro
Color Stripe
Banner
Stormy
Classic
Shadowbox
All Star
Color Spot
Color Stripe, Spiro, Stormy, Spirit, Shadowbox, Color Spot, & Classic
are available with or without individual player names.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Group Photos
Catalog #
5x7
6x8
8x10
Description
5g
(1) 5x7 Group Photo
6g
(1) 6x8 Group Photo
810g
(1) 8x10 Group Photo
814g
(1) 8x14 Group Photo
10g
(1) 10x13 Group Photo
11g
(1) 11x14 Group Photo
8x14
10x13
11x14
Graphic Services
See previous page for design options
Catalog #
TLS
Description
Group with title set-up
TLNS
Group with title & names set-up
TNSD
Group with names setup - data advantage cards
TNSC
Group with names setup - customer supplied name data (contact
customer service for correct file format).
A complete, legible Graphics Order form must accompany each job requiring graphics
before the job can commence. Reprints due to illegibility or interpretive errors will be
reprinted as quickly as possible at the customer’s expense.
Panoramic Groups
Panoramic Group Sizes
Catalog # Description
G816
8x16
G820
8x20
G1020
10x20
G1024
10x24
Panoramic photos are available in Standard, Classic Title, or
Metallic Title. Not available with individual names.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Product Theme Lines
Don’t want to pick and choose products?
Just pick a theme for the perfectly coordinated package!
Turn the page for more....
Most theme lines are tintable
Select your color from the color chart in the back of the catalog.
Current themes available:
Night Lights
Amped
Intense Heat
High Voltage
Groovin’ (not tintable)
Elegance (not tintable)
By specifying a theme line you will receive any products offered in that line with the
same design. You may opt to change the trading card design if desired.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Pick Any Color from the Color Chart
Catalog Number: NL
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Trading Cards
Our Best Selling Cards Just Got Better! Now tintable!
Here’s a new approach to pleasing your design sensibility. We figure that what most
people want is choices, so we’ve given you just that. Our trading card designs offer you
the ability to mix, match and tint. Mix and match fronts and backs to get the look you
want. Still don’t see it? Maybe a Theme Line or custom card is the way to go. Call us to
discuss the possibilities.
Grunge Traders
Design Code: Front:FG
Back:BG
Retro Traders
Design Code: Front:FR
Back:BR
Pick Any Color from the Color Chart
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Trading Cards
Classic Designs for Any Occasion
Design Code
Front: FPR
Back: BPR
Front: FLG
Back: BLG
Front: FAS
Back: BAS
Front: FSW
Back: BSW
Front: FDA
Back: BDA
How will you order them?
Every trading card front and back has a design number. On your job summary in the ‘Custom Trading Card
to Read’ section, write the front code/back code (e.g., FR/BSC) which will tell us which front and back
design to use (in this case, it would indicate Retro front with a soccer back). This design will be used for
the entire job.
Don’t want to take the time to indicate a design for each job? Select a non-sport specific design to use
for all jobs. Or select Pro Mix which comes with 8 different designs in a set of 8 cards. We’ll add the
information to your customer profile and we’ll use the same design and color for all jobs. If we have no
information from you regarding design choice, our default will be Sports Specific back and Retro front
colored to match.
Catalog #
Description
TC8D
(8) Trading Cards
TC16D
(16) Trading Cards
TC24D
(24) Trading Cards
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Sport-Specific Trading Cards
Backs Only, Coordinate With Any Front You Choose!
Pick any TWO Colors from the color chart
One for the background color and one for the player’s name
Default is black/gold
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Trading Cards
Welcome to Variety!
8 Different Trading Cards in One Pack!
Pick Any Color from the Color Chart
Design Code_PM
Fronts and backs are not interchangeable with other card designs
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Magazine Covers
“Get Real” series
Catalog #
MAG
Description
(1) 8x10 Magazine Cover - Personalized
with player name and league name.
These 8x10 magazine covers feature player’s name and league prominently on
the cover. Please photograph your subject vertically and allow space for the title.
Contact us if you have a need for a title not shown.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Hot Picks Accessories
Please specify sport code from samples shown below.
Catalog #
GMTKT
P1020HP
Description
(2) 2x8 Game Tickets with sports-specific graphics. Personalized
with player and team name and year.
10x20 Hot Picks Poster with player and team name and year.
Packaged individually in cardboard tube with name label.
BTN2HP
(2) Hot Picks Buttons - Personalized with player name and year.
MGT2HP
(2) Hot Picks Magnets - Personalized with player name and year.
COMBOHP
(1) Hot Picks Button & (1) Hot Picks Magnet - Personalized with player
name and year.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Novelty Sports Items
This stuff is fun! Makes great gifts for family and friends
Key Chains
KEY1
Bag Tags
BAGTAGD
Jazzed
Baseball
BAGTAGD_JZBA
Front
High Impact
Football
KEY1_HIFB
Back
Turn to pages 19/20 to view the
full list of Jazzed and High Impact
bagtags and key chains.
FunPaks
Includes 3 bookmarks, 3 keytags,
2 magnets, & 2 wallets.
Soccer
Cheer
Football
Sport
Specific
FUNPAK.SP
Photo
Mouse Pad
Catalog # MSE5
Available sports: Baseball, Basketball, Cheer, Football,
Hockey, LaCrosse, Roller Hockey, Soccer, Swim, and Volleyball.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
High Impact Keychains & Bagtags
Design code: _HI
Catalog #
Description
KEY1
(1) Keychain
KEY2
(2) Keychains
BAGTAGD
(1) Bagtag
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Jazzed Keychains & Bagtags
Design code: _JZ
Catalog #
Key1
(1) Keychain
KEY2
(2) Keychains
BAGTAGD
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Description
(1) Bagtag
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Plaques
All plaques include engraved plates and full assembly
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Player, Sponsor, & Coach Plaques
Plaques make perfect gifts.
What a great way to show appreciation!
Catalog #
HP.TRB
Description
Home Plate Tribute Plaque
Home Plate Tribute Plaque includes plexiglas over 5x7 group photo
and home plate shaped engraved plate.
All Star Plaques
All Star plaques include plexiglas over 3x5 indy photo,
5x7 team photo and a 3x4 personalized engraved plate.
B.ASP
D.ASP
9x13 Black Marble All Star Plaque
9x13 Deluxe Walnut All Star Plaque
MVP Plaques
MVP Plaques include plexiglas over 5x7 indy photo and a 3x6
personalized engraved plate with sport mylar.
B.MVP
D.MVP
9x11 Black Marble MVP Plaque
9x11 Deluxe Walnut MVP Plaque
Tribute Plaques
Tribute Plaques include plexiglas over 5x7 team photo and 3x6
customized engraved plate with sport mylar.
B.TRB
D.TRB
TRB.SP
9x11 Black Marble Tribute Plaque
9x11 Deluxe Walnut Tribute Plaque
Special Tribute Plaque
Customized to your specifications. Contact Customer Service
for more information. Must be prearranged, not an in-stock item.
To specify Mail Home shipping option, please add the suffix “.4”
(i.e., B.MVP.4). Mail home plaques do not include actual postage.
Add catalog number MAIL @ $0.90 each. Contact Customer
Service for more information.
A Plaque Graphics order form must accompany every order for plaques.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Promotional Samples
Excel Photo encourages the use of sample products in presentations, photo day displays,
and promotional mailings. To assist you, we have adopted the following samples policy:
All sample prints, in reasonable quantities, ordered from January 1st through February
15th and from July 1st through August 1st will be free of charge. Please order promotional
samples well in advance. In order to take advantage of this free offer, the following criteria
must be met: Sample prints must be ordered as a separate job and you must select and
provide a digital image for each sample. The order submitted must include data and package
information for each image. Normal production schedules will apply to all promo sample
orders. Rush requests will be invoiced at full price. Upon request, Excel Photo will file your
sample images for future use.
Graphics setup, plaques and shipping charges will be
invoiced at regular prices. Samples ordered at any time other
than the promotional period mentioned above will be subject
to full price billing and possible delays in production.
POSTER PRINTS
White
Amped
Catalog #
PCUST
PLCUST
PCOMPS
Watercolor
Halftone
Color Splash
Description
Groovin’
Custom size poster from single image.
Unlaminated ink-jet print. Luster paper. Specify size.
Custom size poster from single image.
Laminated ink-jet print. Specify size.
Custom size, standard format, composite poster. Unlaminated ink-jet print.
Specify size. Price includes composite set-up.
PLCOMPS
Custom size, standard format, composite poster. Laminated ink-jet print.
Specify size. Price includes composite set-up.
PCOMPSC
Custom size, custom layout, composite poster. Unlaminated ink-jet print.
Luster paper. Specify size. Design/Set-up charged separately.
PLCOMPSC
Custom size, custom layout, composite poster. Laminated ink-jet print.
Specify size. Design/Set-up charged separately.
Call for pricing on all posters.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Memory Mates
An individual photo and a group photo,
assembled in a cardboard mount.
Catalog #
MM35
Note:
All Memory Mate mount styles
are subject to availability from
manufacturer and may change or
be discontinued without notice.
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Description
(1) 3x5/5x7 Grey Fantasy Memory Mate
(Available with or without Sports Figures)
MM35AC
(1) 3x5/5x7 Activity Memory Mate
MM35NU
(1) 3x5/5x7 Nursery Memory Mate
MM35SH
(1) 3x5/5x7 Schoolhouse Memory Mate
MM35BP
(1) 3x5/5x7 Backpack Memory Mate
MM55
(1) 5x7/5x7 Memory Mate
MM58
(1) 5x7/8x10 Memory Mate
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Foil Stamping
Foil stamping can be added to most mounts and
memory mates. Not available on prints.
Catalog #
FOIL
FOIL2
Description
Foil stamping for mounts
Foil stamping on two separate locations
SETUP1
Foil stamp (standard text set up)
SETUP2
Foil stamp (multiple lines of text set up)
DIE
Foil stamp custom die setup
Photo Folders
Catalog #
Description
F5A
(1) 5x7 Avanti folder (vertical only)
F8A
(1) 8x10 Avanti folder (vertical only)
MOUNT.BR
(1) 8x10 Broadway Easel Mount
Mail Home & Ship to Coach Services
Available only on prepaid jobs with current account status.
Catalog #
Description
MAIL
Direct Mail Packaging. Includes data entry,
mailing labels & mailing envelope.
Actual shipping costs billed separately.
USPS
Postage cost
SHIPC
Ship to Coach Packaging & Handling.
Actual shipping costs billed separately.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Sales Envelopes
Please order all printed materials 3 weeks in advance.
Due to fluctuating supply costs, all printed material prices are
subject to change without notice.
New package designs available
Use one of these
or create your own
NOTE: Packages represented
are for display purposes only
All sales envelopes include layout & design of sales side based on your specifications.
Two proofs for approval will be provided.
Changes made after second proof are billed at $25.00 each.
Excel Photo is not responsible for errors after approval is received.
Catalog #
S.SALESENV.999
S.SALESENV.4999
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Description
Full Color 8½x14 Sales flyer/envelope (Quantity ordered less than 1000)
Full Color 8½x14 Sales flyer/envelope (Quantity ordered 1000-4999)
S.SALESENV.5000+
Full Color 8½x14 Sales flyer/envelope (Quantity ordered 5000+)
S.SALESENV.BLNK
Full Color 8½x14 Sales flyer/envelope - Sales side blank
S.SALESPRNT.999
Black & White 8½x14 Sales flyer/envelope Sales side printing only
On customer-supplied flyer (Quantity ordered less than 1000)
S.SALESPRNT.4999
Black & White 8½x14 Sales flyer/envelope - Sales side printing only
On customer-supplied flyer (Quantity ordered 1000-4999)
S.SALESPRNT.5000+
Black & White 8½x14 Sales flyer/envelope - Sales side printing only
On customer-supplied flyer (Quantity ordered 5000+)
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
How to Prospect & Sell Your Sports Programs
Getting The Wheels In Motion
To begin acquiring youth leagues, it is necessary to determine where the leagues are and who the
appropriate contact person is for each league. There are many sources for this information. With most
leagues and youth organizations having their own websites, much information can now be obtained online
with some diligent browsing. Other sources are local Parks & Recreation centers, independently owned
sporting goods stores and local newspapers. You can also contact local Chambers Of Commerce for
additional information. We recommend that you locate at least 2-3 times as many leagues as you intend
to photograph for a given season.
When contacting the league representative, your objective is to get an appointment to make a personal
presentation of your product. Depending on how a particular league makes its decisions, this presentation
may be to the Board of Directors for the league, a photo coordinator, or the President. One way to
encourage leagues to allow you to make your presentation is to inform them that you have a unique
program which is “custom tailored” to each league. Explain that you will only need about five minutes to
explain this program and to gather the information needed to tailor the program to best fill their needs.
Your presentation should highlight service above all else.
Service is the highest perceived value with the least amount of competition. Have a display board with a
wide variety of products set up before you begin. At the beginning of the presentation, you should outline
your objectives. A “custom tailored” program is a positive experience for the kids, the parents, the league
and you. Let them know that you are going to share with them a new way of doing pictures that takes the
burden and hassle away from them. You will also want to be gathering information from them to assist you
in designing the program.
Making The Process “Headache Free”
• Educate the customer. Let the league know that the process of ordering pictures will be easy for the
parents. Inform them that parents may purchase exactly what they want. Make them aware that extensive
market research has shown that the major thing parents dislike about ordering sports and school pictures
is when they must buy one thing before they can buy something else. Let them know that every item you
offer can be purchased “a la carte”. Refer them to the package portion of the envelope. Tell them that you
will arrange some of the more popular items into money-saving packages for those parents who wish to
purchase more pictures, thus reducing the price. Be sure to point out that with your program there is truly
something for everyone.
• Be sure to inform the league officials that the distribution of envelopes will be easier for the league.
Instead of dropping all of the envelopes off at the league president’s house and requiring the league to
coordinate the distribution, offer to assist them. You can do this by attending a Team Parents’ meeting and
explaining how the envelopes work and distributing them to the Team Parents at the same time. Anything
you can do to ensure that the envelopes make it all the way to the parents and alleviate the league of
responsibility will result in more sales for you and happier league officials. Offer as much assistance as is
necessary.
• Picture day can be an enjoyable experience for everyone. Make a point to do everything that you can to
make it a fun activity. Offer to assist in planning a shooting schedule and encourage getting as many of the
teams into one day and one location as possible. Let them know that your company will provide all of the
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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personnel necessary to run a smooth, “on-time” shoot. Acknowledge their previous bad experiences with
picture day and let them know that your prime objective is to make them look good.
• So that they can fully appreciate how easy package distribution will be, show them how their pictures
will be delivered (i.e., individually packaged and packaged by team.)
• Answer any questions regarding your services as thoroughly as possible. Inform them that your name
and phone number will be on every order envelope so that if there are any questions, requests for reorders
or any problems, the parents can contact you directly and not have to contact the league. Conclude your
presentation by re-emphasizing how these services set you apart from other photographers and ask if
there are any questions. Eventually, the question of price will come up. Remind them that you are “custom
tailoring” a program just for them. In order to do this, you need to know what they are accustomed to
receiving in the way of fund-raising from the photographers. Regardless of the formula (i.e., $1.00 per
child, 15% of gross, etc.) that they are used to, find out what they actually received last year. Try to
determine the actual dollar amount that they have received in the past.
Moving Towards Closing The Deal
Assuming the league has 500 kids and that they received $500 last year, begin with this trial close: “Would
it be safe to assume that if I can provide the level of service that I have indicated, supply the league with a
$500 donation and arrange packages that are attractive to parents at prices that are fair and reasonable,
that I can earn your picture business this year?” If they are ready for prices, give them the “a la carte”
prices for a few items (be sure to include some low-priced items!) and remind them that you’ll put some
attractive packages together and reduce the prices.
Everything that you do better than your competition builds value. If, at any time, they indicate that they
like the prices you are offering, you have likely won their business. However, if you give them prices before
you have told them how great you are, you are losing money. Unless you use contracts, setting a date is
closing the deal. You will want to move directly from showing prices to asking them if they have already
selected a date for shooting the pictures. Once you have agreed on a date, thank them and assure them
that they, as well as the parents, will be pleased with their decision and the results. Be sure to make
a follow-up call 3-4 weeks before picture day. Make certain to follow through on your commitment to
making this as hassle and headache free as possible by getting order envelopes distributed about two
weeks in advance. By keeping your commitment to quality and service, you increase your chances of
rebooking with that league for seasons to come.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Don’t forget you are not alone, we will work
closely together through this process.
Avoiding Delays & Errors
We cannot stress enough the importance of complete,
accurate and legible paperwork.
Order forms and shipping labels can be obtained upon request free of charge. Job Summary forms can
even be preprinted using your order envelope. Please be certain that all film, digital media and paperwork
submitted for processing is properly packaged and identified. Film should be clearly numbered and order
envelopes bundled in camera order by roll and class or team and identified accordingly. When more than
one photographer is on a job, bundle all film and order envelopes by photographer. Digital media should
be properly labeled with customer number, job name and job number.
Make certain that all paperwork and trading card information required to produce the job accompanies
the order. Be sure to include graphics order forms if your job requires foil stamping, titling, custom trading
cards or MVP or Tribute plaques.
PRODUCTION CANNOT BEGIN UNTIL ALL NECESSARY PAPERWORK HAS BEEN RECEIVED!
In preparing your production forms, keep in mind two very important things:
1. We want your order to be as accurate as you do!
2. We weren’t there with you when you booked or photographed the job!
Remember, the number one cause for delays in production is
paperwork! Excel Photo cannot be responsible for errors or
delays due to inaccurate, illegible or incomplete order forms.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Instructions for Slates and Envelopes
Excel Photo has several options for submitting a digital capture job, but if you’re planning on having
us create the data files, there is one way to ensure the integrity of your data. Modification of your sales
envelope or order form that is distributed and collected from players/students on photo day can make a
world of difference in the level of accuracy and legibility of orders. Our goal is to move all customers to
the same format of envelope to improve accuracy rate. The envelope that we recommend is an envelope
designed to be used with OCR (optical character recognition) scanning. Whether envelopes are scanned
or entered, this format forces the consumer to PRINT and therefore, make the envelope easier to read. The
following information describes how these new envelopes and corresponding slates should be used.
How To Fill Out A Teleform Envelope/Slate
The teleform envelope and slate is designed for use with optical character recognition to capture data
required to produce packages, trading card information, plaque engraving and some specialty products.
By keeping the format of all data consistent, we can better ensure accuracy and can transition all work
as deemed necessary to OCR. Additionally, because consumers have come to recognize this type of
form as a computer scanned form, they are much more diligent when completing their order information.
If legibility improves, so does accuracy of orders. Please request a supply of slates by calling Customer
Service. It is important that forms are used correctly in order to ensure that data is captured correctly.
For both envelopes and slates, the Photog I.D and the Team# in the ‘Photographer Use Only’ section will
serve the same purpose and therefore, should always match.
Team Slates:
To be photographed prior to
every team.
Information gathered from the team slate is used for matching individuals with their appropriate group,
correct spelling of coach name, ship to coach service, extra group photos and coach/sponsor plaques.
Photographer Use Only
PHOTOG I.D. This area is used to indicate which photographer has photographed the job. If more than one
photographer is on location, assign each of your photographers a unique number. We recommend a three
digit number. For example Ken Brown’s photographer’s ID is 100. If there were a second photographer
on the job, their Photographer ID would be 200, etc. The ‘Photographer ID’ number benefits by making
identifying camera problems easier. With Photographer ID and metadata from your camera, we can tell
you exactly which camera/photographer has the problem. It also makes it easier for imaging reports when
dealing with new photographers.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Team#
Each team is assigned a number. If you are not preparing team slates ahead of the shoot*, this number
should correspond to your photographer ID #. For example, Ken Brown’s team numbers would start with
team #101. Ken’s second photographers’ first team would be #201. Having the photographer’s ID and
team numbers in different ranges eliminates the possibility of duplicate team numbers.
Image#
This field tells us where to locate the image files for team slates and group shots. Indicate the image file
name of the slate shot and the image file name of the last (or edited if you pre-edit your images) shot of
the group image in this field.
Section #1 and Section #2
Information provided in Section #1 and Section #2 is self explanatory. Complete Section #1 to ensure
that teams are identified properly and that team names on PageMates and engraving for Coach and/or
Sponsor plaques is correct. Complete Section #2 for your own records (in case of problems) or for ship
to coach service.
Section #3
This section is used for ordering extra team photos that are not reflected on order envelopes and products
such as coach and sponsor plaques. Indicate the item# that corresponds to the appropriate product on
your Job Summary. Indicate the quantity desired of this item.
Lab Alert
This section is to be used to alert us of any unusual circumstances (e.g. watch for lighting changes,
cropping instructions, retouch needs or that no team shot was taken).
Individual Slates:
To be photographed prior to
shooting individual portraits
for a team.
Individual Slates need not be photographed if all images for team and individuals remain consecutive and
are photographed on the same camera. In this instance, the Team Slate will serve the same purpose in
identifying the individuals. If groups and individuals are photographed on separate cameras or they are
not photographed and stored sequentially, an Individual Slate must be used to identify the beginning of
each team.
Note: It is not necessary that team numbers remain in sequence once the job is submitted. In order to expedite picture day many
photographers choose to pre-number teams and pre-print team slates based on photography schedule information. Team slates
are then printed for each camera setup and the appropriate slate is pulled when that team comes to the camera. This same
procedure could be followed for individual slates as well.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
31
Photog ID and Team#
Photog I.D and Team # remain the same as on Team Slates.
Image#
This fields tell us where the SLATE image for a particular team’s individual images that follow is located.
Indicate the image file name of the slate shot in this field.
Head Coach Name, Team Name, Division or Age Group
This information should always be the same as the information provided on the Team Slate that corresponds
to this section of individuals.
Player Order Envelopes
The data comes from three
different sections of the envelope:
1. The section that the photographer fills out
“Photographer Use Only”
2. The section that the parent/child fills out
3. The characters that the computer reads
Photog ID and Team#
Photog I.D and Team # remain the same as on Team and Individual Slates.
Start Image / End Image
These fields tell us the image file name of the first and last shot taken of a child. You must always have a
start image. If the child is shot only once an end image is not needed. If you have a child with divorced
parents, or a buddy shot with two different orders, simply fill out each envelope with the same start and
end image number. This is also an excellent time to use the ‘Lab Alert’ area (see below).
No Shot Taken
This should be filled in when a child was not shot but is ordering a group only package or item.
Late Show
This field is used to indicate when a child has been taken out of order. When shooting ‘late shows’ it is
important to put the correct team number in the TEAM# field. This team number must reflect the original
team number assigned to this team. Not having the correct team number will result in the child not
receiving the correct team and not being packaged with correct team.
Lab Alert
Use this field when you need to alert us of something. Please write a brief explanation or if lengthy, direct
us to your Notes To Lab form. Some examples would include an order with more items than would fit on
one envelope, special packaging instructions, etc.
No Print/No Pay
Use this field if a customer has ordered a package and has not paid. This is for your information only. The
lab will still produce the products ordered.
32
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Consumer Information
This is the section that your customer fills out. It is important that this area is legible. This is the data that
we use for trading cards, PageMates, and plaques. If it cannot be read, then the products will not be
correct. It is important to use dark ink, for accuracy and legibility. Any light color ink or pencil takes longer
to verify and in some cases the envelope appears to be blank when read by the scanner.
Section #1
This area is where all of the vital information is filled out, name, address, team, coach, etc. Each box
represents one character. Each field contains the maximum amount of characters that is allowed for that
field. **Drawn boxes will not allow for more data. If a child’s name is longer than the allowed field, we will
have to abbreviate.
Section #2
This is where the child orders his/her packages. Package numbers are placed in the ‘Item Number’ and the
quantities are ordered in the ‘QTY’ field. The parent fills out the price of each and calculates the order.
Section #3
This is the area reserved for trader card data. If a child is not ordering traders please do not cross the area
out. It is also important to note that in the position field if there is more than one position filled in, the lab
will only put the first position listed on the cards and inches will be calculated into feet.
Computer Recognition
In order for every envelope to be scanned correctly, it is necessary for it to have reference marks and a
form ID. The reference marks are the four cornerstones located on each corner. The cornerstones are read
by the scanner, and tell the computer that it is a form. The Form ID is a computer generated “code” that
tells the database which form it is, either an envelope, a team slate, or an individual slate. Each of your
envelopes will also have a reference number on it that tells you what the envelope is called. This number
tells us which package structure to use.
It is extremely important that the cornerstones and the form ID are
not written on or distorted! Photocopies are not a viable means of
submitting forms. Substitute forms are available at no charge.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
33
34
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
SCHOOLS
Underclass + Dances + Proms
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
35
Package Units
# 10
1-10x13
#3
4-3x5
#8
1-8x10
#W
8-Full Wallets
#5
2-5x7
NEW! # 4.D
4-4x5
NEW! # B.D
10-2x3 Wallets
# MW
8-Mini
Wallets
Full Split Units
( Continued on next page)
#SP06 1-5x7, 1-3x5
& 4-Mini Wallets
36
#SP07 1-5x7
& 4-Full Wallets
#SP08 1-5x7, 2-Full Wallets
& 4-Mini Wallets
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
#SP09 3-3x5 &
2-Full Wallets
#SP10 3-3x5 &
4-Mini Wallets
#SP11 2-3x5, 2-Full
Wallets & 4-Mini Wallets
#SP12 1-3x5, 2-Full
Wallets & 8-Mini Wallets
#SP13 1-3x5
& 6-Full Wallets
#SP14 6-Full Wallets
#SP15 4-Full Wallets
& 4-Mini Wallets
& 8-Mini Wallets
#SP16 2-3x5
& 4-Full Wallets
#SP17 2-3x5
& 8-Mini Wallets
# SP21 2-4x6 &
2-Billfold Wallets
#SP18
1-5x7 & 2-3x5
#SP19 1-5x7,
1-3x5 & 2-Full Wallets
# SP53 1-4x6 &
6-Billfold Wallets
Half Split Units
# SP20.D 2-4x5
# SP01 2-3x5
# SP02 4-Full Wallets
# SP03
1-3x5 & 4-Mini Wallets
# SP04 4-Mini Wallets
& 2-Full Wallets
NEW! # SP50 5-Billfold Wallets
# SP05 1-3x5 &
2-Full Wallets
NEW! # SP54 1-4x6
& 2-Billfold Wallets
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
37
Portrait Option Samples
Category A: Borders
Category E: Enhancements
Letters (Color)
Moment In Time
(color)
Halftone
Brushstroke
Letters (BW)
Moment In Time
(BW)
Flourish
Decoration
Groovin’
White
Gray
Brown
Black
Scrapbook
Vignette
Matte Border
Also available: black, brown,
grey, & white matt colors
Category T: Tone
Black & White
38
Sepia Tone
Category P: Personalized
Personalized
Name Only
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Personalized
w/ Year
Portrait Options
Here is a way for you to customize your portraits and make
them unique to your studio. Feel free to mix and match.
Catalog #
OPTP
Description
Personalized Portraits - Not combined with any other option
OPTP1
Personalized Portraits - Combined with one other option
OPTP2
Personalized Portraits - Combined with two or more other options
OPT1
Portrait units - no personalization - one option
OPT2
Portrait units - no personalization - two options
OPT3
Portrait units - no personalization - three or more options
Image Enhancements & Extra Charges
Catalog #
R.KPARS
RMIN
GRNSCRN
Description
Retouch for minor skin imperfections (per subject)
Custom retouch. Charge per minute.
Green Screen Masking/Knockout
XEDIT
Extra time - Editing. Excessive number of poses submitted.
Hourly charge. Minimum one hour.
XTIME
Extra time - Production: Hourly charge. Minimum one hour.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
39
Page Mates
Individual photo and class photo printed
together with a fun border design
Even more options available. See ThemeLines on pages 5-11.
sh
Paintbru V_PB
Catalog
#PM
Scribbles
Catalog #PM
V_SC
e
Live WirV_LW
Catalog
#PM
Baroque
Catalog #PMV_BQ
Color Splash
Catalog #PM
V_CS
Pick Any Color from the Color Chart
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Fun Packs
Sturdy sheet laminated and diecut.
Includes 3 bookmarks, 3 key tags, 2 magnets, and 2 deco wallets.
Groovin’ Design
Catalog #
FUNPACK_GV
Furry Friends Design
Catalog #
FUNPACK_CR
Art Deco Design
Catalog #
FUNPACK_AD
Inspirational Quotes Design
Catalog #
FUNPACK_PL
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
41
Novelty Items
The fun stuff! Makes great gifts for family and friends
Key Fobs
Bag Tags
Classic Blue
# FOBS
Groovin’
# BAGTAG_GV
High Impact
Year
# BAGTAG_HI
Groovin’
# FOBS_GV
Art Deco
# FOBS_AD
Blue Year
# BAGTAG_BL
Key Chains
Back
Front
Jazzed
Graduate
# KEY2_JZ
42
Art Deco
# BAGTAG_AD
Jazzed
Year
# BAGTAG_JZ
View the full list of Jazzed and High Impact
Bagtags and key chains in the sports section of
this catalog.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Photo Calendars
12 month calendar
Classic Blue
Catalog # CALD18
Groovin’
Catalog # CALD18_GV
Stick ‘Em Ups!
8.5x11” Sheet of assorted sticker designs.
Two Styles to choose from.
Catalog #
STICKIES.E
Catalog #
STICKIES.S
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
43
Specialty Portrait Items
10x8 Reflections Portrait
REF1
REF2
Reflections
REF1 is designed for use with head-and-shoulders poses. REF2
is designed for 3/4 poses and the reflected image is a tighter
crop. Please order accordingly.
20x10 Portrait Trio
Portrait Trio
A collection of 3 seperate
poses with name and year.
Brushstroke
PTRIO.B
Matt Border
PTRIO.M
44
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Dance & Prom Portraits
Create your own dance packages
Catalog #
Description
KEY2
(2) Key Chains
MGT2
(2) Photo Magnets
WD
(8) 2.5”x3.5” Wallet Prints
3D
(4) 3.5”x5” Prints
5D
(2) 5”x7” Prints
8D
(1) 8”x10” Print
FSPD
Full Split Units - See page 36 and 37.
HSPD
Half Split Units - See page 36 and 37.
Please submit order on school portrait package production form.
Lab time is 5-7 days. Mini-Wallets are not available.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
45
Digital Portrait Proofing Systems
Envelope sales side design MUST be ordered at least 10 days in advance in
order to avoid delays. Custom order/image layout is available. Please contact
Customer Service for more information.
DATA REQUIRED.
Catalog #
PRFIMG
PRFIMG.O
DIGPROOF
DIGPROOF.C
46
Description
Proof Imaging: Indoors, controlled lighting. Includes color
correct, crop image merge. Per image processed.
Proof Imaging: Photographed outdoors/uncontrolled lighting.
Includes color correct, crop image. Per image processed.
Digital Proof. Up to 4 poses.
Includes envelope design, setup, merge & envelope.
Digital Proof with Custom Color Back. Up to 4 poses. Includes
envelope design, setup, merge & envelope. Does not include
design time for custom back.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Group Photos
Group photos are available in many
different sizes and variations.
Catalog #
Description
5G
5x7
6G
6x8
810G
8x10
814G
8x14
10G
10x13
11G
11x14
Panoramic Group Sizes
Catalog # Description
G816
8x16
G820
8x20
G1020
10x20
G1024
10x24
Panoramic photos are available with or without a title
but not with individual student names.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
47
Group Graphic Services
For more group designs and info, check out page 3.
Catalog #
TLS
Description
Group with title set-up
TLNS
Group with title & names set-up
TNSD
Group with names setup - data advantage cards
TNSC
Group with names setup - customer supplied name data (contact
customer service for correct file format).
A complete, legible Graphics Order form must accompany each job requiring graphics
before the job can commence. Reprints due to illegibility or interpretive errors will be
reprinted as quickly as possible at the customer’s expense.
Need a custom design? Call ahead & work with our design team to create your own
unique products.
48
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Instructions & Procedures for Groups In Package
The following is a list of instructions and procedures for groups in package. Please refer
to the sample order forms in the back of the catalog as you read through this section.
These pages were created to help illustrate how order processing takes place.
• Be sure that your individuals are clearly slated at the beginning of each class. Include the teacher’s
name, grade and any other identifying information. Be certain that the name and grade are the same
in both the slate and your group production form. When photographing kindergarten & preschool
classes, be sure to include AM, PM and/or class days (i.e., Mon/Wed).
• Slate each classroom group clearly. Be sure that the slate information for the group matches the slate
information for the individuals. Information about slating can be found in the back of the catalog under
Additional Procedures & Requirements. Groups may be identified by any of the following methods:
Slate before shooting the class photo.
Use a sign board in front of the group when shooting
(this method is not recommended for groups with titles or groups with names).
Include identifying group number in data if digital capture for both groups and individuals.
• Send a completed Group Production Form & Graphics Information listing all groups in the order they
are shot. Be sure that all group images are identified on the production form as they are listed on the
slates so that they can be easily matched to the individuals. Be sure to include AM, PM and/or class
days (i.e., Mon/Wed) where applicable.
• If ordering titled groups, be certain that the job name, teacher name(s) and grade(s) on the Group
Production Form & Graphics Information reflect what you wish to appear on the title. This is where
title information is obtained to set up graphics for your groups. Any errors on your part WILL carry
through to the final product.
• Indicate quantity needed for each class or write “quantity from package data” in the quantity column.
Be sure to indicate additional prints needed for record sets or albums.
• For makeup (retake) day, be sure that students who require a group in their package are easily
identified. This may be done in one of two ways:
Slate before the individual student is photographed.
Provide a ‘Class Photo Only’ list for those students who do get a group in their package.
• Be sure that a completed, legible Group Production Form & Graphics Information accompanies
makeup day film as well as original day. Only the groups needed for makeup or retake individuals
need to be listed.
We cannot stress enough the importance of complete,
legible and accurate production forms. Please contact
Customer Service if you have any questions.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
49
Instructions & Procedures for Class Composites
With the arrival of digital products, it becomes the responsibility of each photographer and school to
provide the most accurate and current student data possible. By providing complete, accurate and current information on all students and staff, you help to assure the accuracy of student names and placement in the correct classroom composite. Camera cards become a crucial factor in the accuracy of
data. The following is a list of instructions and procedures for composites. A sample Composite Work
Order is provided in the back of this catalog.
Photographing & Slating for Composites
We strongly recommend the use of Data Advantage camera cards. Make sure that all student and staff
names are complete and that each subject has their own envelope when their picture is taken. It is critical that money envelopes or camera cards be kept in exact camera order. Information obtained from
your camera cards will then be matched with the images. If camera cards are not in sequence, names
will not match the images on the composite. Each bundle of camera cards should be clearly identified
and should correspond to the slating of each class. Upon request, Excel Photo will provide slate pads
that can be photographed and then used to identify each bundle of camera cards when they are submitted with the job. If you photograph the slates, be sure to write the JPG number on the slate and keep in
the order photographed along with the individual camera cards.
It is important that composite schools be shot by classroom or that class/rotation # be written on every
card, envelope and/or slate. Extra charges will be incurred if all students and teachers are not clearly
identified with this class/rotation information.
If you are shooting slates at the begin of each classroom, make sure that the information on your slate
matches the information on your Composite Work Order.
• When identifying classrooms, be sure to include Teacher’s full name as you wish for it to appear on
the composite, Grade (include AM, PM or class days such as Mon/Wed AM).
• Identify any students that are not photographed with their class by slating ‘Add To’ and the teacher’s
name, grade and class/rotation number.
• Slate any individuals that should NOT appear on the composites as ‘NFC’ (Not For Composite)
• Be sure that any staff, faculty, teachers and teacher’s aides are clearly identified on the job either by
slating or indicating as such in your data file. The following abbreviations are recommended.
P=PRINCIPAL… T=TEACHER… S=STAFF… VP=VICE PRINCIPAL… TA=TEACHERS AIDE… F=FACULTY
It Is Imperative That You Submit Your Job With The Following:
• A data file or all Camera cards or money envelopes clearly identified and in order photographed. This
will be used to link images to individual names and appropriate classes.
• A completed, legible Composite Work Order. It is not necessary to indicate quantities for each class.
Quantities and teacher names will be pulled from your order data. If additional composites above
and beyond those ordered are needed, these should be indicated on your Composite Work Order.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Class Composites
Seascape
Traditional
Your School BG
Masters
Samples with featured picture of student purchasing
are representative of the “All About You” style.
All others represent the conventional style.
All designs pictured are available in either style.
Banner
Catalog #
Description
COMP P1
8x10 Composite in Package with Student
Names. Original day only. With Proof.
COMP D1
8x10 Deferred Composite with Student
Names. With Makeups. With Proof.
COMP P2
11x14 Composite in Package with Student
Names. Original day only. With Proof.
COMP D2
11x14 Deferred Composite with Student
Names. With Makeups. With Proof.
COMP P3
8x10 All About You Composite in Package
with Student Names. Original day only.
With Proof.
COMP D3
8x10 Deferred All About You Composite
with Student Names. With Makeups. With
Proof.
ALBUM1
8x10 Principal’s Album
(Does not include composites)
ALBUM2
6x9 Principal’s Album
(Does not include composites)
TLCN
Composite setup charge
(when ordering less than 5 per class).
Blue Classic
Used by default
if you do not specify.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
51
Products with Data
For the past few years, photo products have become increasingly ‘data-critical’. Today,
every product we produce for a school is driven by the data that we receive either from
you or the school. Excel Photo strongly recommends the use of Data Advantage camera
cards or labels or professional image link software to ensure the integrity of the student
data and the accuracy of your product.
Frequently, data provided for camera cards is received incomplete. It is not until a job
reaches the point of photo product production that information is determined to be
missing or incomplete. When this happens, production stops. Unfortunately, once the
delay begins, it tends to have a trickle-down effect on all jobs. Please advise us of any
information other than the Critical Data listed below that needs to be retained for product
production and/or needs to appear on the Data Advantage camera card.
Critical data:
CRITICAL information that is REQUIRED to accurately produce ID cards, CDs, digital service strips,
record stickie photos, pictorial directories, proof order envelopes and composites includes:
• Field headers to identify data provided
• Student last name
• Student first name
• Student grade
» For preschool and kindergarten children, be sure to include AM, PM and/or class days
in the grade level.
• Student Permanent ID Number (Note: Though this number may not always be required, we
STRONGLY encourage you to obtain it. Some products cannot be produced without this
data and may be requested by your school at a later date.
»Some schools have multiple ID numbers. One for lunch program, one for library and one
permanent ID number for administrative use. Be sure that you know, provide and inform us
of the ID number required for the products that they are requesting. It is possible that more
than one ID number may be required.
• If Barcode products are required, our default barcode is Code39. If any other barcode is
required, please advise us on your production paperwork.
Additional information may be required depending on grade level, products ordered and how the
52
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
school would like their products delivered. Be sure to include ALL necessary data required to
produce, sort and deliver your school’s products.
Additional information that is frequently requested:
• Elementary schools:
Teacher Name, Room Number, Lunch Program ID Number, Library ID Number.
• Middle & High Schools:
Homeroom, Period, Advisor Name (or Number), Room Number, Library ID Number.
• Mail home or rolodex schools:
Parent Name, Mailing Address, City, State, Zip, Home Phone, Alternate Phone.
How can delays be avoided?
Be sure to know your school’s precise product needs & delivery requirements. Make sure that they know
that the accuracy of their product depends upon the data that they provide to you. Communicate your
specific data needs to the school when requesting data for camera cards or CamLynx. In most cases,
missing, incomplete or invalid data is the primary cause for delay and product remakes.
Who to talk with:
When working with public schools, information is most readily available and more easily obtained from
the district office. Ask for the “computer person” for best results. This ensures that you are dealing with
a person that has the skill and knowledge to provide you with the information that you need. In private
schools, you will need to deal directly at the school level. Again, ask for the “computer person” and be
prepared to offer assistance in exporting the data.
Data timeline:
Get your data from the school as early as they can provide you with complete enrollment information for the
current school year. Enrollment information should be obtained and camera cards ordered at least 2 weeks
prior to shoot date. Data should be provided electronically via email or on disk to avoid data entry charges.
Please provide data in a comma or tab delimited (data separated with a comma or tab) .TXT format. Additional
charges may apply if data is not properly formatted. Contact Customer Service if you have any questions.
Be sure to allow sufficient transit time via UPS from Excel Photo to you to ensure delivery of camera cards
prior to shoot day.
Please submit all camera cards for students AND staff in the exact order photographed with your job.
Camera cards should be bundled by class whenever possible. For high schools or middle schools where
this is not possible, bundle approximately every 20 subjects and number each bundle sequentially. If you
are capturing digitally and you are not using CamLynx, please write the image file number on each camera
card and slate. This helps to ensure that images and data are accurately linked.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
53
Student ID Cards
Standard ID Cards
(Three standard design options: Fade, Solid or
School Year. Available in horizontal or vertical format.)
Custom ID Cards
ID Card Form
Catalog #
Description
IDCARD.H
PVC Student ID Card
IDCARD.B
Back Printing (no variable text) on ID Cards. Black ink only.
Printed on label stock when IDCARD.D is ordered.
IDS
IDSC
PUNCH
LANYARD
54
(Work with our designer to create your own unique
look. Includes 2 proofs for approval. Additional
changes and proofs are $25.00 each.)
Standard ID Card Setup or Year Change Only Per School/Per Year
Custom ID Card Setup Per School/ Per Year. (Includes 2 proofs
for approval. Additional changes and proofs at $25.00 each)
Punch Identification Cards for lanyard
Lanyard for Identification Cards (Available in blue only)
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Yearbook & Office Use CDs
* Due to strict publishing guidelines, yearbook CDs for Josten’s, Herff-Jones, Taylor,
Lifetouch, School Annual, CYS and other publishers will not be produced until
after make-ups are complete unless specifically requested.
Catalog #
CDSKA
CDSKY*
CDSKAM
CDSKYM*
Description
CD-ROM for administrative purposes. Includes original day images only.
Setup/Merge/Disk.
CD-ROM for yearbook purposes. Includes original day images only.
Setup/Merge/Disk.
CD-ROM for administrative purposes. Includes images for MU/retake shoot only.
Setup/Merge/Disk.
CD-ROM for yearbook purposes. Includes images for MU/retake shoot only.
Setup/Merge/Disk.
CDSKA2
Additional copies of same format administrative use CD. Does NOT include School
Image Software by PhotoLynx. Must be ordered at the time first copy is ordered.
CDSKY2
Additional copies of same format yearbook CD.
Must be ordered at the time first copy is ordered.
CDSIS
CDSISM
Student Information Systems Software by PhotoLynx.
Student Information Systems Software by PhotoLynx for make-up/retake shoots.
Data Advantage Products and Services
Catalog #
Note: Camera cards required
for all digital & computer services. Data entry charges will
apply if Data Advantage camera
cards are not used.
When supplying data files
*Recommended file format is
tab or comma delimited .TXT
or .XLS spreadsheet with all
classes and staff in one sheet.
Description
DATA
Data entry charge. Camera cards required. Data entry
charges apply if not using Data Advantage Camera Cards or
if package name labels are not ordered.
DATAM
Manual data handling: Update Data Advantage data records
with additional or corrected data
DATAP
Data Prep: Format and configure data to useable format for
production use.
CARDSZ
Data Advantage Computerized Camera Cards*
CARDZX
Extra blank computerized camera cards
CARDZR
Data Advantage Computerized Camera Cards rush fee
(if ordered less than 5 business days prior to shoot date.)
NLABEL
Data Advantage computerized labels (minimum charge $10.00)
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Service Item Samples
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Service Item Descriptions
Catalog #
PICT
PICT2
PICTPDF
Description
1-Digital Student Pictorial Directory - Fully Assembled In Album. Now available in
PDF format at time of purchase of one printed copy (PICTPDF).
Additional copies of Student Pictorial Directory - Fully Assembled In Album.
MUST be ordered at the time original pictorial is ordered.
PDF of Student Pictorial Directory on CD. Must be ordered at time original pictorial
is ordered. Available only with purchase of 1st copy of PICT.
RS1
1-Up Color Record Sticker Photos - 11/4“x11/8” photos on peel & stick labels.
RD2
Digital Yearbook/Record Photo: Color; Vertical orientation on 8x10 Photographic
paper- 13/16”x15/8”. With student name. Die Cut and Gumming not available.
RD2.B
Digital Yearbook/Record Photo: BW; Vertical orientation on 8x10 Photographic
paper- 13/16”x15/8”. With student name. Die Cut and Gumming not available.
YDC
Digital Yearbook/Record Photo: Color 21/2”x31/2” Size - 4-up on half-sheet photo
paper w/student name. Die Cut and Gumming not available.
YD1
1-up Color Digital Yearbook/Record Photo - 1 3/4“ x 2 1/2” Size - 12-up on 8x10
photographic paper with student name. Die cut and gumming not available.
YD1.B
1-up Black & White Digital Yearbook/Record Photo - 1 3/4“ x 2 1/2” Size - 12-up on
8x10 photographic paper with student name.
Die cut and gumming not available.
PRFSHEET1
Digital Proof Sheet: 1 3/4 x 2 1/2 Size - 12 up on 8x10 photo paper.
Watermarked Proof
PRFSHEET2
Digital Proof Sheet: 2.5 x 3.5 Size - 9 up on 8x10 photo paper.
Watermarked Proof
Note: Camera cards are required for all digital & computer services.
No additional charge for sorting. Please see the requirements on the next page.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Digital Service Strips
Not Die Cut
Catalog #
58
Kiss Die Cut
Description
DIGSTRIP1
Digital Service Item Strip with Barcoded Temporary ID Card, 4-1½”x2”
Record Photos, 2-15∕16”x1¼” cumulative file photos, 2 strips of gum.
Not die-cut. Delivered as pictured.
DIGSTRIP2
Digital Service Item Strip with 2”x3” Wallet Photo, 4-1½”x2”
Record Photos, 2-15∕16”x1¼” cumulative file photos, 2 strips of gum.
Not die-cut. Delivered as pictured.
DIGSTRIP3
Digital Service Item Strip with 6-1½”x2” Record Photos, 2-15∕16”x1¼”
cumulative file photos, 2 strips of gum. Not die-cut. Delivered as pictured.
DIGSTRIP4
Digital Service Item Strip with 2-2”x3” Wallet Photos, 2-1½”x2”
Record Photos, 2-15∕16”x1¼” cumulative file photos, 2 strips of gum.
Not die-cut. Delivered as pictured.
DIGSTRIP5
Digital Service Item Strip with 1 Child Security Card, 2”x3” Wallet Photo,
2-1½”x2”, Record Photos, 2-15∕16”x1¼” cumulative file photos, 2 strips of gum.
Not die-cut. Delivered as pictured.
DIGSTRIP6
Digital Service Item Strip with 3 Child Security Cards, 2 strips of gum.
Not die-cut. Delivered as pictured.
DIGSTRIP7
Kiss-cut Digital Service Strip with 1-2”x3” yearbook photo, 1-17∕ 8”x1¼”
yearbook photo, 1-15 ∕8”x 1¼” office record photo, 1-7∕ 8”x1¼” yearbook photo
with gum and 2-113∕16”x11∕16” office record photos with gum. Delivered as pictured.
Perforated at Studio Info line for ease of separation for yearbook & office.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
5x7 Titled Grad
Graduation Photographs
Catalog #
GRAD57
SHIPC*
5x7 color photo of grad with school
name, year & school graphics.
Ship To Teacher Service. Includes packaging
and handling only. Actual shipping billed
separately.
MAIL*
Direct mail packaging (includes data entry,
mailing label, stiffener & mailing envelope).
Does not include actual postage.
USPS
Postage costs.
ues
n Plaq
tio
Gradua
Description
* Ship to Teacher and Mail Home
Service available only on prepaid jobs
with current account status.
Graduation Plaques
Graduation Plaque - 9x11 wood plaque of
grad student with personalized, single, black
aluminum engraved plate. 3x6 plate includes
student name, school name, commencement
date and holographic mylar.
B.GRP**
Graduation Plaque - 9x11 black marble
plaque of grad student with personalized,
single, black aluminum engraved plate. 3x6
plate includes student name, school name,
commencement date and holographic mylar.
D.GRP**
Deluxe Graduation Plaque - 5x7 gold plate
with grad photo and 3x6 double ‘black brass
on gold’ personalized plate. 3x6 plate includes
student name, school name, commencement
date and holographic mylar.
laques
tion P
dua
xe Gra
Delu
GRP**
** Add “.4” to the end of catalog number
for mail home plaques.
List of student names (for those purchasing) in the order photographed (frame or image number) along
with school name & commencement date must accompany orders for all graduation plaques. This information will be engraved on personalized plates. Excel Photo cannot be responsible for remakes due to
customer error or illegibility.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Scholastic Achievement Plaques
List of student names and grades must accompany orders for Scholastic Achievement
Plaques. Excel Photo cannot be responsible for errors due to illegibility.
Catalog #
Description
SCP
Scholastic Acheivement Award Plaque.
Includes 9x11 Deluxe Walnut Grain Plaque with Plexiglas over 5x7 portrait
of student and a 3x6 personalized, engraved black-to-brass plate.
SCP.4
Scholastic Acheivement Award Plaque.
Includes 9x11 Deluxe Walnut Grain Plaque with Plexiglas over 5x7 portrait
of student and a 3x6 personalized, engraved black-to-brass plate.
Mailed home to individuals. Postage not included.
Mail Home & Ship to Teacher Services
Available only on prepaid jobs with current account status.
Catalog #
MAIL
Direct Mail Packaging. Includes data entry,
mailing labels & mailing envelope.
Actual shipping costs billed separately.
USPS
Postage cost
SHIPC
60
Description
Ship to Teacher Packaging & Handling.
Actual shipping costs billed separately.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Promotional & Complimentary Posters
Up to 40” x 80”! Prices listed are per square foot in dimension.
Vinyl posters must be pre-arranged with Customer Service.
(Not For Resale)
Catalog #
Description
PCUST
Custom size poster from single image to your specifications.
Unlaminated ink-jet print. Luster paper. Specify size.
PLCUST
Custom size poster from single image to your specifications.
Laminated ink-jet print. Specify size.
PCOMPS
Custom size composite poster. Standard format. Unlaminated ink-jet print.
Luster paper. Specify size. Price per square foot includes composite set-up and design.
PLCOMPS
Custom size composite poster. Standard format. Laminated ink-jet print.
Specify size. Price per square foot includes composite set-up and design.
PCOMPSC
Custom size composite poster. Custom layout. Unlaminated ink-jet print.
Luster paper. Specify size. Design/Set-up charged separately.
PLCOMPSC
DESIGN
Custom size composite poster. Custom layout. Laminated ink-jet print.
Specify size. Design/Set-up charged separately.
Custom design charges per hour.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Sales Envelopes
Please order all printed materials 3 weeks in advance.
Due to fluctuating supply costs, all printed material prices are
subject to change without notice.
Now available
With online ordering
information
NOTE: Packages represented
are for display purposes only
All sales envelopes include layout & design of sales side based on your specifications.
Two proofs for approval will be provided.
Changes made after second proof are billed at $25.00 each.
Excel Photo is not responsible for errors after approval is received.
Catalog #
S.SALESENV.999
S.SALESENV.4999
62
Description
Full Color 8½x14 Sales flyer/envelope (Quantity ordered less than 1000)
Full Color 8½x14 Sales flyer/envelope (Quantity ordered 1000-4999)
S.SALESENV.5000+
Full Color 8½x14 Sales flyer/envelope (Quantity ordered 5000+)
S.SALESENV.BLNK
Full Color 8½x14 Sales flyer/envelope - Sales side blank
S.SALESPRNT.999
Black & White 8½x14 Sales flyer/envelope Sales side printing only
On customer-supplied flyer (Quantity ordered less than 1000)
S.SALESPRNT.4999
Black & White 8½x14 Sales flyer/envelope - Sales side printing only
On customer-supplied flyer (Quantity ordered 1000-4999)
S.SALESPRNT.5000+
Black & White 8½x14 Sales flyer/envelope - Sales side printing only
On customer-supplied flyer (Quantity ordered 5000+)
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
MY SMILE
Online Ordering
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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I received
$2000.00 in sales in
the month of January without stepping foot into a school!
Reorders weren’t that high in the
past, so it must be because of sales
on MySmileCentral. My online sales are
near 15% of my total sales and I never
have to run a credit card! Numerous
schools have mentioned how happy
parents are having the opportunity
to order and pay online. I am so
happy we have MSC and
would not want to be
without it.
Debra Clintworth
Clintworth Photography
Olympia, WA
Hi Terry!
I just wanted to let you know the overwhelming
positive response we have had to MySmileCentral.com. Both my schools and
parents/grandparents/estranged parents appreciated the convenience of ordering online.
I appreciate the convenience of credit/debit card orders. No more entering hard to read #’s after
the shoot, no more phone calls, no more canceled orders or updates. Late orders and reorders are a
breeze now, and I have seen an increase in re-orders over an extended period of time (2X+). I have also
noticed my MySmileCentral original orders are above my package average.
There were very few problems or confusion with the MySmileCentral process for my customers or my staff.
Any problem that did arise was easily and quickly addressed by my staff or the MSC administrators.
I look forward to using the service in all of my school and sports accounts, and thank you
again for the continued fine service and constant improvements.
Craig Huston
Craig Huston Photography
Salem, OR
MySmileCentral
has been a very effective
tool in promoting my business.
I am able to offer my clients a
service which my competition offers,
but one which I am told is easier to
use. I am getting many more reorders
than I have ever gotten. I call MySmileCentral a money machine. The orders
just come in. I don’t have to do
anything. I am out of the loop,
but I get money coming in.
A great tool.
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Isaac Krivashei
Image Maker Photography
Orange County, California
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
What is MySmileCentral?
Customers are directed to your website
MySmileCentral is Excel Photo’s online ordering system and is available to all customers with the ability
to accept VISA and MasterCard. Give your customers a secure method to prepay for their orders online
and generate additional sales in reorders.
It’s your opportunity to increase your sales!
It’s your ability to offer a secure payment environment!
It’s another opportunity to say ‘YES’ to your clients!
It’s a way to answer your clients questions about ‘going green’!
Check Out The Following Pages!
Then Call Us!
To view the demo site do the following:
•
•
•
•
•
Go to demo.mysmilecentral.com
Create a user account for yourself, then
Enter “demogirl” as the password or “demojob” as the event code to start shopping.
To test a prepay, enter prepay in the prepay event code
When you get to the checkout, use “4242 4242 4242 4242” as the credit card number,
and “123” as the verification number, and any month/year combination after today’s date.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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For REORDERS or PROOF PLANS, your
customers log in with an individual or event
password to select a pose and order. All images
associated with that password will be displayed.
If you’re offering groups and individuals, both
images will display.
Your customer just clicks on ‘Order’ to display
the packages. This is the first screen your
PREPAY customer will see after they log in. As
they mouse over the items, an image of the
product appears.
Your customer selects the products and enters
the quantity they wish to purchase for that
subject/image and adds it to their shopping
cart. If any of the products selected require
personalization, the customer is prompted to fill
out the custom text for those products.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
The shopping cart can be viewed for accuracy
and modified.
Ready to check out! Orders for all subjects/images
are clearly displayed. All that’s left is entering
credit card info and submitting the order. The
best part for you? You NEVER have to worry
about declined cards again. If the card is
declined, the order is not submitted.
Your PREPAY customers will be prompted to
print a Proof of Purchase. This printed form can
be used in place of an order envelope, or can be
inserted into an order envelope.
Makes sure that they print a copy for their
records. It’s easy for your customer, and easy
for you.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
69
So easy and beneficial!
Once you get started, you will wonder
how you ever survived without it.
Call us and get your account
set up now!
You can add, activate and view your MySmileCentral
jobs. You can easily sort information just by clicking
on the column by which you want to sort.
View and Print the list of orders for each job.
Create custom items/descriptions using the
Excel catalog item list. Describe your items as
you want your customer to see them once, and
never have to change them again.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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PROCEDURES
Procedures + Requirements
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
What Is Acceptable?
We’ve all heard it at some time or another. You shoot the job, send it to the lab and then
you get the dreaded call from Customer Service or the editor. “There’s a few kids that are
soft focus and off-center” we tell you. “Well, how bad is it?” you ask. “Is it acceptable?”
These are difficult things for us to answer since we see it as either “sharp” or “not sharp”,
“centered” or “off center”. Everyone has their own idea as to what is “Acceptable”. So, to
make it easier to answer that question next time, we’ve designed a scale that allows you
to tell us whether it’s acceptable or not. If you ever get that call again.... And of course,
that rarely happens to you... We’ll ask you to open your catalog to this page, tell you
where we see the image on this scale, and let you make the decision for yourself.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Photographing, Framing & Cropping
When you are photographing, you need to allow enough room around the subject or
group for cropping to an 8x10 size. Keep in mind that all image sizes require some
cropping in order to make a standard-sized print. You may sell only a handful of 8x10s
on a job, but for those few we must frequently go back and reprint 7x10s or 8x12s
to ensure that we are not cropping too tight and losing a portion of the image. Not
only does this delay your job, but we are having to throw away 8x10 prints. This is an
added cost that, in the end, gets passed on to you. When photographing individuals for
memory mates, trading cards and magazine covers, be sure to hold your camera in the
vertical position and do not flip-flop your camera.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Basics of Exposure & White Balance
Deciding how to light your subject.
It is best to avoid dramatic lighting ratios when shooting digital. A 3 to 1 lighting ratio may result in the color
temperature on one side of the face to be noticeably different from the other side. As a general rule, the
lower the contrast the better. White umbrellas are better than silver and soft boxes (especially for the main
light) produce a better “flat” light than umbrellas.
Establishing correct exposure.
Use a flash meter to assure that you have the lighting ratio you want. A good reliable flash meter is the best
way to get an accurate exposure. Be willing to move and/or adjust your lights to get an accurate reading.
It isn’t any more work to set your lights to exactly f 8 than it is to call f 8.2 “close enough”. A single channel
histogram can be very inaccurate as a method of establishing correct exposure. If circumstances require
that this be your only method of calculating exposure, your lighting should be very even and the histogram
of a gray card, positioned at the subject, should display a single line and should be right in the middle of
the histogram grid (center line on Nikons evenly between the two center lines on Canons).
Selecting the correct white balance.
Most studio lights produce a light that is between 5500 and 6000 Kelvin. On most cameras this is around
the “flash” setting and the “cloudy” setting. The most accurate method of selecting the proper color
temperature is to custom set your white balance each time your lighting condition and/or location changes.
Methods and instructions vary from camera to camera but use a gray card, not a white card, no matter
what the manual says. The exposure must be accurate before you can get an accurate white balance. Use
the same instructions for positioning the gray card as above and set your white balance to the card.
Other settings and information.
With a modest lighting ratio, correct exposure and correct white balance all other settings on your camera
should be fine at their default settings. Most newer digital cameras adjust contrast, saturation, hue and
sharpening automatically. This is usually called something like Dynamic Image Optimization or Picture
Style Mode. In many cameras the default setting is called Normal which is really Auto. We have seen
much better results, switching this to Custom and setting each independent control to normal. Because
all cameras handle this differently, please call if you need help with this. Color Space should always be set
to sRGB.
The most common mistakes.
• Auto exposure modes will not work with Studio Lights.
• ISO on flash meter does not match ISO on Camera.
• Auto White Balance absolutely does not work.
• Changing an image processing value like saturation or
contrast and forgetting to change it back.
• Under exposed is better than over exposed but right
on is better than two stops under.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Submitting a Digital Job
When submitting a digital job for production, please be sure that all CDs or DVDs are clearly marked with
your customer number, job number and job name and that the appropriate production forms are provided.
All production forms necessary for digital capture jobs are the same as for film capture. If you are uncertain
as to which forms to use, please see the Underclass section or the Youth Sports and Special Events
section of this catalog. Job Summaries for Youth Sports and Special Events can be preprinted at no
charge based on your order envelope. Please contact Customer Service for more information regarding
this service. Images may be submitted on CD or DVD.
File Size
A properly exposed image with correct White Balance (color temperature) only needs about a 2MB JPG
file to make an acceptable 8x10 print. However, if we have to make large adjustments to the image, higher
resolution files may improve the final look of your prints. Fine JPG at large file size on some cameras is
now approaching a 5MB file. While this is way more image resolution than you need, better to miss with
too much resolution than not enough.
Image Transfer
Many image organizing/transfer softwares convert your original image file. It may just auto rotate, but it
may also rename and/or resample your images. We strongly advise that you transfer images from your
card directly into a folder on your computer without the aid of any third party software (Windows Explorer
only). If you are doing your own image/data matching using software like Camlynx, please disable all file
renaming. The most accurate way to ensure data image integrity is to retain the original file name. If you
absolutely MUST rename your images, retain the original image file# in the BEGINNING of the new file
name. This ensures that Windows still sorts your images in the order photographed.
Image Adjustments
We request that images come to us in their native state. No sharpening, cropping, color or levels
adjustments etc. Every change made to a JPG image is removing data from the image. If you go too far
in any adjustment we will not have enough data to “back up” and make the corrections that will provide
you with the highest quality product possible. We have found that there is an optimum order to make
image adjustments and find that the best results are achieved when we can make all of the adjustments in
that order. If you have specific cropping requests, provide a folder on your CD or DVD entitled ‘Cropping
Example’ and include a copy of one image from your job that shows us how you would like the images
cropped. Remember, that even though we’re printing digitally, we’re still making ‘machine prints’. Should
your crop sample fall outside of the normal range, custom cropping charges may apply.
Folder Organization
Each job needs its own CD or DVD. The CD or DVD should have an ‘Images’ folder. If there was more than
one camera at the job, those images need to be separated into folders inside the ‘Images’ folder. If images
from a given camera are on more than one card and you use continuous numbering (recommended), you
can copy all images from that camera into a single ‘Images’ folder. If your image number resets when you
put in a new card then you will need to create subfolders inside the camera folder. If you are supplying data
with your job, it needs to be in a folder named ‘Data’. If you are supplying cropping examples they should
go in a folder named ‘Cropping Example’. If you provide your paperwork electronically (PDF production
forms are available), it should be in a folder named ‘Forms’. See example on following page.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Data Handling
We offer several options for data handling on digital capture.
How a properly organized CD should look when viewed in Windows Explorer.
Submit using Camlynx or other approved image matching software. Provide CD or DVD that includes
image files and database along with appropriate production forms. Data Advantage camera cards are
recommended with this service if you are not printing your own camera cards or labels. This method offers
you the highest degree of control on data and images.
Submit with Data Advantage Camera Cards or Labels and we’ll create the text file for you. Student/
Player enrollment data is obtained prior to picture day and submitted to Excel Photo on disk or via email in
a TXT, CSV or XLS format. All grades/teams should be contained in the same file (and on the same sheet
if CSV or XLS format). Excel Photo will produce either bar coded camera cards or bar coded adhesive
labels, based on your request, and print in sort order you have specified and send to you for use on picture
day. For sports jobs requiring trading cards, ‘Get Real Series’ magazine covers, PageMates, or engraving
for plaques, we recommend labels rather than camera cards so that all data can be captured from the
consumer’s order envelope. These would be applied to the players order envelope (outside of the scanable area), and submitted in order photographed with your job. For schools or jobs that require non-data
products, camera cards can be used. In both instances, image file#(s) should be recorded on either the
camera card or order envelope. Camera cards or labels are billed when they are sent to you for picture
day (camera cards - $0.08 ea and Labels - $0.02 ea). For sports and special events jobs see instructions
for Digital Slates and Envelopes for details. This method offers a high degree of data control yet minimizes
the time you spend preparing the job for the lab.
Submit with order envelopes, handwritten camera cards or worksheet and we’ll create the text file
for you. This is the quickest way for you to get the job in to us. For sports and special events jobs see
instructions for Digital Slates and Envelopes for details.
Submit using a Preformatted Microsoft Excel spreadsheet. Upon request, we will provide you with a
spreadsheet that contains all required data in the format we need. You enter all information, including
image file numbers for every image captured and burn it to CD or DVD with your images. Your data file is
used to produce the packages.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Avoiding Extra Charges
Images that are improperly named or identified are one of the number one sources for delay. If we must
rename or manually match images to your data (whether that be a spreadsheet, envelopes or camera
cards), you will be billed for additional charges. We advise that you do not rename your images, but rather,
maintain the jpeg name exactly as it came from the camera. If you must rename your images, leave the
original jpg number at the beginning of the file name so that images sort in order photographed when
we receive them. Do not exceed 12 characters if you must rename images.
Please inspect your camera sensor regularly for dust. Retouching for removal of dust spots is an extra
unnecessary expense for you, and very time consuming for us.
Poorly exposed images.
Images captured digitally do not have as much exposure latitude as color negative film. For optimum
results, exposure of your images should be within +- 1/3 stop variance. We will print to the best of our
ability unless we feel that your images do not fall within what we feel to be a normal or acceptable range.
You will be advised should this happen. Custom printing may be required creating additional time in
production plus extra charges.
Missing images or data.
Remember, we need an image for every data record and a data record for every image (data records can
be electronic, envelopes or camera cards). Please verify that you have sent all necessary images before
shipping your job to us. When sending your job via FTP, be sure to advise as to the number of images that
we should receive. If your job is received with missing images or data it creates high potential for errors
and extra time in editing.
Inconsistent aspect ratio on images.
First of all, we really prefer that you not crop or color correct any of your images. When images are
submitted pre-cropped and aspect ratio is not maintained, it creates difficulty in printing. Custom cropping
may be required creating additional time in production plus extra charges.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Reorders, Add-to Orders & Order Corrections
What is a Reorder?
A Reorder is defined as any new or additional order placed after your job has shipped. This may be
an order placed by the consumer or one that you didn’t record or recorded incorrectly. Reorders may
be submitted on either the original reorder form that was included in portrait packages or an Excel
Photo Work Order form. They may be sent by mail or fax or submitted online by visiting our website
at www.excelphoto.com.
Reorder Pricing for Digital Capture
Reorders on digital capture jobs using Camlynx or other approved image match software or jobs using Data
Advantage Camera cards that are submitted while images are still archived on our network will be priced
at original unit costs plus a $2.00 handling charge and postage. Images for jobs received January through
June will remain archived through the month of December. Images for jobs received July through December
will remain archived through July.
What is an ‘Add-to Order?
An ‘Add-to’ order is any new or additional order placed on a job currently in production. Order received
prior to verification/editing of the job will be added at no additional charge and will be delivered with the job.
Orders received after the job has been verified/edited will be subject to a $2.00 handling charge. Please be
aware that ‘Add-to’ orders placed after the job has been verified/edited may be shipped separately.
What is an Order Correction?
An order correction is any order placed on a job already shipped that was inaccurate, missed, incomplete
or damaged. Only items not previously billed will be charged on order corrections unless we determine
that the error was due to incorrect recording on your part. If so determined, all unit charges, shipping and
a $2.00 handling charge will apply.
Please submit all order corrections on an Excel Photo Work Order form. You may request Work Order
forms as fillable PDF forms so that they may be submitted via email. Please be certain that all information
requested in included on the Work Order form and that each Work Order is assigned a unique Work Order
number for tracking purposes. Order corrections can also be submitted and tracked online by visiting
our website at www.excelphoto.com. The job name and job number used on the Work Order should
reference those used on the original production forms sent with the film. Make sure that all information
requested on the Work Order form is complete, including what was originally ordered. This allows us to
process your order correction faster. It also helps us to determine how the error was made, which will
assist us in avoiding future errors.
In all cases, bear in mind that any chargeable orders submitted will affect your account
balance! Since payment does not accompany the order, it may result in a C.O.D. delivery
unless payment is forwarded to us immediately. Keeping a VISA or MC account number
on file for billing these items is a good way to avoid the potential for delays or C.O. D.
charges. Contact accounting to arrange this payment method.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Making Communication Count
Our Customer Service staff’s primary objective is to respond to all of your needs as quickly as possible.
Whether you require information on the status of an order in lab, need help in preparing an order for
shipment or require assistance in the area of sales and marketing, our goal is to respond to those requests
and initiate action the same day.
Inform us in advance and communicate your customer’s expectations.
The more we know about what you are doing, the better we can meet your needs. Taking a few minutes
to advise us of your shooting schedule for the season can avoid unnecessary delay of your order when
it arrives. When you have photo dates confirmed, let us know. This is also the time to order necessary
paperwork, student ID card designs, computerized camera cards, and custom trading card graphics. Let
us know how many subjects you will be photographing, when you will be sending the job, and, if possible,
when the school or organization will be disbanding. The information regarding your schedule allows us to
plan to ensure maximum efficiency.
Direct your call to the proper person.
A directory of people you may need to contact has been provided on the inside cover of this catalog. If
you are in doubt, just state the nature of your call and it will be directed to the proper person. If you have
already spoken to someone regarding a particular question or situation, maintain contact with the same
person until your needs have been met or we have redirected your call to someone else. In doing so, you
will avoid having to repeat information and avoid confusion or duplication of efforts or orders. If, for some
reason your initial contact person is unavailable (and you cannot wait for a return call), be sure to let the
person you speak with know that someone is already aware of the situation and what action has been
taken and agreements have already been made.
Please have all of the necessary information ready.
When inquiring about the status of an order, be sure that you provide us with the job name, job number
and date the order was sent. If you have specific delivery requirements (such as school closures, annual
deadlines, banquet dates, etc.) have those dates, addresses or delivery methods ready. If your inquiry
is concerning an order correction or reorder, in addition to the above information, have the Work Order
number, individual’s name and order information at hand.
When placing an order with Customer Service on the phone, be sure that you have:
• Job name
• Job number
• Individual or group name
• Image number or JIP/Sequence Number
• Shipping address
• What is being ordered (and what was originally ordered and received in the case of an order correction)
• Information for trading cards, PageMates or plaques (when applicable)
Request a Work Order number for future reference before you complete your call. By having all information
at your fingertips when you call, it avoids further interruptions of your already busy schedule.
Visit our website at www.excelphoto.com and take advantage of online order forms. Order corrections.
late orders and reorders can be sent electronically by using our online work order. You can also track
progress of your work orders online. If you don’t have a user name and login, just call Customer Service!
All order forms are available to download, or you can contact us by e-mail.
Utilize the fax machine. Delays, misunderstandings and time consuming phone calls can be eliminated
by proper use of the fax machine. However, be sure that ALL necessary information is faxed at the same
time. The fax machine is checked throughout the day and all orders are routed immediately upon receipt.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Sending bits and pieces of information throughout a day (or days) could result in delay, confusion and
possible duplication of orders. Please be sure to include a cover sheet with your fax that lets us know
how many pages should be included in your transmittal and who should be contacted if there are any
problems. When faxing order corrections or reorders, please use an Excel Photo Work Order form (with
all requested information complete) or develop a form on your computer system that closely resembles
our Work Order. Please be certain that all of the information is legible. Each Work Order should have a
unique number that identifies that particular order. Send information such as order corrections, reorders,
custom graphic orders for student body cards, trading cards, order envelopes, trading card backs and
inquiries regarding the status of orders in lab, which can be handled more efficiently with proper use of the
fax. To receive the maximum benefit from the fax machine, please be sure that you provide all necessary
information. Try to set up a specific time of day to fax all of your orders at once. Most importantly, be sure
that the information you fax to us is complete, legible, and includes accurate catalog numbers and product
descriptions.
Please Note: We do not recommend faxing artwork for logos, job summaries, school production forms,
or any other paperwork required to produce jobs. We still recommend and prefer that all paperwork
accompany the original job.
Taking a few minutes to advise us of your shooting
schedule for the season can avoid unnecessary delays.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Terms, Procedures, Policies, Liability
Preparing Your Order For Shipment
Order forms and shipping labels can be obtained upon request. Please be certain all materials submitted
for processing are properly wrapped and identified. Instructions for preparing the necessary paperwork
are provided at the beginning of each section that applies to the products being ordered (see index for
specific page reference). A properly completed order form must accompany each order. Excel Photo is
not responsible for errors due to orders listed incorrectly on the order form or delays due to digital files
received without proper order forms.
Payment Terms
Unless otherwise agreed upon, all jobs must be prepaid. We reserve the right to send orders C.O.D.
without notice if they are received without payment or have balances due. Amounts owed and additional
C.O.D. and shipping charges may be added to the final C.O.D. amount. As a result, C.O.D. payments may
not correspond to the value of the shipped contents. If an N.S.F. check is received as a C.O.D. payment,
we may require future C.O.D. payments to be made by cash or certified check. A 100% prepayment will
prevent such C.O.D. charges. In the event that Excel Photo receives an N.S.F. check as payment for an
order, an additional charge of $25 will be assessed against the customer’s account.
Billing
All jobs submitted to Excel Photo must be accompanied by payment unless prior arrangements have been
made. VISA and MasterCard are acceptable means of payment or you may request that your orders be
shipped C.O.D. Excel Photo invoices an order the day after the order has shipped. Prepayments received
with the job will be applied to the invoice at that time. If prepayment does not cover the full invoice amount
of your job, the customer is responsible to pay the outstanding balance. Paying the statement balance
will ensure that your account remains current. Accounts over 30 days past due are subject to finance
charge.
Statement Cycle
Statements are mailed approximately every three weeks. The statement will reflect all payments and
invoices that have occurred since the last statement cycle. However, if prepayments have been posted,
but the job has not yet been invoiced, the statement will show as a credit balance. Subtracting the
prepayment amount from the statement balance will give you a more accurate balance on the account.
When the statement shows a positive amount due, this balance is due and payable upon receipt of statement.
In Case Of Errors Or Questions About Your Account
If you think your account balance is wrong, or if you need more information about a specific transaction
on your account, please contact our office immediately. You are responsible to pay all invoiced charges
unless you bring an error to our attention.
Shipping Policy
If the value of your job is $500.00 or greater AND you have an adequate credit balance at the time of
shipping to cover the cost of your job, UPS Ground shipping will be free anywhere inside the continental
United States. Shipping will be charged on any job shipped outside the continental United States, jobs
valued less than $500.00 or on jobs paid by VISA, MasterCard or shipped with a balance due.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Rights To Graphics / Price Change Notification
All graphic designs, layouts and materials produced by Excel remain the sole property of Excel. Any fees
charged regarding such services and materials do not transfer the rights of ownership. Price Changes:
We reserve the right to change prices and product lines at any time without notice. Such changes will
be made only when forced by circumstances beyond our control.
Promotional Samples
Excel Photo encourages the use of sample products in presentations & mailings. We also recommend
that you display samples of your own work at each shoot. To assist you, we have adopted the following
sample print policy:
All sample prints within reasonable quantities ordered from July 1
through August 1 and from January 1 through February 15 will
be free!
Please order promotional samples well in advance. In order to
take advantage of this free offer, the following criteria must be met:
Sample prints must be ordered as a separate job and you must
select and provide a cut negative or image file for each sample.
Normal production schedules will apply on all promo sample orders.
Upon request, Excel will file your sample images for future use.
All Sample Prints
Ordered From
July 1st - August 1st /
January 1st - February 15th
Will Be Free!
Graphics setup, plaques, posters and shipping charges will be billed
at regular prices. Samples not meeting the sample criteria or those ordered at any other time than the
promotional period above will be subject to full price billing and possible delays in production.
Avoiding Extra Time Charges
Extra time charges can often be avoided by good planning and proper maintenance of your equipment.
We realize that there will be the exceptional occasion that will create special handling situations. Please
notify us if you are aware of any problems before your job arrives.
In order to minimize these situations and to protect the careful, well-organized photographer, Excel Photo
reserves the right to add extra production days and/or extra time charges should your job require special
handling. It will be left to the discretion of the lab as to whether or not these charges will be incurred. All
extra time charges are billed at the rate of $25.00 per hour with a minimum one (1) hour charge. The
following are some circumstances that would result in extra time charges:
Paperwork
The number one reason for delays in production is inadequate paperwork! We cannot stress enough the
importance of complete and accurate production forms. If you lack the proper forms, call us to have them
faxed or sent to you as fillable PDF forms or download them from our website (www.excelphoto.com),
then request that a supply of forms be sent to you. Please be certain that you use current and complete
catalog numbers to avoid errors in your order. While copying data from last year’s paperwork may save
you time in preparation, it could lead to confusion or delay of your order once the job reaches the lab.
Excel Photo cannot be responsible for delays or errors caused by incomplete or inaccurate paperwork.
When preparing your paperwork, please try to keep in mind two very important things:
1. We weren’t there with you when you booked or photographed the job!
2. We want things to go just as smoothly as you do!
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Please make sure that your paperwork is complete, concise & provides all information necessary to
produce and deliver your job in the manner you’ve promised to your customer. If your job is received
without the proper paperwork, production CANNOT commence! Instead, you will be notified immediately
that your order is being held pending necessary paperwork. Should your paperwork have to be completed
or rewritten by Excel Photo staff, you will be charged Extra Time Charges with a minimum one (1) hour
charge. Additionally, your job may be delayed until our staff finds available time in their schedule to complete
your paperwork for you. Copies of the proper paperwork will then be mailed to you with an explanation
that future jobs may be returned if received incomplete or illegible. Excel Photo will not be responsible for
errors in jobs received without proper paperwork.
If you have any question about how to submit your order or how to properly complete your paperwork,
please contact our Customer Service Department. Samples and instructions for most forms are included
in this catalog. Some paperwork can be preprinted based on your order envelope.* We will be happy to
take the time to walk you through your paperwork to ensure that there are no unnecessary delays.
* Excel Photo takes every precaution to avoid errors when preparing preprinted paperwork based on your
envelope. However, we cannot be responsible for errors due to paperwork with inaccurate information.
Please be sure to verify accuracy before submitting jobs.
Digital Images
Images that are improperly named or identified are one of the number one sources for delay in digital
capture. If we must rename or manually match images to your data (whether that be a spreadsheet,
envelopes or camera cards), you will be billed for additional charges. We advise that you do not rename
your images, but rather, maintain the jpeg name exactly as it came from the camera. If you must rename
your images, leave the original jpg number at the beginning of the file name so that images sort in order
photographed when we receive them. Do not exceed 12 characters if you must rename images.
Please inspect your camera sensor regularly for dust. Retouching for removal of dust spots is an extra,
unnecessary expense for you, and very time consuming for us.
Poorly exposed images:
Images captured digitally do not have as much exposure latitude as color negative film. For optimum
results, exposure of your images should be within ± 1/3 stop variance. We will print to the best of our ability
unless we feel that your images do not fall within a normal or acceptable range. You will be advised should
this happen. Custom printing may be required, creating additional time in production plus extra charges.
Missing images or data:
Remember, we need an image for every data record and a data record for every image (data records can
be electronic, envelopes or camera cards). Please verify that you have sent all necessary images before
shipping your job to us. When sending your job via FTP, be sure to advise as to the number of images that
we should receive. If your job is received with missing images or data, it creates high potential for errors
and extra time in editing.
Inconsistent aspect ratio on images:
First of all, we really prefer that you not crop or color correct any of your images. Instead, we recommend that
you provide a “crop sample” image with your job. When images are submitted pre-cropped and the aspect
ratio is not maintained, it creates difficulty in printing. Custom cropping may be required, creating additional
time in production plus extra charges.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Graphics
When different styles or types of magazine covers, trading cards or student body cards are combined on
the same job, they must be printed on different set-ups. This requires additional time for the editors to
properly identify each setup and for the printer operator to accommodate each change. We recommend
separating jobs if multiple designs are required.
Products Not Offered in the Catalog - Modified Products
Excel Photo will always try to accommodate all of your needs if they are within our capabilities. Please call
Customer Service if you have special needs that are not described in this catalog.
Excel reserves the right to modify and improve our products as our ability to meet the needs of today’s
changing market expands and grows.
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
SAMPLE FORMS
Forms + Summaries + Work Orders
Sample Work Order Form
Use for reorders, late orders, & order corrections on jobs that have already shipped to you.
Need production forms in a hurry?
Call Customer Service to request digital forms or download from our website
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Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Production Form
For use with school, dances, and proms
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Sample Graphic Form for Plaques
Graphic Order Form For Tribute, ASP & MVP Plaques
Page _________of _________
For
Lab Rec’d
Use Date:
Job Name:
Customer #
WO #
Job#
PLAQUE TYPE  PLEASE - ONLY 1 TYPE PER PAGE
TRIBUTE
Coach/Sponsor
9x11 Wood
ALL STAR
MVP/SCHOLASTIC
3x5 Ind./5x7 Team
5x7 Individual
9x11 Wood
w/ plexi-glass and
engraved aluminum plate
w/ plexi-glass and
engraved aluminum plate
9x11 Black Marble
9x11 Black Marble
w/ plexi-glass and
engraved aluminum plate
w/ plexi-glass and
engraved aluminum plate
9x11 Wood
w/ plexi-glass and
engraved aluminum plate
9x11 Black Marble
w/ plexi-glass and
engraved aluminum plate
Home Plate
GRADUATION
9x11 Wood
w/ plexi-glass and engraved aluminum plate
9x11 Black Marble
w/ plexi-glass and engraved aluminum plate
9x13 Deluxe Plaque
Double black brass on gold plate, w/ gold
aluminum plate behind photo
CUSTOM
Specify _____________________________
Must be pre-arranged with customer Service
 Information that is to remain the same from plate to plate:
Line # _____ Thank You To Our
Coach
Sponsor
Thank You For Your
Support
Sponsorship
Line # _____ Organization/League Name:____________________________________________________________________
Line # _____ Year _________
Note: If line # is not specified, Excel will arrange as “Thank You, “Sponsor or Coach”, “Organization”, and then Year”.

Information that varies from plate to plate:
Line #
Line #
Line #
Line #
Line #
JPG #
ROT #
QTY
JPG #
ROT #
QTY
JPG #
ROT #
QTY
JPG #
ROT #
QTY
JPG #
ROT #
QTY
 Please type or print.
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Line #
Line #
Line #
Line #
Line #
JPG #
ROT #
QTY
JPG #
ROT #
QTY
JPG #
ROT #
QTY
JPG #
ROT #
QTY
JPG #
ROT #
QTY
We can not be responsible for illegible copy.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
plqorder 1/13/2012
Sample Job Summary
Contact customer service to create your job summary from your order form.
EXCEL
Date Rec'd__________________
Trading Card Info Rec'd
JOB SUMMARY
PHOTO
Job Name:___________________________________________________
Image Storage Media:
(Enter Job Name exactly as you wish it to appear on Trading Cards, Magazine Cover, Engraving and PageMates)
CD/DVD(s) Qty:
RE40
Other(specify):
Please send two copies to lab with film or CD. We cannot be responsible
for errors due to incorrect or incomplete paperwork.
Film Size:
Cat #
Pack
Description of Package
PK1
PK2
1
2
PK3
3
1~8x10 PageMate, 2~5x7 Individual, 8~Trading Cards,
1~Standard Magnet, 1~Standard Button
1~8x10 PageMate, 8~Trading Cards
1~8x10 PageMate, 4~Wallet Photos, 2~Night Lights
Magnets
PK4
pmv.n
mm35
b.asp
tc8.d
d.mvp
cald18
combohp
mgt2hp
btn2hp
gmtkt
funpak
5g
5in
wal4
PK19
mag
TNSC
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
1~5x7 Individual, 1~3x5 Individual, 4~Wallet Photos
1~8x10 PageMate
1~3x5/5x7 Memory Mate
1~Black Marble All Star Plaque
8~Trading Cards
1~Walnut MVP Plaque
1~8x10 Calendar
1~(ea)night lights Magnet, night lights Button
2~night lights Magnets
2~night lights Buttons
2~Game Tickets
1~Fun Pack
1~5x7 Night Lights Titled Group
1~5x7 Individual
4~Wallet Photos
2~3x5 Individual
1~Night Lights Magazine Cover
1~Title Group setup - Data Pull product
Qty
Attach 'Notes to Lab' for any special instructions.
League/Organization
Magazine Cover Title:
Name for all products:
____________________________
____________________________________
Trading Card Style or Custom
Info 75____
Sport:____________Color
Code:___
(default is black)
____________________________
Theme
Line Design:
Custom Card Ordered in Advance?
_____NIGHT LIGHTS__________
Yes
No
3-5 Day Delay if
FTP Image Qty:
Flash Drive(s) Qty:
Customer #:___________ Job#:_______________________
Qty Rolls:
Cost Per
Total
$ 14.98
$ 9.50
$
$
-
$
7.79
$
-
$ 3.10
$ 2.50
$ 2.80
$ 12.03
$ 7.00
$ 11.74
$ 5.36
$ 4.05
$ 4.05
$ 4.05
$ 2.55
$ 5.83
$ 0.88
$ 1.35
$ 1.35
$ 1.36
$ 3.85
$ 3.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
-
$
-
$
-
TOTAL DUE
Shipped
Comments
SHIPPING INFORMATION
Name: Ron Espersen, Photographer
Address: 475 Riggs N.W.
City/State: Salem, OR 97304
Ship via Customer Pickup
UPS Ground
Ground
UPS
UPS 3 Day
UPS 2 Day
UPS Next Day
First Class Mail
Other(specify):___________________________________________
not preordered
Trading Card Design: __________________
( Only if different than theme line design)
RE40-5 LL/YS
Last Modified: 2/14/2012
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
Entered By: tjb
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Sample Group Production Form
& Graphics Information
Need production forms in a hurry?
Call Customer Service to request digital forms.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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Sample Composite Work Order
A complete, legible Composite
Work Order form must
accompany each composite
job before production can
begin. All forms are available
upon request. Remakes due
to illegibility or interpretive
errors will be produced as
quickly as possible at the
customer’s expense.
Need production forms in a hurry?
Call Customer Service to request digital forms.
Excel Photo, Inc. • 1750 Salem Industrial Dr. NE, Salem, OR 97301 • 1-800-922-3686
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