CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
TOTAL GROSS CONTACTS: 155,288*
120,000
101,906
100,000
80,000
60,000
40,000
31,316
22,066
20,000
0
Print
Website
E-newsletter
EXECUTIVE SUMMARY
PRODUCT
CONTACTS
PERIOD
Drug Store News-Print:
(See pages 2 - 5)
Qualified Paid & Nonpaid:
Website^ (See page 5)
www.drugstorenews.com
Page Impressions:
Visits:
Unique Browsers:
E-newsletter^ (See page 6)
Average per issue Net Distribution:
31,316
6 months ended June 30, 2016
Subject to Audit
DSN A.M.
227,869
149,410
101,906
22,066
For the month of January 2016
For the month of February 2016
(issues in period 20)
*Total Gross Contacts include Qualified Paid and Nonpaid Circulation, Unique Browsers and E-newsletter Average per issue Net Distribution.
Gross data are contained in this Consolidated Media Report. There was no attempt made to eliminate any duplication that may exist.
^SOURCE: AAM Digital Audit
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • www.auditedmedia.com
06-0300-0
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
CHANNEL PROFILES
Field Served: Multi and single unit retail drug headquarters, regional offices and store locations; Supermarkets, discount and general
merchandise stores with incorporated pharmacy operations; Drug wholesalers, cooperatives and voluntaries; Manufacturers; Others
Allied to the Field.
Published by:
Frequency:
Lebhar-Friedman, Inc.
Monthly
TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION
1A
31,316
AVERAGE QUALIFIED PAID CIRCULATION
Print Only, See Explanatory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Digital Only, See Explanatory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Individual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Paid Circulation . . . . . . . . . . . . . . . . . . . . . .
1B
258
24
282
282
AVERAGE QUALIFIED NONPAID CIRCULATION
Print Only, See Explanatory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Digital Only, See Explanatory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Individual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Nonpaid Circulation . . . . . . . . . . . . . . . . . . .
1C
28,884
2,150
31,034
31,034
AVERAGE NONQUALIFIED CIRCULATION
Allocated For Shows & Conventions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Miscellaneous, Including Staff Copies - Print Only . . . . . . . . . . . . . . . . . . .
Miscellaneous, Including Staff Copies - Digital Only . . . . . . . . . . . . . . . . . .
Total Miscellaneous, Including Staff Copies, See Explanatory . . . . . . . .
Total Average Nonqualified Circulation. . . . . . . . . . . . . . . . . . . . . . . .
1D
454
1,092
2
1,094
1,548
AVERAGE QUALIFIED PAID & NONPAID CIRCULATION OF REGIONAL
AND DEMOGRAPHIC EDITIONS
None
2
QUALIFIED PAID & NONPAID CIRCULATION BY ISSUES
2016
Issue
Total
Jan
Feb
Mar
Apr
May
Jun
34,083
33,019
32,919
32,910
26,341
28,621
Paid
Print
Only
277
267
254
238
244
269
Paid
Digital
Only
Paid
Print
& Digital
(Unduplicated)
20
18
16
17
26
44
Page 2 of 7 • 06-0300-0
Alliance for Audited Media
Total
Paid
297
285
270
255
270
313
Qualified
Nonpaid
Print
Only
Qualified
Nonpaid
Digital
Only
31,581
30,528
30,414
30,410
24,127
26,243
2,205
2,206
2,235
2,245
1,944
2,065
Qualified
Nonpaid
Print
& Digital
(Unduplicated)
Total
Qualified
Nonpaid
33,786
32,734
32,649
32,655
26,071
28,308
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
CHANNEL PROFILES
THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE MAY 2016 ISSUE IN WHICH:
• QUALIFIED PAID & NONPAID CIRCULATION WAS 15.9% LESS THAN THE PERIOD AVERAGE
3A
BUSINESS/OCCUPATIONAL ANALYSIS
Classification by Business & Industry
1. Chain Store Headquarters:
(a) Drug Chains including online retailers and Franchises ........................................
(b) Supermarket/Mass/Discount ................................................................................
(c) Drug Wholesalers .................................................................................................
2. Pharmacies - Pharmacists and Pharmacy Managers:
(a) Drug Chains..........................................................................................................
(b) Supermarket/Mass/Discount ................................................................................
3. Manufacturers, Schools, Libraries and Government Agencies..................................
4. Others Allied to the Field............................................................................................
Other Paid Circulation
Subscriptions .............................................................................................................
Single Copy Sales......................................................................................................
Total
Paid &
Qualified
Nonpaid
Total Qualified Circulation ......................................................................................
3B
Paid &
Qualified
Nonpaid
Print
Only
%
Paid &
Qualified
Nonpaid
Digital
Only
6,517
3,557
960
24.8
13.5
3.7
6,481
3,534
767
36
23
193
10,698
4,384
84
141
40.6
16.6
0.3
0.5
9,912
3,477
73
127
786
907
11
14
26,341
100.0
24,371
1,970
Paid &
Qualified
Nonpaid
Print
& Digital
(Unduplicated)
AGE OF SOURCE DATA ANALYSIS
Qualified Within
Source
Print
Only
Digital
Only
Qualified Paid and Nonpaid Circulation:
Total Direct request from recipient .............................................................................
Written...............................................................................................................
Telecommunication ..........................................................................................
Internet and E-mail............................................................................................
Total Direct request from recipient’s company ...........................................................
18,740
2,233
11,420
5,087
1,970
52
345
1,573
Written ..............................................................................................................
Telecommunication ..........................................................................................
Internet and E-mail............................................................................................
Total Communication other than request ...................................................................
Written...............................................................................................................
Telecommunication ..........................................................................................
Internet and E-mail............................................................................................
Association.................................................................................................................
Business Directories ..................................................................................................
Lists............................................................................................................................
Acquired Circulation...................................................................................................
Other Sources............................................................................................................
Total Qualified Paid and Nonpaid Circulation ......................................................
Percent......................................................................................................................
Single Copy Sales......................................................................................................
Total Qualified Circulation ......................................................................................
3C
Print &
Digital
(Unduplicated)
1 Year
2 Years
3 Years
Total
%
7,739
77
4,920
2,742
5,953
1,252
2,040
2,661
7,018
956
4,805
1,257
20,710
2,285
11,765
6,660
78.6
8.7
44.6
25.3
5,631
41
33
28
7
6
5,591
7
5,631
41
21.4
0.2
5,590
5
1
5,584
5,590
21.2
7,772
29.5
5,960
22.6
12,609
47.9
26,341
100.0
100.0
24,371
92.5
1,970
7.5
MAILING ADDRESS ANALYSIS Reporting not required
Page 3 of 7 • 06-0300-0
Alliance for Audited Media
26,341
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
CHANNEL PROFILES
4
GEOGRAPHIC ANALYSIS
State
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
TOTAL 48 CONTERMINOUS STATES
Alaska
Hawaii
Paid
Print Only
3
1
4
14
Paid
Digital Only
Paid
Print
& Digital
(Unduplicated)
Total
Paid
2
3
1
4
16
4
4
4
10
2
1
1
4
11
3
13
3
1
2
3
1
5
17
15
4
1
3
16
3
1
1
2
5
17
15
5
2
5
1
1
1
14
3
1
1
1
17
34
2
36
13
2
1
17
3
1
1
1
14
3
1
19
3
2
2
1
1
10
2
10
2
2
220
1
10
2
2
1
24
12
2
1
2
244
TOTAL ALASKA & HAWAII
Single Copy Sales
U.S. Unclassified
Qualified
Nonpaid
Print
& Digital
(Unduplicated)
Qualified
Nonpaid
Print Only
Qualified
Nonpaid
Digital Only
Total
Qualified
Nonpaid
339
235
398
1,273
132
536
215
36
1,017
546
85
1,137
415
269
204
339
285
130
443
923
695
520
166
371
72
195
80
172
1,336
70
2,449
1,283
75
905
252
146
1,727
344
560
80
429
966
109
46
824
496
212
436
26
19
36
12
175
24
34
5
2
119
47
6
100
44
15
18
26
19
9
40
65
80
74
8
36
5
10
18
12
63
7
111
68
3
110
19
19
121
10
36
8
32
112
11
2
60
30
11
38
358
271
410
1,448
156
570
220
38
1,136
593
91
1,237
459
284
222
365
304
139
483
988
775
594
174
407
77
205
98
184
1,399
77
2,560
1,351
78
1,015
271
165
1,848
354
596
88
461
1,078
120
48
884
526
223
474
26
361
272
414
1,464
156
574
220
42
1,147
596
91
1,253
462
285
223
367
304
139
488
1,005
790
599
174
412
77
206
99
185
1,416
77
2,596
1,351
78
1,029
274
166
1,867
357
598
88
462
1,088
122
48
896
528
224
476
26
23,999
26
37
1,929
1
10
25,928
27
47
26,172
27
47
63
11
74
74
Total
Circulation
TOTAL UNITED STATES
Poss. & Other Areas
220
1
24
244
1
24,062
17
1,940
2
26,002
19
26,246
20
U.S. & POSS., etc.
Canada
International
Military or Civilian Personnel
Overseas
Other International
221
12
11
24
2
245
14
11
24,079
35
1,942
2
26,021
37
26,266
51
11
13
13
TOTAL INTERNATIONAL
E-Mail Address Only
Other Unclassified
GRAND TOTAL
13
23
2
25
48
2
50
75
244
26
270
24,127
1,944
26,071
26,341
Page 4 of 7 • 06-0300-0
Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
CHANNEL PROFILES
ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS
Sold During 6 Month Period Ended June 30, 2016
5
PRICE DATA
Basic Prices: Subscriptions: U.S., 1 yr. $119.00; 2 yrs. $219.00. International, 1 yr.
$225.00
Single Copy: $15.00
6
TERM DATA
7
SALES CHANNELS
8
PREMIUM USAGE
Reporting not required
Reporting not required
Reporting not required
ADDITIONAL CIRCULATION INFORMATION
9
10
POST EXPIRATION COPIES
INCLUDED IN PAID CIRCULATION
Reporting not required
RENEWAL ANALYSIS OF
PAID CIRCULATION
Reporting not required
Drugstorenews.com
FOR THE MONTH OF JANUARY 2016
Total
Daily Avg
Mon to Fri Avg
Sat & Sun Avg
Total Page Impressions
227,869
7,351
9,241
3,382
Visits
149,410
4,820
6,009
2,322
Unique Browsers
101,906
4,251
5,312
2,023
Page 5 of 7 • 06-0300-0
Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
CHANNEL PROFILES
E-NEWSLETTER
Month
Reported
Average per issue
Net Distribution:
DSN A.M.
February 2016 (20 issues)
22,066
EXPLANATORY
Publication:
Audit Cycle: June Ending.
(a) Print Only Individual subscriptions, averaging 258 paid copies per issue and 28,884 qualified nonpaid copies per issue, represent copies served to individuals receiving the
print version of DRUG STORE NEWS.
(b) Digital Only Individual subscriptions, averaging 24 paid copies per issue and 2,150 qualified nonpaid copies per issue, represent copies served to individuals receiving the
digital version only. The digital version of DRUG STORE NEWS is made available to subscribers through a password secure website wherein an e-mail notice is sent to
recipients notifying them of the availability of each issue.
(c) Miscellaneous includes checking and promotion copies, averaging 924 copies per issue, served to advertisers and agencies.
Definition of Recipient Qualification:
Qualified recipients are: Corporate Executives; CEOs, CIOs, COOs, CFOs, Presidents, V.P. Merchandising and Merchandising Managers; Category Managers; Buyers;
Regional/District Managers; Comptrollers; Operations Managers; Supervisors; Department Heads; Pharmacy Managers, Pharmacists, Assistant Pharmacists; Wholesalers;
Manufacturers; Others Allied to the Field.
Page 6 of 7 • 06-0300-0
Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
EXPLANATORY (Continued)
Website:
AAM Digital Services Definitions:
Domains included in website traffic: m.drugstorenews.com; videos.drugstorenews.com; www.drugstorenews.com.
This site uses the cookie-based method to measure unique browsers.
Note: The total number of unique browsers is adjusted to remove duplicate Visits by the same browser. In other words, regardless of the number of times that a browser
visited the site, they were considered a single unique browser for the period.
The Daily average represents the number of unique browsers that visited the site each day, added together and then divided by the number of days in the period. The Mon. to
Fri. and the Sat. & Sun. averages are calculated in the same manner as the Daily averages but limited to weekdays and weekends respectively.
Browser: A software program running on a computer that can request, load and display documents available on the World Wide Web. In our definition, it is assumed that a
“human being” is operating the browser manually and viewing the page.
Page Impressions: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server.
Visit: A series of interactions by a browser with a site without 30 consecutive minutes of inactivity.
Unique Browser: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie. This metric measures each browser, it does not measure a person.
Counting of unique browsers may overstate or understate the number of individual devices concerned due to factors such as dynamic IP address allocation, significant levels
of uniformity in IP and browser combinations operating through a proxy, cookie blocking and deletion.
E-newsletter:
Gross Sent: Total number of emails that were attempted to be delivered.
Undeliverable: Recipients with email address delivery failures.
Net Distribution: A message that reached the subscriber’s email delivery server. Net of internal and test addresses.
Newsletter Date: DSN A.M. - February 2016 (20 issues)
Gross Sent
Undeliverable
23,782
1,716
Net Distribution
22,066
SOURCE: AAM Digital Audit.
We certify that to the best of our knowledge all data set forth in this
Publisher’s Statement are true and report circulation in accordance
with Alliance for Audited Media’s Bylaws and Rules.
Parent Company: Lebhar-Friedman, Inc.
LINDA MOI
JOHN KENLON
Director of Audience Development
President/Group Publisher
Format: Standard
Established: 1925
AAM Member Since: 1990
Member No. 06-0300-0
SRDS: H34
Published by:
Lebhar-Friedman, Inc.
150 W. 30th Street, 19th Floor
New York, NY 10001
T: (212) 756-5000
www.drugstorenews.com
Publisher: Eric Savitch
Editor: Rob Eder
Page 7 of 7 • 06-0300-0
Alliance for Audited Media
Copyright © 2016
All rights reserved.
06-0300-0
Analyzed Issue Date
Analyzed Issue Text (for double month issue date)
Single Copy Price
Association Subscription Price
U.S. Subscription Price
Canadian Subscription Price
International Subscription Price
05/01/16
15.00
119.00
225.00